Jin Yong soon saw He Chaoqiong's big move, and it should be said that all Hong Kong citizens saw it.
When Huang Yulang bought Tiantian Daily, he once increased the sales of this newspaper to third in Hong Kong. However, after selling it to Kang Jianfei, due to a series of internal integration and personnel flow, Tiantian Daily's sales have fallen to fifth, with sales of barely exceeding 100,000 copies per issue.
The four newspapers with sales volumes ranked first in Tiantian Daily are: Oriental Daily, Ming Pao, Cheng Pao and Sing Tao Daily.
Just in the first half of this year, after straightening out Oriental Publishing House, He Chaoqiong was transferred by Kang Jianfei to take charge of Tiantian Daily. In just one and a half months, He Chaoqiong changed the newspaper management to two-thirds, and then carried out a major reform like a blood-changing reform of Tiantian Daily itself.
One day at the end of August, citizens across Hong Kong noticed a newspaper with exquisite pictures and fresh typesettings.
"Is this a new version of "Diantian Daily"?"
"What awesome thing, there is no advertisement on the front page."
“The layout also looks refreshing, not messy at all.”
“And all the layouts are full color.”
"A full-color newspaper is very expensive, how much does it cost?"
"It's not expensive, it's still the original price is 3 yuan."
“…”
These are just the first impressions of Hong Kong citizens of the new version of "Tiantian Daily". If you observe it yourself, you will find many different things, such as the colloquialization of news titles, etc.
When Kang Jianfei came to this era and saw the Hong Kong newspaper for the first time, he noticed the difference between the Hong Kong newspapers at this time.
All Hong Kong newspapers, such an important front page, are mostly advertisements, and are basically expensive real estate advertisements. At most, only the introduction of important news belongs to news.
Secondly, all newspapers in Hong Kong only have supplements or Fengyue versions, and the advertising version is color printing, and other pages are black and white. Typesetting and picture matching are also rigid and antiques, giving people a very poor reading experience, including the highest-selling "Ming Pao" and "Oriental Daily".
After Kang Jianfei bought a few newspapers, he always wanted to reform the newspaper, but he couldn't find time to focus on this matter. It was not until some time ago that he had a good chat with He Chaoqiong about the revision.
After He Chaoqiong took over the Tiantian Daily, he not only replaced the management. Even the newspaper's layout editor and art editor were replaced, and he specially invited a senior person from Le Monde to serve as the editor-in-chief of Tiantian Daily.
...
Sing Tao Newspaper Building.
Hu Xian called all the senior executives of the newspaper to have a meeting, and in front of each participant, there was a copy of today's "Diantian Daily".
"What do you think about the revision of "Tiantian Daily"?" Hu Xian asked.
"A very beautiful newspaper is attractive to young people, but the cost of full-color printing is too high, and the cancellation of front-page advertisements also greatly reduces the newspaper's income. This kind of revision is not worth it."
"I roughly agree with Vice President Zhang's opinion, but we can learn the page of "Tiantian Daily"." Another said.
"I don't agree to modify the existing layout," someone suddenly picked up Tiantian Daily and retorted, "You read this newspaper. Although its layout looks fresh and refined, it is done by sacrificing the amount of content published. News with the same content. Traditional layout only requires one page to be published, while using Tiantian Daily, it requires at least one and a half pages. This undoubtedly increases the cost. What's more, this extra half page. How good are we used to publish advertisements? Readers are watching news, not whether the layout you read is beautiful!"
Everyone said it all. The final conclusion was: The revision of Tiantian Daily looked excellent, but whether it was full color printing, cancellation of front-page advertisements, careful layout and picture-packing... these reform measures will increase costs and reduce revenue, and are a complete failure of newspaper revisions.
Someone made a sure prediction at the meeting: "I guess the Tiantian Daily will not be able to hold on for a month, either change it back to its original state or increase the newspaper's price."
Seeing his subordinates ridicule of Tiantian Daily, Hu Xian always felt inappropriate. She vaguely felt that the revision of Tiantian Daily this time would cause great storms in the Hong Kong newspaper industry.
At this moment, not only is Sing Tao News paying attention to the revision of "Tiantian Daily", but most industry insiders in Hong Kong have noticed the new version of "Tiantian Daily".
There is no way not to pay attention!
There are dozens or hundreds of newspapers in a newsstand. People who buy newspapers can find the "Tiantian Daily" with full color and pictures without advertisements at a glance from a wide variety of newspapers. It is like seeing a tall, rich and handsome man in a bunch of short and poor people. It can be described as a standout for a crane.
But no one thinks that the reform of Tiantian Daily can be successful. Their views are the same as those of the management of Sing Tao News, which increases costs and reduces revenue, and improves the revision of the version that increases costs and reduces revenue is not worth the cost.
Everyone was waiting to read the jokes from Tiantian Daily.
A behind-the-scenes boss who started his career by making movies, a young and inexperienced female president, and an editor-in-chief who was hired from France and didn’t know the Hong Kong market. No matter how you look at this, they are all doomed to fail!
