Regarding this meeting, the two sides talked very smoothly.

The most important thing is the price. Hedong Provincial TV Station offered two million per episode, which made everyone in the TV series department extremely excited.

Before the meeting, they were worried that Hedong TV Station would change its mind and lower the price.

During the negotiations, Hedong TV Station's straightforwardness surprised many people.

Everyone felt secretly ashamed that their confidence in "Lotus Lantern" was actually not as high as those outsiders from Hedong Provincial TV Station.

But they also wondered how these guys from the Hedong Provincial TV Station believed in "Lotus Lantern" so much that they were willing to pay two million for an episode. They didn't know, but they thought it was money laundering... Some people present were thinking, yes

It's not that I don't have enough status to have access to it, this is money laundering.

While the two parties were discussing cooperation, they also set a time for the broadcast of "Lotus Lantern".

It will be broadcast after the TV series currently airing at 8pm on Hedong Provincial TV Station, and will be broadcast during the prime time slot at 8pm on May 2nd.

Originally, another TV series was to be broadcast immediately. Before "Lotus Lantern" was completed, people from Hedong TV Station were ready for the next TV series.

It’s just that Tan Yue requested that it be broadcast as soon as possible, before the Magnolia Awards starts. It is best to finish the show one week before the Magnolia Awards.

Because the nominations will be announced one week in advance before the Magnolia Awards begins.

If you cannot be nominated for major awards, you will definitely miss out on these awards.

Now the leaders of the Hedong Provincial Television Station can be said to be responsive to Tan Yue's requests.

Tan Yue proposed to start broadcasting as soon as possible, so start broadcasting as soon as possible, and everything else can make way for "Lotus Lantern".

After the negotiation, Qian Tao immediately went to Tan Yue with the contract without even taking a sip of water.

First, he wanted to report to Tan Yue as soon as possible and was worried that the boss would be impatient.

Second, the contract still needs to be signed by Tan Yue.

Although Chen Ziyu is the president of the company, her workload is not as much as that of Tan Yue.

Unless it involves strategic decisions about the company's development direction, Chen Ziyu will always leave it alone.

Of course, this depends on Boss Chen's personal wishes. In the past, when Qi Kai was the vice president, Boss Chen would intervene in important matters of each department, but after Tan Yue became the vice president, Chen Ziyu became more like a hands-off shopkeeper.

Regarding the sale of the first broadcast rights of "Baolian Lantern" by Cuiccan Entertainment to Hedong TV Station at a price of 2 million per episode, it has been officially confirmed in writing.

After the broadcast time was set, the promotion of "Lotus Lantern" officially began.

Bright Entertainment Company and Hedong Provincial TV Station will cooperate with each other to promote "Lotus Lantern". This aspect of work belongs to the public relations department. Tan Yue is still very relieved about Wu Gong's work ability.

Cuican Entertainment Company and Hedong Provincial Television Station have a division of labor. Cuiccan Entertainment Company conducts online publicity, including marketing accounts, self-media accounts, website advertisements, etc. Hedong Provincial Television Station conducts publicity in newspapers and periodicals. These television stations belong to the General Administration of Culture system and work with large-scale entertainment companies in various places.

Newspapers and periodicals have been contacted, which is also a good publicity.

Colleagues from both parties worked hard, and the popularity of "Baolian Lantern" on the Internet immediately increased visibly, and the discussion increased greatly.

So far, the publicity for "Baolian Lantern" is still not small overall, but compared with the intensity of the all-weather sea, land, and air bombing of "Palace" by Tianjing Entertainment, it is far greater.

Weakened by more than one margin.

However, Bright Entertainment Company has another big killer weapon.

During this promotion of "Lotus Lantern", Wu Gonglai approached Tan Yue and applied for the new media department to cooperate in the promotion of "Lotus Lantern".

As the first new media department in the entertainment industry, the new media department of Cuican Entertainment is in a leading position among the new media departments of major companies in the entire entertainment industry. Several anchors in the department have huge influence on the sound of fighting.

Influence and popularity.

Since the establishment of the new media department, it has been responsible for some publicity functions.

Regarding Wu Gong's application, Tan Yue naturally agreed directly with a wave of his hand.

.......

the next few days,

There are more and more discussions about "Lotus Lantern" on the Internet. If we talk about the TV series, variety shows, movies, albums, etc. currently being promoted in the circle, "Palace" is the first in terms of popularity, then "Lotus Lantern" is the third.

Two.

There were many posts about "Baolian Lantern" in Tieba, which aroused heated discussions among netizens.

"I noticed that there has been a lot of news about "Lotus Lantern" in the past few days. This drama seems to be quite popular, but I don't know how good the quality is."

"I don't know about the quality, but I definitely spent a lot of money on publicity. I used to open Douyin, and out of the ten short videos, there must be five videos of beautiful women. Good guy, now there must be 10 videos.

The seven are called "Lotus Lantern"."

"I saw some posters and behind-the-scenes of "Lotus Lantern". Liu Qian looks so fairy-like. Did she play the role of a fairy in "Lotus Lantern"? She feels so fairy-like."

