Chapter 451: No bowl of rice is easy to serve

"In principle, a singer who becomes famous overnight should be considered a grassroots star." Chen Mingluo said to Liu Ruyan while eating steak, without any good temperament of not having sex or sleeping, and the knife and fork were also jingling on the plate, attracting attention.

In fact, Chen Mingluo was not very interested in these Western foods, but he followed the local customs. Since Liu Ruyan chose such a Western restaurant, he could not help Liu Ruyan's excitement. He was just pretending to do things like this. Although he knew how to do it, he was not very willing to do it. After all, there was no one here who could make him be a good boy peacefully.

The term "grassroots star?" is a bit too advanced. Liu Ruyan and Murong couldn't grasp the essence of it for a while, and couldn't help but turn their doubtful eyes to Chen Mingluo who was struggling to fight steak.

"The so-called grassroots stars are singers like you who have no background background and suddenly become popular." Chen Mingluo explained.

In Chen Mingluo's opinion, grassroots stars have nothing to do, but the grassroots team is a problem. Not to mention irregularity, once the agents of the grassroots team squeeze out the surplus value of grassroots artists, the situation for grassroots artists will be very dangerous.

"Those grassroots singers who cannot produce their original songs can't always sing other people's songs after becoming famous. Even if others ask you to sing, everyone will gradually become tired. At that time, your identity has changed and you are no longer grassroots. Everyone starts to pay attention to your music, but your music has no attractive features. What should I do? I can only be eliminated. At that time, the psychological gap will be huge, after all, you have become famous." Chen Mingluo pointed out the biggest problem Liu Ruyan faces now.

Liu Ruyan nodded, deeply agreeing with this.

The main reason why I became famous is Chen Mingluo, but my shortcomings are that I don’t have my own personal songwriter and no professional team of agents.

Although Liu Ruyan has an agent now, since there is no strict agreement between grassroots artists like her and agents, multiple agents often appear to compete for resources. Everyone's purpose is relatively simple, that is, they see that Liu Ruyan is in the limelight now, and they all wait for an opportunity to act. Once they have the opportunity, they will also come in and get a share of the pie.

From the perspective of musicians, conditions like Liu Ruyan do not have the conditions to become famous, so Liu Ruyan's popularity should be said to be a large proportion of luck, and the proportion of original lyrics and music is also relatively large.

"For most singers, their singing skills are average, their instruments are not very good at writing music, and there is no way to talk about music composition. Without excellent qualities and original songs, record companies cannot be favored." Chen Minglu pointed out the problems that Liu Ruyan has now, and also pointed out the problems of her agent. "There are also some rumors in the circle that your agent quotes, some say 50,000 at a time, and some say 300,000 at a time. The price gap is relatively large. It can be seen that your agent is actually only a semi-professional in the circle. His intention is to not let go if he has the opportunity to make money."

Such a situation is obviously not conducive to the development of singers. After all, you do not have a very clear market price code, and when you encounter some big scenes, it is easy to cause trouble and a lot of disputes.

For Liu Ruyan, there are two biggest problems now. One is that there is no support for original songs, and the other is that the team building behind the scenes is far from enough. These two conditions limit her from launching an impact on a higher position.

"What other songs do you sing besides that song now?" Chen Mingluo asked.

"Some old songs, covers, etc." Liu Ruyan replied.

It is indeed difficult to deal with good songwriters. You should know that although there are some excellent songwriters in this world, they are basically famous for a long time and have fixed singers who support themselves. This kind of resource Liu Ruyan, a singer who becomes popular on his own, cannot get it.

Even though she worshiped some docks in the capital, not many people were truly willing to accept her. Everyone had their own disciples and disciples who needed to focus on cultivating them. For these people, good lyrics and music are really too much to be divided.

In contrast, those singers have greater development potential. After all, they rely on original music, and copyright is their bottom line. If not allowed, others will not be able to sing their songs. Looking for good songwriters and tailoring new songs for singers requires the agent's operation.

Even now, although some people debut as grassroots, after becoming famous, there have been professional songwriters supporting them, so they can continue their vitality.

"Why do people like grassroots singers now? That's because grassroots reflect a life state, which is very close to ordinary people and can create a sense of closeness. The agency has grasped this characteristic of grassroots and focused on packaging them." Chen Mingluo said to Liu Ruyan, "As for whether it can be successful, the key difference lies in how powerful the agent team behind it is."

