The opening date of Zhongxin Grocery Chain is scheduled to be October 1st, which means that the opening time will coincide with August 15th. So, it is also a good thing to sell some mooncakes at the opening time.

After Li Zhongxin thought about it, he immediately discussed it with Dong Guozhong and Liang Guofu.

As soon as Dong Guozhong and Liang Guofu heard that Li Zhongxin was making mooncakes, they immediately found some deft rural women in the village and prepared to let them learn how to make mooncakes.

Dong Guozhong and Liang Guofu are very worried about learning to make mooncakes. At this time, the mooncake-making masters in the state-owned food factory have begun to get busy. Where to find the mooncake-making masters is a big problem.

However, as soon as the two of them expressed their worries, Li Zhongxin laughed.

When it comes to other things, Li Zhongxin may not know how to make them, but it can be said that Li Zhongxin is familiar with mooncakes.

Li Zhongxin's later daughter-in-law was a pastry maker. Every time it was August 15th, his daughter-in-law would make some five-nut mooncakes at home. Li Zhongxin could even recite the set of processes and techniques.

But! Li Zhongxin did not tell the matter, but said with a smile: "Since I want to make mooncakes, of course I have asked someone sensible for advice. My mother's classmate works in the No. 1 Food Factory, and she has already

The making methods are all handed over to me. I will talk to them about it when the time comes and they can start making them. Making mooncakes is very simple. As long as you have the raw materials, there will be no problem in making them. You don’t need too many people.

, four ovens, let’s temporarily settle on eight people! At this time, we are going all out to make mooncakes. After August 15th, find a time to send these eight people out in turns to learn new pastry making. Then let them become

Someone who specializes in making pastries.”

Liang Guofu and Dong Guozhong were delighted when they heard this. They immediately selected eight women in the village who were interested in making pastries and happily sent them to Li Zhongxin.

After getting acquainted with each other, Li Zhongxin told several rural women: "It is not difficult to make mooncakes, even very simple. As long as you master some of the skills, it will be very easy to make them.

Five-nut mooncakes are the most famous among all kinds of mooncakes. They are named after the fillings containing almonds, peach kernels, peanut kernels, hemp seeds and melon seeds.

It has the characteristics of exquisite ingredients, thin skin and rich fillings, delicious taste, not easy to break, and easy to carry.

This kind of mooncake is drum-shaped, with slightly bulging edges, clear patterns and writing, regular shape, no broken skin, no filling, and clear corners; the surface is golden yellow, without white spots, even in color, with a grease luster, and the edges are ivory.

, the bottom is brownish red. The taste is sweet, soft and crispy, and has a variety of nutty aromas.

This August Festival is coming soon. In order to save time, we will only make this flavor of mooncakes. After the August Festival, you can go out and systematically learn other pastry making techniques.

If there are no big surprises in the future, you will enter the food department of Zhongxin Grocery Supermarket, specializing in making various pastries of the Zhongxin brand."

After Li Zhongxin finished speaking, he led several women to the mooncake making room and began to demonstrate and explain to these women.

"Crude white sugar should be used to cook syrup, because coarse white sugar is a disaccharide extracted and refined from sugar cane. It is white crystals with uniform and loose particles. It has high sweetness, no odor, and is easily soluble in water. It contains organic acids, Under heating, it can turn into a mixture of glucose and fructose of equal weight, so it is also called invert sugar. Adding citric acid to boil the sugar can make the crust return oil quickly, and the color will be golden, soft and shiny; but adding too much will not taste good. Good, but the taste is too sour. If you add too little, the crust will be stiff and dull in color. First, put the sugar in the pot, add water, mix well, and bring to a boil over medium heat. When the sugar is completely dissolved, add fresh lemon juice, and then boil over medium heat. , turn to low heat and stop stirring. Finally cook until the color turns yellow and is slightly thick.”

After Li Zhongxin made the syrup, he told them that after the syrup had cooled down, they could add flour and oil and mix it in the same way as kneading the dough, then add soda water (water mixed with baking soda and baking powder and salt), and add the ingredients for the mooncakes. The pie crust is ready.

As for the five kernels such as almonds, peach kernels, peanut kernels, hemp seeds and melon seeds, put them in the oven and roast them until they are fragrant.

After crushing these nuts, mix them with raisins, soybean oil and flour sugar to make the filling.

After using the dough to contain all the fillings, press it with a mold, and the mooncake is ready.

When baking mooncakes, you need to preheat the oven for five minutes before putting the mooncakes in. After baking for seven or eight minutes, take out the mooncakes and brush them with a layer of egg wash, and then bake for another twelve or thirteen minutes. In a matter of seconds, the mooncakes are ready.

After the mooncakes are made, take them out and let them cool until the oil returns to the mooncakes.

Li Zhongxin taught the eight women step by step how to make mooncakes. Unfortunately, the mooncakes he made were not as beautiful as those made by those women, which left him speechless. But hey! Let these women learn how to make them after all. To make five-nut mooncakes.

A total of 180 mooncakes were made that day, and Li Zhongxin took 30 of them himself. He wanted to take these delicious mooncakes home for his parents and great-grandfather to try.

After the decoration of the flagship store of the Zhongxin grocery chain supermarket was basically completed, Li Zhongxin went over to give guidance.

