There is no saying that students in Hong Kong have winter vacations, but there are Christmas holidays, New Year's Day holidays and annual holidays. The combined rest time is similar to that of mainland students.
As soon as the Christmas holiday arrived, Jiahe and Shaw took advantage of the good holiday period to set off another round of box office war.
The two companies have all produced fierce films, with Shaw Brothers directing Li Hanxiang and starring the stunning beauty Chu Xiangyun. Jiahe is the leading film "Ecstasy Jade" by Hong Jinbao.
After half a month of battle between the two sides, Sammo Hung's "Lin Shirong" on Jiahe won 3.94 million yuan in box office, ranking fifth in the 1979 local movie box office list. However, "Ecstasy Jade" directed by Li Hanxiang only won 1.69 million yuan in box office, ranking outside the 20th in the annual box office list.
As for a single movie, Shaw Brothers seems to have lost for a while. However, although Shaw Brothers theaters have 3 fewer cinemas than Jiahe, the number of films is more than Jiahe (Jihe films in a year are only half of Shaw Brothers, and theaters often show movies from other cooperative companies). Therefore, the total box office volume of the movies of both parties is actually comparable.
Christmas holiday, New Year's Day holiday has passed, and the next highlight is the annual holiday.
Although Christmas and New Year's Day holidays are legal holidays, many companies do not have holidays, and students become the main audience group. On the other hand, everyone will have holidays for the New Year. At that time, men, women, young and old all went on stage, and the audience base increased exponentially.
Shaw Brothers and Jiahe are both ready to fight another battle during the annual leave!
The movie Shaw prepared this time is "Modern Man" starring Lam Zixiang and Jing Li. Jing Li is a veteran popular actress in Shaw. Although Lin Zixiang is a movie for the first time, he is a famous TV actor and singer.
Jiahe is even more confident because they released the first movie "The Junior Brother" after Cheng Long signed with Jiahe. Before that, Cheng Long's "Smiling Fist" had just won the annual box office championship in 1979.
Just as the two sides were about to launch a publicity offensive, news suddenly came from Lisheng Cinema, which was busy with large renovations, inviting dozens of media outlets in Hong Kong and Kowloon to hold a press conference, saying that it was to announce important information.
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Time entered 1980.
Chen Bosen and Wang Zhonghan took a public bus to Lisheng Theater. They went to attend the press conference of Lisheng Theater.
The two founders of "Movie Biweekly" were in a difficult financial situation at this time, and they had already spent all their savings in order to run a magazine.
In the entire Hong Kong magazine industry, "Movie Biweekly" can only be regarded as an inconspicuous small magazine. However, this small magazine has been very popular recently, because it just selected the top ten Hong Kong films last year, and because it supports and promotes the new movies. Inspur Movement.
"Movie Biweekly" has only been a year since its founding, but its reputation in the Hong Kong film industry has become very famous.
Of course, a famous name does not mean making money. Because this is a professional film magazine, the audience is only some movie lovers and filmmakers, and the sales volume per issue is less than 3,000 copies.
The two got off at the station near Lisheng Theater. After walking for a while, they saw the joyful Lisheng Theater from a distance.
The gate of Lisheng Theater was newly renovated, and the original old cinema was even equipped with neon lights. Not only that, couplets celebrating the New Year were also posted at the entrance of the cinema, and bright red lanterns were hung on both sides, full of the auspicious and joyfulness of the New Year.
After a closer look, the two of them were surprised to find that the signboard of Lisheng Theater had been replaced, and the new signboard was called "Golden Princess Theater".
Chen Bosen and Wang Daohan looked at each other, and both saw the shock in each other's eyes.
Lisheng Theater is the leading cinema of Lisheng Theater. Once its name is changed to "Golden Princess Theater", it means that Lisheng Theater will also be renamed "Golden Princess Theater".
Lisheng Cinema is an old sign. The name change at this time means that many major adjustments have been made within the theater, which may have a great impact on the entire Hong Kong film industry.
Entering the newly renamed Princess Jin Theater, Chen Bosen and Wang Daohan can only sit in the back of the middle. The press seats in front are prepared by major media such as Sing Tao Daily, Oriental Daily, Ming Pao, Industrial and Commercial Daily, Ta Kung Pao, and Ming Pao Weekly.
When the press conference was about to begin, Lei Juekun and Chen Rongmei, Feng Bingzhong, Li Maowen and others entered the venue. Kang Jianfei was like a passerby, following the few people without any sense of existence.
Passerby A felt like Kang Jianfei, because Chen Rongmei, Feng Bingzhong and Li Maowen didn't like him, and he didn't show him a good look when he met today. Kang Jianfei didn't want to stick to others' cold butts, so he simply kept silent. From the time he appeared to the press conference, he didn't say a word.
