The first 20 days of July 1983 were all the worlds of "The Strategy of the Five Blessings". Although the box office of "Mr. Dus" purchased by Anle Theater from Hollywood was also good, the only four theaters and two or three theaters in a row could not create too much momentum.
"Mr. Duss" basically couldn't sell after the box office of over 10 million in Hong Kong, and four theaters of Anle Film also joined the ranks of "God of Gambling".
As soon as "God of Gamblers" was released, it formed a crushing trend in the Hong Kong film industry. "The Strategy of the Five Blessings Stars" released for nearly half a month immediately had a weak box office and had to gradually reduce the number of releases.
As for "Yin Yang Chou" in New Art City, it was not too bad. Under the huge pressure from "God of Gamblers", the box office on the first day actually reached 1.58 million. The attendance rate in the following days did not decline much, with a cumulative box office of nearly 8 million in the first week. Lin Lingdong, the director of "Yin Yang Chou", also became famous like Zhang Jianting.
Even though "God of Gambling" was soaring at the box office, DreamWorks' publicity department did not relax. All publicity plans that had been made were implemented in accordance with the stages, and the promotional advertisements of "God of Gambling" can be seen everywhere in Hong Kong.
From a month ago to the fall of "God of Gambling", Kang Jianfei set a promotional budget of HK$2.5 million. Last year, there were only more than 60 Hong Kong films with box offices exceeding 2 million. The promotional fee of "God of Gambling" alone is equivalent to the box office of many Hong Kong films.
Two weeks after the release of "God of Gamblers", the attendance rate still showed a significant downward trend, and Kang Jianfei suddenly made a big move.
In mid-July, a fire broke out in the wooden house area of ​​Chungtou Village, Aberdeen, Hong Kong, with more than 600 wooden houses burning down and more than 900 Hong Kong citizens were homeless.
Maqiao suddenly held a press conference and announced that as long as the box office of "God of Gamblers" exceeds 30 million, 10% of the box office will be donated to the Municipal Bureau for the resettlement of fire victims.
After the news was announced, some newspapers criticized DreamWorks for making big box office under the guise of charity, while some newspapers praised DreamWorks for being socially responsible.
Regardless of public opinion, the gain effect of this move on the box office of "Game God" was obvious. In the third week of the film's release, due to charitable donations as a gimmick, the attendance rate of "Game God" increased instead of falling, and many viewers who have watched the film chose to re-purchase tickets to watch.
The shooting budget of "God of Gamblers" is 7.5 million, and the advertising budget is 2.5 million. If the cumulative box office is 30 million, donating 10% of the donation is 3 million.
DreamWorks' box office share in Hong Kong has always been 50% of the money. However, Kang Jianfei's works and "Senior Sister Royal" and "Mr. Zombie" series have 60% of the box office.
By this calculation, even if "God of Gamblers" has a box office of 30 million, DreamWorks can only earn 3 million after donating 10% of the box office, and has not included taxes and fees.
But even so, Kang Jianfei chose to donate but would not lose money. First, he could accumulate reputation for himself, and second, if the box office in Hong Kong exceeded 30 million, it would be much easier to issue and share Chengdu in Nanyang, Taiwan, Japan and South Korea. The 3 million donated can be enough to make it back.
Of course, when promoting the site, you must pay some newspapers to help DreamWorks say good things. For example, after "God of Gamblers" donated 3 million, the box office in the city was not profitable, and anyway, try to praise it as much as possible.
In fact, there are hidden revenues in the marketing department that have not been announced at all. For example, the embedded advertising revenue in "God of Gamblers" is as much as 3.5 million.
The most ruthless one is the sponsorship fee of chocolate brands. People from DreamWorks Marketing Department selected five mid-to-high-end chocolate brands, and each family came to get sponsorship. They said directly that this was a work by director Kang Jianfei, and they would like to ask for a sponsorship fee of 3 million yuan.
Finally, the Italian chocolate brand Ferrero agreed to sponsor. After the two parties negotiated, Ferrero Chocolate's family gave 2.8 million yuan in advertising sponsorship fees.
