With the unique professional habits of journalists, Lu Huizhen quickly looked at the living room.

Dim, narrow.

A few square meters away, there was a table of Eight Immortals, and two men were sitting around the table for dinner. Not far away was a steel wire bed, with children sitting on the bed, and there were obviously a lot of debris under the bed.

The Eight Immortals Table, Bench and Wire Bed have occupied most of the living room. There are still some corner areas left, and there are a few clay jars. Those should be kimchi jars. Whether in the city or in the countryside of Xikang Province, every household will make kimchi by themselves.

The most valuable item in the living room is the 21-inch color TV. There is no TV cabinet, so it can only be placed on the side of the Eight Immortals Table against the wall.

Is this the home of Director Song of Xifeng Canning Factory?

Lu Huizhen instantly made up all kinds of thoughts: what state-owned factory directors are hard and simple, and are dedicated to leading workers to get rich; what state-owned factory directors are giving up their families for everyone, so that workers can be rich first and then rich...

What a good news material, what a good publicity model!

Because of the hurry, Lu Huizhen didn't even know that Xifeng Canning Factory was actually a private enterprise. She didn't know that Song Weiyang's computer alone costs 20,000 yuan, but it was temporarily placed in the factory director's office. There was also a mountain bike worth 1,400 yuan under the steel wire bed, which was only because the living room was too narrow and blocked the road outside.

"Hello, Director Song, I am Lu Huizhen of Rongcheng Evening News, and I am here to interview your advanced deeds." Lu Huizhen directly came to Song Qizhi.

"Hello, hello," Song Qizhi brought a bench and smiled, "Reporter Lu, please sit down. The house is too narrow and inconvenient, don't mind."

Lu Huizhen said: "How could you mind? This shows that Director Song is not confused by money and material things, and has always maintained a good style of hard work."

Song Qizhile said: "Hardship has nothing to do with me, but struggle is OK."

Lu Huizhen became more respectful and said, "Living in a humble room without saying hardship, Director Song is really a good example for party members in the new era!"

"I am not a good party member. When I was in the army, the company commander wrote the application form for me to join the party, so I copied it accordingly." Song Qizhi said.

Lu Huizhen misunderstood even more, thinking that Song Qizhi was a soldier who was transferred to the factory manager, and said, "Cartain Song must have made many great contributions in the army."

Song Qizhi said: "I dare not take great achievements. I was lucky and made several small achievements. Not long after I joined the army, I went to the town for a holiday and happened to have a fire in a private house. It was an old bamboo and wood structure. It burned a lot. My comrades and I rushed in immediately and rescued six fellow villagers from the fire. Unfortunately, two fellow villagers were still burned to death."

"It's already very admirable. The fire and water are ruthless. This is not your fault, Director Song." Lu Huizhen said.

Song Qizhi waved his hand and said, "I am not worthy of admiration. The comrade who was saving people with me is worthy of admiration. If I hadn't pulled him, he would have to continue rushing in. He would have gone without returning. He would have truly sacrificed himself for others."

"Director Song is too modest," Lu Huizhen took out her small notebook and asked while recording, "What kind of achievements did she make to save people this time?"

"Avoid greater losses to the people, and have a third-class merit in personal terms." Although Song Qizhi was a soldier, he was very excited when talking about the army. "It is because of this that the company commander liked me very much and arranged for me to be the squad leader, and later he personally became my introduction to the party."

Lu Huizhen said: "The company commander appointed you as squad leader, not just because of fire, is it? His military literacy must be very good."

Song Qizhi smiled and said, "I'm so good at fighting and shooting well. During the competition of the whole army, I won another third-class merit."

"What position did Director Song retire in the army with his specialty?" Lu Huizhen asked.

Song Qizhi said: "Big Head Soldier."

"Big Head Soldier?" Lu Huizhen said in surprise.

Song Qizhi explained: "At that time, the company commander wanted to help me carry it directly and let me stay in the army. But I am a man who loves to make trouble and made several contributions and made several troubles. If I continue to stay in the army, I may make mistakes one day."

Lu Huizhen asked, "Then how did you become the canning factory manager?"

Song Qizhi said: "Buy the factory directly."

Lu Huizhen said in surprise: "Is Xifeng Canning Factory a private enterprise?"

"You don't know?" Song Qizhi was also a little surprised.

Lu Huizhen: “…”

Song Qizhi: "..."

While eating, Song Weiyang listened to the communication between the two, and his stomach almost hurt.

Lu Huizhen asked: "Then why do you have the money to buy the canning factory?"

Song Qizhi said: "My father is also a company manager and the director of Jiafeng Wine Industry. He can get a lot of profits and dividends every year, and all the money is used to buy canning factories."

"Since your family is so rich, why are you still living there..." Lu Huizhen suddenly reacted, "Your father is Song Shumin?"

"Yes." Song Qizhi nodded.

Song Shumin's case was very big, and even the provincial newspaper reported it. How could Lu Huizhen not know?

"You want to ask, why do I live in such a place?" Song Qizhi said, "Low not long after my father was imprisoned, our whole family was kicked out of the winery employee community. In fact, there is a self-built building in the countryside, which is too far away and inconvenient, so I temporarily moved into this tube building. So, don't talk about hard work, my situation is not that bad."

Lu Huizhen was already in a mess in the wind and didn't know how to continue the interview, because the truth was too far from what she expected.

After sorting out his ideas, Lu Huizhen decided to change the focus of the news and asked: "Have the cannery's performance always been good?"

