In a luxurious box at the Amazon Arena, Gao Shen saw the bald man in front of him as soon as he entered the door, and immediately greeted him with a smile.
"Hi, Gao, it's nice to see you again." The bald Mr. Daniel Ek came up to him immediately. After shaking hands with Gao Shen, he hugged him warmly. He looked like an old friend he hadn't seen for a long time.
In fact, they had met several times before, but they couldn't be said to be very familiar.
After all, they belong to different fields.
Gao Shen is famous in the world of football, while Daniel Ek is the world's largest streaming music platform and the most famous CEO of a Swedish company. The two sides seem to have no intersection at all.
But football brings them together.
"How was it? How do you feel tonight?" Gao Shen pointed to the court outside the box and asked with a smile.
"It's great!" Daniel Ek praised loudly, "You know, I have watched a lot of European games, and I have also gone to the United States to watch many events, including the NBA and the Super Bowl, but seriously, the atmosphere in your stadium
and facilities are the best.”
Gao Shen nodded and smiled, "Thank you for the compliment."
But when Gao Shen said this, he changed the topic and said, "But now that you've spoken, I'll find a way."
The two were walking side by side, Lucas analyzed.
A previous global sports marketing report showed that as many as 81% of respondents fully or partially trust brand sponsorships in sports events.
"How was the conversation?"
Leeds United is very popular now, especially after several years of operation, it has become famous on the Internet and is the well-deserved number one Internet celebrity in the sports world. This makes Leeds United's influence on the Internet increase day by day.
Gao Shen smiled and said, "This is a box belonging to a banker friend in Cheshire. He has reserved it for five years."
If there was an exclusive box in a stadium named by Amazon, wouldn't it make big news?
After Apple opened a flagship store outside Leeds United's new stadium, it also became interested in sponsoring Leeds United, mainly through its Apple Music, a business that Apple is vigorously promoting.
"Change the door number of my box and call it my friends."
When Gao Shen returned to the stands of Amazon Stadium, the award ceremony was about to begin.
But before that, I guess it can only be dormant.
According to the cooperation vision conceived by both parties, it is to connect music and football to build a huge global community and provide an interactive platform for artists and fans.
In fact, almost everyone who comes to Amazon Stadium to watch football will praise this stadium full of praise.
"According to what Daniel Ek just said, they are planning to spend US$250 million to acquire The Ringer, a sports and pop culture website. They will also acquire a series of applications such as Locker Room, a sports social audio application. Their plans in this regard are very
ambitious."
It can also be seen from this point that, as the world's largest sport, football actually still has great potential that can be tapped in terms of sports sponsorship, but it is only part of the plan now.
When UEFA President Ceferin saw Gao Shen, he immediately called him over and invited him to present awards to the championship and runner-up teams.
"Okay, thank you, Gao!" Daniel Ek was obviously very satisfied.
"Really, the stands in American stadiums give people a very sparse feeling. Unlike the stands in football stadiums like ours, they are very cohesive. Coupled with the special angle of the stands, the sound pours down from all directions. It feels very shocking.
.”
Lucas and the others behind him also laughed.
…
"You're making things a bit difficult for us." Gao Shen smiled and waved his hand, "In this case, I'll call Daniel and his friends. If you are sure you want it, I can find a way to help you get a room."
For example, some teams are crazy about buying players, but they amortize the cost of buying players into each year's financial report, so no one knows how much they spent on buying players.
Perhaps, when players like Haaland come out again in the future, Leeds United will still have a chance.
The Premier League broadcast bonus share is as high as 150 million pounds. Together with the Champions League game and broadcast bonuses, as well as match day income, Leeds United's revenue from these three aspects alone can be close to 400 million pounds.
"Really?" Daniel Ek asked, "Fernando told me just now that all the private rooms here have been booked for the next three years, and I only want this one. I am very satisfied with this place."
…
Lucas readily agreed.
Gao Shen immediately burst into laughter.
Otherwise, how could Russell continue to do this to himself?
Lucas was right next to him, slightly behind, "We have already talked about it before. After winning the Champions League, there will be no problem, and they are also worried that we will go back to Apple or Amazon."
The cooperation between Leeds United and Amazon mainly focused on shopping, video business and Internet promotion. At that time, Amazon did not pay attention to music services, so the cooperation projects between the two parties did not include this area.
"you say."
This is the first Champions League title in Leeds United's history!
After winning this championship, I don’t know how long it will take in the future.
So now, the cooperation between Leeds United and Shengpotian will not be affected.
More importantly, the sponsorship fee provided by Shengpotian is as high as 70 million euros per year.
