The hit screening of "Fang Fang" in Hong Kong is still continuing, and the box office is growing like a snowball. Before the third week of release ended, the box office in Hong Kong has exceeded 30 million.

The single-week box office in the third week was 7.47 million. Although the box office fell by 39% compared with last week, its box office trend has become very strong.

When the cumulative box office data of "Fang Fang" was released for three weeks, the entire Hong Kong film industry caused a sensation - 36.58 million!

Kang Jianfei's previous movies were also popular when released like "Fang Fang", but their stamina was not as strong as "Fang Fang". The box office declines in the first two weeks were 27% and 39% respectively. Combined with the extremely high first-week box office, it is enough to compare with "God of Gambling" and "The True Character of Heroes" a few years ago.

The reason why the three-week cumulative box office of 36.58 million caused a sensation is that "Fangfang" has already had hope of hitting the 40 million box office mark.

In fact, if you convert the ticket price, "The True Character of Heroes" that was only more than 33 million yuan back then will definitely be sold for 40 million yuan now.

The reason why "Fang Fang" can make such a big hit in Hong Kong is actually extremely complicated. The golden period and stable release of theaters are the basis for high box office. Kang Jianfei's investment in advertising and international publicity feedback to France has brought "Fang Fang" to another level.

Finally, Kang Jianfei's box office appeal has exploded over the years, and the films that compete with him have their own flaws, which has long since achieved the outrageously high box office of "Fangfang".

In order to make "Fangfang" the first Hong Kong film with a box office of over 40 million yuan, Kang Jianfei spared no effort to add another 1 million yuan in post-production promotion expenses, and also summoned Liang Jiahui and Sophie Marceau to Hong Kong for promotion.

In addition, the popular artists of Kang Jianfei's companies, whether singers, actors or hosts, will say in public: "I like to watch "Fangfang" by the boss very much, and the excitement should not be missed."

There is also the Miss Oriental beauty pageant, which is about to usher in the finals. "Fangfang" will be promoted in various activities, and the variety shows of Phoenix Channel and Macau TV are also promoting them.

In addition to various lottery activities, the enthusiasm of the movie fans was also mobilized, and many viewers who had already watched "Fangfang" returned to the screening room again.

Outside the ticket window of Taiping Cinema, a reporter from Macau TV's film news program walked up to a line-up movie fan and interviewed: "Hello Miss, are you going to queue up to buy tickets to watch "Fangfang"?"

"Of course, I like Liang Jiahui so much. He is so handsome. I watched "Fangfang" five times." The female audience said excitedly.

The reporter said: "The special topic we have done in this episode is to predict whether the box office of "Fangfang" can exceed the 40 million mark, and do you think it can be successful?"

The female audience laughed and said, "Of course I can succeed. I heard that it is only a few million."

"Thank you for your cooperation," the reporter ran to interview another male audience, "Sir. Are you watching "Fangfang"?"

"Yes, I'll come with my girlfriend." said the male audience.

The reporter asked: "Is this your first time watching "Fangfang"?"

"It's the first time," the male audience sighed, "I'm busy at work. I'm on a business trip in the Philippines a while ago and I haven't had the chance to watch movies with my girlfriend. After returning to Hong Kong, I found that there were promotional posters of "Fang Fang" everywhere, and my colleagues also said that the movie was good."

"Do you think the box office of "Fangfang" can exceed 40 million?" asked the reporter.

The male audience said, "How do I know? I don't watch movies very much."

The reporter interviewed several people who were queuing up to buy tickets. They happened to wait until the audience of "Fangfang" came out after watching the film. They hurried up to interview: "Hello sir, you just finished watching "Fangfang". Do you have any thoughts after watching it?"

"It's okay to shoot. I've watched it 4 times," the male audience commented objectively. "It's a pity that there's no martial arts scene. I'm still better at "Oriental Vultures".

The reporter asked strangely: "I think it's not as good as "Oriental Vulture", so you have watched "Fangfang" 4 times?"

The male audience turned around and pointed to the direction of the toilet: "Do you think I want it? No matter how good the movie is, I will vomit after watching it 4 times, but my girlfriend likes it. Now the portrait of Alan Tam in her bedroom has been torn, and it has been changed to sticking to Liang Jiahui."

After the reporter interviewed this guy, he found another female audience and just asked. The female audience pointed at the camera and shouted: "I am here to support Fei Ge. Fei Ge's movie is the best. This week I have to watch a "Fangfang" every day. Come on Fei Ge, become a 40 million director!"

The reporter sweated wildly. He said to the camera: "It seems that this female audience is a fan of director Kang Jianfei. We also wish that the box office of "Fangfang" can break through the 4,000 mark as soon as possible."

