During this period, as it became a reality that Shen Huan would play in the NBA playoffs for another season, various advertising brands related to Shen Huan began to go crazy.

One aspect is their advertising craziness.

For example, on TV, Chen Huan's advertisements will appear on thousands of TV stations around the world.

There are posters of Shen Huan in more than 2,000 cities around the world.

Even people who have never seen Shen Huan play, after seeing such crazy publicity momentum, will use various channels to see what kind of basketball superstar this is.

At first glance, most people immediately became Shen Huan's fans.

I don’t dare to say that he is a hardcore person, but he definitely has a crush on Shen Huan.

The NBA has also put a lot of effort into this.

They edited the highlights of Shen Huan's 16 games into thousands of videos and spread them on the Internet.

The clips created by this kind of player are much more exquisite and shocking than those produced by ordinary basketball enthusiasts.

After watching Shen Huan's crazy performance of destroying the basket and defeating all opponents, everyone will be ignited with the flame of youth and love for sports.

Especially young people.

According to a report, in the past April-October, due to Shen Huan's performance and influence, the number of 6-12-year-old children around the world who like basketball has increased by more than 70 million.

The number of teenagers aged 12-18 has also increased by more than 150 million, with the largest increase in Asia, exceeding 90 million.

No sport can lack the participation of generations of children, thus becoming the backbone of the development of basketball.

Whether you are a basketball player or someone who likes to watch basketball games, they are indispensable.

Compared to football, basketball has always been underrated.

If Stern hadn't eagerly come to China TV to hand over free video tapes and request to play NBA basketball game videos, I'm afraid its popularity today would be even worse.

At any rate, due to the increase in Chinese fans and the entry of Yao, Dazhi, Arab and others into the NBA, the NBA's influence is increasing day by day, finally breaking the third-place monopoly in ice hockey and taking a step forward.

But around the world, basketball is still far inferior to football.

But just because Shen Huan has appeared now, a superstar who is simply the king of basketball has suddenly made people look at him with admiration.

Do you think the NBA can't cooperate with those advertisers to seriously promote Shen Huan?

Of course.

The long-term benefits will definitely be for the NBA, but the current benefits are more for the major brands.

People wearing basketball uniforms, eating hamburgers at McDonald's, drinking Pepsi-Cola under the court, using Shen Huan's signature version of visa credit card when paying bills... and so on, all of which have brought a lot of benefits to brand owners. .

Even Burberry, which recently signed a contract with Shen Huan, has seen a 50% increase in sales at its headquarters in London in just one month.

Shen Huan's height of 186cm is not short at all compared to ordinary Europeans. Coupled with his natural clothes and his sky-high reputation, of course more young people will be willing to follow him Follow his footsteps and buy the brands he endorses.

The same is true here in China.

In 30 cities in China with Burberry stores, one-month sales increased by 270% year-on-year. Their sales director was so happy that they could finally produce more this year and no longer need to destroy them!

Burberry is still a bit more expensive.

What is more popular for the masses are products from sports companies like Adidas.

Adidas has hundreds of product categories, large and small.

Even those sportswear are not suitable for Shen Huan's exclusive use, but there are still logo versions that can be made.

For example, they recently launched the Adidas Shen Huan co-branded basketball and sold 7 million units in just 3 weeks.

In fact, the sales volume of Adidas basketballs is far inferior to that of Spalding, which is used by NBA players. The price of ordinary basketballs from both sides is similar, but the sales volume of Spalding can be many times that of it.

All NBA basketball balls are Spalding brand.

Although the quality of Adidas' basketballs is very good, it just can't compare with others, and there's nothing we can do about it.

This is the same as football brands.

Do you dare to say that Nike’s football is worse than Adidas?

Billions of dollars have been poured into it, so why has your Adidas football been used exclusively for the World Cup?

As a result, Nike's footballs will be weaker for no reason, their sales will be much lower, and they will not be able to compete with Adidas in the football world.

alright.

Back to the topic.

After Adidas decided to make Shen Huan's co-branded basketball, they didn't spend any extra effort. They brought the millions of basketballs stored in the warehouse back to the factory and added Shen Huan's avatar logo.

But just such a change directly made Adidas basketball instantly easier to sell.

Even because of this change, Adidas directly raised the price of the co-branded basketball by 50%, which still triggered a panic buying.

Not to mention far away, 3 million units were directly sold in the Huaguo market.

Fans in the North American market who were looking forward to Shen Huan's return also lost 2 million.

Japan and South Korea, the two fans with the most crazy fans of Shen Huan, also grabbed 1 million together.

have a look!

Rocket sales growth, it’s that simple!

In just over half a month, the sales figures that could not be reached in the previous half year can be achieved in one fell swoop.

From this point of view, you cannot say that it is wrong for other brands to pay exorbitant prices to hire spokespersons.

Meeting the right person can indeed have a great effect on boosting sales.

Basketball is a species.

Printing Shen Huan's face on the backpack is also a saucy operation.

Adidas obtained Shen Huan's consent, and after paying the portrait royalties like the co-branded basketballs, Shen Huan's head was made into a cartoon and placed next to the Adidas logo.

Of course the price has also increased by 50%.

The colors of these avatars have also been changed into seven different colors.

With such a simple change, this backpack, which originally looked very ordinary, suddenly became a best-seller, with 3 million pairs sold in 20 days.

The most exaggerated thing is that some wealthy female fans even collected backpacks in seven different colors and showed them off online.

As a result, many consumer market experts have complained that they do not understand.

But there is no doubt that Shen Huan's promotion of various products can be fully recognized by people.

I don’t know how many consumer goods merchants are upset that they did not catch such an express train.

If I had known that I would have to sign Shen Huan even if I lost everything!
Chapter completed!