For an enterprise like Yuxin Technology, cost accounting is a simple but not too simple issue, but it is not too complicated even if it is complex. If we must make an analogy, Yuxin Technology is actually similar to the previous Apple.

If you put aside the ladder project, Yuxin Technology actually does not have many heavy assets. The main ones are the headquarters building and high-density data centers across the country. Most of the overseas data centers are rented.

It does not have its own production factory, and all products are mainly outsourced to various foundries.

For the universal translator product, the core technical part is actually several self-designed chips. The functions of these chips are actually the same, but the embedded products are different, so the shape of the designed chip is different from the final one.

The way of packaging is different.

The chip is based on a brain-computer chip that integrates castrated CPU functions. It is not a new technology. With the 6G chip, it is connected to the cloud language library. With the addition of input and output functions, it is the main body of the universal translator, which can be used in batches.

The cost of producing these chips is not high.

As for the carrier on which these chips are installed, whether it is special glasses, headphones, or hairpins for little girls, under the current background of China's large industry, no matter how exquisite the workmanship is, it is not worth much money.

So if you put aside intellectual property rights and talk about costs, these things are not expensive. In fact, they are very similar to Apple in the past.

In the era when Apple dominated the world's high-end mobile phone market, countless people carefully broke down generations of Apple products, then analyzed the prices of each accessory, and finally came to a conclusion.

For example, for a classic Apple model that was once a big seller, the sum of the purchase price of all parts was US$220-247, and after assembly at the foundry, the crazy price was US$799.

If it is a version with increased memory, the cost will increase by about US$42, but the price will rise to US$999 when reflected on the terminal.

In other words, for every iPhone sold by Apple, the profit is at least half.

The premium part, in addition to the brand, is the intellectual property rights.

This is probably the reason why Apple was so reluctant to make money back then.

Earning half of the profit from selling mobile phone cables, Apple fans are deducting 30% of the Apple tax from their consumption, it is really difficult not to make money.

For a universal translator, the cost is naturally not comparable to that of a mobile phone.

After all, there is no need for expensive screens, touch screens, CPUs, memory, etc.

According to the company's early planning, the average cost of chips and solid-state high-energy batteries is about 65. If the sales volume is good and more sales are made, the cost can be further reduced. If the sales volume exceeds 100 million, the cost will be halved.

It's all possible.

After all, most of the cost actually goes to the production line to keep up with the cost of the equipment.

As for those frames, headphones, hairpins... depending on the carrier, the ex-factory price is actually not expensive, on average it is about 30 yuan.

These prices also include OEM costs.

In other words, the average cost of these products for Yuxin Technology is about 95 yuan without counting intellectual property rights.

But the meaning to the public is different.

After all, owning a universal translator is probably equivalent to being familiar with more than 60 languages ​​​​in the world. Whether you are watching TV series, reading original articles in English, or traveling abroad to communicate with people, it is extremely convenient and can be used in many scenarios.

Very rich.

The question is, how much does it cost to become proficient in a language?

The various speaking training courses reported on the market basically start with a four-digit starting price, which does not include the energy and time costs required.

You may not be able to master it proficiently after studying in a four-digit training class, and you may need higher-level training. After all, the cost of training a qualified translator is there.

Now judging from the performance just now, after using the universal translator product, it is basically equivalent to having extremely excellent language skills.

For those in need, even products priced in four figures are acceptable.

Especially for some special industries.

For example, foreign tour guides or travel translators.

In the past, there was a threshold for such a profession. You had to be proficient in at least one foreign language and be extremely familiar with tourist attractions. But now as long as you have this product, any excellent domestic tour guide can do these things.

Naturally, the interests represented are not a simple four-digit number.

So at this time, the price of the universal translator is actually very particular. If you want to popularize it, the cheaper the better, and follow the path of small profits but quick turnover. But even if it is sold more expensive, even four or five thousand yuan will not be too far out of people's mind.

The psychological expectation is that it is not worth the money.

Most people's expected price is probably around two to three thousand yuan.

In this era, people have become accustomed to paying a premium for brands and intellectual property rights. Not to mention that although this kind of universal translator looks simple, its technological content is extremely high. Currently, no one except Yuxin Technology can provide similar functions.

Similar products with similar experience, so the price elasticity of this product can actually be very large.