"I also saw the poster of "Lotus Lantern", but I feel that Liu Tianxian's role this time is not very fairy-like, but rather charming and fox-like."

"Have you not read the entertainment news? There is an introduction to "Lotus Lantern". Liu Tianxian did not play a fairy in it, but a vixen."

"What? A vixen? Hahaha, a fairy went to play the role of a vixen? That's it, I'm going to take a look."

...

On Weibo, many Weibo influencers and marketing accounts started promoting "Baolian Lantern".

These people are very weird or a little clever. They did not have clear-cut propaganda reports like the news media. Instead, they approached it from the perspective of an audience and started a topic about "Baolian Lantern" on Weibo, which attracted the attention of many fans.

.

For example, an entertainment marketing account [National Elite] with more than 3.7 million Weibo fans said this:

"I have been short of dramas recently. I don't know what drama to watch. By chance, I suddenly saw a very exciting scene, and I was instantly attracted. I dare say that this is the most handsome and handsome costume appearance I have ever seen. I have always seen it.

We all know that he is a very talented person, but we didn’t expect that he looks so good in ancient costumes. Moreover, this drama also has Liu Qian as the heroine. I have always liked Liu Qian and want to follow her.

Unfortunately, I checked the broadcast time of this drama and found that I still have to wait a month.”

Under the text, [National Elite] also posted a video, which is a promotional video for "Lotus Lantern".

After posting this Weibo post, netizens quickly commented that this kind of marketing account relies on Weibo for a living. They spend the whole day squatting in front of the computer, watching Weibo and interacting with fans.

For every comment, the blogger will try his best to bring up the topic and increase the popularity of his blog post.

Gradually, this Weibo was heavily promoted by the platform, and more and more netizens saw it.

"Aha? Blogger, do you want to watch "Lotus Lantern"? I suggest you watch "Palace". It has many big names and is definitely better than "Lotus Lantern". It will be broadcast on Magic City TV on the 26th of the end of the month."

"Hahahaha, like the blogger, I really wanted to watch "Lotus Lantern" after seeing the poster of Erlang Shen in "Lotus Lantern". Teacher Tan Yue is too handsome. If he doesn't come out to act, then it's really

It’s such a pity.”

""Lotus Lantern"? Is this a new TV series? Why haven't you heard of it?"

"This "Lotus Lantern" seems to be good, but unfortunately, this drama seems to conflict with the broadcast time of "Palace", which is both at 8pm, and I want to watch "Palace" more."

"Like the sisters upstairs, I must have watched "Palace". This "Lotus Lantern" has no qualifications to be compared with "Palace"."

"What? This "Baolian Lantern" also has Liu Tianxian? Just for this, I have to go and take a look."

On Weibo, there are many similar situations like [National Elite] marketing account.

The popularity of "Baolian Lantern" is rising rapidly.

.......

On the fighting sound,

Too many users have received relevant video notifications about "Baolian Lantern".

Several major anchors in the new media department of Cuican Entertainment Company have already exceeded one million Douyin fans, while top anchors like Momo and Jiang Yue have more than 10 million Douyin fans.

In addition to these anchors with tens of millions of Weibo fans and more than one million, the new media department also has a number of accounts with Douyin fans ranging from dozens to millions.

Cuican Entertainment Company has a group of people led by Tan Yue who specialize in operating these accounts to ensure the high weight of these accounts and the amazing traffic.

Moreover, Cuican Entertainment was the first company to cooperate with Douyin Platform. Tan Yue had a long-term vision and added a condition in the signed contract that Douyin Platform would favor Cuican Entertainment's account traffic.

As the largest short video live broadcast platform in the country, Douyin platform has terrible traffic. Even if it is tilted a little, it is still a huge traffic.

In other words, this is the first advantage that the market has given to others. According to the news that Tan Yue learned, except for Cuican Entertainment Company, no other company has obtained this traffic tilt qualification from the Douyin platform, including Tianjing Entertainment.

Company and Guangmei Entertainment Company, two first-class entertainment companies.

Dozens of high-weight and high-traffic accounts are working at the same time. Coupled with the traffic support of the Douyin platform, there are also many reposts from other users of the Douyin platform. For a time, Douyin is overwhelmingly about "Bao".

Promotion of "Lotus Lantern".

The role of the new media department was once again highlighted, and this time it directly saved Cuican Entertainment Company nearly eight figures in publicity expenses.

Moreover, this method of publicity is surprisingly effective.

For the current public relations department of Bright Entertainment Company, the new media department is their best brother department.

...

Magic City.

Tianjing Entertainment Company Building. Currently, in the entertainment industry, there are only two entertainment companies that have their own building. They are Tianjing Entertainment Company and Guangmei Entertainment Company, two first-class entertainment companies.

This tests the company's financial resources and strength. To a certain extent, it is a symbol of status.

In the future, if a company rises and becomes a new first-class entertainment company, it must have a separate office building. If it does not have this style, it will be looked down upon by other companies.
To be continued...