There were several people sitting in the room, media tycoon Murdoch in the middle, next to it was Director Liu of Phoenix Station. In addition, there were Bruce Churchill, the president of Star Media, and several strange men who were obviously from the mainland.

"Mr. Song, I'm glad to meet you." Murdoch stood up and shook hands.

Song Weiyang smiled and said, "Good luck!"

Director Liu personally introduced the others to Song Weiyang. It turned out that the strange men were senior executives of two mainland TV stations and a media company.

After chatting a few casually, Murdoch went straight to the topic: "Are Mr. Song interested in jointly establishing a media company in the mainland together?"

"What kind of media company?" Song Weiyang asked.

Director Liu introduced: "It is us foreign and Hong Kong-funded companies that cooperate with mainland TV stations and media companies to form a Sino-foreign joint venture. Star Media and Phoenix Channel provide part of the program content, which will be broadcast on mainland TV stations, and the joint venture will have the advertising management rights of mainland TV stations."

Song Weiyang said in confusion: "Is the law allowed it?"

The executive of the mainland media company said: "As permitted, according to the "Opinions on Promoting the Development of the Radio, Film and Television Industry" issued by the Radio, Film and Television Industry, on the premise of ensuring the ownership of the channels and frequency of the TV broadcast, the company can be established and discussed for enterprise operations after approval."

The leader of another mainland TV station smiled and said: "Since the central government promoted the reform of the radio and television system, China's radio and television industry has been developing towards the American model. Sooner or later, domestic TV stations will form a pattern of several major cable TV networks through industrial restructuring and cultivate several huge news and publishing groups. This time we cooperated with Mr. Murdoch to explore the path for this reform. Of course, Mr. Song is also welcome to join us."

Bruce Churchill, president of Star Media, said: "In fact, we have formed a joint venture with Qingsheng TV, and the shareholders also include the 'Tuanz Central Network Film and Television Center'. Therefore, Mr. Song does not have to worry about making mistakes. This cooperation model is completely legal and officially recognized."

Song Weiyang asked again and finally figured out what was going on.

It turned out that while state-owned enterprises were reforming, the radio, television and media industry was also joining in the fun. However, because the content of the radio and television regulations was very vague, TV stations in various places dare not be too obvious when expanding, and mainly carried out in two forms: first, cooperate to form media companies to obtain advertising management rights for disadvantaged TV stations; second, form a joint theater to obtain advertising management rights for TV series periods.

Why is the joint venture of Qingsheng Satellite TV mixed with "Tuanz Central Network Film and Television Center"? This is purely a assistance project!

TV stations in developed eastern regions and the magnificent Mango Station have been expanding their territory in recent years. The superiors are worried that TV stations in backward western regions will be annexed in disguise, so they carried out various assistance plans to support the western region to cultivate their own media groups.

Qingsheng Satellite TV's annual advertising revenue is only 20 million yuan, while "Tuanz Central Network Film and Television Center" spent 30 million (a year) to buy the advertising management rights, and a net loss of 10 million yuan per year is definitely a loss. The intention of "Tuanz Central Network Film and Television Center" is to attract social investment based on its own background and work together to manage Qingsheng Satellite TV well.

Murdoch saw the opportunity, so he cooperated with Qingsheng TV, Tuanz Zhong Online Film and Television Center and other institutions to jointly establish a media company to operate it, while Tuanz Zhong Online Film and Television Center retreated behind the scenes and was only a shareholder.

With this successful cooperation, Murdoch was ecstatic and thought that he had found a way to enter the Chinese media industry. So he came to Hong Kong City in person to discuss cooperation with two other weak TV stations in the mainland, hoping to copy this model as usual. He also brought Phoenix Station in, after all, Director Liu also has a background, which can avoid many policy risks.

Murdoch and Director Liu invited Song Weiyang to join, and this review of "Dae Jang Geum" was also considered for this regard, which exposed Song Weiyang's connections.

Song Weiyang laughed and said, "Sorry, I'm not interested in the media industry, and holding shares in Phoenix TV is already the limit."

