Li Wanwei was wearing a straight suit and striding from the back of the venue to the rostrum.

As a lecturer hired by Zhongxin Company this time and as a future management guidance consultant for Zhongxin Company, he must show up this time so that Li Zhongxin and Zhao Futian can see their value, and even more so that the people below will convince him.

Li Wanwei carefully prepared the manuscript for several days, and he seemed confident and confident. Facing the hundreds of people below, he still showed a strong sense of self-confidence, as if at this time, he was a teacher, and the people sitting below were obedient elementary school students.

After Li Wanwei returned from France, he always felt very disappointed. In such a huge China, he didn't even have a decent large supermarket, and he felt very sad.

He also applied for a job in a state-owned shopping mall, and even became a deputy manager in a state-owned shopping mall. However, being a deputy manager in a state-owned shopping mall was a torment for him.

No matter what he wants to do, someone will jump out and say something. In short, no matter what he wants to do, he can't do everyone's work, and almost all the proposals he put forward were rejected.

Just when Li Wanwei felt that he could not show his ambitions in China's shopping mall industry and wanted to return to France, he accidentally met a large supermarket chain in China.

Li Wanwei saw that Zhongxin Food and Food Chain Supermarket was very large and had already opened a chain across the country at this time, so he suddenly became interested.

After chatting with Wang Deqing in the capital, he could feel that the Zhongxin grocery supermarket would have great development in the future. Wang Deqing learned that he had done management of large supermarkets in France and immediately contacted Li Zhongxin.

It is precisely because of this kind of thing that I went to Zhongxin Company’s supermarket headquarters to talk to everyone about supermarket management.

After Li Wanwei met Li Zhongxin and talked about some things with Li Zhongxin, he had made up his mind to stay at Zhongxin Supermarket, and strive to make Zhongxin Supermarket the largest supermarket chain in China as fast as possible and to let Zhongxin Supermarket go to the world.

Li Wanwei stood in front of the podium. He first bowed to Li Zhongxin's direction, then stood straight in place, and said loudly: "Today, the leaders of Zhongxin Company can let me stand on this podium as a lecturer. I feel extremely honored. I hope today's explanation can help everyone.

Next, I will start to tell you about the origin of supermarkets and the characteristics of supermarkets.”

Amid the warm applause of everyone, Li Wanwei said: "In August 1930, American Michael Cullen opened the first Kincoullen Union Store in New York State, USA.

At that time, the United States was in a period of great economic crisis. Michael Coulomb accurately designed a low-price strategy based on his decades of food business experience and pioneered the pricing method of product varieties. This is called the prototype of a supermarket.

Michael Coulomb opened a semicolon in a chain way and established a sales system that ensures large amounts of purchases. He pioneered a self-service sales method, adopted a one-time centralized settlement, and gradually opened what people called a supermarket.

After World War II, especially in the 1950s and 1960s, supermarkets developed rapidly around the world.

Supermarkets in developed countries in the world are very large, and at this time they have already reached a large scale. Although Zhongxin supermarket chain looks very large, it is much weaker than those internationally large supermarkets.

When I was studying in France, I worked as a manager in the largest and second largest Carrefour supermarket in France.

In 1960, Carrefour opened its first shopping mall in a place called Parmelan Haute Savoie, the capital of France, near Paris, a capital of France, called "Carrefour".

In this mall, there are many types of products, detailed classifications, good service and low prices, so the mall achieved great success as soon as it opened. In just four days, all the goods in the mall were sold out.

The success of the first mall gave the Fournier and Deforrey families confidence and courage to continue to explore.

On the one hand, they firmly believe that the path they are taking is correct, and on the other hand, they have begun to plan to expand their retail services.

In 1963, they opened a second shopping mall. During this period, they had an idea - to run "Hypemarket". This! In our Chinese terms, it is a super-large self-service supermarket. Zhongxin Company is now operating in this way, which was a brand new concept at that time.

The birth of this retail form brought the retail industry into a "Hypemarket" century. In the following years, "Hypemarket" continued to rise and swept the entire France in the 1960s and 1970s. Because Carrefour managers often came up with many ways to add to the charm of hypermarkets, the business was very prosperous.

Under the leadership of Carrefour, many shopping malls imitate Carrefour and open "Hypemarkets", such as Auchan and Jiaxile. Generally speaking, retail formats are easily imitated by the other party.

Although the "Hypemarket" model is the first of Carrefour, Carrefour cannot limit this form to be imitated by competitors. Therefore, to maintain its competitive advantage, Carrefour must also have its own unique business management philosophy.

When it comes to being unique, it involves "innovation". Because only in this way can Carrefour always be ahead of other companies and have an opportunity to occupy the market.

Carrefour has proven to do a great job in this regard, which is one of the reasons why it can maintain this vigorous development momentum to this day.

Carrefour continues to seek innovation in the process of operating the "Hypemarket" model. For example, the company launched a sale of gasoline at a low price in parking lots. This is actually an innovation. If you want to shop, you don't have to go to the gas station, which is convenient and time-saving.

It turns out that a brand can only be vital if it is constantly innovating. Just like Meiji, which mainly produces culinary homemade foods (merged by Nestlé after World War II), actively seeks innovation after discovering that its consumer group is aging. The company shifts its focus to the younger generation, creatively produces some foods that young people love, and produces suitable foods for children and people without race.

Carrefour also did not limit itself to a rigid business scope. The above example of its selling gasoline in a parking lot also shows that it has innovative thinking.
Chapter completed!