No conference with hundreds of people attending can really discuss substantive issues.
Those speakers must be talking nonsense, and the content of nonsense is divided into two types. One is to reveal some information to the outside world in the whole nonsense and attract potential collaborators to actively contact; the other is to correct nonsense, to show their strengths to the outside world, gain attention and good reputation.
Take the wealth annual meeting for example. The participants are all big shots, so don’t think about giving them a lecture. People are not happy to listen to ordinary courses. Cutting-edge courses are commercial secrets, and no one is willing to contribute them selflessly.
Song Weiyang was talking about the kind of "correct nonsense", which was already a very excellent speech in terms of content. While boasting about his company, he was also very low-key and would not offend any entrepreneurs on the scene. He could gain the attention of entrepreneurs at home and abroad and even more praise from Chinese leaders.
This is enough, and the established speech goals have been fully achieved.
The group seminar ended, and the lunch party was about half an hour off. Domestic and foreign journalists came to interview, and at the same time asked entrepreneurs to group photos, taking photos one after another.
Although Song Weiyang is noticeable enough, he is still a little brother compared to the Fortune 500 in the world.
A troubled Associated Press reporter actually brought the CEOs of General Motors, Mercedes-Benz, Ford Motors, Walmart, and Mitsui Property to take a photo. This is the top five in the Fortune 500 last year, so don’t laugh at General Motors, it is the world’s most awesome company in 1998.
At the same time, it is also obvious that how profitable it is to make cars nowadays, there are three car companies in the world.
There are even more troublesome reporters...
I saw a reporter from Harbour City saying to Coca-Cola Ceo Ivester: "Sir, can I take a photo of you?"
"Of course." Evester smiled.
"Please take this place." The reporter from the Hong Kong City said as he crawled into the crowd next to him.
Ivester's smile quickly solidified because the annoying guy standing there - Pepsi Ceco Roger Enrique.
Ivester is a hardcore confidant of the former Coca-Cola president, and that former president is a mortal enemy with Enrique. He is a famous mortal enemy who never appears together on any occasion.
A reporter from the Hong Kong City smiled and waved: "Song Sheng, come and take a photo."
Song Weiyang looked at Ivester, then at Enrique, and said with a smile: "Okay!"
Seeing this, other European and American entrepreneurs all showed cramped smiles, and reporters from all walks of life even came to join in the fun.
Ivester and Enrique were not easy to turn their heads and left, so they could only pretend to be nothing. Although they stood together, they left nearly two meters away. Song Weiyang directly crawled between the two, putting their shoulders on their own, and happily said, "Stand closer, so that the reporters can take photos."
Enrique had been the executive vice president before, and was finally promoted to global vice president three years ago. This guy's ability is much better than Ivester.
In the past, KFC and Pizza Hut belonged to PepsiCo. The first thing Enrique did after taking power was to cut off its fast food business and carry out a series of reforms. PepsiCo has developed rapidly in China in the past two years, which is due to Enrique's reform measures. However, it has been busy developing its Indian business recently, and China has little careless, which has allowed Coca-Cola to successfully counterattack.
The Indian market is even harder to deal with than the Chinese market. It drove away American Coke for 18 years and did not return to India until the end of the 1980s. However, Indian conservatives shouted the slogan of "driving Coke out" under the banner of "defending national industry", and provoked trouble all day long. The Indian reformists took the opportunity to make demands, wanting to obtain more joint venture shares, and even wanting to steal Coke formula to start their own business.
In order to appease the Indian market, Pepsi even appointed an Indian woman as senior vice president and obeyed only the global president Enrique. In a few years, this Indian woman would even be promoted to the president of Pepsi and become the so-called "pride of India."
But Indian men don’t care about these things, and they keep provoking troubles day after day, and later they caused a “toxic Coke storm” - groundwater was contaminated and coke pesticide residues exceeded the standard. In order to make things worse, some Indian guys actually used Coke to kill insects, which caused a sensation all over the world at that time.
Enrique was naturally a very courageous person who was able to kill KFC and Pizza Hut as soon as he took office. He was not embarrassed at this time, and he smiled and moved closer to Song Weiyang, facing the reporter's camera calmly.
But Ivester was still posing as an airs, not leaving the two people next to him at all, standing by himself waiting to take photos.
"Don't be shy." Song Weiyang pulled Ivester toward him.
Ivester was very unhappy, but he still leaned over and Song Weiyang took it directly on his shoulder.
Of course, Enrique could not escape. While being held by Song Weiyang, he also supported Song Weiyang's back midfielder and looked very intimate.
Ivester crossed his hands on his lower abdomen, his face was expressionless, and his eyes looked straight ahead.
Just as the reporters took photos, Song Weiyang put his hands on the shoulders of the two of them and suddenly made a prank with the word "v", which made the audience laugh.