But this is amazing enough!
You know, Leeds United was just a British Championship team eight years ago. In just eight years, this team has transformed into the most profitable club in European football.
Growing at an astonishing rate.
More importantly, sports are a very, very popular social project all over the world.
Of course, Real Madrid and Barcelona also have ways to keep accounts.
"Get rid of them as soon as possible!" Gao Shen instructed.
The whole world knows that in the field of digital music, Shengpotian is the undisputed number one player, followed by Apple Music, and then followed by Youtu Turtle and Amazon. They are all competitors.
Of course, if it is just a jersey advertising sponsorship, it will not give so much. The most important thing is comprehensive cooperation at the Internet level, as well as APP embedding and other aspects.
For example, not long ago they made high-profile sponsorships of the NBA and the Super Bowl.
Amazon Music is also interested in sponsoring Leeds United. After all, it was a series of previous cooperations that everyone was very satisfied with, and the stadium naming is a long-term cooperation.
In the past few years, many media have pointed out a problem with Leeds United's financial reports, which is that they never talk about transfer income.
This is definitely a huge price!
Once signed, Leeds United will become the team with the fourth highest chest advertising sponsorship fee in European football after Manchester City, Real Madrid and Manchester United, which will greatly assist the team's commercial operations.
Preliminary estimates indicate that Leeds United's total revenue this season may exceed that of Manchester City, Paris Saint-Germain and Bayern Munich, reaching 700 million euros after conversion, which is still behind the three giants of Real Madrid, Barcelona and Manchester United.
It just so happens that Leeds United's shirt chest advertising has expired.
This does not include transfer fee income.
Based on Leeds United's results this season, the double champion of the Premier League and Champions League will definitely reach a higher level in terms of revenue.
This time, Leeds United specially invited them to come to watch the Champions League final.
This is mainly because Leeds United is privately owned. If it is a joint-stock system, or a membership system like Real Madrid or Barcelona, more specific financial details should be disclosed.
In particular, the live broadcast footage was focused on Gao Shen in front of Ceferin, showing the interaction between Gao Shen and the players in detail. The Leeds United fans at the scene also burst into applause.
The first to take the stage to receive the award was Guardiola and his Manchester City team. Most of the players here are senior officials and are very familiar with each other. After meeting, they inevitably hugged and exchanged greetings, and Gao Shen also gave comfort to them one by one.
If analyzed in depth, Leeds United's total revenue, regardless of performance fluctuations, can be ranked around fifth in European football.
…
Isn’t this just deliberately disgusting Amazon?
As soon as he walked out of the box, Gao Shen walked in front and asked with concern.
The tens of millions or even billions rumored by the outside world are all rumors without any evidence.
The purpose is very simple. The two parties are negotiating a major cooperation.
After all, he is engaged in music, and it is very special to praise him.
"It's very simple. Fans in sports are very loyal and their stickiness is amazing. Therefore, whether it is a video website or a music platform, they attach great importance to it." Gao Shen saw it very clearly.
By the time the Leeds United players took the stage, the cheers inside and outside the stadium were already overwhelming.
After getting the news, Shengpotian quickly contacted Leeds United and expressed higher sincerity. At the same time, he also hoped to carry out all-round cooperation, such as using Shengpotian's streaming music platform at Amazon Stadium, and at the same time
Leeds United's official APP embeds Soundpotian's services.
Daniel Ek praised him so fiercely that Gao Shen himself felt a little embarrassed and quickly thanked him.
At the end of the sentence, Lucas couldn't help laughing.
After socializing in the box for a while, Gao Shen and Lucas left the box together, leaving people from Leeds United's commercial department socializing with Daniel Ek and his company's executives.
The seller sold a lot, but how much did it cost?
It is not listed separately in Leeds United's financial report.
"Furthermore, your ceiling is very aesthetically designed, and the sound gathering effect is also very good. I only have one feeling here, the best professional event! The best professional football team! The best stadium!"
Continuing the excellence of the past, this season's business operations have reached new highs.
This is not a Leeds United problem, it is the case with many teams.
"I have decided that I will rent a private room here for a long time, but you have to promise me one thing."
Of course, Leeds United's goal will not be satisfied with qualifying for the group stage, but is aimed at the Champions League quarterfinals, or even further.
As for winning the championship, it really depends on fate.
When captain Vardy received the championship trophy from UEFA President Ceferin and raised it high above his head, salutes broke out in the audience and all the fans cheered wildly.
The Leeds fans gathered outside Elland Road were also cheering at the top of their lungs.
