Yang Yang arrived in Zurich, Switzerland by private jet at nearly noon.

In addition to Su Ye and his agent Raiola, there are also Gerald and Kuran, as well as Gerald's agents.

After the group arrived in Zurich, FIFA's welcome car took them directly to the hotel.

At the same time, the reception staff did not forget to remind Yang Yang that he would attend a press conference of the FIFA Awards Conference in the afternoon.

This is a press conference exclusively for the top three footballers in the world, and the time is scheduled at exactly 15 o'clock.

A little earlier, fourteen o'clock was a press conference for the three candidates for Miss World Football, which lasted for an hour in total.

The men's football team received more attention and the press conference lasted for an hour and a half.

Following the press conference, there are also a series of public events, including signatures, photographs, interviews and interactions.

It's the time for the red carpet from 18 o'clock.

The award ceremony starts at 19 o'clock, lasts for an hour and ends at 20 o'clock, and will be followed by a press conference after winning. The winners will be interviewed by media reporters from all over the world at the press conference.

Like the European Golden Ball Awards, the process of the FIFA awards ceremony is also arranged very tightly and orderly. The only difference is that FIFA is obviously more wealthy, more investment, and more influence.

The annual award ceremony is held at the Zurich Opera House in Switzerland, and it will be broadcast live to the world at the same time. In addition to the influence of FIFA, in addition to the shortlisted guests, a large number of guests from all over the world have been invited, which is very star-studded and has attracted worldwide attention.

...

This time, Armani arranged two stylists to come to Zurich to tailor the outfits for Yang Yang and Su Ye.

Both of them had already chosen their clothes before, but Yang Yang still chose a dark suit and a white shirt, but this time he did not put on a tie, but let go of the buttons, which looked more casual and in line with his age.

Su Ye is wearing a white off-shoulder trouser dress, with a relatively simple and elegant style. The dress has a hollow design, but the patterns have a Chinese style. It is said that the designer's creativity comes from the sentence in the Chinese Book of Songs [The reeds are green and the white dew turns into frost].

After seeing Su Ye try on the dress, Yang Yang couldn't help but smile and praise, "The so-called Yiren is by my side."

A sentence made Su Ye both happy and ashamed, and gave him a charming look.

However, Yang Yang quickly changed out of that suit and put on another casual outfit given by Raiola.

The clothes were a sports sweatshirt with a distinct Nike logo on it. Needless to say, this was sponsored by Nike, but the pants were paired with jeans, which surprised Yang Yang.

"Guess, how much is this jeans worth?" Raiola asked with a smile.

Yang Yang thought for a while, "Do you want one hundred euros?"

“Too cheap.”

"Cheap?" Yang Yang was a little puzzled and looked at the logo on his jeans, a brand he didn't know.

"This is a jeans brand pepe from London, England, which is worth 15 million euros."

When Yang Yang heard this, he immediately understood what Raiola meant.

This guy must have negotiated another sponsorship contract.

"How many years are this time?"

"In three years, 5 million euros per year, global spokespersons, including China, this brand will vigorously develop the Asian and Chinese markets in the next few years, so you attach great importance to this endorsement."

Five million euros per year, which is already a very amazing number, but Yang Yang has not signed it before.

When he first signed Porsche, Yang Yang felt shocked and thought that five million euros were too outrageous. However, he didn't expect that in the blink of an eye, two years have passed, and Porsche's sales in the Chinese market almost doubled every year, far exceeding expectations, and the growth rate is really amazing.

Afterwards, Raiola turned around and told Yang Yang that the five million euros signed that year were a big loss.

Not only Porsche, but also Armani and Nike.

Sometimes Yang Yang feels that it is not because he has a great commercial value, but because behind him is China, which has a quarter of the world's population and is about to become the top three economic powers in the world, and a rapidly rising Asia.

This time after going to Japan to play the Club World Cup, Yang Yang discovered that his influence in Japan was also very amazing.

Before and after the Club World Cup, many Japanese companies contacted Wei Zheng, hoping to sign Yang Yang, but Yang Yang was not interested in signing Japanese endorsements, even if the price offered by the other party was very high.

Not only him, but also Yao Juren and Liu Feiren have always resisted signing Japanese endorsements.

Money needs to be made, but some money cannot be made.

Yang Yang has always followed this set of rules.

…………

…………

A gray sports sweatshirt, a pair of jeans, and a pair of Nike's latest casual sneakers.

This is Yang Yang's outfit at the press conference.

