The turf of Manchester's Old Trafford Stadium is half in the shade and half in the sun.
The stands were packed and the stadium was bustling with people. It was a unique experience to be in the stadium.
The Rose Derby is a very famous derby in the history of the Premier League. The disputes directly stem from the War of the Roses. Manchester United and Leeds United were mortal enemies of each other and had a deep hatred for each other.
But later, with the decline of Leeds United, it was gradually replaced by other derbies.
For example, the Double Red Club, or the Manchester Derby, etc.
In recent years, with the strong revival of Leeds United, the Rose Derby has once again become the focus of fans around the world.
Especially this summer, after Manchester United and Leeds United had a quarrel, Ratcliffe, as a Manchester United die-hard, shouted to the outside world that he would never lose to Leeds United if he loses to anyone.
This undoubtedly gave this Rose Derby the most eye-catching label.
This is Manchester United's most important game in the Premier League!
Both teams are good at marketing, and the Premier League also focuses on building it. This makes the Rose Derby suddenly the focus of media and fans around the world, and there is even a desire to build it into the Premier League version of the Derby of the Century.
In fact, Leeds United today is definitely capable of giving Manchester United a try.
…
Accounting firm Deloitte has just compiled a breakdown of club revenue last season.
In the Champions League, the team with the most revenue last season was Real Madrid, which won the championship, with 134 million euros, followed closely by Paris Saint-Germain, which also reached 130 million euros.
Both teams have reached the Champions League finals, so it is natural that they earn the most.
Ranked third is Leeds United, which reached the semi-finals, with revenue reaching 120 million euros, which is a bit less than the team in the finals, but the revenue is also considerable, thanks to Leeds United's success since the group stage.
Excellent performance.
In the Premier League, TV broadcast sharing and bonuses are also newly released.
After winning the championship, Manchester City's revenue is not the highest. The first place is Liverpool, with a whopping 194 million euros, almost close to 200 million euros, ranking first in the Premier League.
Leeds United followed closely behind, ranking second in the Premier League with 190 million euros. Manchester City, which won the championship, ranked third. This is mainly because Manchester City has fewer broadcast games than Liverpool and Leeds United, and even less than Manchester United.
Only 25 games.
Liverpool and Leeds United both have 29 games, while Manchester United has 27 games.
In terms of match-day revenue, Leeds United surpassed Arsenal and Manchester United in one fell swoop with 130 million euros, becoming the team with the highest match-day revenue in the Premier League and second only to Barcelona and Real Madrid in European football.
Since moving into the new stadium, Leeds United's matchday revenue has been increasing.
Relatively speaking, Leeds United's ticket prices are actually not advantageous, and the lowest ticket price has not even been raised in nearly two decades. This is well-known among Leeds United fans.
However, with the opening of the new stadium and the continuous improvement of various retail and service facilities, Leeds United's match day revenue has also continued to rise and continues to reach new highs.
From 100 million to 120 million euros, and now to 130 million euros, Leeds United has reached a level every year.
According to the data given by Leeds United management, it aims to reach 140 million euros in the new season, further narrowing the gap with Barcelona and Real Madrid.
But this requires Leeds United to maintain a certain level of performance, especially in the Champions League and cup competitions.
The game revenue of Manchester United and Arsenal has declined very obviously, and it has been declining year by year. Now Arsenal and Manchester United both have around 100 million euros, which is only slightly higher than Paris Saint-Germain.
The main reason is that their results in the European competition are very poor, and they don't even have the European competition, which reduces a large amount of income.
Match day revenue, Premier League broadcast sharing, Champions League bonuses, these three major revenue sources add up, Leeds United has reached 440 million euros, and commercial revenue has also reached a record of 350 million euros, achieving substantial growth.
This brings Leeds United's total revenue to 790 million euros, surpassing Manchester United and Bayern, and becoming second only to the Spanish Super League duo of Real Madrid and Barcelona.
If we look at the revenue rankings, the gap between Leeds United, Real Madrid, and Barcelona is about 100 million euros, which is still quite a big gap.
However, Deloitte believes that with Leeds United's current development momentum, Leeds United is expected to surpass Real Madrid and Barcelona in the next three years and become the football club with the highest revenue in European football.
The reason why we are so optimistic about Leeds United is mainly because Leeds United has two areas of revenue that are growing very rapidly.
One is global operating income.
Deloitte believes that Leeds United is the first club in European football to adopt the "self-operation" model.
The so-called independent operation means that Leeds United directly opens offices in countries and regions such as the United States, China and the Middle East, and directly connects with local sponsors to discuss cooperation projects.
Other wealthy teams, including the current Real Madrid, Manchester United and other wealthy teams, cooperate with middlemen. In this case, the clubs will have more peace of mind, but it will also result in a large part of the profits being made by the middlemen.
Deloitte said that more and more clubs have begun to adopt Leeds United's model, such as Bayern earlier, and later Barcelona, Real Madrid and Manchester United are also gradually transforming.