After the lunch meeting, the fourth plenary meeting was held, with the main contents: studying the integration of China with the world's financial system, analyzing global financial trends, and focusing on China's development.
The entrepreneurs who spoke this time were mainly practitioners in the financial field, and the bigwigs from major Chinese and foreign banks took turns to give speeches, and Song Weiyang could only listen below.
Next is the fifth group seminar, with the theme of "The World in the Development of the Internet". The speaker is Nicholas Negroponte, founder of MIT Media Lab. The Chinese speaker is the leader of People's Daily, and the founders of Sohu, Sina and other companies can only listen.
The fifth plenary conference was the finale. Last year, the number one in the world's top 500, General Motors CEO gave a speech on stage and brought the former US Treasury Secretary to serve as a special guest speaker.
There was also a closing dinner in the evening, and the heavy Chinese leaders came again, announcing the successful end of the annual Wealth Conference.
However, many multinational companies, CEA, have not left China and have been invited to inspect projects in various places or inspect their own Chinese branches. The 16th place in the Fortune 500, and the president of Citibank, took the time to invite Song Weiyang to dinner, and the two sides exchanged views on friendly cooperation between Taurus Capital.
Let me put it this way, Citibank's most successful investment in Asia in the past decade is to invest in Taurus Capital, and Song Weiyang is regarded as the number one VIP in Asia by Citibank.
For several days, Song Weiyang was in contact with various multinational companies, and the other party took the initiative to invite them, which made many state-owned enterprise bosses and private bosses envious. Not to mention anything else, just taking out the photo of Song Weiyang with Pepsi and Coca-Cola CO is enough to show off in the political and business circles of China - Song Weiyang is in the absolute C position.
On the morning of the third day after the wealth annual meeting ended, Song Weiyang took the initiative to invite Mao Heer to have coffee.
Helmut Mauheer, Nestlé CIA, is a globally recognized corporate management genius.
"Mr. Mao Hell, what do you think of this cafe?" Song Weiyang smiled.
"Very great," Mao Heer took a sip of coffee and then said, "It's just that the taste of the coffee is a bit problematic. The coffee beans are of poor quality, and the grinding and cooking skills also need to be improved."
"Mr. Mao Heer is an expert." Song Weiyang praised.
Mao Hell asked: "Is this your cafe?"
Song Weiyang nodded and said, "Yes, this is the largest coffee chain brand in China. We have three stores in total."
Mao Hull said humorously: "As the president of Nestle Coffee, this sentence makes me feel very sad."
The Time Cafe, which has only three stores, is actually China's largest coffee chain brand, which shows how bad the Chinese coffee market is. Nestlé had already built a factory in China nine years ago, but most of its products are used for export, and its annual sales in China are less than 3,000 tons.
Nowadays, there are many cafes in China, but only a handful of them have formed chains.
The largest is Time Cafe, three stores, located in Shenghai.
The second place is the Carving Time Cafe, which has two stores located in Beijing.
Starbucks has also entered mainland China this year, but it only has one store in Beijing. Even Starbucks cannot be found in Ao Island and Hong Kong City, but there is another one in Wanwan.
Song Weiyang said: "Coffee has great potential in China's market, and I hope to establish a strategic cooperative relationship with Nestle."
"Oh, please speak." Mao Heer was very interested.
Song Weiyang said: "Nestlé invested $3 million and owned 40% of the shares of Time Cafe. Nestlé does not participate in management and operations, but it needs to provide raw materials and technology, and at the same time help Time Cafe cultivate professional talents."
Mao Huer smiled and said, "This cooperation plan does not seem fair. The investment of $3 million is enough to open 10 such coffee shops in China."
"Money is not the key. Nestlé does not lack the $3 million, and I do not lack the $3 million," said Song Weiyang. "I have local advantages. Nestlé needs partners. Why can't we build the Chinese version of Starbucks together?"
Mao Hull said: "Starbucks seems to have entered China, and Nestlé can fully cooperate with Starbucks."
"No, Starbucks doesn't understand China, at least it doesn't understand it yet," said Song Weiyang. "3 million US dollars are just a small amount for you and me, so why not try it?"
Mao Huer smiled: "Okay, this is equivalent to an experiment."
Song Weiyang called Lin Wanzi over: "Sister, Nestlé Coffee agreed to invest $3 million to obtain 40% of the equity of Time Cafe. You should put down your work first, take a few people to the Nestlé headquarters for inspection and study, and then go to Starbucks abroad for inspection."
"Collaborate with Nestle?" Lin Wanzi was a little confused.
Song Weiyang pointed to Mao Hell and said, "This is the global president of Nestlé."
Mao Hell said in English: "Hello, ma'am."
"Hello." Lin Wanzi responded quickly, her mind still a little confused.
Chapter completed!