Chapter 1200: Real Madrid, don’t learn from Chelsea! 【Happy Chinese New Year】
happy!】
In a high-end restaurant in Miami, the United States, Gao Shen, Lucas and Borrell met two senior executives from Real Madrid, CEO Jose Sanchez, and Vice Chairman and Director of Public Relations Butragueno.
Although they had only separated not long ago, when we met again, Gao Shen was no longer the head coach of Real Madrid, which was somewhat disappointing.
Especially Jose Sanchez and Butragueno, they are already used to Gao Shen's communication style as Real Madrid head coach, and now they are suddenly sitting across from each other, which is really not used to them.
"High, how about you sit over here?" Jose Sanchez said jokingly, pointing to the top.
Everyone burst into laughter.
Both Lucas and Borrell have worked at Real Madrid and have been Gao Shen's assistants for many years. They are no strangers to Jose Sanchez and Butragueno. After all, they spent a lot of money to invite Gao Shen back to Real Madrid.
thought.
"Better say goodbye. Let's talk. I'll go find something to eat."
After saying that, Gao Shen actually stood up, turned around and left.
It also shows his trust in Lucas and Borrell.
In fact, most of the decisions for Leeds United are made by the two of them.
Gao Shen has taken away a lot of money from Leeds United in recent years, but he has also not treated Lucas and Borrell badly.
For example, Su Qing bought their house in Cheshire as a gift.
Of course, this is mainly because there are many things that Lucas and Borrell cannot avoid.
Just like Leeds United's office in London, Su Qing bought the house with Leeds United's money, but put it in Gao Shen's name, and then rented it to Leeds United, and the rent was not cheap.
The entire operation requires the cooperation of Lucas and Borrell.
The two of them were not only capable, but also very loyal to Gao Shen, so it was impossible for Gao Shen to let them suffer and chill their hearts.
The reason why he deliberately avoided it was actually because he knew the purpose of Real Madrid's meeting with Lucas and Borrell.
Spanish media have previously revealed that Real Madrid wants to sign Mbappe and Van Dijk.
But everyone can see that these two players are very valuable.
Mbappe is currently worth 150 million euros, but it is basically impossible to sign him at this price.
Especially as the most sensational player in the World Cup, once the signing is completed, it is bound to cause huge repercussions around the world.
Van Dijk is currently the best central defender in world football, and even this one can be removed. The German transfer market has an estimated worth of 100 million euros, but it is wishful thinking to use this money to sign him.
More importantly, both players have several years left on their contracts, so no team can take advantage of them.
Therefore, like Mbappe, Leeds United are not afraid of private contact with teams such as Paris Saint-Germain or Real Madrid, because no matter how they contact, they will eventually return to Leeds United's negotiation table.
…
A negotiation table like this does not actually involve the bloody price war that many people imagine.
This kind of scene would be very touching when filmed in a movie, but in reality, most negotiations are peaceful and gentle.
Since both parties are willing to sit down, it proves their intention and each offers its own chips to test the other party's bottom line.
But it depends on the situation.
Leeds United has been unwilling to bid for Mbappe, but Real Madrid has been making bids, and the highest price quoted was 180 million euros.
Of course, this is also an installment payment, and it is impossible to come up with such a large sum of money all at once.
But Leeds United’s attitude is still very clear, not to talk!
This was something Gao Shen had discussed with Lucas and Borrell before.
After the World Cup, Borrell personally went to Paris, France, to meet with Mbappe and his parents, and explained in great detail Leeds United's training plan for Mbappe for the new season, as well as the business operation plan.
Unreservedly giving the highest bargaining chip that Leeds United could give.
Now that Mbappe has not made a decision, it is impossible for Leeds United to listen to offers from any team.
It was Van Dijk instead.
Real Madrid had quoted prices several times before, but Leeds United were unwilling to negotiate.
This is why Jose Sanchez had no choice but to call Gao Shen, hoping that he could help facilitate it.
This is why Gao Shen facilitated this meeting.
Leeds United has done an internal assessment before. Van Dijk is 27 years old. Although he has superior strength, from many perspectives, Leeds United should really take action.
After all, if this continues, Van Dijk's transfer value will decline as he ages.
Especially considering that once the contract period is shortened and Van Dijk makes it clear that he is unwilling to renew, Leeds United will be very passive.
At that time, it will be impossible to sell it at a higher price.
Therefore, the best way is to take advantage of now and cash out at a high level.
This is a good thing for both Leeds United and Van Dijk.
As for Van Dijk's departure, judging from last season's performance, Ruben Dias is the most likely to take his place, and De Ligt and Militao are also very good.
In addition, there is also a veteran Jose Fonte on the team.
Such a central defender configuration should be able to support the journey of the new season.
Leeds United's asking price for Van Dijk is very tough, 150 million euros, which is non-negotiable!
…
When Gao Shen ordered the meal and walked back, he vaguely heard Lucas say something at the door.
