Shenghai, Shenzhou Technology Company.

Liu Bo, who was still a marketing director last year, has been promoted to marketing director this year, in charge of the market and sales department. He held a market research report and said: "The chairman has a correct positioning of the computer market. He is indeed far-sighted. He has considered it more comprehensively and forward-looking than me. Judging from the situation in the first quarter of this year, the sales volume of mid-range models in the top ten electronic product markets in the country increased by about 25%. Lenovo, Founder and Great Wall brands, their mid-range models have increased by less than 3% from the market feedback."

The company's operation director is Liang Xiucheng, who is the direct descendant of Chen Fuxing. He said: "The friendly businessmen's reaction is very slow."

Liu Bo said: "It cannot be said that the reaction is slow. Take Lenovo for example. Although the sales of mid-range models are increasing, the sales of low-end models are increasing faster. From the report released by Lenovo, we can see that in 1998, Lenovo sold nearly 800,000 computers, of which more than 70% were low-end computers, and more than 25% were high-end computers. By 1999, Lenovo's computer sales soared to 1.7 million units, more than doubled, and low-end models still accounted for more than 70%. In the first quarter of this year, Lenovo's low-end computer sales increased by 45% year-on-year, which was far greater than the growth of mid-range models."

"I understand," said Liang Xiucheng, "the entire computer market is expanding. Lenovo must expand its production capacity and use most of the new production capacity to low-end machines to meet the supply of the low-end machine market. Not to mention that Lenovo has not reacted, even if it reacts, it is not too conscious of mid-range models, because Lenovo must ensure its share in the low-end machine market."

"That's it," Liu Bo smiled, "so, in the upcoming summer sales season, our biggest enemy is not Lenovo, but Founder and Great Wall. These two brands cannot compete with Lenovo in the low-end mobile phone market, and they are likely to move to the mid-range market."

Chen Fuxing said: "Our computer advertising is very effective. The brand has already started, but it is definitely not as powerful as Lenovo. The summer is the peak season for computer sales, so we should hold an event."

Liu Bo said: "The marketing department has made a plan to buy a computer and get a U disk. Buy our high-end machine and directly give a U disk with a value capacity. If you make up for a 200 yuan difference, you can get a 64m U disk. If you buy a mid-end machine, you can get a U disk with a value capacity. If you make up for a price difference, you can get a U disk with a larger capacity."

"Is this too much?" Liang Xiucheng said in surprise.

"To seize the market, I can't even afford to spend 100 million yuan a year on advertising budget, but I still care about the U disk that costs a few hundred yuan?" Liu Bo said with a smile.

Chen Fuxing asked: "What is the situation with enterprises and government?"

Liu Bo said: "It is difficult for us to get orders from state-owned enterprises, and Lenovo has given too many kickbacks."

"Is Lenovo not making money by giving so many kickbacks?" Liang Xiucheng asked.

Liu Bo said: "It's just a cut in corners. You can still sell the backlog of goods from several years ago to state-owned enterprises, which is equivalent to using waste. No matter how much kickbacks are given, you will have to make a profit."

Chen Fuxing sighed: "It's still easier to do business in state-owned enterprises."

"As for private enterprises, our business is developing very rapidly," said Liu Bo. "Although Xifeng's erp system is not necessarily suitable for the situation of various enterprises, it can be used at least. Many private enterprise owners do not understand it. They only know that Xifeng's management system is famous. Through bundling sales, our computers are very popular in private enterprises."

Liang Xiucheng suddenly said: "It specializes in the company's special edition, and it installs various office software when it comes out of the factory."

"Piracy software?" Liu Bo asked.

"Of course it's pirated, who can install the genuine version for free? We are in a business, not a charity." Liang Xiucheng smiled.

Liu Bo said: "The most popular office software now is the WPS series, which is a product developed by Kingsoft, the chairman."

"Don't care." Liang Xiucheng said.

Chen Fuxing said: "Well, contact Kingsoft and ask them to give them the lowest discount. Kingsoft was in a red genuine storm last year, so he only had a 40% discount on his own. We should get a 20% discount on bulk orders. In fact, each computer doesn't cost much to install genuine office software. This can also be used as a selling point, install genuine office software for free, and corporate customers should agree very much."

As the operation director, Liang Xiucheng considered more: "The next focus is to build the product line. We only have two models now, which are too thin and there must be a low-end model. Moreover, the price range of mid-range models is large, and both of them belong to the mid-range market. Another mid-range machine that costs more than 7,000 yuan should be launched to give consumers a choice."

