On the TV, the reporter was interviewing Zheng Rongrong.

Zheng Rongrong, dressed in formal attire, looked radiant.

Reporter: "Mr. Zheng, everyone is saying that you lost money this time and made a profit. You spent a total of 700 million in publicity funds, but in the end you didn't get 100 million in return. What do you think?"

Zheng Rongrong said with a smile: "When any company expands new business, it needs huge capital investment to open up the market. Although we spent 700 million, which seems to be a lot of money, the return is far more than

Here it is.”

Reporter: "Oh? Can you elaborate on that?"

Zheng Rongrong replied: "First of all, the first one is the distribution rights of "Love Letter" that we recently obtained. In this regard, we expect to get a distribution fee of 200 million yuan. Adding some previous income, we actually only spent 4

Around 100 million.

And secondly, and more importantly, before "Love Letter", who wanted to believe that Shanhai.com was sincere in making movies? They all felt that we were unprofessional and not a good choice.

But things are different now. Everyone has passed "Love Letter" and knows that Shanhai.com has the confidence and strength to make movies. Then many outstanding producers, directors and actors will choose to cooperate with us in the future, which is also a good thing for us.

The image of our Shanhai.com has been greatly improved!

From this aspect, the reputation and understanding we have gained cannot be compared to the 400 million advertising expenditure! If there is such an opportunity next time, we will definitely invest more actively and strive to create a good brand

come out!"

Reporter: "But if you are so generous, won't it have any impact on the company's profitability?"

"We are now in the stage of developing new businesses. There are no hard and fast rules for profitability. All we need is to integrate into the entire TV and movie industry as soon as possible." Zheng Rongrong said confidently, "This industry is already too old, so newcomers like us will definitely join in."

It will bring about wonderful changes! Please wait and see!”

…

After turning off the TV, Gan Liangchen, the chairman of Shining Technology, smiled and said, "This princess is really brave! She is indeed Boss Zheng's daughter! Just like her father!"

"Who says it's not the case?" Qian Wangxi, his subordinate, nodded, "Everyone was shocked when a huge capital of 700 million was poured into it, let alone the small-time people in the film industry.

"

Gan Liangchen smiled slightly.

Of course, the film industry is not a small business, and of course people have a big-hearted mentality, but sometimes their investment in a movie will be very high.

For example, although Chen Hao's box office performance has continued to rise in recent years, it is also directly proportional to his increasing investment in movies.

"Death Trap", which has the highest box office performance in China and even Asia so far, has been shot and filmed in 5 countries. The production investment alone exceeded 120 million yuan. Including post-production and advertising, it directly exceeded 200 million yuan.

.

This does not include Wang Mu's director fees and Chen Hao's salary fees. These are calculated for investment and dividends.

Fortunately, the total box office of "Death Trap" in Asia reached 2.8 billion yuan, and with the sale of some copyrights, everyone made a lot of money.

But such a large-scale production also comes with great risks.

Because it is difficult for it to recover its capital by relying solely on its domestic market. If it cannot make money in the Asian market, it will be a loss.

A loss is likely to be tens of millions, which is not a small sum for a film company.

Therefore, in fact, more film companies still recommend making comedies and feature films, so it is very possible to make a big impact with a small one.

For example, Song Yan's "Invincible Soldiers" filmed by Yan Shan, including all the movies, the total investment cost was only 50 million, and the box office in Asia was 2 billion yuan, which is really a huge profit.

Before October this year, "Invincible Soldiers" was an example of using small things to make a big difference.

But not anymore.

The current box office miracle is "Love Letter" whose total investment and production cost was only 9 million.

It has a box office of 1.27 billion yuan in the three countries of China, Japan, Japan and Tai Chi alone, with the highest return on investment in the world.

"But this is good. It gives us a pioneer and a good start." Gan Liangchen said, "Seeing how popular Shanhai.com is, I, who is ranked first, am really envious!"

Shining Technology, founded by Gan Liangchen, its subsidiary Youyi.com is the largest video website in Asia, occupying 27% of the market share, and the Chinese market occupies 48% of the market share, which can be said to be very powerful.

Shanhai.com has the full support of Shanhai Group and Zheng Qian, and Zheng Rongrong is also dedicated to running it. However, over the years, it has only occupied 13% of Asia and 30% of the domestic share, which is much worse than Shining Technology.

After being unable to win in traditional business, Zheng Rongrong started anew, first making self-made dramas, and now making movies.

Gan Liangchen is a very keen person. From Zheng Rongrong's actions, he can see that Shanhai.com has long been unwilling to be inferior to Youyi.com and wants to surpass itself.

How is this possible!?

Therefore, at the end of last year, he poached Qian Wangxi, the former deputy production director of Weibao Film and Television, and asked him to be responsible for the preparation of Youyi.com's self-produced dramas and films.

Gan Liangchen gave Qian Wangxi huge support. Even so, Youyi.com's self-made dramas and self-made movies are also struggling. So far, they have produced 5 self-made dramas, but the number of viewers is very small, and each one is not popular.

Viewed by 20 million people.

You know, Youyi.com has more than 300 million registered users across the country, and with registered users across Asia, the number exceeds 1 billion!