This is when the problem comes.

When Wang Yufei asked this question, the scene suddenly became quiet.

After all, at Wang Yufei's position, it is of course impossible to ask this question aimlessly.

In other words, the price of the universal translator is likely to be the number quoted by the little girl later.

At this time, we have to look at two situations.

If this was directed, and the adults had already taught this little girl how much this product would cost, then there would be no surprise.

But if it's just a temporary idea...

Does a three-year-old girl understand intellectual property rights? Does a three-year-old girl have the concept of numbers? Does a three-year-old girl have values?

Most likely not.

If the little girl says a high price that is obviously unreliable, Wang Yufei can laugh it off and then give the official guide price, and everyone will be happy.

But if the little girl says an obviously ultra-low price, it will be a test for Wang Yufei. It is a test from the soul. Should he do a loss-making business?

Everyone is looking forward to it.

The next scene seems to indicate that Wang Yufei did not teach Wang Dudu how to say it before.

Because when Wang Yufei asked the little girl this question, Wang Dudu was obviously a little surprised, then he tilted his head and thought about it, and muttered: "How much is the right price to sell it for?"

Her voice was very small, which directly caused a loud English voice to be heard at the scene, but the little Lolita's Chinese voice was very small and vague.

Fortunately, the Chinese subtitles were still faithfully printed on the big screen so that everyone could see clearly what Wang Dudu said.

"Dad, I think such a useful thing should be as expensive as the particularly delicious candies that babies eat, right? It can be sold for one or two hundred yuan, right?"

"Dad, I think..."

The little girl carefully clapped her fingers and said. Obviously, for a child who is just three years old and has no concept of money, it is not too much to think that useful things are worth the same as delicious candies.

God knows who once bought Wang Dudu a particularly delicious candy that she remembered deeply. The price was probably between one and two hundred, and then Wang Dudu remembered it and reported such a price.

The price was outrageous to countless viewers at the scene.

Although everyone does not know the cost of this kind of thing, judging from the functions currently displayed, it is difficult to say whether there is any profit for one or two hundred yuan.

Even if there is, it is probably extremely low.

Coincidentally, the holographic camera at the scene happened to give a close-up shot of Tim Cook sitting in the front row. The CEO of Yuxin Technology had a serious expression, as if he was constipated.

This probably also shows that the official pricing is probably not like this...

So the question is, what choice will Wang Yufei make?

…

"Well, well, since you think this thing can sell for one or two hundred yuan, let's sell it for that much! I announce that our universal translator product will have a pricing range within China depending on the specific product.

Between 100 and 200. For all types of products, the total price will not be higher than 200 yuan.”

"Next, everyone can experience the application scenarios of various universal translator products designed by our designers through a video. At the same time, you can also learn about the various functions of our universal translator through this video."

After Wang Yufei finished speaking, the lights on the rostrum dimmed, and instead, the large screen behind him began to play the video that had been produced earlier.

At the moment when the lights went out completely, the camera once again captured Tim Cook holding his forehead...

…

The reaction in the audience was very exciting, and there was an uproar online.

Is the price range really set at one hundred to two hundred?

Did Wang Yufei really agree to this price?

This is really unexpected - so cheap!

After all, this is an era where a meal in a big city costs more than one or two hundred yuan. For less than two hundred yuan, you can experience the feeling of mastering more than 60 languages, and you can watch TV series and movies from now on.

It feels great to be able to understand even if you need subtitles. You can understand English books through these products. It is really cheap.

It is so cheap that many people feel it is unreal, and they are even afraid of panic buying due to the price being too cheap, which directly leads to product shortage.

Because this kind of price is likely to make countless people who plan to wait and see first to see the effects of other people's use directly join the buying army.

Judging from the barrage, there are many people who hold this idea.

"Really, cute Dudu looks like my favorite anchor!"

"The price for the candy I had for Dudu was just this, so I decided to place an order right away!"

"Place an order, place an order, I can't let my favorite child think that I can't even afford her favorite candy!"

"I feel sorry for Dudu. Rich families only eat candies worth one or two hundred yuan. This is a parenting guide. Thank you to the person who bought the candies for not buying one or two hundred thousand. By the way, I want to ask, what does Dudu eat?

Candy? I will buy the ten most expensive ones directly. Can you give me this information? "
To be continued...