"This must be started as soon as possible and strive to improve this year," said Chen Fuxing. "By the way, how did the U disk react at the CEBIT exhibition?"

Liu Bo said: "The reaction was very enthusiastic. He got more than 30,000 orders at the exhibition. When we took out the patent certificates from the United States and China, the foreigners were so depressed. However, according to my estimate, there must be many foreign manufacturers who will risk patent infringement to produce U disks."

"Anyone willing to cooperate with us?" Chen Fuxing asked.

"There are more than one person, and they are in preliminary contact," said Liu Bo.

Chen Fuxing told Liang Xiucheng: "To form a special negotiation team, you can reduce the patent authorization fee to a very low level, and then form a U-disk patent alliance with them. Whoever dares to infringe on the rights will join forces to kill them."

"I will arrange it." Liang Xiucheng said.

Liu Bo suddenly interrupted: "There is another situation. There is a company in Israel that obtained Israel's USB flash drive patent certificate, and the pass time was even earlier than us. Of course, judging from the date of patent application, they were several months later than us. This was a confused lawsuit, and we would definitely win, but it would probably take a long time to delay."

"Israel ignores him for now, and kill him after he is fattened." Chen Fuxing said.

In fact, domestic patent infringement is more serious, and there are more and more brands of U disks.

At present, Shenzhou Technology has sent lawyer letters to eight companies including Patriots, Langco, TCL, Hisense, BBK, UT Starkang, etc. Two of them are willing to pay patent fees, and two are willing to purchase Shenzhou Technology's high-priced movements, while the remaining four are pretending to be dead and refuse to reply.

For those guys who pretend to be dead, Shenzhou Technology plans to hold a press conference to directly list the media and file an infringement lawsuit with the court.

This is nothing. What makes people feel troublesome is the counterfeit U-car. Huaqiangbei is full of a large number of cheap counterfeit goods. Some of them simply use the brand of Shenzhou Technology, and the relevant departments in Shenzhen City do not do anything. Shenzhou Technology wants to sue but doesn’t know who to sue.

When Chen Fuxing, Liang Xiucheng and Liu Bo were discussing the company's development, Song Weiyang had already gone to Rongcheng to personally talk to the provincial leaders about the Western Software Park project.

This project could have been signed before the Spring Festival, but something went wrong in the province.

The reason is very simple. Song Ruhua, the liar, drew too big a cake, and Song Weiyang of course was unwilling to fulfill those promises. The provincial leaders were unhappy. Not only did their political achievements not fulfilled, but they also shrunk significantly. Moreover, the political achievements of the Software Park when the project was established had been sent directly to be a Beijing official, and the remaining leaders were waiting for subsequent political achievements!

Just a few days ago, Song Ruhua publicly told the media that the location and environment of Rongcheng were too restrictive and he planned to shift his focus to East China.

This made the leaders of Xikang Province very anxious. They sent people to block the headquarters of Top Company every day, but Song Ruhua did not show up at all. They are building the "Eastern Software Industry Group" and want to connect more than ten software parks in Jiangsu, Zhejiang, Shanghai and Shandong. It is expected to be fully completed within 6 to 11 years. The estimated investment is 2.9 billion yuan, driving the local economy by 29 billion yuan, the software scale is 2 billion yuan per year, and the total area of ​​the park covers 2 million square meters.

A larger cake was drawn, and the officials in these places were confused and took the initiative to draw the cake even bigger.

Officials from all over the country rushed to contact Song Ruhua. Song Ruhua only had 100 acres of land, and the officials smashed 500 acres of land. What? The next city has set aside 1,000 acres of land to build a software park? We cannot be compared. Call Song Ruhua immediately. Our city can approve 2,000 acres of land!

The information industrial park in Jiazhou even reached the peak of 4,500 acres, which scared Song Ruhua. He had promised to invest 100 million yuan in Jiazhou. After hearing that he would allocate 4,500 acres of land, he immediately understood the officials' thoughts and immediately changed his words and said that he would invest 10 billion here!

What's even more ridiculous is that Song Ruhua also used the "Eastern Software Industry Group" to apply for the National Torch Program, and two months after he officially submitted his application, he was actually approved as the National Torch Program project.

How could Song Weiyang, a man who is honest in business, be able to compare with the scammers' nonsense?
Chapter completed!