I don’t know why, but in this world, even video websites with giants like Youyi.com and Shanhai.com have not purchased the live broadcast rights of some important sports events.

For example, the last time the NBA came to China for a preseason game, Shanhai.com temporarily purchased the rights to broadcast two games of the Lakers.

But there is no such thing as buying the entire nba game continuously.

Maybe it's because China TV already broadcasts most of the NBA, and they feel that even if they buy the live broadcast rights, they won't get much benefit.

On the contrary, the cost will be extremely high.

But it's different now.

Now that Shen Huan came to the United States to participate in the NBA playoffs, it has already spread through the Internet and spread all over the world. Of course, all Chinese people know about it.

I don’t know how many media have reported it.

Yang and Ma made a decision directly and will focus on broadcasting the Lakers game.

Shanhai.com, which has cooperated most with Shen Huan, also smelled this time, so it approached the Lakers and wanted to buy the live broadcast rights for the playoffs.

Anyone who knows the live broadcast model of sports events in the United States will know that the live broadcast of NBA events is a very complicated matter.

The league will package all important games to pay TV stations such as ESPN and TNT, and let them broadcast these events live.

But because people's energy is limited, if all 82 regular season games of the league's 30 teams, more than a thousand games, are broadcast, it will not be possible to broadcast them 24 hours a day.

Besides, if there are several teams playing at the same time, you can’t broadcast several live broadcasts at the same time, right?

So usually during a season, regular season games are selectively broadcast live.

So those games that are not live broadcast cannot be sold for money?

of course not.

For example, the Lakers sold 82 of their games to Time Warner. Time Warner will live broadcast these 82 games to fans in greater Los Angeles for a fee.

The price is also very impressive.

4 billion US dollars in 20 years!

Although half of this money needs to be given to the teams competing with them, the net income of 100 million per year is still very good!

Moreover, the live broadcasts of these games, various highlights, breaks in each quarter, halftime, post-game interviews, etc. are all quite different from those in the league.

After all, if there were no differentiated services, why would others spend so much money to buy live broadcast rights?

What Shanhai.com wants to buy now is this live broadcasting right.

In order to maximize the chance of reaching the championship in 25 games, Shanhai.com offered a price of US$10 million, which is a very high price.

However, what they want is to monopolize the entire live broadcast in China, and the signal is not allowed to be given to other Internet companies.

They also demanded that if they did not reach the Western Conference Finals, they would be refunded 5 million.

After all, if we didn’t make it to the Western Conference Finals, it would be normal for us to fall back to half of the 12 games or so.

Buss and Kupchak have been discussing this matter in the past two days.

If the contract is signed and 10 million US dollars is used to subsidize the team, it will also be a very good profit.

Just this morning, Bass had decided to call Shanhai.com and was about to agree to their offer, when Kupchak suddenly barged in.

"President, there is another offer from China!" Kupchak excitedly held a fax, "Look! This online video company is going to buy the live broadcast rights for US$30 million!"

"$30 million!?"

Little Bas felt like he couldn't breathe smoothly.

The price the alliance was sold to China Television was only US$50 million a year.

This price is definitely a bit low, but considering the market cultivation of 1.5 billion people, it is normal to make some concessions on the live broadcast rights.

When there are more NBA fans in the future, wouldn't it be natural to raise the price?

But now someone told Buss that he is willing to pay 30 million US dollars to buy the live broadcast signal of the Lakers playoff games. This is definitely a huge fortune!

Bass swallowed his saliva, "Have you told them, what if we only play the first round of the playoffs? What should they do?"

"I asked, and they said they believed Shen Huan could create miracles." Kupchak said, "But they have two requirements."

"explain!"

"The first one is China's exclusive online live broadcast rights."

"No problem." Little Bas agreed readily.

"The second is that a response must be made within three hours."

"Um?"

Little Bas was not stupid, so he understood, "Haha, they are worried that someone will rob them."

"Yes, they are really impatient! With a price of US$30 million, how could anyone compete with them?" Kupchak said with a smile.

"By the way, this video website is called...Xigua.com, have you asked me about it? What kind of website is it? Don't be fooled." Little Bas said warily.

"I just called them and asked my friends in China." Kupchak said, "They are a second-rate video website in China, not a listed company, but their market value should be more than 1 billion US dollars. 3000 Ten thousand US dollars in cash may be a bit difficult, but if the agreement is signed, they dare not not give it.

