The 2012/13 season is a completely new season for Leeds United.
As a newly promoted team, the White Rose has climbed all the way to sixth place in the Premier League, behind champions Manchester United, Manchester City, Chelsea, Arsenal and Tottenham Hotspur.
Counting further down are Everton and Liverpool.
It is worth mentioning that Ferguson has retired and Everton head coach Moyes will take Ferguson's place.
As Leeds United ranks sixth in the Premier League, its broadcast fee share from the Premier League this season has reached 54 million pounds, ranking second in the Premier League after Manchester United, Manchester City, Chelsea, Arsenal, Tottenham and Liverpool.
seventh place.
Liverpool's situation is quite special. Although the ranking bonus of a veteran and wealthy team is not as good as Leeds United's, they have more broadcast games than Leeds United, which results in their total income being higher than Leeds United's.
It is worth mentioning here that the Premier League’s broadcasting games are divided into a guaranteed minimum plus a commission method, that is, how many games are guaranteed each season, how much money is paid, and then an additional amount of money is given for each additional live broadcast.
Leeds United was a newly promoted team and did not have many broadcasts in the first half of the season, but later added a lot, but it was still not as good as Liverpool.
In terms of the share of broadcast games, Leeds United's revenue was 9.2 million pounds, but Liverpool's revenue reached 11.9 million pounds.
But Leeds United's situation is relatively good. Everton, for example, is ranked higher than Liverpool, but the share of broadcast games is only 5.8 million pounds guaranteed. Therefore, Everton's final total income is only 50 million pounds, which is even less than Liverpool.
5 million pounds.
Another situation is that in the last round of the Premier League, some teams' rankings have changed significantly.
For example, Fulham defeated Swansea 3-0, which caused them to advance three places in the rankings. According to the ranking bonus, they received an extra 2.25 million pounds.
Newcastle, on the other hand, lost in the last round, dropped three places in the rankings, and lost £2.25 million.
The top earner in the Premier League this season is Manchester United, with £61.4 million.
But this number will definitely be broken next season, because the revenue of the Premier League champion next season may even exceed 100 million pounds.
In other words, as long as every Premier League team maintains its ranking next season, it will have the opportunity to increase its existing revenue by nearly 40%.
Relying on the high share of Premier League broadcast rights, Leeds United's total revenue this season has reached 110 million pounds, which ranks around 25th in European football.
This also allows people to see the amazing ability of the Premier League to attract money as a large platform.
But neither Gao Shen, nor Su Qing, nor Fernando Lucas are satisfied with the current situation of Leeds United.
The reason is very simple: the proportion of revenue from broadcast rights is too high.
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"As we said before, according to our plan, ideally, the game day income, broadcast rights income and commercial income should be divided into three parts. This can provide a good risk hedging."
Fernando Lucas introduces the current situation of the team.
Match day income is the most stable, generally with little fluctuation; broadcasting rights income is the most unstable, affected by fluctuations in team performance, especially European competitions; commercial income is relatively stable, testing the club's operational capabilities.
"Game day income is a problem. Due to our previous promise not to increase prices, coupled with the limited capacity of the stadium and incomplete facilities, our game day income is much less than other teams."
Match day income is not only from ticket sales, but also from merchandise sales, but Leeds United is severely restricted in this area.
"Right now, broadcasting rights income accounts for half of our revenue, and the growth rate of commercial income is slow. These are what we will pay attention to next, but next, our North American office will be established, and the Asian office will also start to increase its efforts.
We strive to achieve 100% rapid growth in commercial revenue in the new season based on the current level."
Gao Shen was a little surprised when he heard this, "This is not an easy thing."
"Yes, but we need to."
Lucas believes that match day income has temporarily reached a bottleneck, and there is not much room for improvement. The most he can do next season is to participate in the Europa League, but the prize money for this event is not much, and it is just a few more games to earn.
But can Leeds United still maintain its current ranking in the Premier League?
This is a question.
Only when the commercial income is increased can the club's operation be healthy. Otherwise, like many teams, the proportion of broadcast rights income reaches 70 to 80%, so what else is there?
In fact, Leeds United's biggest commercial negotiation this season is the signing of AXA Insurance.
It is a pity that all sponsors are not interested in Elland Road Stadium. Otherwise, Leeds United would really consider selling the stadium's naming rights.
Even if it's two million pounds a year, that's fine.
"Oh, by the way, Rudolf, you went to France a few times, how was the conversation?" Gao Shen looked at Borrell.
Because Gao Shen was busy with Real Madrid games and did not communicate with them in a timely manner, Gao Shen knew nothing about Borrell's progress.
When he asked, Borrell immediately laughed.
"It's signed."
"What?" Gao Shen was a little surprised, "I'm talking about Mbappe."
"Yes, signed." Borrell was also very excited.
"Did you really sign him?" Su Qing was surprised.