Not only him, Kaka is also wearing casual clothes, but she can't tell what brand he is endorsing. Messi is wearing an Adidas clover T-shirt with an adidas clover T-shirt with an outrageous logo on her chest. She wears a black jacket on the outside, but she can't tell the brand.

The only thing Yang Yang can be sure of is that his two competitors have also made a lot of money from this outfit.

In today's professional football environment, commercial sponsorship has become an inevitable trend and trend.

For players, signing strong sponsors can quickly spread their personal influence around the world.

For example, after Yang Yang signed McDonald's and Coca-Cola, they recently launched a specially customized Golden Ball package at McDonald's stores around the world, and Yang Yang's image was marked on it. This is also a brand promotion for Yang Yang, allowing more people around the world to know him.

There are also other brands, too.

Using football as the medium and huge fans as the market, the media has brought great influence and attention, while commercial sponsorship is to tie the merchant brands to the players, complement each other and help each other.

Among the three major candidates for World Footballer this year, whether Brazil or Argentina, the market is not as big as China. Moreover, compared with the gathering of South American stars, Yang Yang is the only one in Asia, so his market value is far higher than that of others.

Even according to the evaluation of authoritative German media, Yang Yang's current commercial value has surpassed Beckham and Ronaldinho and is the number one person in football today.

This is not only from Yang Yang's performance on the court, but also the huge Chinese and Asian markets represented by him.

...

When Yang Yang saw Kaka and Messi in the background, he thought of many things in his mind, but in reality, he smiled and greeted Kaka and Messi.

Kaka and Yang Yang have a good relationship. Even though the media outside have a big fight over who can get the World Footballer, and on the other hand, neither of them has any contact or communication, but in private, their relationship is still very good.

Humility and kindness are Kaka's character, and Yang Yang has never been a strong man.

As for Messi, he is also very humble and restrained.

Today's press conference gathered media from all over the world, including several Chinese media and TV stations.

The three candidates entered the venue at about 15 o'clock on time and sat on a soft sofa chair to accept inquiries from the media reporters present.

There is a detail in which Yang Yang and Kaka both answered directly in English, but Messi had to use the help of synchronous interpretation.

The protagonist of the press conference was undoubtedly Yang Yang, and the media's problems were also quite difficult.

For example, in the first question, Yang Yang commented on two competitors, saying that both Kaka and Messi are the strongest players in the world today. He believes that Kaka is the strongest midfielder, and Messi's performance on the right winger is also the top in the world.

The first question is to dig a hole, and the second question is to bury people directly. This is the trick of media reporters.

Yang Yang is already familiar with it.

“Who has more hope of being elected?”

Yang Yang pondered for a moment, "I think that for the three of us, no matter who is elected as a World Footballer, it is a huge honor. I am very happy to be one of the three candidates. If Kaka or Messi wins the award, I will be happy for them and send my most sincere congratulations."

When she said this, Yang Yang changed the subject, "Of course, I definitely hope I can win the award. Who doesn't want it, right?"

A burst of warm applause rang out in the press conference hall, and it was obvious that they all liked Yang Yang's witty answer.

After hearing this, Kaka and Messi also smiled and nodded at Yang Yang.

This kind of problem itself hides many traps. Messi has always been restrained and is not good at dealing with the media. Kaka has experienced many situations, but it also feels tricky.

Now, Yang Yang's answer is considered as a pearl and jade, and he gave them a reference. Next, they only need to answer according to Yang Yang's template, and there will be no problems.

The whole press conference was held in this kind of atmosphere of good luck and good luck. Media reporters dug holes again and again, while Yang Yang, Kaka and Messi broke free from the trap again and again.

As the saying goes, people carry people in a flower sedan chair. No matter who gets it, they must not lose their grace and damage their image.

One of the problems is that a Spanish media asked Yang Yang that Barcelona was said to be 60 million euros to introduce him. Yang Yang smiled and said that he had never heard of such rumors.

"It is definitely something any player longs for being a teammate with Messi, but I am very happy at Liverpool. I have a lot of teammates here, and I still have a few years of contract with Liverpool."

As the financial dilemma of the two American bosses gradually exposed to the media, the financial crisis of Liverpool has also received more and more attention from the media. There are even rumors that Liverpool does not rule out the news of selling Yang Yang to repay debts.

But with Yang Yang's current status, his net worth is definitely not low, and there are not many teams that can afford to buy.

However, Benitez and Gerrard both said in an interview with the media that Yang Yang is crucial to Liverpool and is a non-sale product for Liverpool, and called on the team to do their best to retain Yang Yang.
Chapter completed!