Even without the additional promotional expenses added by Kang Jianfei in the later stage, "Fang Fang" can still be sold for 40 million yuan. At worst, it can be delayed for the film in a few days.

After using various publicity methods, "Fangfang" was only screened on Oriental Theater for 26 days, and the box office had reached an amazing record of 40.16 million.

“Seven years ago, Kang Jianfei’s "Happy Ghost" brought Hong Kong films into the era of tens of millions of box offices, and became the leading commercial director in Hong Kong;

Seven years later, "Fangfang" broke a new record again, and the super high box office of 40 million eclipsed other films in this summer..."—"Oriental Daily"

"Kang Jianfei leads Hong Kong films into another era." - Ming Pao Weekly

"After the big sale of "Fang Fang" I heard that many directors are already preparing to follow the trend and shoot literary and romance films. Here I must remind you that the success of "Fang Fang Fang" is not replicable, and is the result of a combination of multiple factors. Those who want to follow the trend and make money should be mentally prepared to make a movie. There are only a few literary and romance films sold in Hong Kong over the years. If you don't have that strength, you should not touch this type." - "Movie Biweekly"

...

Debao Film Company.

Pan Disheng threw "Movie Biweekly" aside and asked Xian Jiran: "Jiran, do you think we should open a literary romance film in the second half of the year?"

Xian Jiran is currently the creative director of Debao Film Company. Basically, the movies produced by Debao will have the logo of "Producer Xian Jiran". The documentary that reviewed the history of Hong Kong films at the first Academy Awards was produced by Xian Jiran.

Xian Jiran is also one of the representative figures of the Hong Kong New/Inspur Movement. He is very good at directing art films, but his answer at this time is: "Chen Bosen's analysis in "Film Biweekly" is very correct. "Fangfang" is not replicable, and it is difficult to find a director who can shoot literary and romance films in Hong Kong."

Pan Disheng asked, "Don't you know how to shoot?"

Xian Jiran smiled and said, "You asked me to shoot a literary romance film and win the Golden Horse Awards. The Golden Horse Awards are OK, but it is impossible to have a box office of more than 10 million, not to mention 40 million."

Pan Disheng thought about it and could only say, "Then forget it, following the trend is not a long-term solution. Fortunately, "Yingning" sold well, at least the box office exceeded 25 million."

Pan Disheng said something insincerely. He had high hopes for "Yingning". He started by going for a box office of 30 million, and the promotional expenses alone cost 5 million - although a large part of it was to promote the newly opened Debao Cinema.

Although "Yingning" is selling well now, it doesn't make much money after deducting all kinds of expenses. If there is no overseas box office, the big cast of "Yingning" will lose money.

Xian Jiran thought for a moment and suggested: "Mr. Pan, it's better for us to make romantic comedy movies."

"Love comedy?" Pan Disheng asked, "Don't we shoot love comedy every year?"

"Different," said Xian Jiran, "We used to choose fashion comedy movies, with several couples playing and laughing, making the audience laugh and having a happy ending. Love is not the point at all. It is better to say it is a romantic movie, but it is a funny girl-picking movie."

After Xian Jiran explained, Pan Disheng immediately understood that Wang Jing's "The Most Girl in Hardcover" and "Best Bad Friend" series sold well, and they were all the funny girls-picking films that Xian Jiran said.

Xian Jiran continued: "What Hong Kong audiences like to watch are funny girls. Now because of the popularity of "Fang Fang", it may be popular for a while. But if we want to follow the trend, don't shoot Taiwanese literary and artistic romance films, as they are basically a failure to shoot. Although many plots and shots of Kang Jianfei's "Fang Fang Fang" are very literary, there are many comedy elements mixed in, which is also the reason why Hong Kong audiences like to watch."

Pan Disheng asked, "That's what you call a romantic comedy."

Xian Jiran nodded and said, "Yes, we can use "Fangfang" as a reference, reduce some literary and artistic elements, retain the part that talks about love, and add a little comedy elements. The romantic comedy films made in this way will definitely make sure to make a profit without losing money."

Pan Disheng thought about it carefully and said, "Your idea is good. I will call Cen Jianxun to discuss it tomorrow. By the way, call Gao Zhisen, he is better at designing comedy scenes."

While Debao was discussing how to follow the trend, the three bosses of Xinyi City also gathered together.

Huang Baiming said: "I am going to shoot a romantic comedy in the second half of the year."

Shi Tian sat over and asked, "Do you have any specific ideas?"

Huang Baiming smiled and said, "Aren't you going to discuss this with you?"

Mecca looked at the curve chart on the computer, picked up his briefcase and stood up happily, saying happily: "You guys discuss it, I'm going to the exchange, and it's rising again!"

Today's Hong Kong stock and futures markets are rising like rockets every day. How can you make money by making stocks and futures when making movies?
Chapter completed!