Kang Jianfei was taking care of his tie in front of the dressing mirror. Today is the first movie in his life. He was preparing to wear a suit and tie in a formal manner. Unfortunately, he was not restrained. After changing several ties, he felt that he was tied with a dog leash, so he simply threw the tie aside.
Wen Bixia was wearing a red and black plaid coat with a pink scarf around her neck. She ran over and turned around in front of Kang Jianfei and asked, "Brother, do you think my clothes look good?"
"It looks good!" Kang Jianfei said without blinking.
Wen Bixia lives at Kang Jianfei's house every day and has been familiar with him for a long time. At this time, she pouted and said, "You haven't even looked at others, how can you know if it looks good?"
Kang Jianfei smiled and said, "Do you still need to see it? Xiaxia looks good in any clothes."
"Really?" Wen Bixia was so proud that she couldn't express herself when she heard Kang Jianfei's praise.
"Happy Ghost" was completed at the end of November. It has been more than two months since then. Wen Bixia has gone home once and stayed with Kang Jianfei for the rest of the time. This girl has been watching TV and shopping all day long. The rest of her time is to help Kang Jianfei wash clothes, clean the room and cook. Wen Bixia gave her mother 2,000 yuan and got 1,000 yuan herself. Now she has spent all her money.
What is a material girl?
Wen Bixia gave this term a perfect interpretation.
Kang Jianfei packed up his outfit and asked, "Xiaxia, will you not go home to gather with your parents today for the New Year?"
"What's the best thing about Xiao Nian? Besides, today is my movie. I can't watch movies when I go back to Doujingling!" Wen Bixia nervously observed Kang Jianfei's face when she spoke, for fear that Kang Jianfei would drive her back. For her, living here for two months was the most comfortable life. As long as Kang Jianfei didn't drive her away, she planned to stay on forever.
"Let's go, don't go too late!" Kang Jianfei didn't say anything more. Anyway, it would be nice to have a free servant at home.
When Wen Bixia saw that Kang Jianfei did not ask her to go home, she immediately happily held Kang Jianfei's arm and went out together.
Today is the Little New Year. According to customs and traditions, we should worship the Kitchen God. However, there are naturally not so many things in the metropolis. We usually eat and reunite, or go shopping and watch movies to celebrate.
Hu Juncai went to his father-in-law's house today. His relationship with TVB actor Huang Minyi is progressing rapidly. Although he sometimes has a stubborn mind, he is usually very smart. Huang Minyi is only 16 years old and a girl was tricked by this guy's sweet words.
After going out, Kang Jianfei called a taxi and drove to Shi Kewei's cousin's house.
The car drove downstairs, and Wu Chenggang's family was already waiting there. Wu Ruiqing and Wu Ruixue were wearing new clothes. When they saw Kang Jian flying, they shouted loudly, "Cousin".
Zhou Mingfang did not come out and said she wanted to stay at home to take care of the children. Another cousin, Liang Ying, had a rare smile today. Seeing Kang Jianfei and Wen Bixia coming, each of them stuffed a red envelope.
More than ten minutes later, Kang Jianfei and his cousin's family took a bus to the entrance of Princess Jin Cinema, where some people were already queuing up to buy tickets outside the ticket hall.
"My movie poster is my movie poster!" Wen Bixia suddenly pointed to the promotional poster at the entrance of the cinema and shouted.
Kang Jianfei slapped her on the back of her head and said, "You will become a star in the future, pay attention to your image."
"Oh." Wen Bixia immediately shut up, but she was complacent about becoming a star.
Wu Chenggang sighed at the huge poster of "Happy Ghost": "A Fei, now I still feel like dreaming, your movie is actually released!"
Liang Ying said in a whisper: "You think everyone is like you, you will never make a fortune in your life. Ah Fei is born to be a stake in this bowl of rice."
Wu Chenggang felt extremely depressed when he heard this and could only smile bitterly. How dare he compete with Kang Jianfei now?
In the past half month, not only the Oriental Daily has been doing promotion, but Princess Jin Cinema has also fully promoted "Happy Ghost". Kang Jianfei's movies have not been released yet, but his reputation as a director has made countless directors envious to death.
Faced with such money-spending publicity, Jiahe’s boss Zou was not outdone and promoted "The Junior Brother" with greater efforts. The speed of spending money was no longer a normal commercial publicity, it was completely like fighting.
Zou Wenhuai's idea is very simple. This is the first appearance of Princess Jin Cinemas after the reform. Jiahe must kill it in the cradle.
