093 [Barbarian]
Song Weiyang also registered a trademark, not only registered "ice tea", but also registered trademarks such as "ice black tea", "ice green tea", and "jasmine tea". In the future, if Master Kong, companies like Uni-uni and Wahaha want to produce ice black tea, ice green tea had to say hello in advance. Xifeng allowed it, they had to change the name of the product.
But Song Weiyang did make a mistake. He registered the "Ice Tea" trademark at the end of last year. At that time, he didn't know that Xu Risheng had made products. Moreover, in history, the "Ice Tea" trademark lawsuit was very sensational, and Song Weiyang still had a vague impression. I remember that it was about 2000 that the court classified "Ice Tea" as the Xu Risheng special trademark.
Who knows that Xu Risheng has registered now!
Song Weiyang directly copied the trademark registration documents and handed them over to major newspapers for publication. The registration time was December 25, 1993.
Xu Risheng quickly revealed his trademark registration documents, which were registered on November 27, 1993.
It's just less than a month away, which is really a scam. Before the various government departments connected to the network, this situation often occurred, and everything was based on the registration time.
Song Weiyang issued a manifesto of the Anti-Japanese War of Industry and Commerce to take advantage of the popularity of foreign capital invasion, and also specially found Coca-Cola and Pepsi to fight. Now Xu Risheng is following the example, coming to catch the popularity of Xifeng, and even taking out trademarks to fight the porcelain.
The world is so beautiful that reincarnation, who will the heaven spare?
Nowadays, media across the country are reporting Song Weiyang's legendary and inspiring stories. A high school student took on his family business and dared to declare war on large international companies. He has become another young entrepreneurial idol after Shi Yuzhu. In even within half a month, more than 30 college students came to surrender, which greatly alleviated the company's lack of talents.
People seem to see the rise of another Jianlibao.
However, before Xifeng Company's iced tea beverages were fully launched, peers jumped out to compete for the "ice tea" trademark, and it is very likely that Xifeng Company's new beverages would be done.
Regret, endless regret.
When reporting, major media all used sympathy.
"What should I do?" Yang Xin was worried about it.
Song Weiyang smiled and said, "What else can I do? Just sue him, and I will talk about it for ten or eight years."
Chen Tao said: "Ko Xurisheng's registration time was earlier than us."
Yang Xin also said: "The lawsuit will definitely not be won."
Song Weiyang asked: "Do you know Pepsi?"
"Of course I know." Yang Xin and Chen Tao answered at the same time.
Song Weiyang smiled and said, "At the beginning, there was only Coca-Cola in the United States. Coca-Cola sold well, so dozens of carbonated drinks such as Pepsi, Coke, Coca-Cola, Coca-Cola and Coke appeared. Coca-Cola was very angry and had been suing for decades. Do you know how the US courts ruled it?"
"How did you judge?" the two asked quickly.
"The US court ruled that 'Cola' is the name of the type of beverage, just like tea, soda, and juice. It's impossible for a company to produce soda, and other companies can't use the name of soda, right?" Song Weiyang explained.
Yang Xin's eyes lit up: "We can also sue according to this idea."
Song Weiyang nodded and said, "If you win, it will be the best, and everyone will develop happily together. If you can't win, then it will be delayed for several years. At the worst, you can use names such as iced black tea, iced green tea, etc. in the future. At that time, let Xurisheng produce iced tea. We produce iced green tea, iced black tea, and other beverage companies cannot use any names!"
Song Weiyang even hoped to lose the lawsuit. Anyway, Xu Risheng would be over sooner or later. Then, Master Kong and Wahaha would stare at him to see what other broken names they could give tea drinks.
A few days later, Xifeng Company issued a solemn statement, and used the lawsuit between Coca-Cola and Pepsi as an example, killing the "ice tea" to death as a beverage type, not a beverage brand.
The media immediately started a fuss and discussed the attributes of the word "ice tea", so it was the court and the industrial and commercial departments that had a headache, and they couldn't figure it out.
This lawsuit is impossible to fight, just arguing.
Thanks to this unsolved case, when the media reported widely, "ice tea" gradually attracted the attention of the people and is no longer a completely unfamiliar type of beverage.
...
June soon entered, the weather became hotter and hotter, and the sales of iced tea products also soared.
Song Qizhi and Zhang Guodong have already brought new college students and business backbones to various provinces to set up sales branches. Each branch has one manager, one financial officer, six to ten officers, and rent warehouses locally to facilitate supply.
One day, Song Qizhi suddenly complained on the phone: "Xu Risheng is already crazy!"
"What's going on?" Song Weiyang asked.
"In order to grab the market, Xurisheng's rebates for agents and dealers reached a maximum of 40%. It even claimed that as long as the sales of a city reach 1 million, Xurisheng will reward dealers with a domestic car!" said Song Qizhi.
Song Weiyang said with a funny look: "How can they make money if they do this?"
"They didn't think about making money or losing as much as they sell," said Song Qizhi. "I heard that Xu Risheng received another loan of tens of millions and was preparing to set up 100 branches across the country. They had only more than 300 employees before, but the number after the expansion of enrollment during the Spring Festival has now expanded to more than 5,000 people at once! At least 95% of them are local farmers. If they don't know anything, they dare to send them to sales channels and to be the director of the branch."
The same is true for the history of the Rising Sun in history, but in the early days, due to insufficient funds and fame, it took almost two years to achieve rapid expansion.
Song Weiyang, a time traveler, flapped his butterfly wings. His anti-Japanese war manifesto became famous, and also made Xu Risheng, who came to catch up with the popularity and hit the market. With his fame, Xu Risheng easily got a loan and tried his best to spread the money to expand. He was in trouble with Xifeng Ice Tea to compete for the market.
Song Qizhi continued: "Now agents and dealers everywhere are complaining that Xurisheng iced tea is selling too cheaply. Not only is Xifeng iced tea sold at a high price, but it is not as high as Xurisheng's rebate, and some agents are giving up."
Song Weiyang comforted: "It's okay, let's work steadily and sit and watch Xu Risheng seek death by himself."
"I'm afraid that Xu Risheng will be squeezed to death before he dies!" Song Qizhi said.
Song Weiyang asked: "How is the southern market?"
Song Qizhi said: "According to Zhang Guodong's reaction, Xu Risheng cannot distribute goods in the southern market for the time being, but they are already opening branches and contacting OEMs."
"Then I can hold on for a few more months. It's okay, take your time." Song Weiyang was not panicked at all.
"We just stand idly by the way?" Song Qizhi asked.
Song Weiyang said: "Of course, you can't wait to die. I will contact the media immediately and continue to fry the brand of Xifeng Ice Tea. Consumers must know that Xifeng Ice Tea is the best and the most authentic. Xurisheng Ice Tea is just a garbage product! You must also keep a close eye on Xurisheng and see if they have any scandals. We have exposed it and promoted it hard!"
...
The scandal came soon.
An employee who sent to the Special Administrative Region to open a sales branch, but without any supervision measures, fled hundreds of thousands of funds. The Special Administrative Region was originally a key tourist city for Xu Risheng in the south, but now it is directly planned to be stranded, which is probably enough for them to be confused for a while.
Song Weiyang felt speechless. His opponent was not a business elite, but a group of barbarians who knew nothing.
Chapter completed!