Not to mention anything else, Kang Jianfei can make all directors in Hong Kong jealous with this super high film sponsorship fee. If it were someone else, it would be the limit to a movie that could get 300,000 to 500,000 yuan. It would allow Italian chocolate brands to pay for it. The main reason is that Kang Jianfei's film department has sold well over the years. Last year, he even sold "Home Imperial", the second most annual box office in North America.
In recent years, Kang Jianfei's films have been implanted with many advertisements, and his cooperation with Mitsubishi Japan has not stopped. Anyway, not many people care about how much Mitsubishi Heavy Industries has done before. Such a bad person, Kang Jianfei, will not make money without making any profit. For example, in "God of Gambling", Zhou Runfa's car and the car that Daozai bought after transferring money are all Mitsubishi brand cars.
Kang Jianfei did not disappoint his sponsors this time. After the hit "God of Gambling", Ferrero's market share in Hong Kong increased by 6 points that month.
Many viewers, especially those who like to play cards, have to deliberately eat two pieces of chocolate every time they play cards, and bring good luck to themselves.
Although Ferrero chocolate is a world-renowned brand, its products are of several levels, and it is basically not affordable for those who are too poor. Because Kang Jianfei deliberately used Zhou Run's mouth to speak out the name of the brand Ferrero several times when filming "The God of Gambling". Now everyone is buying chocolates for Ferrero.
Ferrero chocolate increased its market share by 6 points in Hong Kong within a month, which is already a miracle of advertising sales. The 2.8 million sponsorship fee is definitely worth the money. Not only that, once the Ferrero brand is linked to "good luck", consumers will inertial consumption in the future and subconsciously recognize this brand to buy. This long-term benefit is unpredictable.
Just like the brand Jinlilai, its sales were not good at the beginning, but once the brand was changed to "Jinlilai", it immediately won the favor of the bosses.
The person in charge of Fellow Chocolate in Asia will also come. Before the painting of "God of Gamblers" was released in Hong Kong, he spent a sky-high price of 300,000 Hong Kong dollars. He struck while the iron was hot and asked Zhou Run to post an advertisement. The slogan was: Eat Ferrero Chocolate, luck is with you!
As for the later screening of "God of Gambling" in various regions of East Asia, the advertisement was dubbed again and became a multinational version. However, because Ferrero did not inform Zhou Runfa and Oriental Entertainment in advance, it also triggered a dispute lawsuit. In the end, the two parties settled privately, and Ferrero company compensated Zhou Runfa for 500,000 advertising fees before giving up.
In any case, the cooperation between Ferrero Chocolate and "God of Gamblers" is definitely a classic case of film advertising. Since then, more and more brands are willing to cooperate with film companies. As long as famous directors or big stars participate in films, they will be very happy to pay for them.
In this regard, both Cheng Long and Hong Jinbao were embarrassed. Most of their movies were films of the early Republic of China or costume films, which was really difficult to incorporate advertisements and wasted a lot of money.
On the contrary, in "Best Partner 3" of New Art City, because Ferrero's chocolate made a lot of money in "God of Gambling", Lei Juekun successfully received a sponsorship fee of 3 million yuan after contacting him.
Such high cost of film implantation. Those small companies can only watch and drool. Without the support of big directors and big stars, they are not qualified to make this "unexpected fortune".
"Yin Yang Clash" by New Art City was released, with a cumulative box office of 14.65 million, which is a relatively good result. Compared with "The Five Blessings Stars", which was earlier, the box office of "The Strange Scheme" won 22 million yuan in local box office, which is the highest-grossing movie since its debut.
"God of Gamblers" was still popular after the "Yin Yang Cluster" was released. Until the end of August, the cumulative box office of "God of Gamblers" had reached more than 28 million, and it was only a little short of 30 million.
DreamWorks opened a small window in the Oriental Daily, and updated the box office of "Game God" every day. Due to the promise of donating donations, the box office of "Game God" suddenly set off another movie viewing wave, and the box office reached more than 33 million in a few days.
Until September 5th, "God of Gamblers" finally fell into the picture more than 40 days after its release, with a cumulative box office of 34.18 million in Hong Kong, once again breaking the Hong Kong movie box office record.