"In the current European transfer market, you can go anywhere and see if you can buy a top central defender of Van Dijk's level for 100 million euros?"
"I can tell you very clearly, it's impossible!"
After a pause, Lucas smiled and said, "Real Madrid should learn from Chelsea's mistakes."
Gao Shen almost laughed out loud.
Lucas is really getting better and better as he gets involved, especially his negotiation skills and psychological tactics. He is really cunning.
What lessons can Chelsea learn from the past?
He’s talking about Leeds United’s former goalkeeper Ederson.
Cech is old, and Chelsea's goalkeeper successor is on the agenda.
After Leeds United goalkeeper Navas moved to Paris Saint-Germain at a high price, Ederson became the team's number one goalkeeper and performed very well for several consecutive seasons, not only in the Premier League but also in the Champions League.
Chelsea had been eyeing Leeds United's goalkeeper for a long time. They would talk about it every transfer period, and the more they talked, the higher the price would be. Finally, in the summer of 2017, Leeds United made an offer of 80 million euros, which directly made Chelsea shy away.
The Blue Army was very hesitant and did not make a move.
Unexpectedly, not long after the start of the season, Manchester City's goalkeeper Neuer was seriously injured and missed the entire season.
Although it was no longer in the transfer period, Manchester City immediately took action and contacted Leeds United to discuss Ederson's transfer.
Chelsea realized the crisis and immediately joined the competition.
The transfer lasted from the end of September to December. In the end, Manchester City signed the Leeds United goalkeeper for a record-breaking 90 million euros for a goalkeeper transfer.
After that, Manchester City sang all the way and competed with Leeds United for the league title, but Chelsea ultimately missed the Champions League.
And just this summer, Chelsea, who had been tortured by goalkeepers, finally learned from the pain and signed Spanish goalkeeper Kepa Arrizabalaga from Athletic Bilbao for an astonishing 80 million euros.
This transfer has become a topic of ridicule for Chelsea by countless media and fans.
Because just in 2017, Chelsea could have signed Ederson for 80 million euros, but a year later they signed Kepa for the same price.
Now, Lucas is using Chelsea to stimulate Jose Sanchez, and he obviously wants to tell him that Real Madrid is not the only interested buyer of Leeds United players.
Liverpool has a lot of money recently and is also very interested in Van Dijk. They should not make the same mistake as Chelsea.
Leeds United's confidence lies in the fact that looking at the current European football world, there is no such outstanding central defender as Van Dijk.
If Real Madrid wants to settle for second best, then it doesn't matter, but if they want the best central defender, it has to be Van Dijk.
Of course, the best is also the most expensive.
…
Gao Shen knocked on the door of the box at the right time, opened it and walked in, interrupting the conversation between the two parties.
“The food in this restaurant is good. I ordered a lot of dishes to try together.”
Gao Shen's interruption just relaxed the atmosphere in the box.
Everyone began to chatter again, and the topic gradually shifted from player transfers to the International Champions Cup.
In recent years, this cup has become more and more prosperous, its income has increased dramatically, and the participating teams have also become popular.
Gao Shen even thought that if there was no mask incident, this event could really be held and become an important pre-season competition. Unfortunately, it was canceled due to the influence of masks in the previous life.
Sometimes Gao Shen also wonders, will there be another mask incident in this life?
If he had a choice, of course he doesn't want to, he hopes for a world without epidemics!
Real Madrid has participated in the International Champions Cup in North America for six consecutive years. This is also related to Real Madrid's business operation direction, so Real Madrid is also one of the most successful clubs in developing the North American market.
So far, in addition to Real Madrid, Barcelona, Manchester United, and Leeds United, the only players with influence in the North American football market are Real Madrid, Barcelona, and Manchester United.
This is mainly because Leeds United's influence on the Internet is amazing, even far surpassing all traditional giants.
Over the years, Leeds United has been trying every means to convert Internet traffic into real business income, so two years ago, Leeds United officially launched a global sponsorship plan.
At present, the progress is very gratifying. The team's commercial income is rising steadily, with rapid growth every year.
Jose Sanchez is also very amazed by Leeds United's achievements, but he believes that Leeds United still has huge potential that has not been tapped, whether it is North America, Asia, especially China, or the Middle East and Africa, Leeds
Liandu has a lot of fans and popularity.
This is the advantage brought by the Internet.
In addition, Leeds United has another advantage, which is their jersey sales.
After Leeds United set the precedent, sponsors led by Adidas and Nike have modified their contracts and refused to allow the club to follow the Leeds United model again.
So now, seeing Leeds United's income from clothing sales rising every year, all clubs are jealous.
Leeds United not only sells jerseys and training clothes, but also adds many different categories such as casual clothing, which greatly broadens the bottleneck of jersey sales and has unlimited potential.
And giant clubs like Real Madrid and Manchester United are very embarrassed now.
When negotiating, learn from Leeds United. Sponsors are unwilling to give such high sponsorship fees. Don't learn from Leeds United. You see that this business is getting more and more popular, and you are very jealous.