Gao Shen often praised Mbappe in front of Su Qing, saying that he was a young man who could not lose to Haaland. Did he really sign it?
"I traveled to France six times and tried every means to convince Mbappé and his family. I almost became friends with them." Borrell himself couldn't help laughing.
"I really think this kid will bring surprises. Seeing him is as surprising as when I saw Messi, but it's a different kind of surprise."
Gao Shen nodded solemnly and gave a thumbs up to Borrell.
Great job on this vote!
Now, Mbappe and Haaland are both in Leeds United, which makes Gao Shen have to look forward to the future.
Talent is still very important on the football field.
Leeds United has gathered a group of talented young people.
Signed Sterling, Alexander-Arnold and Rabiot from Manchester City, and introduced Mbappe from France. If calculated, except for Sterling and Rabiot who can enter the first team, the other players are enriching the youth training camp.
, are all semi-finished products that need further cultivation.
But Leeds United's youth team is not simple. Last season's results were quite good, and this season it is expected to be even better.
This is inseparable from the profound investment.
Whether it is software, hardware, or players, Leeds United has begun to regain the style of the European Youth Guards of the past.
For example, in the first team, 17-year-old Martial has already played in a cup match for Leeds United.
The entire ecosystem of Leeds United is running quite well now. The team dares to give young people opportunities and room to make mistakes. After young people come up, they have no worries and dare to fight and fight. This is very rare.
Gao Shen also repeatedly told Lucas, Borrell, and the next head coach Pochettino to maintain this club culture.
Once the club dares not give young people a chance and refuses to give them room to make mistakes, it will be difficult for this team to be as vibrant and energetic as it is now.
This was the case with Real Madrid in the past.
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Due to the club's large investment in youth training, Leeds United has been searching for talents all over the world. This has even become a key topic at the Premier League Chairman's Summit, and the Premier League has reminded Leeds United to pay attention.
Of course, Leeds United's poaching is paid, and it complies with FA regulations.
But digging like this can easily lead to public outrage.
But what can be done?
In the past few years, Premier League teams have generally not paid much attention to youth training, nor to the cultivation of young players. But Leeds United is different. It trains so many young people every year, and its youth training level has become famous. Naturally, it is favored by capable young people.
favor.
For example, Andrew Robertson of Queen's Park in Scotland's fourth tier.
This player performed well in the Fourth League last season. He is only 19 years old, but his performance is impressive.
After Gao Shen's call, Leeds United immediately took action and signed Robertson on a free transfer in the competition with the Scottish Premiership team Dundee United.
There is also Kimmich, a young midfielder from the Stuttgart U19 youth team. After Leeds United took a fancy to it, they directly negotiated with Stuttgart. When the other party expressed their willingness to transfer for 500,000 euros, they rejected the buy-back clause of 750,000 euros and transferred.
And signed Kimmich for 1.5 million euros.
This made Stuttgart very puzzled.
Is Leeds United so optimistic about Kimmich?
"I told them jokingly at the time that our youth training investment budget could not be fully spent and we had to spend money suddenly before the end of the season."
As soon as Borrell said this, Gao Shen and everyone else laughed.
Will this give the outside world the illusion that Leeds United are wealthy?
But it has to be said that Leeds United now is no longer the same as before.
When they signed Paulinho for 1.5 million, Leeds United considered it carefully for a long time, but now it's all a matter of Borrell's big hand.
Leeds United are still picking up opportunities everywhere. For example, they signed Milinkovic-Savic from Serbian club Voyinvodina for 300,000 euros and loaned the 18-year-old to Genk in Belgium.
This is also a way for Leeds United and other clubs to develop young players.
Belgium does not have many restrictions on foreign aid, but it is more convenient for Leeds United to operate.
Leeds United's youth training team and scouts will also always pay attention to the growth and progress of the players and maintain communication and contact at all times.
In terms of local poaching, in addition to Manchester City, Leeds United originally wanted to sign Declan Rice and Mason Mount from the Leeds United youth team.
Rice was given up by Chelsea due to physical reasons. Signing it was a very simple matter, but Mount was one of the most valued players in Chelsea's youth training camp, and the player himself was unwilling to leave London, which ultimately led to the failure of Leeds United's poaching.
.
Although they only signed one Declan Rice, they still achieved something.
Not only that, Leeds United also signed 17-year-old Spanish teenager Rodri from the Atletico Madrid youth team amid competition from Villarreal and other teams.
Everything Leeds United is doing now is preparing for the future.
This summer, the team is likely to face a serious loss of personnel. Leeds United must plan ahead and prepare sufficient talents in advance to prepare for the new season and the Premier League in the next few seasons.
Leeds United's signings all have one thing in common, that is, they are young, talented semi-finished products, and the prices are relatively cheap.
This is exactly in line with the positioning of Leeds United's star processing factory, which is to introduce players, train them for a few years, perform well, and then sell them.