Such results are much lower than the number of viewers of Shanhai.com's self-produced dramas, which is definitely unsatisfactory.

Seeing Zheng Rongrong's high-profile statement today, Gan Liangchen was both a little relieved and a little sad.

The reason I'm happy is that everyone is a video website, and they are not favored by the traditional entertainment industry. Now Zheng Rongrong has given them a slap in the face, and she is also fighting for the video website.

The worry is that Shanhai.com is developing so fast. If it builds a reputation with its new business, will Asia's number one video website still be Youyi.com in the future?

Youyi.com is the lifeblood of Shining Technology!

Hearing what his boss said, Qian Wangxi also felt a lot of pressure, "I have contacted several good directors recently and am also looking for a good movie script. I hope they can give us a surprise!"

"Can it be at the level of the five major directors, the six major stars, and the four major movie queens?" Gan Liangchen suddenly asked.

Qian Wangxi was stunned.

Although Gan Liangchen has great expectations for his own drama and has good support, his investment is really far behind compared to Zheng Rongrong.

This is probably an important reason why Youyi.com has not become famous so far.

Now Gan Liangchen seemed to have changed. Qian Wangxi couldn't figure out his real intention, so he could only say cautiously: "If you invite them, the production cost will increase greatly."

"How much can we get? Is 50 million enough? Is 100 million enough?" Gan Liangchen frowned.

"Actually, the remuneration is only one aspect. The most important thing is that at this point, they not only need to look at the remuneration, but also the preparation of various supporting packages." Qian Wangxi patiently explained to Gan Liangchen, "For example, let's take Fei Qingyang.

, when you look for him, don’t you pair him with at least a first-tier director? After becoming a first-tier director, do you have to pair him with a top-notch script? Do you also need to find a group of good veteran actors? Do you need to make the filming and production more sophisticated?

?…After careful calculation, I’m afraid it would really take 100 million to reach their level.”

"Then 100 million!" Gan Liangchen gritted his teeth, "I will pay for the publicity expenses in addition, and you will be responsible for making a good movie for me! I don't ask for a high box office, or even a return on the money, but I must get it

It has a very good reputation, just like "Love Letter"! Can it be done?"

Qian Wangxi smiled bitterly, "With a reputation like "Love Letter", if I said it could be achieved, I would be lying to you. Without Teacher Chu Liuxiang's skillful and skillful expression, there is also the "Gift of Room No. 7"

Cheer, how could "Love Letter" have such a good reputation?"

When he said this, Gan Liangchen's eyes suddenly lit up: "Yes, yes! "The Gift from Room No. 7"! How about it? If we get the "Gift from Room No. 7", can you make it for me?

A beautiful movie to come!”

""The Gift of Room No. 7"?" Qian Wangxi thought he heard wrongly.

"Yes! That's it!" Gan Liangchen clapped his hands and said, "I also read "Qiantang Evening News" every day. This one is really good, really good! If we buy it and film it, the reputation must be very good, right?"

"That's right." Qian Wangxi said very cautiously, "If you can really invite Director Zhu Mei, then there will be no problem. Our Youyi.com will definitely create a great reputation and let the world know

Everyone is impressed!”

"Why is it Zhu Mei again?" Gan Liangchen asked in surprise.

"With the relationship between Teacher Chu Liuxiang and Director Zhu Mei, can he still let others make this movie?" Qian Wangxi spread his hands and said: "Besides, where can we find Teacher Chu Liuxiang? He doesn't look like Lu Xiaofeng.

Teacher, you must disclose your real name when registering copyright. Zheyue Newspaper Group, where Qiantang Evening News is located, has also issued a gag order. If anyone dares to leak it, the consequences will be very serious! So no one knows now."

"I don't know why he is so mysterious!" Gan Liangchen said disapprovingly.

In his opinion, when such a famous writer should come out for a walk and enjoy the taste of fame and fortune, why is he still a recluse like before?

Only then did Gan Liangchen realize that Qian Wangxi had no intention of being happy at all.

He felt very curious, "Old Qian, are you in any trouble? Or are you not optimistic about my plan?"

"I am very optimistic about "The Gift of Room No. 7". Whichever company can get it will be destined to be recorded in the history of the film industry." Qian Wangxi said with a wry smile, "But to be honest, we snatched it from Shanhai.com

The possibility of Zhu Mei directing is too slim, almost impossible!"

Gan Liangchen was able to start from scratch, build Shining Technology, and become the eighth richest man in China. He is definitely not a fool.

When Qian Wangxi reminded him like this, he remembered the news he had just seen, and how much Zheng Rongrong had spent 700 million to help promote and schedule "Love Letter".

I was laughing at Zheng Rongrong for being taken advantage of. No matter how good "Love Letter" is, it is not worth losing so much.

But now that he contacted "Gift from Room No. 7", his face suddenly darkened.

Gan Liangchen was really embarrassed.

He really didn't see the move of "The Gift of Room No. 7" before. He completely ignored that when "Love Letter" was at the Busan International Film Festival, it happened to be the time when "Love Letter" and "The Gift of Room No. 7" were connected.

.

With Zheng Rongrong’s intelligence, wouldn’t she know how to take one step at a time and see three steps ahead?
To be continued...