A few days before Mrs. Thatcher's visit to China, "Happy Campus", which was promoted for only one week, was released in the New Era theaters.
Since the summer vacation has ended and the students have returned to school to attend classes, the attendance rate of theaters with a slightly poor location is worrying. However, the joining of the happy girl group such as Li Yanshan has greatly increased the appeal of this movie to young audiences, especially the audiences of four leading theaters, and many students come to watch the movies as soon as they get off school.
Outside the Broadway Theater under Anle, Kang Jianfei and Jiang Zhiqiang were sitting in the car, watching the student audience coming in and out.
After watching for a while, Jiang Zhiqiang exhaled and said, "The attendance rate is quite reasonable, and I finally didn't lose money."
Kang Jianfei smiled and said, "If it were the summer season, business would definitely be better. It is the off-season now, so it is good to have such a moviegoer."
Jiang Zhiqiang said: "But there are several small theaters that are not good at good locations. The worst one has less than 40%. This is the first two days of the new film being released. I am afraid that the attendance rate will drop below 20% in a few days."
"Do as the rules are set," Kang Jianfei said helplessly, "I only charge 60% of the copy money for theaters with attendance rates below 50; every 10 points drop in attendance rates, the copy rent will drop by 10%.
This is a measure formulated by Kang Jianfei to protect those joining the small theaters. Otherwise, who would have been losing money and would have followed you? The biggest expense of the theater is to copy the rent, and Kang Jianfei has done his best.
The average attendance rate of "Happy Campus" is very low, but no one laughs at the New Era Theater and Kang Jianfei are not good, because everyone is almost the same during the off-season of the movie.
Five days later, there are three theaters under the New Era Theater. Because the attendance rate is too low, I can only write "Happy Campus" in advance and release other old movies with cheap copies.
As time goes by, "Happy Campus" has been released less and less.
But what is quite strange is that because this film is very popular among student audiences and young people, while the attendance rate of some small theaters has declined, the attendance rate of four large theaters under the New Era Cinema has increased instead of decreasing.
A week passed, and "Happy Campus" won 3.89 million in the first week of box office, which is rare in the off-season of movies where there are not many good movies. It directly won the box office championship of that week.
As soon as the news came out, the outside world suddenly became impressed by the new era theater chain, but what industry insiders are more interested in is the operating model of the new era theater chain.
Because one week after "Happy Campus" was released, only 9 theaters were still released. The small theaters that made "Happy Campus" not suffer losses due to lack of film sources, but instead re-employed to find jobs and screened old films, and they were completely self-employed and took on their own profits and losses. Some theaters even made profits by screening underground porn/romance films.
If Shaw Brothers, Princess Jin and other theaters are regular soldiers, then the new era theaters are a bunch of bandits. When there is a transaction, they will leave after the transaction is completed, and finally divide the gold and silver according to the amount of effort.
Jiang Zhiqiang said in an interview with "Movie Biweekly": "New Era theaters are different from ordinary theaters. Although theater companies have always existed, when there is no film source, the theaters under its own expenses are actually at their own risk. Mr. Kang Jianfei called this temporary theaters. We had operated them in the United States more than a year ago, and I made hundreds of thousands of dollars at that time. So when Mr. Kang proposed the suggestion of founding the new era theaters, I immediately agreed because I am very confident in this model... Mr. Kang Jianfei is definitely a film genius, which is not only reflected in his directorial ability. The previous cancellation of the bottom-up system of Princess Jin and the current temporary theater system in the new era were all from Mr. Kang. Many Hong Kong filmmakers will benefit from the new theater model proposed by Mr. Kang, and I admire him very much."
Jiang Zhiqiang also did some calculations for "Movie Biweekly" and concluded that after forming the new era theater chain, the profits of small theaters will increase by about 20% to 40%, while the revenues of several leading theaters will increase by more than 60%. After the movies of DreamWorks were released, all theaters will bear their own profits and losses, which is exactly the same as their previous operating conditions, and there is no hidden concern about losses.
After the article "Film Biweekly" was published, it was reprinted by many Hong Kong newspapers, and the account that Jiang Zhiqiang calculated was also confirmed by professionals.
Ming Pao Weekly commented on this: "The emergence of temporary theaters is tantamount to the Hong Kong film industry. There has been a gap in the monopoly of large theater companies in the film market. In the future, Hong Kong retail cinemas can freely join temporary theaters according to their own needs. This is also a beneficial and harmless thing for some small companies and directors. Their movies have another way to release..."
The Oriental Daily began to publish articles praising Kang Jianfei again: "If Shao Yifu's success lies in his careful calculations and conscientiousness; Zou Wenhuai's success lies in his use of pioneering and innovation and embracing all rivers; then Kang Jianfei's success lies in his courage to think, fight and make all kinds of wisdom.
