Chapter 1430 Brand and other issues
Old Will is different from people who have never seen anything in the world. Old Will knows in his heart what is the most important thing for a company is sales.
The factory produces products that need to be done by the factory technical department and production department. These things are basically produced in assembly lines. As long as there is no major accident, there will be no problems in production.
What is the most important thing about a factory or an enterprise? It is sales, and how to sell the produced products.
Not only do you have to sell it, but you also need to be beautiful in terms of the price you sell it. So, you can basically confirm that this is a very profitable business.
What about producing daily chemical products! Basically, there are fixed patterns. One assembly line or several assembly lines specializes in producing such products, and another production line produces other products.
These assembly lines are basically not many links used by workers. First, chemical products will more or less produce some toxic and harmful substances during the production process. In the people-oriented era, people can reduce their links, and they will naturally make them more difficult.
Such reductions in links are replaced by machines.
In other words, as long as there is no problem with the assembly line, production can continue to continue.
As for chemical products, raw materials are not difficult to deal with, and the cost is relatively low. So after Old Will finished all the sales matters of Li Zhongxin, Zhongxin's company immediately agreed with Li Zhongxin's statement in his heart.
It is normal to use Zhongxin Company’s brand name. Could it be that they have a joint venture with a large-scale project and have to give a new name?
As long as the shares and the benefits they should have obtained are, it doesn't matter what kind of name they use. As long as Li Zhongxin can sell the things they produce, he will make a lot of money.
"Well, Zhongxinjun, I want to ask, are there any advantages to using Zhongxin Company's brand?" Although Old Will had agreed with Li Zhongxin's statement in his heart, he still asked his questions.
"Of course there is a brand advantage. My company in China is called Zhongxin Company. In terms of brand! They are all zx brands. As long as you see such a trademark, the people will know that this is a zx brand product.
.
Zhongxin Company has a large supermarket chain in China, and one of them is a special place that sells Zhongxin Company’s own products.
Our Zhongxin Company’s products are generally more than 10% to 20% cheaper than the products in other shopping malls, because we are positioned at a profit margin of 15% to 15%.
Because Zhongxin Company's own products are owned, so the price concession range is much lower than that of other shopping malls, and basically the supply is not as fast as sales.
So! In such a thing, I hope you can agree to use the zx brand and then as our company's own product.
Of course, the price of this sales will also give us a lot of profit, but the profit margin is lower than that of other factories.
As long as the quantity is large, I think these questions are not problems." Li Zhongxin immediately answered seriously when he heard Old Will ask questions.
Li Zhongxin is very persistent about the zx brand, because Li Zhongxin knows the power and value of the brand best. Zhongxin Company's brand awareness in China has now been established. As long as there is a Zhongxin supermarket, there will be a Zhongxin brand.
,What about these products! They have become deeply rooted in people's hearts. After people arrive at Zhongxin Supermarket, their first idea is to basically find their own products from Zhongxin brand.
These products are available! They can have everything, whether it is food, daily necessities, or clothing and appliances. In short, as long as there is something from the zx brand, the people will recognize it. They all know that the zx brand of things are good prices.
In terms of cheapness, the price is about 30% lower than the price of other similar products. In terms of quality, it must exceed the quality of those similar products. Although it cannot be said that it exceeds too much, more than 20% can be said to be the best.
Basic.
This is a conclusion drawn from human-to-human transmission and word of mouth.
"I didn't expect that Zhongxinjun's company would have such a status in China. This is indeed something I didn't expect." After hearing Li Zhongxin's words, Old Will had a more surprised look on his face. He didn't expect,
In Li Zhongxin's understatement, he actually had such a strong sales volume.
The supply cannot meet sales. This sentence can be said to be the shortest sentence among Li Zhongxin's long speech, but the weight of this sentence is the most substantial.
What is the most feared thing a company fears about? What it is most feared is that it cannot be sold out and has backlogs. As long as the goods can be sold quickly, no matter when or in any situation, the company will make money.
According to Li Zhongxin, that Zhongxin supermarket has become very awesome. At least in Old Will's impression, it is difficult to not be popular with such a supermarket.
What do ordinary people need most? What they need most are good things with good quality and low price. A large supermarket chain has the most important reputation.
According to Li Zhongxin, the reputation of Li Zhongxin’s Zhongxin supermarket chain has reached a certain level, otherwise, it would definitely not be able to achieve a state where the supply cannot meet sales.
"Zhongxinjun, I'll take the liberty to ask, how many supermarket chains in your company are in China now?" Old Will calculated in his mind and asked the most critical question.
Li Zhongxin said that the chain supermarkets they set up sold goods very quickly, and basically in short supply. However, the number of chain supermarkets Li Zhongxin mentioned is also a problem.
The information given to Old Will by the Rothschild family is just what Li Zhongxin does in China, and it has not written out the scale of Zhongxin supermarket chain, because those who collect information did not understand that Zhongxin Company is in China
How many chain stores are there?
"We are in China's large-scale comprehensive shopping malls! There are about fifteen or sixteen large-scale comprehensive shopping malls now. The business area is about 100,000 square meters! What about the specific number!
I don't know much about these things because these things are done by the people below, and I just know a rough idea.
If you want to talk about the number of ordinary chain stores! I don’t know much about this, because the chain stores are expanding too quickly. There may be more than 500 stores a few days ago, but there have been more than 600 stores during this period.
Chapter completed!