In February of the New Year, hundreds of millions of people were in a huge mobility period, and they were all on their way home for the New Year.
At this time when the movie box office market was sluggish, tens of thousands of works were launched on Peanuts.com.
At this time, offline advertisements were available in major airports, stations, railway stations, subway stations, subways, buses, high-speed rail, etc. Peanut Network's 1 billion-level publicity and promotion, offline advertisements began to ferment. The population mobility of 3 billion is on the scale, and this huge traffic cannot be ignored at all.
Following the journey, people are on the train, on high-speed train, on long-distance buses to pass the boring time, play mobile games or watch movies, and TV series are the most common ways to relieve boredom.
Just at this time, Huasheng Technology spent a lot of money to promote it, and countless people downloaded mobile clients. Peanut.com's Android and iOS app downloads ushered in an explosive growth, exceeding 100 million APP users before the Spring Festival, and finally entered a 100 million user club on the mobile terminal.
And it took less than a year!
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Huasheng Technology.
Li Ruolan walked to Li Chuan's office with a document sent by the operation department. The latter couldn't help but say: "Although you are already my girlfriend, you have to knock on the door when you enter."
Li Ruolan gave him a blank look, then said calmly: "I have dated you a few times, but it doesn't mean I promise to be your girlfriend."
"That's not all?" Li Chuan muttered.
"Don't talk about personal affairs during work." Li Ruolan decisively ended the topic, and handed him a document, and said: "On the first day of the online release of paid content, the first long drama with a subscription of over 10 million was born. It was the first season of "The Goddess", which was updated with two episodes. The paid subscription for the second episode reached 17.5 million in 24 hours, and the production cost of 6 million was recovered. The second episode was paid."
"Shen Mei" is a work recommended by Peanuts.com. It was on the home page on the day it was launched. It seems to be a fantasy in terms of its name, but in fact, this work is included in the science fiction category.
The male protagonist of the story lives in the future, an era with virtual online games. The main plot in the story takes place in a fantasy-style virtual online game, and the name of the game is "Shen Mei".
Audiences who have read virtual online game novels are very familiar with the settings of this work, and almost all viewers have been game enthusiasts. "The God of Magic" has a sense of audience immersion. Its big hit is a surprise, but it is not an accident.
Li Ruolan continued: "In the long drama, 172 subscribed to the work of the million-level, 600 subscribed to the work of the work of the 100,000-level, 1,300 subscribed to the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of the work of
During the New Year's Day holiday, the paid audience of Peanut.com generated a total of 1.12 billion consumption scale, and according to the share agreement and the platform's revenue was 7% commissioned. Peanut.com received nearly 400 million in this bill, and simply achieved revenue scale of nearly 400 million in the content payment sector in just one day.
This is not about advertising revenue, and advertising revenue is also the core source of income for Peanut Network.
After hearing this big data report, Li Chuan couldn't help but sigh: "Are it an authoritative institution? Wall Street analysts still have two tricks."
According to this data, Peanut.com can reach an annual revenue quota of over 150 billion in content payment, and Peanut.com's user scale accounts for about 23% of domestic video users' market share. Its strong content competitive advantage will inevitably come from its competitors. Peanut.com's growth space has endless imagination.
This is only limited to the mainland market.
The revenue scale of 150 billion yuan seems to be difficult to reach a valuation of US$210 billion, but don’t forget that this is just Peanut.com’s content revenue.
As an online video website, a reasonable profit system must be triangular: content, platform, advertising.
Content is exposed with the help of platform exposure, and the platform relies on content to add value, and advertising is placed on a platform with good content. The three are closely linked and indispensable, so that a stable triangular structure can be formed.
Don’t forget that the operating costs and expenses of Peanut Network are very low, which in turn means that the profits are increased.
Taking iQiyi, which is a peer leader, as an example, before Huasheng Technology was born, its revenue last year was only 28.7 billion yuan, but the annual report shows that the operating costs and expenses were 29.25 billion yuan. Although it is in a period of strong growth, it is still in a loss state, mainly content expenditures, buying good dramas and making good movies to improve competitiveness and attracting more members to join with more high-quality new content to maintain a growth trend.
You should know that independent video websites are difficult to obtain living space. The top three video websites in China rely on the Internet three giants. Not to mention domestic, even YouTube, the benchmark foreign video websites, was acquired by Alphabet, the former parent company of Google.
In fact, before Huasheng Technology came out, video websites had many difficulties in their development, mainly because they could not make profits. Not only were they a number of online video websites in China, but even YouTube, which has 1 billion monthly active users, continued to lose money.
On the one hand, it originates from the single business model of the online video website itself, and most of it relies on advertising and value-added services to achieve profitability. On the other hand, it depends on the platform attributes based on the content, which makes it extremely dependent on content copyright. Especially in China, it can be seen from the performance fees of celebrities that can be performed at one million per episode.
However, Peanut.com perfectly solved the problem of content copyright. The new technological innovation has reduced the cost of content production and increased the output, which has activated the market of the video industry and created a consumption amount of 1.1 billion in a day. Huasheng Technology has brought disruptive power and subverted the entire film and television field.
The operating cost of Peanut.com is pitifully low. In the past, other video websites were very happy to fight for content resources and users, and were forced to do so. Peanut.com was just right. I don’t buy your content. I don’t want those big stars, big directors, and big producers. I grabbed those unsuccessful independent producers, gave them a platform, and then continuously produced content to me.
In a sense, Peanut.com is able to produce it itself, so it does not have to spend huge investment in content copyright. Not only does it have to spend money, it can also create revenue miracles from content.
As it turns out, as long as there is enough and excellent quality content in the online video industry, consumers will not be stingy to buy it.
Of course, it also comes from the government's severe crackdown on the piracy industry.
After reading the data report roughly, Li Chuan nodded and thought for a moment, and said, "Put the news out. This dazzling data will give countless independent producers and content producers a reassurance, and the opponent will not be able to rekindle."
Chapter completed!