Several branches of Leeds United have been deeply involved in the United States, China, Asia, the Middle East and other regions for many years, and are ushering in a harvest period, with business revenue growing rapidly every year.
Another area that is optimistic about Leeds United is Leeds United's self-operated projects, such as the sales of jerseys and souvenirs. This area of revenue is growing at a super high speed every year, especially in the past year, when cooperation in China and Asia was signed.
After becoming a partner, the growth rate is even more obvious.
Deloitte believes that Leeds United's jersey and souvenir sales are unique in world football and are very unique. Judging from the sales trend, the growth momentum is very obvious, the categories are also constantly expanding, and sales will increase year by year in the future.
It is these two large chunks of revenue that make Deloitte full of confidence in Leeds United's future revenue, believing that this team has the opportunity to become the club with the highest revenue in Europe in the next two to three years.
But unlike revenue, Leeds United has always been very conservative in salary expenditures.
In the Premier League, Leeds United ranks around sixth in salary expenditure, not only far behind the wealthy players like Manchester City and Manchester United, but even Arsenal is slightly better than Leeds United.
Starting from the new season, Leeds United will further increase the team's salary. The weekly salary of the highest-paid player in the team has been increased to 200,000 pounds. This will further enhance Leeds United's core competitiveness, but it is expected that the salary ranking will only be fifth in the Premier League.
, far from reaching the level of his revenue.
Regardless of the results on the field or this report from Deloitte, they are telling everyone that Leeds United has long been a powerful force that cannot be underestimated in the Premier League and European football, and is no longer the grassroots team it was when it was first promoted to the Premier League.
.
Now Leeds United can compete with Manchester United in terms of financial resources and personnel allocation.
He even had to overpower the Red Devils.
…
This was the first time that Gao Shen met the British Lord James Ratcliffe, whom he had admired for so long, face to face.
With long hair parted diagonally, a man in his sixties looks very young.
He fiddled with it casually, with a friendly smile on his face.
When I saw Gao Shen from a distance, I immediately came up to him.
"Mr. Gao, it's such a pleasure to meet you! Welcome to Old Trafford!"
"Thank you, Sir Ratcliffe." Gao Shen immediately shook hands with him politely.
Ratcliffe does not look like an old man in his sixties. There is no trace of aging on his body. Even though he has a gray beard, he still looks very energetic and is dressed very youthfully.
Of course, to put it another way, rich people can stay young forever!
Although they have met several times in the air, this is the first time the two of them have met.
In the rest area of the executive stand of Manchester United's Old Trafford Stadium, the two of them met, shook hands, and exchanged polite greetings. It was like netizens who had been admiring each other for a long time finally met, and their tone of voice was particularly kind.
James Ratcliffe behaved like a gentleman from beginning to end.
No, this is a qualified British gentleman.
He praised Leeds United and believed that Gao Shen's management of Leeds United was the goal of his study and the direction of his efforts. He hoped that under his transformation, Manchester United could become a passionate and energetic team like Leeds United.
Team.
Of course, he still adheres to his principles and hopes that Manchester United will be more localized.
"No matter how globalized they are, Manchester United still has the blood of the Red Devils flowing through them and still retains the genes of England!"
Gao Shen naturally agrees very much.
Without local characteristics, globalization becomes rootless.
No matter how the Premier League team develops and how global it becomes, it will always be rooted in England.
In front of Ratcliffe, Gao Shen also showed great humility. He repeatedly emphasized that Leeds United are still very young and have a long way to go. There are still many things they need to learn from seniors like Manchester United.
Ratcliffe appreciated Leeds United's youth training. Many players from Manchester United were introduced from Leeds United. He hoped to have more opportunities to cooperate in the future. He let him go past some misunderstandings in the past.
Gao Shen also readily agreed.
We are all in the Premier League, and there is no so-called enemy. We all hope to work together to make the Premier League cake bigger and stronger, so that everyone can share the cake happily, right?
The two elders in the front acted like they had met each other late, and everyone in the back had very strange expressions.
Sure enough, it proves the saying: say the most gentlemanly words and do the cruelest things.
In this match, both of them are eager to kill each other to death!
But now, the atmosphere of their conversation is so good.
In the end, Gao Shen politely declined Ratcliffe's suggestion to invite him to watch the game together and chose to go to another area arranged for them by Manchester United. The boss of Manchester United also understood the situation and did not extend any further invitations.
If he really wanted to work with Gao Shen, he would probably be depressed too.
However, after Gao Shen's family of three left, Ratcliffe's originally smiling expression suddenly froze and became a little gloomy, with a hint of ruthlessness.
…
"Mom, didn't my dad say that we are mortal enemies with Manchester United? Why are you so polite to them?"
When Gao Shen heard his son asking Su Qing in Chinese, he immediately turned around and grinned at Xiao Gaoming.
