The Hong Kong film industry was in full swing in 1981. New Art City stole the limelight with a movie "Best Partner" and even surpassed Kang Jianfei's Oriental Dream Factory. Sammo Hung's Baohe and Cheng Long's Quanwei Film Company also released two small-budget movies after the summer season.
However, Shaw Brothers is getting worse and worse. Before November, it had already filmed 23 movies, but only 5 movies had a box office of more than 2 million yuan. In this case, the theaters under Shaw Brothers Cinemas suffered losses for several consecutive months. Finally, a franchise theater announced that it would withdraw from Shaw Brothers Cinemas and switch to Jiahe Cinemas.
As for those who did not withdraw, it was not that they didn’t want to leave, but because the theater owner had rented the theater to Shao Yifu. Whether the theater lost or made a profit was all about Shao Yifu’s business, and the theater owner was only responsible for collecting fixed rent.
This year, there are also many changes in the Hong Kong music scene. First, Huaxing, a music department originally owned by TVB, held a popular Chinese rookie singing competition and officially became a real record company.
Then Fengxing Records Company emerged as a new force, and its subsidiary Anita Mui became popular in Xiangjiang with a "Thousands of Songs", establishing her position in the Hong Kong music scene.
In addition, Hong Kong Polyglin continues to be prosperous, not only Xu Guanjie and Teresa Teng's records are selling well. The sales of its singer Alan Tam's personal record has soared from 50,000 last year to 200,000 this year.
As for Columbia Records, it has control over Xu Xiaofeng, the number one singer in the music industry, and there are also a large number of first- and second-tier singers, who are also making a big profit.
The entertainment record company that owns singers such as Zheng Shaoqiu and Luo Wen was greatly damaged by the fact that its singers have transferred to Huaxing Records.
Just when the craze set off by Anita Mui was not completely over, Fengxing Records suddenly began to promote the records of Happy Girls.
When promoting the album, the singer of the song is not the focus. The keywords are "Kang Jianfei creates all lyrics and music" and "the world's first full MV record". Kang Jianfei is still holding the title of Anita Mui's creator. After this promotional advertisement came out, it attracted countless attention. Everyone wants to know what classic lyrics Kang Jianfei will write this time.
Just when the reporters had not fully understood what the "world's first full MV record" meant, Lishi suddenly broadcasted the mv of "Love is Greater than the Sky" in a music program.
"Study is important/I will be careful/He who I like is approaching,
Chatting is more attentive than exams.
Is it better if I don’t have him/will I love myself more/when will I fall in love?
Why is the theory not recorded/what should be?
Classmates love freshness/love is more important than heaven,
I miss you day and night if I want to think about it/even sweet dreams are not sweet enough.
Of course/I am underage now/I am superficial/I only know that love is more important than heaven,
Forgot helpful motto/ automatically passes before his eyes
…”
Five young and beautiful girls, fresh and cute and avant-garde styles, are already eye-catching enough to sing and show off their thighs in MV.
But this MV also has a complete story, including failed homework, failed exams, scolded by teachers and parents, seniors with crushes, happy camping, friendship between classmates and other plots. MV fully demonstrates every bit of student life.
For the students, this is an unprecedented experience. They watch MV and listen to the song. As the plot and lyrics are interpreted, it is no longer just a song. It is a kind of confidence from their hearts, and the lyrics sing their hearts.
Lishi changes to MV to play every day, and a junk music program. After a few days, the ratings actually skyrocketed to 18%. Not only students like to watch, but even middle-aged people in their thirties and forties will watch. After all, MV is still a very new thing.
Wen Bixia's singing skills are much better than last year, and they are barely able to sing on stage. Among the five girls in the Happy Girls group, only Xie Ning, who has been in elementary school musical instruments and singing, sings the best, but the overall situation is still much worse than that of the powerful singers.
But only five girls who sing averagely had a whirlwind on the Hong Kong campus.
The female students began to imitate their clothes and their releases. They did not do their homework when they went home at night, but instead stood in front of the TV to learn the happy girl group dancing in the MV.
When Hong Kong Radio and Commercial Radio began to broadcast these songs, they were all lit up, and countless students stayed up late and hid in the bed in their arms and listened to songs.
When the Happy Girls's "Big Big Purple" was launched, its sales volume exceeded 10,000 on the first day. Especially for the audio and video stores near the school, all the inventory was sold out in a short time, and even queued up to buy records.
"Outside" magazine can be said to be the first fashion magazine in Hong Kong, but compared with "Oriental Fashion" by Kang Jianfei for Ma Chengkun, this magazine is actually very unprofessional and very unfair. Before the 1980s, this magazine was more similar to a comprehensive entertainment magazine.