"Movie Biweekly" wrote an article and commented: "God of Gambling" will become a weather vane for Hong Kong gambling films, just like the popularity of Hong Kong heroes. "God of Gambling" will definitely appear in a series of similar gambling films, just like the current flood of Hong Kong heroes. Zhou Runfa's role as Gambling God has become a classic image of gambling films. When talking about Zhou Runfa, people would think of Xu Wenqiang, and when talking about Zhou Runfa, people would think of Xiao Ma Ge. Now when talking about Zhou Runfa, people would think of Gambling God Gao Jin."
Ming Pao Weekly is more entertaining gossipy, but the topic of this issue is to take a different approach and begin to summarize the main female characters in various movies since Kang Jianfei's debut, and call her "Flying Girl". From the original Li Saifeng, Wen Bixia, to the later Guan Zhilin, Zhong Chuhong, Hui Yinghong and others, to the current Lin Fengjiao, Li Yafeng, and Ming Pao Weekly, they all commented on her one by one:
"Kang Jianfei has a magic power to turn stones into gold. Even if the actresses who have shown their faces in his movies are not very popular, their fame will at least soar. And under the camera of Kang Jianfei, the potential charm of these actresses will be stimulated, making people illuminate their eyes. The most outstanding one is Lin Qingxia. Who would have thought that Meiren Lin, who has always played the heroine in literary and romance films, would have such a heroic and heroic side? No matter it is "Sword and Horse"
The gracefulness in Dan and the unwilling beauties in "The Royal Sister" both show Lin Qingxia's heroism, allowing the audience to appreciate her other charm... Lin Fengjiao was as famous as Lin Qingxia in Taiwan, and this time Kang Jianfei brought her to Hong Kong to develop. Lin Fengjiao's brief appearance in "God of Gambling" should be just a test of the water. The author is looking forward to how Lin Fengjiao will show her new side under the lens of director Kang Jianfei..."
More Hong Kong media are focusing on the box office of "Game God" and Zhou Runfa's wonderful acting skills. When "Game God" set a new Hong Kong box office record, all Hong Kong newspapers' entertainment editions published this news on the headlines. There are all lamenters, envyers, and jealous people, but the unanimous tone is celebrating the new box office in Hong Kong.
The two most eye-catching movies this summer are "The Five Blessings Stars" and "God of Gambling". Sammo Hung and Kang Jianfei are also often brought together for discussion.
The most funny thing is the male protagonist Zhou Runfa. Because the reporter accidentally photographed Zhou Runfa quarreling and conflicting with Chen Yulian, a story came out the next day, "Zhou Runfa, Chen Yulian is about to break up, or because Fa brother moved to Lin Fengjiao."
How could Zhou Runfa and Chen Yulian get involved in Lin Fengjiao? Naturally, it was because the two played a couple in "God of Gambling" and there were some plausible intimate scenes. As a result, Lin Fengjiao obviously had few scenes, but after the film was released, the exposure rate increased greatly due to scandals.
Not only that, the fact that Huang Qiusheng pursued Li Yafeng during filming was also revealed by a crew member, and the outside world speculated whether the two were dating.
Huang Qiusheng was harassed by reporters every day. After being annoyed, he quickly said: "Miss Li and Feng already have a boyfriend, but this person is not me."
Huang Qiusheng was taught a lesson by his agent for this sentence. As a member of the girl idol group, Li Yafeng's charm will naturally be greatly reduced when she has a boyfriend. Oriental Entertainment Company quickly came out to clarify.
Anyway, throughout August this year, the pages of major entertainment newspapers and magazines in Hong Kong were often occupied by the main creators of "God of Gamblers". Huang Qiusheng, who plays Daozi, became famous and comparable to the rising star Liu Dehua, who was rapidly rising on TVB, and was ranked among the two new generations of young actors by newspapers.
Even Xiang Huaqiang, who plays Long Wu, suddenly became many well-known stars, some young directors who don’t know the details, even wanted to find him to film a play scene.
On the morning of the second day after the "God of Gamblers" was painted, DreamWorks held a press conference. The reporter from Phoenix TV also came to the scene with a camera and donated 3.5 million Hong Kong dollars in donations in front of everyone. Ma Qiao replaced Kang Jianfei.
