When Li Zhongxin heard the word "scattering a net", he suddenly remembered that when Zhongxin Company first started to start fishing, he used fish nets to catch all the fish in the river. When he cast the net, both small and large fish would be caught. This is how Zhongxin Company started.

Now that Yin Yifeng said this, Li Zhongxin felt that there was really a smell.

The more Yin Yifeng said, the more he fitted Li Zhongxin's thoughts. Li Zhongxin really didn't expect that Yin Yifeng, the president of a publishing house, actually talked about mathematics when he talked about this matter.

From a mathematical perspective, the jog moves into lines, the line moves into faces, and the surface moves into bodies, all the way to rabbit problems and fission problems.

According to Li Zhongxin's idea, Yin Yifeng should be a master of literature, or has a deep foundation and achievements in literature. He really didn't expect that Yin Yifeng also had a lot of research on mathematics. If Yin Yifeng didn't understand mathematics, he would definitely not be able to say such things.

Li Zhongxin has his own certain opinions and ideas about this advertising model. Now that Yin Yifeng is talking about it, he has a thorough understanding of such a thing.

Before he was reborn, when Li Zhongxin came into contact with this advertisement, it was about two thousand years later, and specifically a few years later, and he had no impression, but he remembered the name of this newspaper, called Hand-in-Chief.

Why is it called hand-by-hand transfer? It is mainly because this form is used to deliver newspapers to those merchants through a model of human delivery. It is basically sent out from the hands. And those merchants also recommend those newspapers to people who eat in their restaurants or buy goods in stores, which is equivalent to passing one to one. This meaning is hand-by-hand transfer.

When the advertising company hand-password was established and started to operate, it was not popular. However, after a period of operation, it became popular all of a sudden. Most businesses began to rush to advertise, promote, and recruit workers on it.

Not only is there a handwritten hand in Jiangcheng, but there are also such advertising companies in other provinces or cities, but the names of such advertising companies are different, and the actual meaning and practice are the same.

Li Zhongxin now thinks that this thing is called hand-by-hand, and it is like the kind of fission thinking, or the rabbit problem that Yin Yifeng mentioned.

"Since Brother Yin has the correct view of this thing now, I will talk about it again!

Brother Yin just mentioned fission thinking, so let me talk about it from fission thinking to operate our company.

The fission we are going to do now is to successfully break through one (or several) points based on one (or several) points, then enter strict replication, copy another point from one successful point, and then fission into four points... and so on, slow first and then fast, and gradually advance, so as to finally take steps forward, and quickly and efficiently launch the entire regional market.

In market fission, the scientificity, rationality, operability and reproducibility of the point-breaking operation method determine the efficiency of the point-breaking operation. The level of efficiency is the key to whether the market can be started quickly. Therefore, the operation method of the point-breaking operation must conform to the characteristics of strong operationality, wide adaptability, simple, easy to learn, easy to teach, and easy to replicate.

The meaning of this point is a sales terminal point in the practical sense, a restaurant, a store or community activity center, etc. When selecting a point, you should choose a point with a rich consumer group around it, and this point has a certain influence on consumers, it must have a good image, a good reputation, and a certain degree of trust in consumers.

When choosing points, you must master a method of describing the front and prepare for the future, that is, let subordinates fight the front line first, first talk according to the pre-prepared ideas, find the differences in negotiations, and solve them on the spot if they can be resolved; if they cannot be resolved, report the main differences to the superiors, and ask the manager to attack in general, find a way to resolve the differences in advance, and discuss them with preparation, and win them in one fell swoop.

When we are doing mobile publicity, we should go to publicity areas such as parks, communities, and sales terminals to gather target groups. The core tactical essence is to seize opportunities (such as holidays), target the target population around the site, focus on publicity activities, and fully display the brand image of the company or product.

This kind of promotion should be combined around a point (key terminal) in multiple directions. Do not focus on one thing and do not just do terminals. The service method in promotion is: provide consultation, explanation and answer questions, and the words and deeds of people should be standardized and unified.

What about this matter! How to arrange the arrangements with the people below or how to explain to the people below? I believe that there is no problem with Brother Yin. The key is to see the ability of the person responsible for carrying out this matter.

We arrange everything they should do with them, and the rest must be free to play.

You are the one who takes the lead in this matter. Don’t be stingy in spending money. I will tell Mr. Wang about this matter. All the expenses in the early stage will be paid by the head office.

My requirement is to be fast and to spread the market as quickly as possible. You are now very clear about this matter. So, let’s start with our Black Province!”

After Li Zhongxin talked about this pattern of fission to Yin Yifeng, he directly set the tone and said that this matter would start from the entire province of Hei Province.

"Chairman, you said that this matter started from the whole province. Are you taking a big step? This is how I thought about it. I will first draw out a few elite soldiers and generals from our company, first from Jiangcheng or Jiangcheng New District as a pilot. After the progress is done, then start to drive from Jiangcheng to popularize the whole province, and then consider popularizing it across the country." After hearing Li Zhongxin's words, Yin Yifeng thought about it for a moment and started to speak to Li Zhongxin.
Chapter completed!