"It's very bad, I almost went bankrupt." Song Qizhi said.

Lu Huizhen asked: "Then how did you think of opening up sales through advertising and packaging?"

Song Qizhi said: "This is my brother..."

"It's my brother's idea," Song Weiyang suddenly interrupted. "He worked hard to study foreign business operations cases, combined with the actual situation of the Chinese market, and developed a new plan to open up sales!"

Lu Huizhen asked: "Who is this?"

"My younger brother Song Weiyang," Song Qizhi sold Song Weiyang in a blink of an eye. "The way to save the factory is what my younger brother thinks about, you should interview him."

Song Weiyang rolled his eyes. He just wanted to stand behind the scenes and manipulate, but he didn't want to be pushed to the front so early.

Song Qizhi said to Song Weiyang again: "Brother, this matter cannot be hidden. Who in the factory doesn't know about your situation? Besides, a high school student will definitely have a greater influence when news reports come out, just treat it as a free advertising for our canned food."

Song Weiyang could only accept this statement, he really couldn't hide it.

When the news of the Rongcheng Evening News is released, there will definitely be other reporters coming to interview. As long as the reporter finds a worker and asks him, he will immediately appear. It is better to tell the truth now.

Thinking about this, Song Weiyang immediately decided to maximize his interests, just like a storyteller: "There is no way! At that time, the cannery was in debt of millions, and the workers could not pay their wages. The backlog of products in the warehouse was full of them, and creditors came to block my door every day. Although I was still studying, I had to contribute to my family."

Lu Huizhen said excitedly: "How did you do it?"

Song Weiyang said: "I stole a few hundred yuan from my family and took the train to Shenghai. I wanted to see how canned food is sold in big cities. I really found a way!"

"What method?" Lu Huizhen's emotions were motivated.

Song Weiyang asked: "Do you know the Sea Overlord?"

Lu Huizhen shook her head: "I don't know. Is it a canned food?"

Song Weiyang said: "Haibawang is a company and a big food company."

Lu Huizhen asked: "What is the connection between this and the canning factory opening up sales?"

Song Weiyang said: "Last year, Haibawang launched a canned tuna in mainland China and used a gift packaging box!"

"So this canned tuna sells very well, and you are inspired by it?" Lu Huizhen said.

"No," Song Weiyang shook his head, "Although the canned tuna of Haibawang uses gift packaging boxes, it is not selling well in mainland China."

All kinds of misconceptions made Lu Huizhen speechless, and even more aroused her curiosity. She asked: "Why canned tuna are not sold well?"

Song Weiyang said: "I visited many shopping malls in Shenghai and asked some consumers, summarizing the following points: First, there is a problem with Haibawang's market research. Tuna is not very famous in mainland China. People don't know at all. They only know that it is a thing that foreigners like, and the people do not have a strong desire to consume. Second, Haibawang's publicity is not done well. This is the first product in mainland China that uses gift packaging, but they did not make good use of this advantage. Third, Haibawang's sales channels are very narrow, and they only have distribution in large shopping malls in big cities, and they cannot see them at all. Fourth..."

Song Weiyang said a total of six things, criticizing Haibawang’s marketing in the mainland to be useless.

He has indeed seen the canned tuna gifts from Haibawang, but it was not in Shenghai, but in Shencheng. The packaging looks good, but it is very expensive, and there are almost no advertisements. When consumers ask about the price, they leave directly.

Lu Huizhen asked: "Then how did you get inspired by the products of Haibawang?"

Song Weiyang smiled and said, "Although Haibawang has problems with its marketing strategy, their gift packaging boxes have made me shine. Their mistakes can be used as negative teaching materials to prevent me from making those mistakes when selling canned food."

"Can you tell me in detail how you did it?" Lu Huizhen said.

Song Weiyang said: "If you want someone to buy your products, you must give a reason. What are the advantages of canned yellow peaches? I went to consult a nutritionist and found out that yellow peaches are very healthy fruits, rich in nutrients and trace elements needed by the human body. So I started with health, reduced the sugar content of canned food, and shouted the slogan of giving gifts! In this way, young people will definitely be willing to buy them and give them to their elders!"

"Where are those packaging?" Lu Huizhen asked again.

Song Weiyang said: "The packaging box is learned from Haibawang, and I thought of canned bottles myself. In the past, consumers would reuse canned bottles to hold some debris and also to hold seasonings. But I feel that traditional canned bottles are big and ugly, so I thought about making the bottle smaller and more beautiful and exquisite. In this way, housewives can directly use canned bottles to fill seasonings, which is better than utensils that specialize in seasonings."

"So that's how it is. You are so smart." Lu Huizhen said.

Song Weiyang said: "In fact, before launching the gift can, I also launched a canned water cup. The bottle has a handle, which is easy to lift and hang, the bottle body has a mesh cover, which is anti-scalding, non-slip and anti-fall. Once launched, it became very popular. Consumers no longer buy water cups, but directly buy our canned food. Now those water cup companies are crying, and our sales have been greatly reduced!"

The more Song Weiyang said, the more detailed Lu Huizhen was, the more shocked and excited she was.

A high school student, whose father was imprisoned, and his family's canning factory was on the verge of bankruptcy. He stood up and bravely entered Sheng Beach with hundreds of dollars, got inspiration from the winding products, and was good at thinking, came up with a series of golden ideas to make the huge losses of small private factories prosper.

This is simply a contemporary business legend!
Chapter completed!