Bruce Churchill said: "Mr. Song, the radio and television media industry in mainland China has great market potential to be tapped. Their current situation is very backward, and they are far behind developed countries in terms of business model and program content. We bring capital and programs to help China develop the media industry. This is a win-win situation. At present, Star Media and Phoenix Channel are working together to build the "Runde Theater", which plans to cover 21 mainstream TV stations in China, easily win the advertising operation rights of these TV stations, and their annual advertising revenue will exceed 300 million yuan!"

"Haha, you guys play, I'm really not interested." Song Weiyang smiled, without any sign of integrity, and gloating in his smile.

Whether it is Murdoch, Director Liu, or several mainland TV cadres, they obviously do not have a clear understanding of China's policies. With just an ambiguous document from radio and television, they actually think that China's radio and television media can be capitalized and dreamed!

Of course, they are also very careful when operating, only participating in TV series, variety shows, gossip, music and other entertainment programs, and dare not touch the news programs of major TV stations. But even so, it is particularly dangerous.

It is okay to conduct experiments on one or two TV stations. The central government is happy to see such experiments. It is a foreign capital that pays the money. It is a good thing to do well, and there is no loss if it is broken.

But capital is born greedy. Murdoch actually wants to build a theater and plans to cover 21 mainstream urban TV stations across the country. Although it is not a provincial TV station, 21 urban TV stations are also terrible. So many TV series of TV stations are controlled by foreign capital, so how can the construction of socialist culture with Chinese characteristics be done? What if foreign capital spreads wrong values ​​to Chinese audiences through TV series?

Song Weiyang thought with his heels and knew that once Murdoch started building a theater, he would inevitably encounter Waterloo in China again, and even his cooperation with Qingsheng TV station would be cancelled. By that time, the central and eastern TV stations, which were touched by foreign capital, and some domestic private media companies, would jump out to fight for justice. The power involved was too huge, even Song Weiyang could not withstand it.

This is true. In another time and space, before Murdoch successfully replicated the joint venture model, the TV theater was still being built, and his cooperation with Qingsheng Satellite TV was urgently stopped, and tens of millions of investment were directly wasted. Even the "Tuanz Central Network Film and Television Center" was implicated and directly replaced by CCTV to help Qingsheng Satellite TV to avoid Qingsheng Satellite TV being "merged" by Mango TV.

In the room, a group of elites from the Chinese and foreign media circles were still talking about the capitalization of China's TV and radio. They said that China's current model is too outdated and must undergo capitalization, marketization and commercialization reforms. China itself lacks funds and must introduce foreign capital to develop. While introducing foreign capital, it can also introduce advanced foreign management models and foreign advanced technical talents.

They also talk about the current Korean wave, believing that only by carrying out such a thorough reform can the Chinese radio, film and television industry successfully resist the invasion of Korean wave and even carry out cultural exports to other countries in reverse.

What a group of elites who worry about the country and the people!

Song Weiyang smiled and said nothing throughout the whole process. When others talked to him, he would just make a compliment. In fact, he was always silly, as if there was a high wall ahead. These fools rushed forward with their heads recklessly, and Song Weiyang was waiting to see them being hit and bleeding.

Especially those two mainland TV cadres will definitely be unlucky with Murdoch, and you will never be able to get promoted again in this life.

Taking advantage of the break between Song Weiyang's use of the toilet, Director Liu followed up and asked: "Mr. Song doesn't seem to be optimistic about this model?"

Song Weiyang washed his hands and whistled in the mirror, dryed his hands and said, "I am also a shareholder of Phoenix Station, so I would like to advise Mr. Liu not to work with Murdoch. The mainland radio and television industry is too deep and cannot be played by capital."

"We only do entertainment-related programs and will not touch news programs. Isn't this possible?" asked Director Liu.

"If "White-Haired Girl" was made into a TV series, is it just an entertainment program?" Song Weiyang said and left.

Master Liu was thinking and frowned.

(Recommended "I Really Don't Want to Be Reborn", a particularly powerful book, hundreds of thousands of words are a hundred alliances, and I'm envious.)
Chapter completed!