Chapter 600 The limited edition is not enough to sell
From the time Shen Huan published the paper proving Fermat's Last Theorem to the recognition by the International Association of Mathematicians, and then to the current explanation, Shen Huan was of course the one who benefited the most.
And if you count it down, it would be Adidas who has a keen eye for it.
Adidas is definitely the most prosperous sporting goods company during this period, bar none.
Their 12 million Shen Huan version T-shirts have already been sold out.
The reason why only 12 million units have been sold is because the remaining 8 million units have been delayed and have not been produced yet.
In fact, it is not just that there are only 8 million pieces. Under the very hot sales momentum, Adidas President Dougan placed an order for another 10 million pieces, so there are 30 million pieces in total.
But Shen Huan's 1 millionth piece out of the 3 million limited editions of Fermat's Last Theorem is still guaranteed.
From the moment the Mathematicians Association announced on the 24th that Shen Huan's proof was successful and Fermat's last theorem was successfully solved, Adidas's production factory in China was the first to print this time and glory on t on the shirt.
Both Chinese and English are used respectively.
Because the other patterns have already been made, only printing and the final steps are left, which can be done in one day at most.
Then Adidas directly flew the first batch of 5,000 pieces to the United States to prepare for this explanation meeting.
The Huaguo Theater was leased by Shen Huan. After Nicholson's introduction, the owner only charged Shen Huan a symbolic price of US$100,000.
After all, with Shen Huan having such a briefing session, he could regard this briefing session as a qualification and an honor.
However, the total price of the security forces arranged by Shen Huan, various red carpet equipment, catering and services for the buffet, etc., exceeded 5 million US dollars.
Adidas originally wanted to pay the money themselves, but Shen Huan refused and insisted on paying it themselves.
The bonuses from playing in the NBA playoffs during this period are almost enough to cover the expenses.
On the one hand, I feel that people like Shen Huan are not greedy for petty gains and are worth dating. On the other hand, Vatnad also has no hesitation and will definitely do what needs to be done.
As long as everyone came to the scene that day, whether they were mathematicians or journalists, Adidas gave out one, two, or three limited edition T-shirts of Shen Huan's Fermat's Last Theorem.
Such a clever move of his had the most dazzling effect.
Reporters put them on one after another. Not to mention, many mathematicians with childlike innocence also wore limited edition T-shirts like this when they came out of the Chinese Theater, which looked very eye-catching.
These photos and video materials have been sent to every place in the world. Whether it is newspapers, magazines, online platforms, or various TV stations, the appearance of this T-shirt is very eye-catching.
There are front, side and back.
Because all the photographers and reporters have received benefits, of course they will not hesitate to return the favor when they can do whatever they want.
Now many people like it very much. They hope to buy such a commemorative T-shirt. Even if the global unified price has been announced, it is calculated based on 100 US dollars, which is 700 RMB a piece. They can't stop it. Live everyone’s enthusiasm.
Immediately, every Adidas store posted an announcement.
Shen Huan's Fermat's Last Theorem limited edition t-shirt is limited to 3 million pieces worldwide. It will only be sold once and will not be produced again in the future. Please pay attention to your purchase.
Three million pieces may seem like a lot at first glance.
But you have to be assigned to at least 233 countries and regions around the world... Well, maybe there are no Adidas stores in some of the most remote places, but there are at least 200 countries.
The average number per country is 15,000.
Even if a superpower like the United States or China can distribute 500,000 pieces to you, how many pieces will there be in each city if they are scattered to so many states and provinces and hundreds of cities?
According to the urban population of about 2 million in a weak second-tier city in China, can 5,000 T-shirts be considered sufficient?
Even if Adidas announced in its announcement that each person can only buy one item at a time, it is definitely not enough.
So let alone giving these two countries a total of 1 million pieces.
That is simply impossible, and other countries will have to cause trouble.
In the few days after the explanation meeting, limited edition T-shirts began to arrive in various specialty stores.
As soon as they open for purchase, queues start to form in countless specialty stores the night in advance.
In the morning, there were two to three hundred people less in line, which you would be embarrassed to say.
For example, the largest flagship store in China in Shanghai had a queue of two to three thousand people, making the news exclaim that these people were crazy.
A reporter hurriedly went to interview these people waiting in line at 8 o'clock in the morning.
Most of these people are young people, ranging from teenagers to thirty years old, but there are also many middle-aged people.
"We are all basketball fans, but we are also students. How can we miss this limited edition with dual meanings?" A person who looked like a student said excitedly.
"I've already gone to work, so I'm not that passionate and impulsive, but I think this T-shirt is of great significance. It not only represents that Shen Huan has become the first player in the NBA this season, but also represents the Chinese people. Your intelligence is no less than anyone else!" An office worker also said seriously.
"Wow, I'm a die-hard fan of Shen Huan. He is my favorite! No matter whether he plays basketball or not, or whether he is a mathematician or not, I love him! So I definitely love the limited edition T-shirt he signed. I will buy it! Even if I have to wait in line for an extra day." The person who said this was a beautiful girl.
"My child is about to take the college entrance examination. I hope to buy a limited edition of Shen Huan's Fermat's Last Theorem for him. So that he can have a little bit of Shen Huan's luck and do better in the exam." This is a middle school student. Said by a young man.
"Yes, yes, my child likes Shen Huan. She is in class now and can't come over to buy, so I will come over! For example, I don't support her chasing after those celebrities at all, but she likes to admire Shen Huan, so I am I’m very supportive! After all, Shen Huan is a very outstanding and very good young man!” This is what another mother said.
"..."
The people interviewed above basically cover all strata of society.
This also proves how charming this limited edition of Shen Huan's Fermat's Last Theorem is and how charming Shen Huan is!
Under such circumstances, it is completely normal for all 3 million pieces to be sold out.
Every store didn't even stay open for 3 hours before they were sold out.
Those who did not buy the limited edition can only ask for the regular version, but the supply of the regular version has not kept up.
After all, with so many orders added at once, even in China, a country with very developed logistics and raw materials, it will take a lot of time to prepare and produce!
So the person with the second best luck can still buy a regular version, while the unlucky person can't buy anything at all.
There were a lot of turmoil caused by this, with some quarreling and some yelling, so I won’t describe them one by one.
Adidas was also stunned by such crazy buying enthusiasm.
If only we had known that we would launch 10 million limited editions of Shen Huan’s Fermat’s Last Theorem?
Now we have said 3 million items and can no longer change them. How distressing is that? This is all golden money!
But in fact, this is also their shameless showing off!
A limited edition of 3 million pieces is already too much.
If 10 million pieces were actually produced, it would become a joke to the whole world.
I have never seen a series of limited editions made so vicious and evil, like a starving ghost reincarnated.
Chapter completed!