The news that Leeds United was planning to build a new stadium spread all over the world overnight.
Countless media reporters, fans and netizens are rushing to discuss this dark horse in the Premier League last season. Especially combined with the fact that this summer, eight main players were sold in one go for more than 300 million euros.
People saw the ambition of Leeds United.
But there are also many professionals and fans who are worried.
Eight key players were sold at once, and the famous coach Sarri returned to Serie A. Can Leeds United regroup in the new season and reproduce the style of last season?
Even Sacchi, who is known as the number one boaster, revealed his worries about Leeds United's prospects in his column.
Sacchi revealed that Gao Shen has full confidence in Pochettino and firmly believes that the former Spaniard coach can succeed at Leeds United. The five-year coaching contract is the greatest trust and support for Pochettino.
"I believe everyone who is familiar with Leeds United will be surprised by this team. It is very different from the European professional clubs we have been exposed to in the past."
"Leeds United is extremely efficient and is not as bloated and overstaffed as other clubs."
Sacchi said that more than once he heard media reporters being surprised when they contacted Leeds United, because it didn't look like a newly promoted team at all, or even a football club, but like a modern enterprise.
"Whether it's Gao Shen or Leeds United, choosing Pochettino proves that the Argentinian has the ability worthy of their trust."
"I absolutely believe that with his profound knowledge of people and Leeds United's professional team, Pochettino will definitely be good."
But even so, Sacchi still feels that it is still very difficult to maintain the top half of the ranking.
"Relegation will definitely not be a problem."
The British Times obtained information from the Leeds City Government and revealed Leeds United's grand plan.
It turns out that Leeds United not only want to build a new stadium, but also want to build the entire Elland Road land into a commercial complex.
This was originally the plan before Leeds United went bankrupt at the beginning of the century, but now, in the hands of a sophisticated team, it has been further developed.
"According to city government officials, from the new training base to the new stadium project, this will be the largest urban transformation project in the southern area of Leeds in recent years. The municipal government is also studying a series of supporting and supporting policies, including the transformation of the entire southern area."
There is a large residential area around the Elland Road stadium, and there is also the largest car trading market in Leeds and even Yorkshire. However, there is also a large and dirty area for car repair and waste recycling, which has always been a concern for the Leeds City Council.
There is no problem with the surrounding public security, but the urban construction is very poor.
Now, with the help of Leeds United's huge plan, the Leeds City Government has also begun to study the transformation of the southern area.
But the so-called renovation does not mean major demolition and construction, but the hope of retaining the historic buildings of the past, like the popular business districts such as Trinity Shopping Street and Victoria Gate in the city center, and combining modern technology with the method of putting new wine in old bottles.
, the old building was transformed half-renovated and half-left, thereby generating a commercial atmosphere rich in Leeds' unique culture.
Leeds has already tasted the benefits of this transformation. Today, Leeds is the most dynamic, innovative and most popular city in the UK among young people.
This time, Leeds City Council also plans to use Leeds United's plan to carry out similar renovations in the area around Elland Road.
Especially considering that this is the area with the most convenient transportation in Leeds and even the entire Yorkshire. Once the transformation is successful, it will inevitably have a population and resource siphon effect on surrounding areas and towns, which can greatly contribute to the urban development of Leeds.
The Times said that it has obtained a very attractive blueprint from the city government, but it will take many years from planning to implementation, and there will even be many challenges encountered in the process.
For example, can Leeds United afford such a massive commercial development around Elland Road?
"This is a major project of at least 1 billion pounds. Does Leeds United have such funds?"
But the Times believes that in any case, Leeds United dares to propose such an idea and invest such a huge amount of money at this time, which is a kind of courage in itself.
This has not been seen in all Premier League teams in the past, including Manchester City, Manchester United and Chelsea.
The Times also revealed that after Leeds United had just signed an agreement with Norman Foster, they were already preparing to launch investment promotion.
"While the team is traveling to the United States for training, the investment team headed by Fernando Lucas will also go to the United States. Leeds United hopes to further enhance the team's influence in North America."
…
When the whole of Europe, and even the whole world, was shocked by Leeds United's courage and generosity, Gao Shen quietly returned to Madrid with his wife and children.
And as soon as he came back with his front foot, Valdano, Butragueno, Zidane, Carlo and Hierro all came to the door with their back foot.
When a group of people meet again after a long absence, it is inevitable to exchange polite greetings.
The topic naturally fell on the hottest news in world football right now.
"Yesterday, Florentino just told me about your Leeds United, 300 million euros, my God," Florentino said, he couldn't believe it, but what made him even more unexpected was that you actually decided to
This money will be invested in building a new stadium."