The cancellation of the cinema base system by Princess Jin Cinemas is a major change in the Hong Kong film industry. After more than two years, this system has completely disappeared in Hong Kong. Speaking of the cancellation of the cinema base system, we have to mention Kang Jianfei, because it was he who first made this suggestion to Lei Juekun.
Judging from the theater lineup of the New Era theaters, most of the franchise members are second- and third-rate theaters. If anyone wants to run this theater, there will be only one result - a loss. So when the New Era theaters were announced, many people were waiting to see jokes, and no one thought that this theater could persist. But the result was surprising. Not only did this theater not lose money, but it was running stably without losses..."
As a reward for the long-term promotion of Oriental Daily, some of the exclusive news and precious photos obtained by Phoenix Taiwan in Beijing will be selected to share with Oriental Daily, and general news will be given directly for free.
After the operational model of the theater chain in the new era was reported by the media, the most happy thing was the small film companies and independent directors, who all contacted Ma Qiao with Princess Jin and Shaw Brothers on their backs.
Why do they contact Maqiao?
Because the distribution rights for the films in the new era are in the hands of Oriental DreamWorks. Which film can be released in the theaters in the new era is up to Ma Qiao, the head of the operation manager of DreamWorks.
In this process, after abandoning the bad movies that are destined to be a failure, Oriental DreamWorks has various operability for those movies with certain box office potential.
One is to distribute videos for other companies, and DreamWorks earns a distribution fee in the middle; the second is to buy the film directly, spend a lot of money to buy the video, and operate it as DreamWorks' own video.
Don’t underestimate this. Just holding the distribution rights of a theater chain can make Oriental DreamWorks among the Hong Kong film giants. It can not only increase the company’s revenue, but also greatly enhance the company’s influence. After all, so many small and medium-sized film companies have to act according to DreamWorks’ expressions.
And when purchasing or releasing videos for other companies, Oriental DreamWorks' Human Resources Department and Artist Department must also participate, and they can discover talents from small companies in these videos. Any potential director, actor, screenwriter, photographer, etc. will be recorded by DreamWorks. Once there are talents worth taking action, DreamWorks can attract them through various methods.
It can be said that the establishment of temporary theaters is not only a simple solution to the filming problem of DreamWorks, but it directly sublimates Oriental DreamWorks to a higher level and becomes a big tycoon in the Hong Kong film industry.
"Awesome, Kang Jianfei's move is very good!" After Zou Wenhuai thought through everything, he couldn't help but exclaim.
Among several film giants, although Zou Wenhuai fought the most box office battle with Kang Jianfei every year, he was actually the one with the least conflict with Kang Jianfei. In the poaching operation some time ago, Zou Wenhuai only dug out one-third of the members of the Raptors stunt team, unlike Lei Juekun, who poached two generals.
As for the box office battle between Jiahe and DreamWorks, it is just a normal commercial competition. To put it bluntly, Kang Jianfei and Zou Wenhuai have a bit of a heroic taste.
As for Shao Yifu and Lei Juekun, they and Kang Jianfei have completely broken up.
On Shao Yifu's side, Fang Yihua used small tricks to fly Yin Kang Jianfei, and Shao Yifu passed the inspection office to block Dream Factory's film, and the grudges on both sides were no longer in harmony.
And where on Lei Juekun?
From Lei Juekun's perspective, he just wanted to use coercion to achieve the goal of investing in DreamWorks. However, for Kang Jianfei, Lei Juekun's behavior was to force him to death, and he was completely unstoppable, and he was alive and dead.
Kang Jianfei is making great progress with the help of the new era theater chain. What is Lei Juekun's mood now?
Lei Juekun's intestines are regretful. Dreamworks is the most profitable film company in Hong Kong. After Dreamworks terminated its cooperation with Princess Jin, the profit of Princess Jin's theaters would be reduced by at least 20% or 30%. In Lei Juekun's plan, Kang Jianfei would surrender 100%, but now he not only failed to invest in Dreamworks, but he wasted his own losses, causing him to lose a lot.
Two other shareholders of Princess Jin Cinema, Chen Rongmei and Feng Bingzhong, are now quite complaining about Lei Juekun, because Lei Juekun has seriously damaged their interests for personal gain.
What worried Lei Juekun the most was that Chen Rongmei and Feng Bingzhong had already revealed signs of breaking up, as if they were going to join the new era theater chain.
Of course, the saying of joining the New Era theater chain is just an excuse to threaten Lei Juekun. After all, there are plenty of sources of Golden Princess films now, which is far more profitable than the New Era theater chain. Chen and Feng will break up only if they are funny.
But with the development of theaters in the new era, after a year or two and the source of films in the new era is sufficient, then Chen Rongmei and Feng Bingzhong may really leave Princess Jin and join the new era.
Lei Juekun's one-man show at Princess Jin Cinema has been broken. Now Chen Rongmei and Feng Bingzhong have joined forces to argue with Lei Juekun in many matters, which makes him very upset.
Chapter completed!