Shen Huan also didn't expect the fans to be so crazy.

The original trip to Huajing was one day, but because tens of thousands of Huajing fans refused to leave in front of the Adidas flagship store for a long time, he had to change his ticket and postponed it for another day.

He would make the same arrangement the next day. He would come over in the morning and give signed sneakers to fans, then host promotional activities, and then invite fans to interact for a while.

Then Shen Huan couldn't leave. After a simple lunch, Shen Huan signed the sneakers purchased by the 1,000 people whose numbers were randomly drawn until he returned to the hotel to sleep in the evening.

On this night, the Adidas flagship store was open day and night and sales continued.

At the same time, everyone tightly grasped the number plate assigned to them, hoping that like the lucky ones on the first morning, they could go in alone and receive the signed sneakers presented by Shen Huan.

What you buy and what you get as a gift are actually the same, but the feeling of luck is different.

Since many lucky fans returned home and posted the photos, it has aroused the envy and jealousy of countless people.

Shen Huan's signature sneakers are already priced at a high price online.

There is a kid from a rich family who is willing to buy a pair for 10,000.

Some rich ladies even went so far as to exaggerate. When they couldn't get the signed sneakers they wanted, they offered a sky-high price of 20,000 for a pair and accepted any number of pairs.

However, the number of transactions was very few.

Although ten thousand or twenty thousand is enough, it cannot buy the passionate feelings of the fans.

Maybe they will change when they become more sophisticated in middle age, but now, Shen Huan's championship-winning sneakers are worth a thousand dollars.

The behavior of Huajing fans also inspired fans in Shanghai, Hainan and Guangdong.

So by the time Shen Huan completed the entire itinerary, it was already eight days later, and it was already August.

During this period, more than 3 million pairs of Shen Huan's championship-winning sneakers have been sold around the world, of which more than 400,000 pairs were sold in the three major cities in China, which fully allowed Adidas to see the potential of the Chinese market. potential.

Nothing said.

The 8 million pairs this time are definitely stable, and there is no way they will be unsalable.

Adidas’ sales of 13 million pairs of Shen Huan’s championship-winning sneakers this time will reach an astonishing US$1.12 billion!

From this amount alone, their net profit reached more than 200 million US dollars.

With the addition of the two previous T-shirts, the outside world exclaimed that Adidas had almost earned back Shen Huan's lifetime contract.

Because of the huge sales effect brought by Shen Huan, and because of Shen Huan's hard work and cooperation, Adidas specially approved a "remuneration fee" of 10 million yuan for Shen Huan this time.

As a result, Shen Huan didn't even record the money, so he turned around and handed it over to Adidas, asking them to use the money to buy a batch of the company's shoes and give them to children in poor mountainous areas.

Upon seeing this, Adidas quickly took out another 10 million to make up 20 million shoes, preparing to give them to children in poverty-stricken areas in the southwest.

This gives Adidas another opportunity to show off, and both the Chinese headquarters and the global headquarters are very satisfied with this.

Working with Shen Huan is really full of endless surprises!

Now no one in the headquarters dares to make irresponsible remarks about the large contract given to Shen Huan. Instead, they praise the senior executives for their discernment and foresight.

…

After the event, Feng Yushou, the president of Huaguo District, specially invited Shen Huan to have a casual meal.

Feng Yushou is not Chinese. As a German, he just followed the local customs after coming to China and took a Chinese name.

In fact, he doesn't even speak Chinese, and he speaks English when talking to Shen Huan.

While eating, he frequently told Shen Huan about Adidas' recent changes in sales.

Not only T-shirts and sneakers related to Shen Huan, but also various Adidas products have experienced substantial performance growth, with an average growth rate of more than 20%.

It cannot be said that it is all due to Shen Huan, but a large part of it is related to Shen Huan.

It is his extremely high popularity that has greatly improved the brand image of Adidas.

Especially in China.

Not to mention children who like basketball, even ordinary sports enthusiasts can't help but choose Adidas.

Adidas has the fastest sales growth in China, reaching more than 40% in one month. This year's performance is definitely very impressive.

How else can we say that Germans are rigid and do not know how to deal with the world?

Feng Yushou said so lively, if it were another person, he would definitely think, I have brought you so much, but you didn't say anything about giving more rewards, am I at a loss?

But it is naturally impossible for Shen Huan to have such an idea.

If someone dares to give a lifetime contract without knowing the sales volume, that is a kind of courage and trust in others.

The good sales now only prove my amazing charm. Why am I dissatisfied?

As he spoke, Feng Yushou brought the topic back to sneakers.

Compared with clothes, Adidas' shoes are the largest source of profit.

"The headquarters estimates that the second batch of 8 million pairs of sneakers should be sold out in August. So they are considering whether to release another limited edition sneaker at the end of the year." Feng Yushou revealed. Talking about gossip.

"Are you coming?" Shen Huan was surprised, "Will this be a waste of time?"

Shen Huan deliberately used the word "fishing out of the lake" in plain English.

There is no way that foreigners know nothing about these beautiful and profound ancient Chinese idioms.

Feng Yushou shook his head, "This is different. Didn't you win the championship and fnvp this year? This is your year! In addition, you will never play in the NBA again, so this limited edition will be out of print. If you don't come back in the future, It can’t happen anymore!”

Shen Huan thought so too.

Isn’t that how business is done?

While it's hot, sell more. No matter what version it is, as long as it can sell, just buy it all and make the money you deserve.

"And this limited edition won't be too much, just like the limited edition of Shen Huan Fermat's Last Theorem, there may only be 1 million pairs." Feng Yushou said, "Because this represents the most important commemorative significance, we will do it It is very detailed and allows fans to buy the best and most memorable sneakers."

Shen Huan smiled.

The best and most commemorative, doesn’t that mean it’s expensive?

Ordinary foreign sneakers are actually not expensive. They can be found everywhere for 50-100 US dollars, including Nike and Adidas, and they are the main sales force.

This time, Shen Huan's championship-winning sneakers, priced at US$99-199, are actually a bit more expensive, more expensive than the regular version of James' sneakers.

Of course, aj, a pair can easily cost 3,000 to 5,000 yuan, which is about 5,000 to 600 US dollars, but the shipment volume of such expensive sneakers is also small, only 10,000 to 20,000 pairs, 30,000 to 50,000 pairs.

Are there really many AJ sneakers that are sold in large quantities for around $100?

Feng Yushou didn't know why Shen Huanshou was laughing, but he continued to speak: "Of course, the company hopes that you will have 1,000-2,000 pairs of signed editions by then, and mix them to sell to the fans. We will not increase the price for this part, so it is considered It’s a benefit.”

"I'll sign 5,000 pairs!" Shen Huan said grandly, "This is the only one anyway. It would be good to give more feedback to fans around the world."

"You are such a generous and enthusiastic person!" Feng Yushou smiled with wrinkles on his face.

It is a great decision to cooperate with Shen Huan.

Not only does it not have any of the weird temperament of a superstar, it also doesn’t have a lot of messy things like those of an agent team.

Not only did they actively cooperate, but they also proactively requested an increase in the workload.
Chapter completed!