When Butragueno said this, he gave Gao Shen a thumbs up with admiration.
"Really? That's 300 million, not 30,000 euros." Valdano was also full of admiration.
Who would have thought that Leeds United could sell 300 million in one summer?
"I think now everyone is marveling and waiting to see whether Leeds United can successfully avoid relegation this season. If you can really avoid relegation and stay in the Premier League after selling 300 million in one summer, that would be amazing.
!" Hierro couldn't believe it either.
Zidane is very supportive of Gao Shen, "I dare not say anything about others, but if Gao Shen is concerned, I think it is possible."
No one actually meant to make fun of Zidane, but instead nodded.
They all witnessed the profound magic with their own eyes.
As for other people, it's definitely impossible, but it's hard to say for Gao Shen.
"To be honest, there is not much doubt within Leeds United about relegation. The key is to enter the top half, which is more stressful." Gao Shen said calmly.
But the more bland it is, the more it feels like it’s just pretending.
"Really? Top half?" Hierro couldn't believe it.
If it sells for 300 million and can still enter the top half in the new season, then other Premier League teams will cry to death.
"The key is that we still have to play in the Europa League, which is equivalent to fighting on four fronts."
Everyone looked at me and I looked at you, and they all thought it was outrageous.
Everyone was concerned about relegation, but Leeds United internally was thinking of fighting on four fronts.
God, what kind of world is this?
…
In just one summer, Leeds United became the center of public opinion.
The main reason is that we sold too much and made too much money.
So much so that every move of Leeds United has attracted the attention of many media and fans.
For example, Leeds United ordered two ultra-luxury buses, each priced at one million euros, which is simply outrageous.
Also, Leeds United chose the United States for their summer training this summer, which is a bit excessive.
You know, training in the United States is a huge investment.
"This is actually partly due to the support of sponsors." Gao Shen explained.
"I heard that you were also invited to participate in the Guinness Cup, and you were the first team to respond to the contract. Are you really so optimistic about this cup?" Valdano asked with concern.
The Guinness International Champions Cup is a newly established event that invites teams from top European leagues. It was formerly the World Football Challenge, but it has only been held three times.
The influence of the World Football Challenge is not particularly great. Now the organizers have made reforms and adjustments, which has caused many teams to wait and see. Teams such as Manchester United, Liverpool, and Arsenal in the Premier League have not been invited.
Barcelona even went to Asia on their own and were also not invited to participate.
Precisely because the first tournament was somewhat lukewarm, the eight participating teams all had uneven scores.
For example, La Liga includes Real Madrid and Valencia, but Barcelona and Atletico Madrid have not been there.
I went to three Serie A teams, Milan and Juventus, but I didn't go to Naples either.
Neither Bayern Munich nor Dortmund in the Bundesliga went.
The Premier League chose Chelsea and Leeds United.
The other team is the Los Angeles Galaxy in the United States, which can be regarded as a team that makes up the numbers.
Leeds United was the first to sign a contract with the organizer of the Guinness Cup, and it was signed for three years at one go. The appearance fee was not too high. This is an important part of Leeds United's active development of the North American market.
Fernando Lucas established an office in the United States because he wanted to take advantage of the team's popularity and influence on the Internet and use the International Champions Cup as a starting point to completely open up the North American market.
This is the next most important battle in Leeds United’s commercial development map!
"How should I put it? I think this will be the most influential event in the summer warm-up games in the next few years, and the North American market is an important part that all teams aiming to globalize cannot ignore." Gao Shen said.
Develop your own understanding.
Developing the North American market has never been a secret.
Real Madrid has always been committed to this cause, and Jose Sanchez also attaches great importance to it, so Real Madrid also agreed to participate in the first Guinness Cup, but they were not as determined as Gao Shen.
Leeds United is the first team in the four major leagues to sign a contract, which even gives people the illusion of impatient.
Now it seems that Leeds United's goal is indeed the North American market, not just the appearance fee.
"It seems that you are really determined to make Leeds United bigger and stronger." Valdano looked at Gao Shen and said with a smile.
In his memory, Gao Shen has always been enterprising and ambitious.
Gao Shen did not deny it, anyway, everyone present was old friends.
"I can't hold Leeds United back even if I want to. Lucas and Borrell are more motivated and passionate than me," Gao Shen said half-jokingly.
Everyone burst into laughter.
People in the industry have long heard that Leeds United is really unique, not just the players, but also the culture of the club.
Some people even say that Leeds United will change the power structure of European football in the future.