While fulfilling the promise, Ma Qiao also announced on the spot: "Mr. Kang's filming of "God of Gambling" is purely a film commercial entertainment act. It is not to beautify gambling and gamblers. On behalf of Mr. Kang, I would like to solemnly announce that "God of Gambling" is not only in Hong Kong, but also in all areas where it is released, and is willing to donate 10% of the box office to fund local charity!"
"Smack it..."
Applause roared at the press conference, and long spears and short cannons began to bombard the horse bridge.
It’s not that Kang Jianfei discovered his conscience, but that after the release of "God of Gamblers", it did bring many bad social impacts.
Gambling is already popular in Hong Kong, not only playing mahjong, playing cards, and gambling horses, but also becoming very popular on the six-gambling lottery. After the movie "God of Gambling" came out, it once again ignited the enthusiasm of people in Hong Kong's people to gambling, causing neighbors to gather gambling and disputes.
Not only that, there are also some teenagers who practice gambling skills after watching "God of Gambling". They naturally cannot practice gambling skills, but many of them have gone astray. "God of Gambling" has harmed many young people like the future "Young and Dangerous".
Although Kang Jianfei is a bitch, he doesn't want to be criticized by thousands of people, so he took the initiative to spread 10% of the box office to do charity. On the one hand, he accumulates good deeds and good reputations for himself, and on the other hand, he can offset the public opinion that is unfavorable to him.
However, Kang Jianfei's concerns were obviously a bit redundant. On the third day of the fall of "God of Gambling", Typhoon "Alan" attacked Hong Kong head-on, causing 10 deaths, 333 injuries, and 12 missing heavy casualties. The economic losses were even more uncountable. The Hong Kong media's attention turned to the typhoon.
After the impact of the typhoon passed, news of the breakdown of the second round of negotiations between China and Britain came again. This time, not only did the stock market and the real estate market plummet, but the Hong Kong dollar also depreciated wildly. In less than half a month, the Hong Kong dollar exchange rate fell to a historical low of 9.60 Hong Kong dollars against the US dollar.
For Hong Kong citizens, it seems that the end of the world is coming. It seems that the People's Liberation Army on the other side will come to fight at any time. Ordinary citizens began to rush to buy daily necessities in a frantically, which can reduce the losses of the continuous depreciation of the Hong Kong dollar, and that is that they are afraid that they will not be able to buy things when they fight.
There are always shopping queues in front of all department stores and daily necessities in Hong Kong. Especially those old ladies and women are the craziest, not only buying oil, salt, sauce and vinegar, but even buying toilet paper boxes and saving.
Soon, there was a rumor from somewhere that the mainland would blow up the Wanyi Reservoir and cut off the water supply in Hong Kong in order to recover Hong Kong and force the UK to submit. Citizens bought large tanks and began to store water crazily, causing insufficient water pressure on many high-rise buildings, and even daily water use became difficult. However, the water cut caused by insufficient water pressure was obviously caused by insufficient water pressure, but it was regarded as a proof of the explosion of the reservoir, and panic spread rapidly throughout Hong Kong again.
Hong Kong was in chaos in September, and the movie release plans of major companies were temporarily cancelled because not many people would come out to watch movies during this period, and most of them snatched things and stayed at home to watch TV.
The disaster of the film company has become a blessing for TV stations, and the ratings of wireless and Phoenix stations have increased, so both TV stations are preparing to release their fine TV series.
What made Kang Jianfei laugh and cry was that this time TVB actually took the lead in playing "Bao Qingtian".
This has always been the case with the big guys in Hong Kong's film and television industry. After the fight comes, they are simply facing each other.
This was the box office of Shaw Brothers and Dianmao. When Dianmao was about to film "Liang Zhu", Shaw Brothers immediately took the lead in filming "Liang Shanbo and Zhu Yingtai". In the past, the same was true for the ratings of the TVB and the Lisie. When Lisie learned that Shaw Yifu asked Zheng Shaoqiu to come back to film "Chu Liuxiang", he immediately also took the lead in filming "Chu Liuxiang" and played it.
Before Kang Jianfei filmed "Bao Qingtian", he spent a lot of time preparing costumes and props, so he naturally couldn't hide it from TVB. The result was that before Phoenix TV's "Bao Qingtian" was launched, TVB's "Bao Qingtian" had already achieved good ratings.
Chapter completed!