Shen Huan has always been very popular online.

Even now offline, he is still the king of popularity.

As a prover of Fermat's Last Theorem, as an NBA superstar who led Kobe and Iverson to win the championship, no matter which new identity he has, it is enough for Shen Huan to maintain high enough popularity during this period.

It stands to reason that if you are a celebrity, you will definitely take advantage of the popularity, hype it up, and then make more money.

But people don't care about these at all, and don't participate in any advertising endorsements or commercial activities.

Originally, manufacturers in China were gearing up.

Although Shen Huan has declared that he has quit the NBA and will never play basketball again, in China, a genius like Shen Huan will not be left out in the cold for another 20 years.

Because Shen Huan is also a great mathematician, a famous movie star, a songwriter, a variety show planner, and a genius that is hard to watch.

As long as there is this gimmick, the advertising value of Shen Huan will not be reduced at all.

In the past, you said that Shen Huan was unwilling to accept advertisements, but now Shen Huan has accepted advertisements for Adidas, BMW, Pepsi, McDonald's and Visa, so she won't refuse anything else, right?

But Shen Huan rejected all domestic advertisements.

No matter how much the price is.

Even if one of the real estate giants was willing to offer Shen Huan 50 million yuan in compensation just to advertise for one of his comprehensive business districts in Huajing, Shen Huan refused.

He doesn't like to be constrained by too many advertisements.

From beginning to end, Shen Huan only had five international advertising endorsements including Adidas and BMW.

This made the people at Adidas quite touched.

They are not in a hurry, because Shen Huan has already agreed that when he goes to Huajing in July or August, he will shoot two commercials and some promotional posters, so that they can put them out during the new school season.

Millions of college students, when they were young, had a special admiration for Shen Huan, and they were even more fond of passionate sports like sports. So Adidas's product sales already have a basic base.

In fact, the advertisements Shen Huan shot for five companies in the United States have already been released around the world, including in China.

Now the sales volume of their five products has increased significantly.

Except for Visa, which has a small presence in China due to its own brand and strategy, the other four companies have already boarded the express train of rapid growth.

Shen Huan's posters are posted at the entrances of thousands of McDonald's stores, and sales have generally increased by more than 27% these days.

Pepsi-Cola is even more exaggerated. They have already prepared a Coke can with Shen Huan's face - Shen Huan wearing an NBA jersey is on one side, and the other side is a series of symbols and formulas from Fermat's last theorem.

This is similar to Adidas’ Shen Huan Fermat’s Last Theorem limited edition t-shirt, so it was well received as soon as it was launched, and 300 million cans were sold worldwide in just a few days.

Especially in the four countries of China, the United States, Japan and Tai Chi, the total daily volume exceeds 30 million cans.

If you think about it carefully, the popularity of young people and their spending power are really exaggerated.

It is no exaggeration to say that Pepsi-Cola has earned back the US$4 million in annual advertising fees it spent on Shen Huan in just a few days.

Pepsi-Cola, which originally thought that its consumption potential was almost fully exploited, was dumbfounded. As if it had been injected with blood, it continued to produce several other canned drinks with Shen Huan's face.

According to estimates by PepsiCo executives, the sales growth brought about by Shen Huan will reach at least 3 billion US dollars.

The money that Pepsi-Cola gained from this is secondary. The key is that the brand awareness has been greatly increased.

Pepsi only started advertising like crazy in the 1990s.

Their main focus is the youth series.

Whether they are movie and television stars or sports stars, Pepsi-Cola likes those who are young and promising.

This will give young people who drink Pepsi-Cola a feeling of being of the same age and the same kind, thereby prompting them to increasingly recognize that Pepsi-Cola is the drink that belongs to their young people.

Such recognition is not simple, it directly determines the consumption orientation of young people.

Because of this, Pepsi-Cola stood out from so many cola brands and became the second best after Coca-Cola.

But after more than two decades, Pepsi-Cola has still been unable to shake Coca-Cola's deep-rooted position.

It's different now.

Pepsi-Cola captured the king of Shen Huan.

You can't find another genius like Shen Huan all over the world.

Shen Huan can be said to be the best in the world in terms of achievements in mathematics and sports, and has a particularly great influence among young people.

Especially now that Fermat's Last Theorem and the NBA championship are in the ascendant, this craze has become even more intense.

Seeing how fierce Pepsi is, Coca-Cola can't sit still.

The headquarters of Coca-Cola China is in Shanghai.

Coincidentally, Shen Huan was also in Shanghai these two days.

So Ross, their general manager in China, called Shen Huan directly and wanted to visit Shen Huan.

Shen Huan didn't even know why Coca-Cola was calling him. After all, his advertisement for the drink had already been given to Pepsi-Cola, and it was impossible to cooperate with Coca-Cola again.

You have to talk about next year, but the popularity of next year should have faded, and it has only been less than a month since the contract was signed with Pepsi. Is it too early for them to talk about future cooperation?

But Ross insisted on requesting a meeting. As long as Shen Huan gave him an hour, it would be enough, even if it was late at night.

For a world-class company like Coca-Cola, if the general manager can make such a plea, it is very sincere.

Shen Huan thought for a while and finally agreed to meet him for tea.

The boy was unwilling to accept domestic advertising endorsements before, because he actually had many considerations.

It’s definitely not that Shen Huan looks down on these local manufacturers and brands in China.

It's because Shen Huan's advertising endorsement fee is too high. If it is added to these merchants, they will inevitably increase the price of their products.

Moreover, Chinese people will not feel jealous or resentful of you earning money from foreigners, no matter how much you earn. Instead, they will see it as bringing glory to the country.

But if you earn tens of millions or hundreds of millions in advertising fees in China, and they are so close, they will suddenly feel that you earn so much, it is so enviable and jealous.

On the contrary, this will cause some damage to Shen Huan's reputation.

Since Shen Huan doesn't care about money and is not the kind of person who wants to make money when he sees it, it would be better for him not to accept these domestic advertising endorsements.
Chapter completed!