Moreover, they plan to use the installment payment model and divide it into three parts for us. This seems very sincere and is very suitable for their level of strength."

"Well, you can sign the agreement!" Bass slapped the table, "Let them pay 10 million US dollars first when signing the contract. This is a prerequisite."

"clear!"

Kupchak naturally knows that Bass is very smart. If he gets the $10 million first, he already has guaranteed money.

As for the rest, we'll tell you when we see it, and it's usually no problem.

Even if something goes wrong, you can get as much as you can get at that time, and you won’t lose.

…

An hour later, it was also 11pm China time.

On Weibo, the second-rate video website Xigua.com suddenly published a message.

"Congratulations to all NBA fans and friends who care about Shen Huan! Our Xigua.com has purchased the exclusive live broadcast rights for all Lakers playoff games this year.

Our signal source is different from the NBA League purchased by China TV. Our signal is exclusively owned by the Lakers. Not only does it have specials before the game, but it can also film its own reporters interviewing the Lakers stars after the game. Go deep into their training matches.

Even the perspectives in the various highlights and breaks, as well as the various comments, will be different!

For this reason, we also specially invited Mr. Su and Mr. Wang from the famous basketball magazine "Basketball World" to serve as commentators on the scene. They must be full of witty words and exciting!

If you want to watch the Lakers playoffs on your mobile phone and want to cheer for Shen Huan, please quickly turn on your mobile phone and download Xigua Internet Cafe!

All our live broadcasts this time are free. As long as you register and bind as a member, you can watch the game! The game will be played the day after tomorrow, so please act quickly!"

This meager post was forwarded more than 300,000 times in just half an hour.

The overall topic volume directly reached the first place of meager popularity within an hour.

Various basketball forums went crazy, discussing the news crazily.

Oh my gosh!

What a big deal!

You can actually buy the exclusive live broadcast of the Lakers.

Many people dislike Huaxia TV's serious broadcasting and commenting methods.

Finally, there is another channel to watch NBA games, Lakers games, interviews and participation from another angle. Why do you think they would be unhappy?

But some people are happy and some are worried.

In the office of the president of Shanhai.com, the atmosphere was as cold as ice.

Qi Shangqing, the vice president of operations, stood in front of Zheng Rongrong, a little trepidatious.

"It has been found out that they used a fixed price of 30 million US dollars to buy the exclusive live broadcast rights of all the games, and there was no agreement to refund the money before the Western Conference finals." Qi Shangqing stammered the report, "So After the Lakers made them pay an initial payment of US$10 million, they successfully signed the agreement."

"Why didn't they ask if you would follow up?" Zheng Rongrong looked out the window and asked calmly.

"I think...I think maybe the price of Xigua.com is too high, and the Lakers feel that no one can compete with them," Qi Shangqing said.

"Then what price will they quote to you? Will you raise the price to compete?" Zheng Rongrong asked again.

"No." Qi Shangqing gathered his courage, "If we are higher than them, it will be at least 35 million or 40 million US dollars! Although the Lakers are playing well this season, Kobe and Iverson are almost 80 years old together. After playing for one season, he has long since run out of gas.

Even if they add Shen Huan, they can't go far! What's more, Shen Huan has never played in an NBA game, let alone the playoffs! How much of this ordinary ability can be used must be a problem! "

Zheng Rongrong said noncommittally: "So you are not optimistic about it?"

"Yes! This is the result of our expert analysis." Qi Shangqing nodded, "We actually bought the Western Conference semifinals for 5 million, and we already feel that we have achieved our goal. If they can make it to the Western Conference Finals, that's really lucky!

But after that, it was impossible to continue to have good luck, because this year's Golden State Warriors are extremely powerful! The Lakers will definitely not be able to make it! They paid 40 million US dollars, nearly 300 million yuan, for 12 games, unless we are crazy! "

"All right!"

Zheng Rongrong pondered for a while and sighed, "Go out, I hope you are right!"

Qi Shangqing breathed a sigh of relief when he saw Zheng Rongrong not blaming him.

In fact, he is really not optimistic about the Lakers, especially Shen Huan's ability.

In fact, many of them have objections to the fact that the eldest princess cares so much about Shen Huan, likes to use Shen Huan so much, and treats Shen Huan so well.

Now it's just an outburst.

And it was a well-founded outburst.

Not even any American experts are optimistic about the Lakers or Shen Huan, so why can he perform miracles?
Chapter completed!