Chapter two thousand one hundred and six increase investment
Li Zhongxin was quite satisfied with the several things Wang Bo had done to Russia. Although it would take some time to implement them, the three parties had reached an agreement.
Although Zhongxin Company is not a state-owned enterprise or a state-owned company, it has successfully participated in it. This matter is also a very good thing compared to Zhongxin Company.
Not to mention anything else, not only those big guys, but also the top leaders of many departments below have already known Zhongxin Company and its position in the hearts of the big guys, and will also treat Zhongxin Company differently in the future, rather than considering where to hinder the development of Zhongxin Company.
After talking about these important issues, Li Zhongxin talked to Wang Bo about Zhongxin's development plan in 1996.
Based on normal development, Li Zhongxin put forward several ideas and requirements. Zhongxin Comprehensive Shopping Mall and Zhongxin Chain Fast Food should take advantage of the good relations with Russia, and strive to start construction in several important cities in Russia, so that more industries will increase in Russia. In the future, the proportion of industries in Russia will become larger and larger. At this time, Li Zhongxin has already had great confidence in Russia.
The two projects of Zhongxin Comprehensive Shopping Mall and Zhongxin Fast Food Chain are very popular in Russia, especially the light industry and other products in Zhongxin Comprehensive Shopping Mall are very popular in Russia, and their performance even surpasses that of the United States and Japan.
Although the United States and Japan are rich, there are many shopping malls in the United States and Japan, and there are famous shopping malls and supermarkets in the world. Most Americans and Japanese still have a certain degree of skepticism about the newly entered Chinese shopping malls. In the minds of these people, the idea of poor quality of Chinese goods is deeply rooted. It will take a certain amount of time for Zhongxin Company to reverse such a situation.
But it is different in Russia. In Russia, China's light industrial products and daily necessities are much worse than in China, and the desire to buy light industrial products made in China is very strong.
Another important issue is that Zhongxin Company has always survived by quality and developed by quality. Russians trusted the goods sold by Zhongxin Company. They would rather spend as much money as they would buy goods from the brand store under Zhongxin Company.
Russians and Northeasterns have similar personalities and are very generous. If you treat me well, then I will treat you naturally. This is something that has no adulteration.
What they dislike the most is Chinese counterfeit goods. As long as they suffer losses and get deceived, they will no longer have business dealings with you. If they drink too much one day and see the person selling them counterfeit goods, they will even go up and beat them.
Zhongxin Company does not sell fake goods, and the goods sold are generally much cheaper than other shopping malls. Russians naturally like places like Zhongxin Comprehensive Shopping Mall. They really like to shop in Zhongxin Comprehensive Shopping Mall or Zhongxin chain supermarkets.
Zhongxin Comprehensive Shopping Mall sells some of the best things in Russia, among which the first one is liquor. Of course, the wines sold include Chinese liquor and Russian vodka.
Almost everyone in the world knows that people in Russia belong to the fighting nation, love to drink, and are very good at drinking.
According to some people, most of Russia's territory belongs to the northern temperate zone, and even the northern part borders the Arctic, belongs to the northern cold zone. The temperate continental climate is mixed with the topography of Russia's plateau mountainous land, forming a local cold state.
Russians have lived in this low temperature environment with shorter summer time and longer winter time, so they can only use wine to resist the cold, so it is also a way of survival for people in Russia.
Li Zhongxin agrees with this statement because Li Zhongxin's home is in the northeast, and the winter in the northeast is relatively cold. When it is cold, if you drink a sip of high-alcohol liquor, the cold air inside your body will be expelled.
When Li Zhongxin’s young master Wang Chuanzhi came back from studying in Russia, he also told them that the degree to which people in Russia like to drink has reached a climax in recent years.
The most important reason is depression. We all know that cold and darkness are difficult to make people happy. In addition, the collapse of the Soviet Union, people's lives are not effectively guaranteed, and more and more people are drinking to relieve their sorrows.
Russians are not very friendly to those who don’t drink. In Russia, alcohol is related to sorrow or joy, which is their culture, so they may choose to drink no matter what kind of mood they are. For many of their compatriots, drinking can solve many problems for them.
Wang Chuanzhi even said that the Russians he met in Russia who had no money to drink even used money to buy alcohol, mixed alcohol with water, and then drank it in big mouthfuls.
Zhongxin Company sells liquor from Russia! Basically, they are liquor produced by wineries in the Northeast. After all, liquor from the Northeast is very different from liquor from the south.
The liquor in the northeast is generally around 52 degrees, or even above 56 degrees. For example, the liquors that Wang Bo and Feng Banshan often drink are usually above 56 degrees, and some liquors can even reach 65 degrees.
The degree of southern liquor is relatively low, usually 42 degrees, or 38 degrees lower. The second difference is the taste of the wine: northern liquor has a burst of flavor, strong and heavy taste. After drinking it into the stomach, it is like drinking a ball of fire, and instantly it can make people feel the huge heat generated by the body. The taste of southern liquor is soft, sweet and tasteful, and it is difficult for Russians to like it. Even the best liquor in the southern region is also a fake product in the eyes of Russians.
Russians like to drink good liquor from the Northeast the most, but in terms of price, the price of Chinese liquor is very high, and the main reason is the tariff issue.
The price of Zhongxin Company selling liquor in Russia is far lower than the price of some liquors sold on the market, because Zhongxin Company has acquired two large liquor manufacturers near Jiangcheng, specializing in the production and export of liquors from Russia. Because the liquors exported by Zhongxin Company are divided into high-end and ordinary types, and are divided into two extreme prices, it is sought after by Russians.
Chapter completed!