The advantage of students is to be serious, just an MV movie, they can shoot it as an art film.

The same is true for the disadvantages...

Before the filming was officially started, everyone started to discuss and made large-scale modifications to the plot and the camera. Not to mention photographers and lighting artists joined in, even the scene recorder and prop staff expressed their opinions, and some even drew a complete storyboard overnight based on the script.

When Song Weiyang got the storyboard, he got drunk after just one look, and then said to Jin Peng: "Director Jin, you don't have to do that complicated. The simpler the better. It's just an MV."

Jin Peng said: "There are several types of simplicity, some are vulgar and simple, while others are artistic. Don't worry, we are professional and know more than you."

Song Weiyang said: "I don't care about that much. Anyway, the lens must be clean, the light must be thorough, and the characters must be fresh."

"Don't worry, don't worry, I know." Jin Peng was a little impatient.

On the day of filming, the school rehearsal room.

The classroom was full of paper cranes and wind chimes, and a floor-to-ceiling electric fan was brought in. First, it blew continuously at the temporarily hung window screen.

Song Weiyang squatted behind the monitor and shouted for only two seconds: "Stop, stop, stop, this light is wrong!"

Jin Peng said angrily: "I am the director, you are not allowed to stop casually!"

"What I want is not this effect, the light is too dark," said Song Weiyang, "to be transparent and bright."

Jin Peng said: "This empty shot shows the sad and painful mood of the heroine after the male protagonist is seriously ill. The lights must be turned like this!"

Song Weiyang said depressedly: "I don't care what you want to show, anyway, follow mine."

"Am I a director, or are you a director?" Jin Peng said angrily.

"I am a customer, I have to listen to my money I pay!" Song Weiyang didn't want to explain anymore, and his tone became stronger and stronger.

Jin Peng threw the guide tube and said, "I won't take pictures anymore. You can go to anyone you like!"

Song Weiyang said: "Okay, give me the money."

"I'll give you back, I'll give you back, it's full of smell of money!" Jin Peng took out a few hundred dollars from his pocket and threw it to Song Weiyang's chest and said, "I'll give you the rest tomorrow, and I won't bring you with you."

The classmate of the court rushed over and persuaded him: "Jin Peng, don't be anxious, you have something to say. Boss Song, don't be angry, it's normal for everyone to have different ideas. Then, let's communicate again."

Jin Peng said: "I said everything I want to say, I just said it, there is nothing to communicate with."

Song Weiyang said: "I will say it again. I am shooting mv, a product, not a literary film. This mv only takes 4 minutes, and the picture must be as perfect as possible. It is the kind of perfect that makes people shine and does not need to express any connotation. Do you understand aesthetics? The only requirement for the whole film is aesthetics!"

Jin Peng said: "If the light is darker, it cannot be beautiful? This is echoing the plot and the lyrics that echo you!"

I'm damn!

Song Weiyang's mind was almost blown up, but he didn't expect that these students were so difficult to deal with.

Lin Zhuoyun smoothed out the situation and said, "It's better to do this. Take photos according to Classmate Jin's opinion, and then take photos according to Director Xiao Song's opinion. Then decide which one to use during the later editing."

Jin Peng probably really lacked money, so he nodded and said, "Yes."

"That's OK." Song Weiyang was not willing to waste time.

The empty shot of the wind blowing window screen was taken several times, and the lights changed several times.

Lin Zhuoyun took off her coat and wore only a white dress. She lowered her head and wandered around the classroom, and sometimes reached out to play with the thousand paper cranes and wind chimes.

So the disagreement came again. Jin Peng bit to death the silhouette to express the heroine's mood indirectly. Song Weiyang insisted on taking the front, showing Lin Zhuoyun's beautiful figure and face, which attracted the audience's attention as soon as possible.

It was noisy for a while and only scored two shots were scored, and the decision was made until the post-recording was made.

Film costs increased exponentially.

Although Song Weiyang was angry, he did not make a fuss about replacing people.

After all, professionalism is professional. Song Weiyang only has ideas in his mind, and he has to rely on Jin Peng to shoot.

People are really taking photos with great care. They have to look for angles carefully for each lens and repeatedly discuss with the photographer. Although Song Weiyang doesn't understand the ratio of light and darkness, golden division, etc., the same lens is better than expected.

However, during the post-production editing, Song Weiyang would never let Jin Peng get involved, otherwise he might have to cut it into something.

I just went back and forth in the empty room, and I took a picture from morning to three o'clock in the afternoon.

There was another argument in the middle because Song Weiyang insisted on using filters to give the heroine a crazily soft light. The effect of filming in this way was to cover the heroine with a hazy fairy spirit, which was a common trick in youth idol dramas. Later generations were even moved to martial arts and historical dramas by Yu Ma.

Jin Peng expressed strong opposition, he thought this was too deliberate and unnatural, and filming would cause the audience to dance.

You're dancing with your sister's play, this is mv!

Song Weiyang could only threaten by withdrawing investment, and Jin Peng chose to surrender.

In the second scene, I jumped directly to the hospital because there was a vacancy in the senior ward. If there were a few more days of delay, maybe an old cadre would be moving in.

The hospital still attaches great importance to assisting the Drama Academy in filming patriotic tribute films, so it directly sent a deputy director of the office to come.

The deputy director, surnamed Zeng, shook hands enthusiastically and said, "Hello, Classmate Song, the ward has been vacated. What else do we need to cooperate?"

"Thank you, Director Zeng, I'm really troubled your unit!" Song Weiyang said with a smile.