As Li Zhongxin walked briskly, he said to Wang Bo and Hong Bin who were following him: "The placement of goods in the supermarket and the areas for various items are very different. The main products at the entrance of the supermarket have the lowest profits. , supermarkets should pay attention to the entrance, because that is the first place that customers see when entering the shopping area.

The products on the lowest shelf are the cheapest, followed by those placed at both ends of the shelf, and then the products with low price tags on ordinary shelves.

The most basic thing about a shelf is, of course, cleanness and tidiness. If the goods are covered with dust and messy, and if the customers get their hands dirty even when picking them up, their satisfaction will be reduced by half, let alone purchase. So we must diligently wipe the shelves and goods. Only when the items are placed in an orderly manner can they be spotless and orderly. Only then can customers be satisfied and happy with their purchases.

Customers often choose to walk around and shop when choosing products. At this time, we should try our best to understand the needs of the public. Branded products that more people buy or need must be placed at the forefront, so that customers can clearly see them even if they pass by. See, attract customers to come and watch. To achieve mutual benefit, it is convenient for customers and increases profits.

Of course, in addition to liking and quality of the product, every customer is more concerned about the price. Therefore, the price indication or price sticker must be clear, and the price indication should be as large as possible. This will allow every customer, even those with poor eyesight, to

Elderly people can see the prices of various products at a glance and make reasonable and time-saving selections.

It is of course essential to classify the products carefully. For example, toothpaste and toothbrushes should be put together, and soy sauce and MSG should be put together. This will allow customers to easily find the same type of products, and it will also allow customers to easily associate whether they need this product or not, so as to achieve multiple sales.

Effect.

Of course, we should display some products with higher profits in a more conspicuous and neat manner. In order to attract people's attention, we can also display some unique shapes and styles. Only by being different can we attract attention, and can also make our efforts

achieve better results.

Under normal circumstances, when entering a store, customers will first consider whether the store has what they want. Therefore, stores should meet the basic requirements of a complete range of items to retain customers.

In addition, we must also grasp the principle of easy viewing, because even if there are products that customers want in the store, business opportunities may be lost due to difficulty in finding them.

The so-called "easy to see" here refers to "the label faces the front and is not blocked by other products." In addition, the products should not be placed on the shelf, but should be neatly displayed forward, and the products above the middle section should be placed straight.

The products in the lower section are placed horizontally with the labels upward.

Products are easy to get. Customers will check the products before purchasing. Therefore, ease of access is as important as ease of purchase. Therefore, special attention must be paid to reminding taller male employees to display products too high so that most women cannot reach them.

commodity.

Furthermore, we must pay attention to the principle of being easy to take out and put back easily, so as to avoid destroying the entire display by taking just one item.

Li Zhongxin talked a lot eloquently. Wang Bo was confused and didn't understand at all. How could there be so much care in setting up a grocery store chain? There were so many state-owned stores, and he didn't see any.

A family like what Li Zhongxin said.

After discussion by everyone at Zhongxin Company, the opening time of the flagship store of Zhongxin Grocery Supermarket chain was finally fixed at 8:18 on October 1st, the National Day.

The huge plaque of Zhongxin Food Chain is lined with red banners. Jiangcheng City Materials Bureau congratulates Zhongxin Food Chain on its grand opening. Jiangcheng City Commercial Bureau congratulates Zhongxin Company on its grand opening...

Next to a dozen huge banners were a group of colorful guests.

These greeters are all beautiful little girls. They are wearing emerald green cheongsams and red silk ribbons. On the silk ribbons are written, happy shopping, safe shopping. Zhongxin Food, rest assured food. Zhongxin products, qualified products.

.

In front of the little girls who welcomed the guests was a huge red carpet, which led directly to the supermarket gate more than ten meters away.

The little girls who welcomed the guests all held discounts for the opening of the Zhongxin Grocery Supermarket Chain in their hands. They distributed them one by one to those who came to watch the excitement, and told them that the Zhongxin Grocery Supermarket Chain opened on time at 8:18 and welcomed them.

Go inside to shop.

When the Zhongxin grocery chain opened, in order to repay the love of all the folks in Jiangcheng, Li Zhongxin also launched a series of preferential activities.

Activity 1: If you enter the store and purchase goods worth three yuan or more, you can receive a coupon. At five o'clock in the afternoon, you can participate in the Zhongxin Food Chain's grand opening lottery.

Activity 2 is the activity of shouting slogans and giving away saffron. As long as you say "Zhongxin Food, Safe Food. Zhongxin Company, Honest Company" twice, you can get a pound of sago for free. The sago will be distributed on the same day.

Activity 3: Suggestion-expanding thinking activity. As long as you put forward effective suggestions and are adopted by Zhongxin Food Chain, you will get a gift package worth 10 yuan from Zhongxin Food Chain.

Activity 4: Mid-Autumn Festival Moon Appreciation Activity. October 1st happens to be August 15th of 2002. If you buy a fifty yuan voucher at Zhongxin Food Chain, you can get an additional ten yuan voucher and be able to participate in the Zhongxin Food Festival.

A grocery chain supermarket holds a Mid-Autumn Moon Appreciation event in the evening. It includes two pieces of authentic five-nut mooncakes produced by Zhongxin Company per person, a bunch of grapes, a piece of watermelon, melon seeds, peanuts and other additional snacks for the moon appreciation party.
Chapter completed!