And what about the facts?
...
Lu Xinsheng wiped his face out of the bathroom, helped the Filipino maid prepare breakfast, and shouted in the bedroom: "Alan, get up and eat!"
After shouting for a few times without answering, Lu Xinsheng had to walk back to the bedroom and saw that his wife Chen Yuelan was still sleeping soundly. He walked over and patted his wife's face and said, "Get up soon, I'll be late again later."
Chen Yuelan opened her eyes in a daze, stretched out her hand and said, "Husband, I don't want to move, pull me up."
Lu Xinsheng pulled his wife up speechlessly and sat on the bed. Then Chen Yuelan got up while yawning and got up, and then went to wash with her hair disheveled.
Lu Xinsheng was speechless about this. Chen Yuelan was like a goddess before marriage. After marriage, he realized that his wife was so sloppy, lazy and funny.
That's right, Lu Xinsheng appeared in Chapter 775 of this book. He lived in a cage house, but now he has moved into a high-end apartment because he has won the daughter of the boss of the company downstairs. He has gone from an ordinary sales manager to a company department manager.
Lu Xinsheng had just had a crush on his love and had no courage to pursue him. Finally, he saw "The World of Truman" directed by Kang Jianfei. He finally mustered up the courage to pursue him boldly. He created various opportunities to meet Chen Yuelan, but he happened to save the goddess's life in a car accident. Then he went to the hospital every day to visit and send delicious food, and the two really started dating.
Chen Yuelan's father was only a small company boss with a net worth of 10 or 20 million yuan. When he found that his daughter had a grassroots boyfriend, he did not object immediately, but instead hired private detectives to investigate Lu Xinsheng's background.
The final result was that Lu Xinsheng married into the Chen family, who had only one only daughter, and became the son-in-law of the child and the successor of the company.
Lu Xinsheng and his father-in-law Chen Boqiao sat on the sofa and chatted about the company. After Chen Yuelan was washed and then had breakfast together. At this time, the Filipino maid came over with the newspaper and said, "Master, sir. This is today's newspaper."
There are four newspapers ordered by the Chen family: Xinbao, Economic Daily, Mingbao and Tiantian Daily.
Among them, Xinbao and Economic Daily are both financial newspapers. Chen Boqiao, as a businessman, must read every day, while Mingbao mainly looks at some current affairs, people's livelihood and literary content.
As for Tiantian Daily, the readers of this newspaper are mainly young people under the age of 30. They only started ordering after Lu Xinsheng married into the Chen family.
In fact, Lu Xinsheng used to read the Oriental Daily, but since Kang Jianfei bought the Tiantian Daily, he turned to this newspaper.
The reason is very simple. Lu Xinsheng believes that Kang Jianfei is his benefactor. If he had not been encouraged by "Trumen's World", it would be impossible to catch up with his current wife. Not only does he subscribe to "Daily Daily" every day, but he will also buy premiere tickets to support Kang Jianfei every time he releases a new film.
My father-in-law Chen Boqiao directly picked up a copy of "Xinbao" and read it, while Lu Xinsheng went to read the "Tiantian Daily".
However, after Lu Xinsheng dug out the Tiantian Daily, he said in surprise: "Hey. Why is the Tiantian Daily different today?"
"Is there big news?" Father-in-law Chen Boqiao looked at the newspaper at Lu Xinsheng.
Lu Xinsheng said: "The front page advertisement is gone. You can see that there are many large and small titles here. You can know the main content of the full newspaper by just looking at the first page. And there is also a prompt for the number of pages behind each title. Reading newspapers in this way can save a lot of time, and the design is convenient and considerate."
Chen Boqiao followed the Tiantian Daily and flipped it out. He was surprised to find that there was a full color page, and the simple and refreshing page, which also made him, a somewhat presbyopic person, look effortless.
After carefully comparing the difference between the new version of "Tiantian Daily" and several other newspapers, Chen Boqiao praised: "This newspaper is convenient and comfortable to read. It would be great if "Xinbao" could also modify the version as follows."
Lu Xinsheng smiled and said, "Mr. Kang is really good at doing business. It is a good thing that he bought the "Tiantian Daily"."
Chen Boqiao thought differently. His company was going to be a new Japanese product in the near future and was considering which newspaper to advertise. At this time, looking at the revamped "Tiantian Daily", Chen Boqiao had an idea in his mind. With the shrewd mind of a small businessman, he realized that this newly revised newspaper would inevitably be welcomed and sought after, and he could save a lot of money by taking the advertising space as soon as possible.
...
Tiantian Daily is the top three newspapers among young readers, and even surpassed Ming Pao (Ming Pao's main readers are the middle class). Now that the revision has been revised, the fresh page is more popular among young people, and at least it looks more fashionable and generous than other newspapers.
The reason why older readers like Chen Boqiao like "Tiantian Daily" is very simple, because its layout is easier to read than other newspapers, and they are not afraid of being confused and reading in the dense text.
"Quickly urge the printing factory, the 5,000 copies printed have been sold out."