"It's nothing, I just want to feel how the movie was made." Director Zeng laughed.

Well, Song Weiyang's current identity is the chairman of the Student Union of Shenghai Drama Academy. The film they are going to shoot is also a gift for the 45th birthday of the motherland to express the students' love for the motherland, and will be broadcast in major cinemas next year.

Song Weiyang personally played the male lead and quickly changed into the hospital uniform.

"No, you still need to put on makeup. This is not the case for those who are dying of illness." Jin Peng said.

Song Weiyang said: "Just make your lips and cheeks pale."

Jin Peng said: "Where are you fooling me after taking pictures?"

Director Zeng asked: "What disease does this character suffer from?"

Jin Peng said: "The advanced stage of leukemia."

Director Zeng said: "That's going to shave your hair."

Song Weiyang: “…”

Jin Peng said: "Then shaved your hair and listen to the doctor."

Song Weiyang had no choice but to explain: "Art originates from life, but it is also higher than life."

"It is higher than life, but it cannot be separated from reality." Jin Peng said.

Song Weiyang was too lazy to say: "Okay, okay, I shaved my head and I will wear a wig in the next few days. But I also have a request, just make my lips and face pale, and don't make me look like a tuberculosis, the audience doesn't like to watch it!"

Jin Peng asked Director Zeng: "Doctor, what should patients with advanced leukemia look like?"

Director Zeng said: "Some people are too thin to be human, while others cannot see anything abnormal. But there is a characteristic that after long-term illness and chemotherapy, they all act haggard and very tired."

"Just follow this, the doctor has the final say." Jin Peng said.

Director Zeng’s work is very monotonous and has never been involved in filming movies. He found that he could guide the filming, and he became excited and added: “Of course, you don’t have to shave your head. Chemotherapy is very expensive, and many patients choose conservative treatment. There are not many hospitals that can do chemotherapy, and there are only two in Shenghai.”

"I understand," although Jin Peng disliked Song Weiyang, he respected Director Zeng very much. "Thank you for the doctor's advice!"

"I dare not take it, I dare not take it, I am just offering gifts to the motherland." Director Zeng smiled.

Giving a gift to the motherland?

What the hell?

Jin Peng didn't ask much, and began to observe the ward, and then discussed the shooting plan with the photographer and the lighting engineer.

When Song Weiyang shaved his bald head and came back, Jin Peng even designed the scene.

"Hahaha, your head is so round, like a peeled boiled egg." Lin Zhuoyun stared at Song Weiyang's head and laughed.

Song Weiyang was too lazy to pay attention to her, so he lay on the hospital bed, closed his eyes and didn't say anything.

This set of shots is also divided into two styles. Song Weiyang is unwilling to make noise and delay time, while Jin Peng doesn't care - it's not a waste of his film money anyway.

From choosing the venue to finishing the shooting, the MV of 4 minutes totaled for half a month.

Song Weiyang took the pornographic film directly to the film factory, and asked professional editors for help. He squatted beside him throughout the process to give advice. Jin Peng, who wanted to participate in the editing, was directly ignored by Song Weiyang. The guy didn't know that he had started filming.

Until the editing, Song Weiyang, who vowed not to use "garbage" shots, had to say "It's really fragrant".

Although Song Weiyang was reluctant to take some shots that Jin Peng insisted on taking, he still added them, and even sacrificed his insistence on style.

Well, Jin Peng is very annoying and has a lot of brainstorms, but with real skills, I can cooperate again next time I have the chance.

A very simple mv, in 4 minutes, spent 50,000 yuan on production fees for Song Weiyang, of which more than 20,000 yuan was burned.

...

As soon as he returned to the factory, Song Weiyang threw the master tape of the MV and song to Zhang Guozhong and ordered: "Two tasks. First, contact major TV stations and radio stations to send the MV and tape to them for free to play. What kind of music walks, what kind of golden songs are ten minutes, if these programs can be played, there is really no, then spend money to order songs, and the content of the song is 'Wish lovers all over the world finally get married'; Second, contact pirated versions and try to get more pirated tapes and video tapes. I want to make the pirated version of this song fly all over the sky. If the pirated merchants don't want, then we will spend hundreds of thousands of yuan to customize the pirated version, and then give it to audio-visual product dealers everywhere for free! "

Zhang Guozhong had already seen the mv and said in surprise: "Dr. Ma's move is amazing!"

Song orders and pirated versions are so good.

Whether it is a TV station or a radio station, although the cost of ordering songs is expensive, it is much cheaper than advertising. At that time, every time you order songs will be equivalent to advertising for Xifeng cans.

What about pirated versions? Pirated versions are hundreds of times the sales volume of genuine versions. Once pirated versions feel profitable, they will spontaneously help canning factories to promote them.

This trick was very new in the early 1990s and no one could think of it. Everyone only hated piracy, but how could they even use piracy as a propaganda tool?

Another classic case in the media marketing course at the University of Future Education is "Three Thousand Questions of the Blue Cat Naughty".

This cartoon is smelly and long, and has been broadcast on major children's channels all year round. Sometimes it can even annoy children who love to watch cartoons.

Why are there dozens of TV stations that repeatedly broadcast "Three Thousand Questions of Blue Cat Naughty" for one or two consecutive years?

It's simple, not how good this cartoon is, but because it's free.

The producer spent a lot of money to create cartoons, actively provided them to the TV station for free to play, and made them a hit product, and then made money by selling Blue Cat's peripheral products.
Chapter completed!