Everything can deceive people, not data.

A game that is one of hundreds of pre-season games can actually have such high popularity and so much attention. From this, we can also see Shen Huan's influence.

Are you saying that the Lakers themselves have hundreds of millions of fans, and Kobe is also a man with 6 billion fans.

But for now, in this situation, Shen Huan is the unique focus.

Even Kobe and Iverson don't care, let alone others.

As a world-class large-scale sport, basketball has many, many fans, at least much more than football and baseball, which are number one and number two in the United States.

When all these people's eyes are focused on Shen Huan, there is no doubt that there will be more than 1 billion potential consumer groups, or even more.

Therefore, all world-class companies with global sales capabilities are targeting Shen Huan.

Burberry and Shen Huan just reached an agreement this morning. The contract hasn't been officially signed yet, but Shen Huan brought them a big surprise.

So Burberry didn't care anymore. As soon as the competition ended, it immediately posted Shen Huan's photos on online and social accounts around the world.

"An unexpected surprise

A beautiful encounter!”

They also added these two sentences.

The whole article didn't say that Burberry signed a contract with Shen Huan, but that's what it meant.

For a time, various clicks and reposts exceeded millions of times, and hundreds of thousands of people left messages.

With Shen Huan's heroic comeback, Burberry suddenly stood at the forefront of the news.

Burberry executives were laughing from ear to ear.

It is obvious that when Shen Huan's official advertisement comes out and Shen Huan is killing everyone in the NBA, how widely their products will be publicized.

This is an absolute must-do rhythm!

At least this year and next year, there will definitely be no more inventory destruction, and sales will definitely increase!

However, while they were happy, they received a strong protest call from Nsek.

Nsike told them righteously that before the contract was signed, it was an infringement for them to use Shen Huan's image for advertising.

Considering the upcoming cooperation between the two parties, Mr. Shen Huan will not sue, but Burberry must pay financial compensation, otherwise it will not be used up.

Using other people's image rights without their consent is a taboo in foreign countries and will result in severe punishment.

Burberry had already thought of this before using Shen Huan's photo.

However, they also thought at the same time that they were about to sign a contract with Shen Huan, so this matter would definitely not affect the cooperation between the two parties. At most, they would just pay some good words and some money.

Sure enough, as they expected, Shen Huan's reaction was not very intense.

While apologizing, Burberry immediately transferred 1 million US dollars to Shen Huan's account, so Ensek had nothing to say.

In fact, they are also preparing compensation of up to 3 million to 5 million US dollars.

They were prepared to do this if Shen Huan was not satisfied.

There is no doubt that Burberry is willing to do this because it knows that such a risk is worth it.

But such a thing can happen once or twice, but not again.

Burberry is also a world-class luxury brand. It is enough to be opportunistic like this once. If it is done again, it will look too tasteless.

So the morning after the game against the Toronto Raptors, Burberry had already announced its signing with Shen Huan on its online and social media accounts around the world.

The 10-year, $50 million contract is the highest contract Burberry has ever given.

The previous endorsement stars usually stayed for no more than 2 years, and some of them renewed their contracts, and some of them did not.

So Burberry is still taking risks this time.

If within ten years Shen Huan's popularity drops significantly and she becomes a stranger, it will not only not help Burberry's product sales, but it will also have a huge impact on Burberry's brand image.

But if you think about it carefully, this is impossible.

Not talking about foreign countries, just talking about China, Shen Huan is already the most popular superstar in this country.

In addition to playing basketball, he is also the best songwriter and producer, and has created many stars.

He also does variety shows. The four variety shows so far are all extremely exciting and have won the love of countless audiences.

In addition, Shen Huan is also a great mathematician and has solved a world-class mathematical problem - Fermat's Last Theorem.

Even he himself is an entertainment star who has acted in movies and TV series, and is known as "the most handsome young man in the world."

Such Shen Huan will never be forgotten in China as long as he doesn't do anything outrageous.

Even if he doesn't play basketball, he can continue to succeed in other fields, thus completely spreading the Burberry brand throughout this country with a population of 1.5 billion and establishing a high-end image.

Therefore, Burberry made a detailed and thorough calculation before offering such a 10-year, $50 million endorsement contract.

Compared to Burberry's straightforwardness and boldness, BMW, which has always been a bit hesitant, couldn't sit still after seeing the crazy popularity last night.

Early in the morning, after waiting for Burberry and Shen Huan to sign a contract, they found Ensek and offered him a new contract.

BMW decided to renew Shen Huan's contract for another year and let Shen Huan endorse the x3 and 3 series sedans for a price of US$10 million.

This price is higher than that of other companies. Adidas, a country second only to them, has an annual price of 30 million US dollars.

Ensike and Shen Huan were both laughing when they were talking.

A kind of ridicule.

BMW is really too penny-pinching and stingy.

The $10 million renewal seems good, but the problem is that they are divided into two completely different car types.

One is an off-road vehicle and the other is a sedan.

It is equivalent to asking Shen Huan to make advertisements for two different groups of people.

In fact, it only amounts to 5 million US dollars per advertisement, which is not much increase compared to the 3 million US dollars in the first year.

It's definitely not generous.

"After the contract is over, don't cooperate with BMW anymore!" Ensek suggested to Shen Huan, "My friend Musk makes a very good Tesla electric car. I will help you contact him when the time comes. Let’s see if there is any possibility of cooperation! They are much more generous than BMW!”

Of course Shen Huan knows about Tesla electric cars.

This is a technologically advanced electric vehicle that is famous all over the world. Although it is heavily in debt so far, its development momentum is unstoppable.

It would be a good thing to cooperate with such a company.

Again.
Chapter completed!