"Manager, it's time to urge the goods outside again. It seems that 8,000 copies of printing are not enough!"
"To be safe, I will add 5,000 copies to the end today, and I won't print them any longer."
“…”
The sales department of Oriental Media Group has become a vegetable market, and it has been noisy since the morning, and many employees don’t even have time to eat lunch.
A large number of people do not have the habit of reading newspapers in a fixed manner. They often go to newspaper sales points and choose one newspaper to buy based on their mood. Today, nine out of ten people choose to buy "Tiantian Daily" because the layout design and color printing of this newspaper are too eye-catching. Moreover, the large titles and large pictures on the front page can arouse readers' purchases and readings more than those newspapers that publish advertisements.
He Chaoqiong's sales forecast for the newspaper's revised sales was still very conservative, and only allowed the printing factory to print 10,000 more copies than usual. As a result, 115,000 copies of "Tiantian Daily" were sold out before noon.
In order not to interrupt its own business order, Tiantian Daily only chose to print 18,000 copies in three times. On the first day of the revision, all 133,000 newspapers were sold out.
On the second day of the revision, the printing volume of Tiantian Daily increased to 150,000 copies, and they were still sold out.
The number of printings is gradually increased every day. After a week, the sales of Tiantian Daily have surpassed the sales of Sing Tao Daily, Chengbao and Ming Pao, and tied with Oriental Daily with 190,000 copies.
Many senior newspaper people in Hong Kong were confused by the sales miracle of Tiantian Daily. Is this a fuck?
In fact, the reform of Tiantian Daily is the one that Li Zhiying played after founding Apple Daily. However, Li Zhiying was even more ruthless. The average price of newspapers on the market is 5 yuan per piece. He directly priced Apple Daily for 2 yuan and gave an apple, which attracted the jealousy of countless peers in the newspaper industry.
The series of reforms of Apple Daily directly collapsed the original newspaper order in Hong Kong, and newspapers that adhered to the old path and did not reform went bankrupt one by one, including the long-standing newspaper run by Overseas Chinese Daily, Express, and Hong Kong United Daily News, all of which were completed under the offensive of Apple Daily.
The Hong Kong newspapers that survived, including Ming Pao, Ta Kung Pao and other newspapers, have more or less imitated the reforms of Apple Daily to adapt to competition. The Hong Kong industry collectively calls this change and reform "Appleization".
Although "Tiantian Daily" did not reduce its selling price as in another time and space, it was still extremely strong. Other newspapers felt that their sales were declining to a greater or lesser extent because readers were stolen by "Tiantian Daily"!
Until this time, the people from other newspapers in Hong Kong were still holding back. They were looking forward to the Tiantian Daily that they could not bear the losses and were finished by themselves!
That’s right. Although Tiantian Daily’s sales are amazing, its high costs and the cancellation of front-page advertisements have kept it in a loss-making state.
However, He Chaoqiong soon made new moves. All merchants who wanted to advertise in Tiantian Daily received notices of the increase in advertising fees - the increased costs of Tiantian Daily were finally passed on to advertisers.
The sales of a newspaper have increased sharply, and advertising fees are certain. In fact, after the sales of Tiantian Daily exceeded 160,000 copies, its advertising revenue was enough to recover the cost, but the advertising fees of Tiantian Daily were still rising.
There is no way. If you want to achieve high profits in newspapers, advertising fees must rise sharply!
More than 80% of advertisers strongly protested, and nearly half of them directly canceled the advertising orders, threatening the Tiantian Daily's advertising fee to reduce the original price.
He Chaoqiong's response was: ignore it!
Because now, the sales of Tiantian Daily almost exceeds that of Oriental Daily, there is no need to worry about no advertisers, and the newspaper’s advertising department has never stopped calling every day.
In the end, advertisers had to accept reality and take out the money obediently.
Within half a year, Oriental Daily, Chengbao and Sing Tao Daily were reprinted one after another, while Ming Pao also canceled the front page advertisement and added color pages.
The reform trend set off by Tiantian Daily has been in Hong Kong for several years. When readers get used to full color printing and exquisitely typed newspapers, those traditional newspapers with poor reading experience have no living ground. They either follow the reform or close their doors, without exception.
At this moment, no one dares to despise He Chaoqiong, the daughter of a daughter. Because the reform of Tiantian Daily was carried out under her presidency, the outside world has paid all the credit for the reform on her, and is also respected by the troublemakers as the "new generation of newspaper queens."
Of course, these are all later stories.
Kang Jianfei now only wants Jin Yong to see He Chaoqiong's ability, and then let He Chaoqiong talk to Jin Yong about the acquisition of Ming Pao. He, the so-called leftist, has to stay out of the matter from beginning to end.
And Jin Yong was also holding the "Tiantian Daily" at this time and sighed: You can't underestimate anyone. The gambling king has a good method, and the reform of the Hong Kong newspaper industry is imperative. (To be continued, please search for astronomy, novels are better, updated and faster!
Chapter completed!