Chapter 5 The Work of Persuasion
Chen Mingluo was stunned when he was asked by his father Chen Tongda.
Yes! How should I explain this? I can’t tell my dad that I was suddenly reborn and had a lot of memories for the next ten years. I knew that the price of white sugar would rise rapidly, so I had this investment plan.
If I were to tell him according to the truth, my father would definitely be scolded by him as if he was talking nonsense. So Chen Mingluo thought about it for a moment and had to make up for it.
Fortunately, Chen Mingluo has been a party school teacher for several years before he was reborn, and he is still very good at making up lies.
"Now it's a market economy, do you know?" First of all, Chen Mingluo gave his father Chen Tongda a literacy class on political, economic and current affairs. "The report of the 14th National Congress of the Communist Party of China clearly pointed out that the goal of China's economic system reform is to establish a socialist market economic system to further liberate and develop productivity. The Fifth Plenary Session of the 14th Central Committee of the Communist Party of China in September last year made it clear that by the end of this century, a new socialist market economic system will be initially established."
"What does this have to do with us? Could it be that the market economy can be capitalist in the future, and we can also be capital?" Chen Tongda asked in confusion.
"I don't know whether it is capitalism, but every major decision will become a good opportunity to redistribute interests." Chen Mingluo said to his father Chen Tongda, "In the early days of reform and opening up, everyone didn't believe that the new policy would bring such a big change, right? Now it is another opportunity, which can create a billionaire opportunity!"
"Or what you said is true-" Chen Tongda did not notice that his son's theoretical level had improved rapidly. In the past, it seemed that he hated taking political classes. No matter what, this was a good thing, but he still felt a little confused. "But how could you conclude that the price of white sugar will double? What is the source of the news? You can't let me listen to your dream and go crazy with you, right? The one thrown out is RMB, not a ghost money!"
Chen Mingluo scratched his head, and felt that just talking about policies would not convince his father, so he edited, "I recently contacted one of our classmates. He transferred to Guangxi two years ago. According to him, Guangxi has suffered a major flood disaster and the sugarcane production has dropped sharply. It may not be even 20% of the previous years. Local sugar factories have some stock of white sugar, but it will not last a few days depending on the situation. Sugar factories in various places are planning to increase ex-factory prices."
"Although the south has raised the price of sugar, it is not only Guangxi that produces white sugar, right?" Dad Chen Tongda is not a mediocre person who follows the crowd. Otherwise, he would not have earned hundreds of thousands of pension expenses while earning hundreds of thousands of yuan in salary.
"Of course this is not." Chen Mingluo first affirmed his father's idea and explained, "This has something to do with the purchase channels we have in our province. The purchase channels of white sugar in our province are mainly Guangxi. If there is a problem there, it will be impossible to reverse the situation within a few months. Although white sugar can be returned from Guangdong, Yunnan or Xinjiang, in terms of quality and taste, it is very different from Guangxi white sugar that we are used to eating locally. Consumers don't buy it! Moreover, their prices are not low!"
The current consumption of sugar in China is about 7 million tons a year, while the white sugar used to make high-end beverages consumes about 2 million tons per year. With the continuous improvement of people's living standards, this number is increasing every year. Due to the dietary habits of Chinese people, beverage sugar will account for half of the total sugar content.
However, the quality requirements for beverage sugars are very high. For example, Pepsi Cola and Coca-Cola use refined sugar as raw materials in the United States, but the price is higher. There is no source of refined sugar in China, and only a small amount of refined sand is available. Therefore, most domestic high-quality beverage factories purchase white sugar from carbonate sugar factories or sub-fabrication sugar factories. After re-dissolving, filtering additives and activated carbon are added and filtered, mainly to remove acid flocs and insoluble impurities.
Therefore, many people who have drunk a certain beverage abroad find that there is a big difference in taste when they return to China and drink domestic beverages.
It is now about to enter the season with the largest consumption of white sugar. Whether it is sugar for summer consumption, sugar for beverages, and sugar for the Mid-Autumn Festival and National Day, the consumption is extremely high. This is a good opportunity to intervene.
The current per capita sugar consumption in China is very low, only about seven kilograms, ranking behind the world, far lower than developed countries such as Europe and the United States, and far lower than the average per capita consumption of 13 kilograms in Asia.
Since most of the sugar consumption in China is still borne by various processing companies and beverage factories, Chen Mingluo is very sure that as long as the source of goods is cut off, the most anxious thing is these companies. They are not worried about not being able to make money, they are worried about not having raw materials and stocking up hundreds of tons of white sugar themselves, which is just a few medium-sized processing companies that use a month, so there is no need to worry about sales issues at all.
"Let's go back, even if the price has not risen sharply, since we monopolized all the local white sugar in Huzhou, the sugar price will inevitably rise. There is no problem with selling it at this time. After all, it is the peak season, and at most it will be a busy time." Chen Mingluo still told his father about the worst situation to make him feel at ease.
Listening to his son telling him such a big truth, Chen Tongda felt that his son had grown up and thoughtful, and knew that he had cared about his family's money, and he felt very moved.
However, no matter how emotional it is, some things need to be thought about. After all, this is a business operation. To put it bluntly, it is speculative behavior. If you don’t think about it carefully, it is easy to have problems.
Chen Tongda thought about it and said to his son Chen Mingluo, "Okay, since you have thought so carefully, then I have to let you try it, otherwise you won't give up. At present, the family can take out 260,000 yuan, and there are 20,000 yuan left, so it can't be moved. That's the family reserve for emergencies."
Chen Mingluo was overjoyed and said, "That's great. It's probably 240,000 yuan!"
According to Guo Xiaozhong, the inventory in the secondary station is about 200 tons, one ton and one thousand two thousand, and it is completely consumed.
Chen Mingluo immediately called Guo Xiaozhong and said that the matter had been contacted and went to pay and pick up the goods in the afternoon.
Chapter completed!