Kang Jianfei didn't speak, but it did not mean that the media reporters below regarded him as a passerby, because the one who could attend with Lei Juekun today could not be a minion.
"Dear media colleagues, everyone is welcome to take the time to attend today's press conference in their busy schedule..." A staff member wearing glasses acted as the host of the press conference. After the opening remarks, the character introduction was introduced, "This is Mr. Lei Juekun, Chairman of Lisheng Cinema... This is Mr. Chen Rongmei, Director of Lisheng Cinema... This is Mr. Feng Bingzhong, Director of Lisheng Cinema... This is Mr. Li Maowen, General Manager of Lisheng Cinema... The last one is a great writer, famous screenwriter and songwriter. Kang Jianfei..."
Kang Jianfei?
What is this guy doing?
The dozens of media reporters below looked at each other, not understanding what Kang Jianfei, a martial arts writer, came to the press conference in the theater to join in the fun.
Before the press conference, few people had seen photos of Kang Jianfei, but everyone present knew about Kang Jianfei's name.
It is a legend to save a newspaper and return it to the throne of sales champion. As an insider, how could the reporters present never hear of Kang Jianfei?
Not only have I heard of it, but many people have also deliberately inquired about Kang Jianfei's specific information.
Next, Lei Juekun's speech immediately made these reporters forget Kang Jianfei aside, and only heard Lei Juekun say: "...I announce that from today on, 'Lisheng Cinema' will be officially renamed 'Jin Princess Cinema'. The shares of the theater company are 71.2%, Mr. Chen Rongmei owns 16.6% of the company's shares, Mr. Feng Bingzhong owns 11.2% of the company's shares, and Mr. Li Maowen owns 1% of the company's shares... From now on, Jin Princess Cinema will abolish the theater's bottom-line system and only collect box office share between theaters and cinemas. All producers are welcome to release the films at Jin Princess Cinema..."
“Wow…”
Before Lei Juekun finished speaking, the press conference was in an uproar.
Princess Jin has abolished the theater guarantee system, and the Hong Kong film industry is about to change! Moreover, this is not only a problem of the change in the Hong Kong film industry, but also has a profound impact on the production and release of Hong Kong films in the future.
Under the temptation of Princess Jin not charging the theater deposit fee, countless producers will inevitably risk offending Shaw Brothers and Jiahe and release their movies to Princess Jin.
This has a severe impact on Jiahe. After all, Shaw Brothers is self-produced and sold, while Jiahe Theater needs a large number of independent movies to expand the source of films. Once Princess Jin cancels the base of the theater, Jiahe Theater will have a major crisis in the source of films. I am afraid that the base of the theater will be cancelled at a certain stage.
I believe that when Daheng Shao heard this news, he would laugh with gloating. The bottom line of the package has been cancelled. I am not afraid of anything. Princess Jin and Jiahe, you two, will bite the dogs, and slowly compete viciously!
Before the reporter's free question-and-answer session began, Lei Juekun posted the third news: "To celebrate the Lunar New Year, Princess Jin Cinema has set a period of time around the New Year as a New Year's New Year's holiday. The movie "Happy Ghost" directed by Mr. Kang Jianfei will be scheduled to be screened in all 18 theaters under Princess Jin Cinema on February 9!"
"boom!"
There was a huge noise again at the press conference. No one expected that the last news announced by Lei Juekun was actually this.
Didn’t Kang Jianfei write a martial arts novel? He wrote a script later. I heard that the theme song of "At the Beach" was also created by him. But even so, why did he suddenly become a director again? And 18 theaters have been screened together!
Not everyone can enjoy the full-on series. Even the great director Li Hanxiang's "Ecstasy Jade" was first released in 16 theaters in Shaw Brothers Theater. However, due to the low attendance rate, it was reduced to 11 studios in three days, and then to 8 in five days.
What kind of virtue is Kang Jianfei?
Could that movie "Happy Ghost" be more box office than Li Hanxiang's "Ecstasy Jade"? Don't be able to show 18 theaters together, and the average attendance rate will be less than 30%, which is a big joke!
When the time for reporters to ask questions freely, dozens of reporters rushed to ask:
"Boss Lei, after Princess Jin Cinema cancels the bottom-up system, what methods can I avoid the operating risks of theaters?"
"Manager Li, what is a New Year movie?"
"Mr. Kang Jianfei, aren't you a novelist? Why are you making movies again?"
"During the annual holiday, there were "The Junior Brother" starring Cheng Long, and "Modern Munich" starring Lin Zixiang and Jing Li. Mr. Kang, do you think your "Happy Ghost" can defeat them?"
“…”
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I recommend a book. This book was written under the guidance of Boss Qi Cheng, the author of "Industrial Overlord", and those who like industrial articles can go and take a look.
Chapter completed!