In Li Zhongxin's mind, since the 1980s, a large part of the Chinese people have begun to worship foreigners and regard China as a symbol of obsolescence and backwardness. Everything from foreigners is good, even festivals.

Li Zhongxin was very clear that after two thousand years, foreign festivals officially entered China, and Valentine's Day on February 14th every year had replaced the ancient Chinese Valentine's Day.

What about this matter? There is nothing to understand. It is about young people accepting new things outside.

However, I don’t know when the foreigner’s ghost festival, Halloween, also became popular in China. By that time, there were always some businesses doing Halloween trick-or-treating activities, and there were more and more products targeted at children.

Li Zhongxin feels that this is an invisible cultural invasion. It is precisely because of this kind of ideological expansion, the worship of foreign cultures, and the worship of foreigners that KFC and McDonald's became popular in China.

It has emerged that people’s perception of big brands is that they are big foreign brands, and they do not pay attention to our big Chinese brands.

Just like in later generations, Chinese products have gone global, and every country in the world has countless products from China.

What about the people in the United States who oppose Chinese products? He did a very stupid thing. He wanted to throw away all the things made in China at home. However, after searching around the house, he found that the decision he made was

Wrong, everything in your home is made in China, whether it is household appliances, clothes, etc.

Chinese people will become rich in later generations, and they are among the richest people in the world. They go to Japan in droves to buy toilet lids, saying that the toilet lids in Japan are the best in the world. But what happened? Take them back.

At first glance, it was made in China. I went abroad for a trip and came back with things made in China.

Later in life, Li Zhongxin had a friend’s daughter-in-law who especially liked spicy food, and she even preferred eating that kind of fresh chili sauce. So! She asked her friend to buy her more than a dozen boxes of fresh chili sauce from Korea. When she got home, she

After opening the packaging of the box, I was dumbfounded. How could this be Korean hot sauce? The innermost packaging bag clearly said Made in China.

It is precisely because of these reasons that Li Zhongxin did not want his company to promote foreign festivals, although in later generations he also celebrated Christmas and Valentine's Day.

In Li Zhongxin's eyes, China's ancient festivals and traditions are the best and what our people should live.

China's Mid-Autumn Festival used to be one of the most important festivals in ancient China. On this day, the whole family would enjoy the moon together and enjoy delicious mooncakes. In ancient times, many famous people wrote poems and lyrics about it. In modern times, the family reunites together.

Sitting in the yard, admiring the moon, and talking about some pleasant things, this kind of festival is what we need to celebrate.

There is also the Double Ninth Festival we are talking about on September 9th. At this time, the country has designated this festival as the Elderly Day. During this festival, the Chinese have the custom of worshiping and comforting their ancestors to protect the health of the elderly. They also have the custom of respecting the elderly and loving them.

It is a virtue of old age. However, in later generations, such a festival has basically been abandoned by young people. In their hearts, this kind of festival is not a festival at all, and there are many fewer virtues of respecting and loving the elderly.

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Most people have learned this ancient poem "Recalling Shandong Brothers on September 9th" when they were children, and they all know that September 9th is the Double Ninth Festival. However, on such a day, no one has ever celebrated such a festival.

Festivals! They are an aspect of culture, and culture is constantly changing with the pulse of the world.

Every time we celebrate a festival, we are consciously or unconsciously helping this festival tradition to continue in the culture, or changing it to keep pace with the times.

Just as people's appearance changes as they age, so do their life experiences, so culture and traditions change as a matter of course. As the world becomes increasingly interconnected, cultural traditions have become one of the resources shared by countries around the world.

If a foreign culture wants to take root somewhere, it must make adjustments to adapt to the new environment.

As far as culture itself is concerned, there is no good or bad distinction, but Li Zhongxin still feels that the loss of ancient traditions is sad.

Every culture and tradition has its irreplaceable value, which should not be forgotten with the process of modernization and globalization, especially China, which boasts a cultural history of five thousand years.

Therefore, at this time, Li Zhongxin insisted that Zhongxin Supermarket would not celebrate foreign festivals and would only hold activities on New Year's Day and Spring Festival. Other merchants would hold activities. Zhongxin Company would not participate or make any comments. It would simply not do it.

Use practical actions to tell everyone that Zhongxin Supermarket only celebrates festivals that belong to the Chinese people. It only holds activities on such orthodox festivals and does not hold activities on foreign festivals.

Zhao Futian from Zhongxin Supermarket has always been puzzled by Li Zhongxin's decision. In many cases, Li Zhongxin didn't pay much attention to the profits of Zhongxin Supermarket. He would do activities during the Chinese New Year and even lose money to do so.

Zhao Futian also knew in his heart that Zhongxin Company is not short of money, but it cannot be so wasteful. However, Zhao Futian and Li Zhongxin talked several times, but Li Zhongxin rejected them. Li Zhongxin said to Zhao Futian that in other aspects of the supermarket,

He would not care about how Zhao Futian operated, let alone ask.

However, in terms of profit for Zhongxin Supermarket, ordinary mass goods must be less than 15%. As for those popular goods that Zhongxin Company generally cannot obtain, the appropriate profit will be higher.

Those higher profits will be given back to the public in the form of welfare during the holidays, just as if the money had not been earned.

There is a big difference between Zhongxin Supermarket and those state-owned shopping malls. Zhongxin Supermarket does not involve the issue of personnel retirement or the leadership of various administrative personnel. It operates based on 10 to 15% of profits.

It’s quite profitable, after all, where is Zhongxin Company’s daily sales volume?

The common people have received benefits, and the reputation of Zhongxin Supermarket among the common people is getting higher and higher. Here in Black Province, the name of Zhongxin Company is a golden sign.

Li Zhongxin feels that now that Zhongxin Company is not short of money, the most important thing now is to promote the Zhongxin Supermarket brand so that all Chinese people will know that Zhongxin Supermarket is a conscientious enterprise when they mention Zhongxin Supermarket, and it will gradually spread across the country and become a
Chapter completed!