"Outside the No." commented: "The Happy Girls' "Big Big Purple" is a completely subversive record, perfectly combining music with pictures, and can be said to be a miniature version of a song and dance movie. No one has ever done this, and he actually made MV into a complete story with a plot, which is a pioneering move around the world..."
"Oriental Daily" flattered: "No one could have expected what Kang Jianfei would do next. When everyone thought he would continue to make movies after Anita Mui became famous, he actually created a unique record for several girls..."
Although the record "Big Big Popular" is far inferior to "Thousands of Songs" in terms of popularity, the sensational effect is far greater than that of Anita Mui's records.
Immediately afterwards, the complete MV video tape appeared in the Karaoke Hall, which made many students who did not have a video recorder in groups to raise money to sing in the Karaoke Hall. The songs in "The Big and Big Purple" have also become a must-order song for a long time.
In the hearts of many students, the five girls in the Happy Girls group have become goddess-like existences. Their every move will be paid attention to, and even the hairpin they wear will increase sales a lot every time the photos appear in newspapers and magazines.
This is the advantage of being ahead. When an unprecedented new thing appears, it will inevitably attract attention. The mv that Kang Jianfei brought out is still a mature product, so it would be strange if it does not cause a sensation.
Michael Jackson's first MV caused a sensation around the world. Madonna's MV was broadcast on TV and became a super idol. Although Kang Jianfei's MV is not as good as Michael Jackson's next year's one, its level is definitely higher than Madonna.
When the Hong Kong sales of the record "Big Big Purple" were counted, all of their peers were stunned - there were 370,000 copies, which exceeded the record sales of the number one sister in the music industry.
The entertainment edition of Sing Tao Daily commented: "The name of the record "Big Big Win" is so good. It means that the sales of 37,000 records are second only to Xu Guanjie's "Half-Take", becoming the second-selling record in Hong Kong's music history."
When "The Big Big" was released in other regions, the same method as in Hong Kong was adopted. First, it played MV on TV and was officially sold after it was popular. After this record was released to various countries in Southeast Asia, it also caused a sensation among the students, selling 680,000 copies at once. And Taiwan, which thought it would sell very few sales, actually sold more than 300,000 copies - this is a Cantonese song!
Of course, "The Great Popularity" did not receive a lot of praise.
Compared with the fanatical pursuit of the student group, many students' parents hate this record. Students steal money to buy records, listen to songs in bed, skip school and go to karaoke to sing, and are affected by MV. Some parents even call on the authorities to ban this record.
Professionals criticized the five girls for their singing skills, believing that their level is at the stage level in the karaoke bar and is not qualified to release records at all.
Regarding the professional complaints, Kang Jianfei just wanted to say, "You go home and have fun."
Of course, this can only be said quietly. Kang Jianfei had another statement when facing reporters: "Who needs to be top-notch rap skills to produce records? I created an idol group."
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Huaxing Records Company.
Fang Yihua looked at the MV on the TV and asked Chen Shufen: "Huaxing Company's strength is still very weak now and cannot be compared with Columbia and Polygin. I think the situation of this MV is good. Can we also form a beautiful girl group to produce records?"
Chen Shufen hesitated and advised: "Ms. Fang, the record "Big Big Purple" costs 1.5 million for MV alone, which is equivalent to the price of 50,000 records. If the sales are not good..."
Fang Yihua was confused. She was thinking about the gains and losses of doing MV in her mind. After a long time, she said: "We don't need to shoot MVs on the record, we just need to shoot MVs on the title song, and then play them on TVB for a long time."
Chen Shufen said in surprise: "This is a good idea."
Before Christmas, Huaxing Company launched a "Flowering" girl group, following the trend and filming a MV song in TVB music program for more than half a month. However, because this record is similar to the Happy Girl group, it is both successful and failure. Some students love the house and the black girl group, and some students disdain it. The record sold more than 20,000 copies.
The sales of 20,000 copies are already good for a new combination. If you lose tens of thousands of yuan in MV production fees, and you can also make a fortune in Nanyang, Huaxing Company's follow-up trend has been a small success.
However, many newspapers say that Huaxing Company's behavior is to imitate the pen.
After all, home video recorders are not popular yet, and the success of Happy Girls and "Big Big Purple" can only be considered an exception.
First of all, all the members of the Happy Girls group are well-known actors in the "Happy Ghost" series. Secondly, their MV is the first to create and can bring endless surprises and freshness to the audience.
Chapter completed!