Chen Mingluo believes that Liu Ruyan’s success is not unreplicable. Although Liu Ruyan does not have any new songs now, if it is suitable for operation, it can still maintain vitality and seek transformation. Participate in some TV programs, such as variety shows, being a guest, and maintaining moderate media exposure is also very important for singers.

If she insists on singing, she may be drained soon. When her commercial value is gone, new grassroots artists will naturally be poached.

If a new grassroots artist does not have excellent qualities and cannot meet a good agent, he will repeat those ordinary stories, become popular quickly, and then fall asleep quickly.

"The most troublesome thing I have now is that I can't find a suitable songwriter." Liu Ruyan said to Chen Mingluo.

In fact, Liu Ruyan still had some expectations for Chen Mingluo. After all, Chen Mingluo did not spend much time writing this song for her. Chen Mingluo's other identities also made Liu Ruyan feel that he is a hidden master in the music industry. Occasionally, he can make people feel that his sharpness is unparalleled.

Chen Mingluo also understood this matter very well, but he felt that he could do this kind of thing and it was okay to help Liu Ruyan save her. However, if you have to rely on yourself to develop lyrics and music for a long time, it would be unconventional. Therefore, this matter still comes down to the construction of the agent team.

"Although domestic songwriters are big names, Hong Kong and Taiwan seem to be more suitable for you." After thinking about it, Chen Mingluo listed the names of several people, indicating that Liu Ruyan could contact these people to see if she could buy a lot of money for a few good songs.

"It's all from Hong Kong and Taiwan--" Liu Ruyan was also a little surprised after seeing it, thinking that Chen Mingluo seemed to be very familiar with the other side.

There is no way to do this. Now Liu Ruyan’s image and style are only suitable for using musicians from Hong Kong and Taiwan to tailor new songs for her. Moreover, the musicians from there are more dedicated, at least they will do their jobs seriously after taking the money so that they will not make any things that are neither up nor down to fool their customers.

It is hard to say in China. Although some master-level characters are indeed extraordinary in their actions, the song style is too different from Liu Ruyan's image, and these people are often kept by several art troupes, and idle people cannot use them at all.

As for most songwriters, they basically did very unsatisfactory.

In the mainland pop music industry, whether it is a prosperous era with smooth sailing or a low stage of miserable business, the status of the songwriter has never received the attention it deserves.

They silently brought nutrition to the singers who were in the forefront of the stage, but they endured layers of exploitation under unreasonable rules.

In the rights game and interest distribution system of the entertainment industry, the value of creative labor of screenwriters and songwriters is often despised and ignored. The role of hiring workers makes them unable to enjoy the same rights as directors, actors, producers, and singers.

The domestic music industry does not respect the author, and there are fewer and fewer good songs, etc. are all facts. These old problems have not been solved for a long time, and the polarization of the rights of singers and songwriters has become increasingly serious.

A singer can get 300,000 yuan in appearance, but the songwriter gets nothing.

In the case of huge profit distribution gap, good songs naturally have fewer good songs, everyone's enthusiasm for creation is decreasing, and many people get it for nothing. This system is naturally criticized. In addition, after the public release of songs, the chaos in copyright use and the proliferation of piracy have also brought a lot of obstacles to the healthy development of domestic music.

Although familiar songs like "In the Field of Hope" and "The Grapes in Turpan are Ripe" have been played on the radio for decades, this did not help the song's creator Shi Guangnan get rid of the dilemma of life. In fact, Shi Guangnan, who was 49, was in poverty before his death.

According to international rules, if an artist's song is broadcast on a radio or TV station, the artist must be paid a certain copyright compensation. Unfortunately, there is no such awareness in China at all.

The rewards that domestic songwriters can get are very high, which may be dozens of dollars or hundreds of dollars, but correspondingly, the appearance fee of singers ranging from tens of thousands of yuan to hundreds of thousands of yuan.

In short, if it was not supported by a royal institution, it would be sad, poor, and not very motivated to be a songwriter in the mainland.

This practice of only caring for immediate interests and without long-term planning can be said to be an extraction of the original music market rather than cultivation, and has no high value in cultural construction and cultural accumulation.

"If you want to make original music in China, the path is indeed relatively narrow, so we can only rely on the power of Hong Kong and Taiwan." Chen Mingluo also felt a little depressed when he mentioned this.
Chapter completed!