At that time, Zou Wenhuai rebelled against Shaw Brothers and encouraged Red Star Wang Yu to rob Shao Brothers and remake Shaw Brothers' famous movie "One-armed Knife". In anger, Shao Yifu also had the idea of ​​strangling Jiahe and sued Zou Wenhuai on the charge of infringing the film copyright. Then the two companies filed a lawsuit, and the lawyer fees alone cost millions.
That was one million in 1970. The lawsuit has not been decided yet, and the lawyers from both sides have been spared.
Kang Jianfei and the others had already obtained the movie tickets and went straight into the theater.
The Golden Princess Cinema is the leading theater in the entire Golden Princess Cinema, with a total of 1,500 seats. When they entered, there were already many people sitting in the theater.
Kang Jianfei carefully observed the situation around him and found that most of the audience came together with the whole family, which should be attributed to the advertising of "Oriental Daily".
Time passed slowly, and when the movie was about to begin, the entire theater was not more than 80%.
Kang Jianfei's heart sank, this is not a good sign!
The promotional process for several days, which has made everyone who should know about "Happy Ghost" know. It should be full. If the Golden Princess Theater is still a leading cinema, if you are not satisfied with it, the attendance rate of other cinemas will only be lower!
…………
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When Kang Jianfei felt something was wrong, Li Maowen also received a summary of information from various theaters and found Lei Juekun and said: "Boss, "Happy Ghost" has begun its first round of screenings. Princess Jin has the highest attendance rate, but it is only 76.4%. The average attendance rate of the entire theater is 58%.
"Huh," Lei Juekun breathed a sigh of relief and said with a smile, "The average attendance rate can exceed half, which has exceeded my expectations."
Li Maowen said anxiously: "Boss, the movies are different from other businesses. This time we have done a lot of publicity. The attendance rate will be so low on the first day of the filming, and it will only be even lower in the future. I suggest that 8 theaters will be removed tomorrow and other films will be released in 10 theaters. "Happy Ghost" is enough!"
"No hurry, wait two days before talking about it," Lei Juekun asked, "Where is Jiahe? Cheng Long's "Junior Brother Comes Out" is also a full-scale screening. What's their situation?"
Li Maowen said: "The news has not been heard yet, so I asked the people below to answer the phone directly here."
Li Maowen didn't understand that this time, the full-on screening was no longer just a matter of loss or profit. Lei Juekun spent so much publicity expenses, and just hired people to dance lions every day, how could he care about the income of other films released by those 8 theaters?
This is a fighting spirit and a battle for face. Whether it is a battle of losing or winning, Princess Jin will be on par with Jiahe Cinema in the future.
Faced with Princess Jin's challenge, Shao Yifu did not respond and huddled to the premiere of "Modern Tu" in a week. However, Zou Wenhuai had to take the initiative because he would compete with Princess Jin in the future.
A few months ago, Jiahe snatched Cheng Long from Luo Wei. Luo Wei was furious and spent money to invite the club to do business, so that Cheng Long was harassed by people on the road repeatedly during the filming of "The Junior Brother Comes". Originally, Zou Wenhuai was going to let Cheng Long go to the United States to avoid the limelight after filming the film, but Princess Jin suddenly came here. In order to fight with Princess Jin, Zou Wenhuai made a lot of money to bribe the club relationship, just to let Cheng Long stay in Hong Kong to promote "The Junior Brother Comes" himself.
In Lei Juekun's office, both of them were waiting for the phone in silence.
"Dingling..."
The phone rang, and Li Maowen suddenly jumped up from the chair to answer the phone and asked, "Hey, how is the situation in Jiahe Cinema?"
"Manager Li, the Jinmaoping Theater in Jiahe Cinema is full!"
"Full?" Li Maowen asked for verification.
"Yes, full!"
Two minutes later, another call came: "Manager Li, Cheung Chau Theater is full!"
"Manager Li, Xiangdao Theater is full!"
“…”
One call came one by one, and Li Maowen was in the end and threw the phone aside and said, "There are 19 cinemas in Jiahe Cinema, 8 of which are full, 6 have more than 80% attendance, and the remaining attendance rate is at least 70%... We lost too badly!"
Hong Kong is so big, and the audience base is there. Your theater chain is full, and my theater chain is stolen, and the audience will inevitably have no attendance. As one goes up and down, the contrast will be even stronger.
Chapter completed!