Seeing the Asian Games Village where the construction was almost completed, Li Zhongxin suddenly remembered a heart-warming song from later generations.

"We in Asia, mountains are high heads; we in Asia, rivers are like blood flowing... The wilderness entangles jade belts, and the fields weave colorful silks; the Asian wind suddenly rises, and the Asian wind blows to the sky."

The 1990 Beijing Asian Games song "Asian Spirit" sung by Liu Huan and Wei Wei was popular and sung by everyone, so it became the "exclusive memory" of people in this era.

Li Zhongxin also knew in his heart that Teacher Liu Huan also began to win the Chinese music scene because of this song "Asian Spirit" and became the most powerful musician in the Chinese music scene.

Liu Huan! He debuted very early, and the theme songs of the TV series "Plack Clothes Police" and "Snow City" sung in 1987 had a good impression on people. Later, his singing "The Sun in the Heart" made Liu Huan truly enter the music industry.

What really made Liu Huan famous was the song "Asian Wind". One reason why this song is so popular is the appeal of the song itself, and the more important reason is that it contains the spirit of unity and progress, which is inspiring and inspiring, and just fits the background of the times.

As the two most popular singers in the country at that time, Wei Wei and Liu Huan's passionate singing also added a lot to this song. Although this song did not become the theme song of the Beijing Asian Games at that time, it was the most widely circulated song in this grand event. Many people still mistakenly believe that this song was the theme song of the Beijing Asian Games that year. With this song, Liu Huan and Wei Wei's singing careers also reached a peak.

In later generations, Li Zhongxin liked Liu Huan's songs very much, especially Liu Huan's "Ask Thousands of Times" and "The Heaven and Earth in My Heart".

There are many reasons why Li Zhongxin likes Liu Huan, but more because he likes Teacher Liu Huan's ability and domineeringness. All the songs, Li Zhongxin feels very generous and charming, just like watching an ancient painting, with both impatience and slowness, the child's voice - the silent A-splashing chorus - the continuous repetition of the child's voice, waves of coming, the songs are meaningful, profound, focusing on singing skills, and abundant emotions, as if they can sing out the feelings in their hearts.

After putting aside this thought, Li Zhongxin looked at the Asian Games Village again.

At this time, although the Asian Games Village had not been fully constructed, Li Zhongxin could already see the Asian Games Village at this time.

Sitting in the car, the car circled around the Asian Games Village, allowing Li Zhongxin to see the whole picture.

Looking at various venues and buildings that still have some impressions in later generations, Li Zhongxin sighed.

He sighed at the changes in the situation and felt a lot of things, and even remembered every detail of his life when he brought his wife to the Asian Games Village to eat delicious food after getting married in the future.

After circled around the soon-to-be-built Asian Games village, Li Zhongxin said seriously to Wang Deqing: "Manager Wang, our Zhongxin Company has nothing here except the Zhongxin Complex. In this way, you have checked in the Asian Games Organizing Committee recently to see if we can sponsor some funds, and then advertise in the Asian Games venue.

This matter is handled by you personally, don’t care whether it’s money or not. Zhongxin Company is rich now, and what you need is to promote some of Zhongxin Company’s brands during the Asian Games, such as Zhongxin brand mineral water, Zhongxin clothing, etc.

What about money! It’s not a problem. Our Zhongxin Company must show off this time so that the Chinese people and people from all over the Asian countries will remember our Zhongxin Zhongxin Company.”

Li Zhongxin vaguely remembers that in the 1990 Beijing Asian Games, Jianlibao sponsored a huge sum of 16 million yuan, and won a complete victory in the Asian sales war that year, and received 750 million orders.

In the 1980s, China's beverage market was still in the "precious era", and Jianlibao, a catchy brand name that symbolizes "health and vitality", and its unique trademark design brought freshness and strong impact to people at that time.

In terms of the product itself, "can help athletes recover their physical strength quickly and ordinary people can drink it" alkali-containing electrolyte beverages can maintain the balance of electrolytes, water and acid-base in the human body, eliminate sports fatigue, and fill the gap in the field of electrolyte sports beverages in my country. This has made Jianlibao have a clear function as soon as it was born, attracting a clear consumer group, and also has an indissoluble bond with sports. In terms of packaging, Jianlibao was the only canned product among the beverages that year, with taste (including vapor), color (orange), etc., even more unique.

From the late 1980s to the early 1990s, one of the Chinese beverage markets was Coca-Cola in the United States. Since entering China, it has become popular in China, and almost all Chinese people have begun to fall in love with Coca-Cola.

What about this matter! It has a lot to do with the Chinese people's understanding of beverages at this time. In the minds of most Chinese people, Coca-Cola is the best drink in the United States and the most famous brand in the world.

Coca-Cola, or Coke, is a type of caffeine-containing soda beverage produced by The Coca-Cola Company in the United States. It is translated as "Coca-Cola" (translated from Jiang Yi). The beverage has a special flavor, which comes from the raw materials cola seeds.

Coca-Cola is not only the world's number one soda drink, but also the world's most famous soft drink brand, with a market share of up to 48% worldwide.

At this time, Coca-Cola occupied most of the Chinese beverage market, and the other beverage was Jianlibao, which sponsored the Asian Games in 1990.

Li Zhongxin probably remembers something like this. He vaguely remembers that at this Asian Games, there were two successful sponsors, one was Jianlibao and the other was Anta. He really couldn't remember it clearly.

The main reason why Li Zhongxin and Wang Deqing went to the Asian Games Village to take a look this time is that they have to arrange for Wang Deqing to do this. Li Zhongxin wanted to take advantage of the Asian Games to start to highlight the brand of Zhongxin Company.

Many times, Zhongxin Company has always maintained a very low-key form, low-key development and low-key progress. Now it has become different. Li Zhongxin met the big guys and won the approval of the big guys. Now! The development of Zhongxin Company should begin to be high-profile, so that more people can see Zhongxin Company and know that there is such a huge brand company in China.
Chapter completed!