Chapter 885 Wang Lina's sales strategy
If you compare clothing with coal mines, Erhong actually likes to make clothing. It is just because the profits of the two are too different that she has to give up.
"In Wangfujing, it happens to be in the commercial area, and there are shops around it." Ye Yuze said with a smile. Seeing his second sister's expression, he knew that his second sister was moved.
"What should I do with this coal mine?" Erhong was still reluctant to give up the coal mine. After all, this profit is not comparable to that of ordinary industries.
"Silly girl, it will take more than a year to build that place. You have time to start selling mines now, and then arrange all the people below."
Ye Yuze knew that her second sister had a good relationship with Biaozi and others, so she would definitely not sell the mine and leave it.
The two discussed and Erhong decided to share some shares with Biaozi and others, and the legal person would just let Biaozi take over. She now started to withdraw funds from the mine until they started buying new mines, and she no longer participated.
Ye Yuze was very supportive of her idea. Ye Yuze never supported the coal mine business. Erhong was like this time. Of course, there was no need to count the love that night, so it hurts to say too much.
Wang Lina's sales are very good. This woman has a strong personality. No matter where she goes to discuss business, she does not show a humble attitude. Instead, she acts like you will regret it if you don't buy it.
When Li Lindong and his team started installing equipment, their sales department had already started selling. At that time, even the shadow of the car could not be seen.
She knew that Mayor Sun was very concerned about car manufacturers, so when she went to state-owned enterprises to sell, she often played this card, which forced many companies to buy face.
Her sales philosophy is also more touching, that is, she will implement three guarantees for new cars within one year and can be repaired for free.
Of course, this was decided to implement after discussing with Li Lindong. Both of them knew the quality of the warrior cars, so they were not worried. Even if there were minor problems occasionally, it would not be difficult to repair.
In fact, this just hits the weakness of Chinese cars. Now Taitola and Steyr have started to eat in the domestic market, and their biggest life is that they have too many minor problems. From time to time, cars will fall into trouble.
Although truck drivers in that era could repair cars, who would be willing to open the hood and bulge the oil in both hands? And some accessories must be repaired with tools, which are not something that the driver can repair by themselves.
Wang Lina is trying to target other people's weaknesses, so her sales performance is very gratifying. Her men and women's soldiers are not only beautiful, but also good at eloquence and can also drink.
Such a sales team is unique in Guangzhou. At that time, the sales team was called a buyer, and they had the image of being very ordinary wearing and running around the world with a canvas bag.
Because he was under the banner of Sun Jixiang, naturally some companies would ask him to learn about the situation of the automobile factory. In fact, after Wang Lina came back from Northern Xinjiang, she asked him to report on the situation in Northern Xinjiang and introduced the detailed data to him in detail.
When introducing data to non-professionals, it is not to quote data from insiders. Instead, it tells them how many cars they sell, what is the repair rate, what is the maximum overload, etc.
At that time, the most common phenomenon in China's transportation industry was overloading, that is, small horses pulled big trucks. The load capacity of fifteen tons was obviously twenty tons, twenty five tons.
There is no way, there are too many goods and too few cars. Racing more fast running is a popular slogan in the transportation industry. These advantages are all soldier-branded cars.
Because the biggest feature of Soviet products is solidity, which will not affect the use in any environment. Warrior cars first inherited these advantages and then improved on this basis.
For example, its rough workmanship and fuel-efficient, these shortcomings have been corrected one by one. Even its beautiful appearance and driving comfort can surpass European and American car series.
When Wang Lina came back, she specially transported fifty cars back. She did not sell these cars, but gave them to large enterprises that were interested in purchasing them for trial. This trick was undoubtedly the most successful.
Even if everyone doesn’t want to buy new products, their curiosity has been aroused after being praised by Wang Lina. Now, they will naturally try the performance for free trials, including the leaders of these units.
As a result, something happened just after a try. There was no way. Who made the Warrior car so comfortable to drive? The climate in Guangzhou was hot at this time, and when the air conditioner turned on, it felt more comfortable than they were in the office and they were reluctant to get out.
There is also a fatal disadvantage of heavy trucks in that era, that is, the steering wheel is not supported by several households. Every time the driver turns, he wants to stand up and move hard to turn the corner. Therefore, women have no way to drive heavy trucks, and they can't beat the corner.
The Warrior Car has long been assisted. No matter what the bends, it is better to turn the steering wheel with one hand, which is easier than driving a car.
In this way, let’s not talk about whether there are other problems with the car. The driving comfort has conquered the driver and his leaders, and they are rushing to drive the car.
In the end, the leaders and tribes had to be assigned to the oldest and best-skilled master. It was said that it was for experiments and examined the various indicators of the car in detail. The dispute was put aside.
Facts have proved that Wang Lina's trick was very useful. When the production started at the Guangzhou branch, there were already 5,000 units in the order.
You should know that at that time, every unit had its own transportation team, and five thousand cars were just drizzling in Guangzhou.
But at this time, Wang Lina had already started to lead her team out of Guangzhou. She already had a foundation of 5,000 vehicles. What is the brand effect? Just ask it to ferment slowly by itself.
Wang Lina set her goal for herself is to occupy the entire Guangdong market within three years, with sales of at least one million vehicles.
This goal is undoubtedly an astronomical figure, and it is hard for many domestic manufacturers to think of it. If they can sell 10,000 cars a year, they can chant Amitabha.
The reason why Wang Lina sets herself so high is actually not just targeting the Guangzhou branch. At present, the Guangzhou branch has only launched a 15-ton truck assembly line.
Other models, such as twenty-ton, twenty-five-ton, and up to a load capacity of forty-tons, have not been launched. Currently, fifteen-ton heavy trucks are the main force in domestic transportation. The annual production capacity of the Guangzhou factory is only about 100,000 vehicles.
After returning from Northern Xinjiang, Wang Lina decided to take over all the sales of the Warrior Heavy Trucks, because they were still selling within Northern Xinjiang at this time.
Chapter completed!