Chapter 32 Selling dramas is almost like selling vegetables
Bragging marketing is not yet popular. At the premiere, the reporter asked the most about ‘What kind of market judgment do you have about this movie’, and the director replied ‘I hope it will make the audience like it’…
When it comes to box office, there will be a saying, "Of course I hope the higher the box office, the better, we have not set goals for ourselves"...
If you are really forced to do something, what will you say? After the movie is launched, it means it is mature. Whether it can be recognized by the market depends on the audience...
Anyway, I will never talk about box office!
Just Feng Xiao just talked about the box office, and it was considered successful if he often broke 100 million yuan.
Therefore, many directors look down on him - there is a documentary called "Life Online" - "Feng Xiaogang One Day in 2000", which contains a clip of Feng Xiaogang attending a director meeting held by the Organization Department. A group of directors ignore him at all, often talking about art and feelings...
It was 2000...
It is now 2006, and this situation still has not improved significantly...
Most people in the circle believe that directors are artists and movies are art. Don’t always mention box office, as if you get involved in money, it will deteriorate art!
Therefore, Chen Mengxi's words "box office exceeded 100 million" have become a topic of conversation among many people in the circle, and directly positioned him as a low-key who only recognizes the market...
and…
Break out of billions?
How dare you say this?
Aren't you afraid that you will become a laughing stock?
...
The box office of "Stone" has to be found out until the first weekend ends.
The official report on box office data at this stage is China Film News, which is released every Tuesday and every Thursday.
The box office statistics bar of Du Niang has not grown up yet. In another two years, the box office statistics bar will become an important channel for major film companies to understand box office data in real time...
Although Chen Mengxi has a stable mentality, he knows that "Stone" will definitely make money, but this is the first shot after all, and it cannot be missed!
But there is nothing to do!
I simply thought about the casting of "Lost in the Road"...
Xu Zheng sent him a message saying that Li Xiaolu was very interested in the script and wanted to star in it for free.
Miss Li still had a career aspiration in her early years and was able to distinguish between good and bad dramas.
Later, I probably felt hopeless and my career aspirations were reduced. Anyway, a movie "Sky Bath" was enough for her to eat for the rest of her life!
However, the title of King Pingxi still made Chen Mengxi a little worried...
After thinking about it, he replied: "She is willing to come, of course I have no objection, but this drama is a man's drama, and all the scenes are concentrated on you and Baoqiang. Will she have any objection?"
"…I sent her the script, she had no objection, and could play Manny..."
"Okay, you can do it. By the way, can Meili invite Teacher Tao Hong to play?"
After several seconds, Xu Zheng sent a text message: "No problem!"
"Okay, then there's only a female liar and a young woman..."
"Have you agreed with Liu Yifei?"
It’s a big deal, I didn’t even see each other!
"I've already contacted her, she's considering... Don't worry, our script is very good. She is a girl with acting ambitions and should be able to star in it!"
This sentence is both to comfort Xu Zheng and to comfort himself...
Female liar, sexy young woman, what a good opportunity to change the image...
You can't be immortal for the rest of your life!
Brother is giving you the opportunity to transform!
...
Back at the hotel, Chen Mengxi met Chen Liming, and the two of them handed over their work briefly...
Those TV stations are interested in "Double-sided tape", but they are unwilling to pay high prices...
They all want to wait for the other party to bid.
However, they were very satisfied with the crew's hospitality, and the crew had done everything they should do...
Let's wait for the specific discussion tomorrow now.
Chen Liming figured it out, but in the final analysis, the star's cards are not enough.
If "Double-sided tape" was replaced by Buffett Zhao, those TV stations would not need to consider at all and would directly pay the highest price!
Chen Mengxi comforted him: "When this drama is aired, Haiqing will become famous, and the subsequent "Wang Gui and Anna" will be sold even better."
Chen Liming asked him: "…How is the place where "Stone" is?"
"The audience responded well, and the publicity work has also started..."
"Then you can rest quickly!"
Chen Mengxi hesitated for a moment and then said, "I have an idea. If Han Han and Xu Cainu shouted at "Stone", it would be better to write a simple film review. The influence of "Stone" would be different!"
Chen Liming nodded: "The idea is very good, but I don't know them... do you know them?"
"I don't know each other!"
Chen Mengxidao: "...In fact, if we are shameless, the talented woman Xu will definitely write a blog..."
Chen Liming became interested: "What a shameless way?"
"Stone and Dreams in Reality are both small investments. Let's find someone to compare these two movies and secretly step on the talented woman Xu's "Dreams in Reality"..."
No need to step on it. The theme of "Dreams in Reality" is too bourgeois. The whole article discusses "Why people live"...
Damn, so pretentious!
There are still a lot of media praises: Director Xu has three movies and three styles, which are amazing!
Awesome, a movie is 100 minutes long, and you are chatting in a house. Can this also reflect the director's skills?
However, Chen Liming immediately became anxious: "She is the muse of the Beijing circle and has a good relationship with many media..."
What we mean is that we can't afford to offend...
Chen Mengxi Tui'er asked for the second best: "Then I will look for Ying Zheng, he should know Xu Cainu..."
"Well...you should take a break quickly, I'll have to take action tomorrow!"
"...Don't worry, selling dramas is similar to selling vegetables... Let's go and see Teacher Huang and hear what he has to say!"
Chen Mengxi has also experienced selling dramas, just like Wang Hailin said, "The TV station buys dramas to watch those stars. As long as you get the stars, the platform will buy dramas!"
...
Let me first talk about it. There are roughly two ways for TV stations to purchase TV series. One is to buy out copyrights, and the other is to buy broadcast rights.
The meaning of buying out copyright is that the TV station directly buys all the copyrights of the TV series. The copyright of the TV series is from the TV station, and no other station can broadcast it unless the copyright is approved by the TV station.
This kind of film is rare. Unless the TV station participates in the production of the film, under normal circumstances, they buy the right to play the TV series.
Chen Mengxi and the others discussed with Teacher Huang for a while, but they didn't want to sell their exclusive broadcast rights.
The exclusive broadcast right is simply to buy the first round of broadcast right at a high price. When it is broadcast, other TV stations cannot broadcast it.
This is not conducive to expanding the influence of the drama, unless it is CCTV!
But CCTV's drama procurement task next year has been completed...
They want to reach a broadcast agreement with several major first-tier satellite TV stations...
However, this is also difficult.
You don't have a star!
The matter is because of humans. At 10 o'clock the next morning, Tao Kun first said it in the hotel conference room:
"The most important thing when we do dramas is to be close to reality. "Double-sided Glue" shows real family conflicts, differences brought about by regions and culture, including the two generations often have different consumption concepts and living habits. "Double-sided Glue" is to bring these contradictions together and make a drama with unique dramatic conflicts!"
"Teacher Pan Hong and Teacher Li Mingqi are both respected artists. They chose this drama together, which has proved in disguise that our drama is indeed good..."
Wang Po sells melons and boasts about herself…
Chapter completed!