This is something that can be seen throughout the Bernabeu.
Real Madrid's transfer went surprisingly smoothly, thanks to the early preparations made by Florentino and his team.
Whether it's Cristiano Ronaldo, Kaka or Benzema, Real Madrid has contacted them early. They signed the agreement as soon as they took office. Now they just have to find a suitable time to announce it to the public.
Real Madrid is going to hold a huge meeting for Kaká and Cristiano Ronaldo at the Santiago Bernabeu Stadium.
This is also an important task for Real Madrid next.
Returning to the Santiago Bernabeu without any risks, making signings without any risks, everything was not beyond the expectations of Florentino and his team, but his mood could not get better.
Only those who are most familiar with him know that it is because he miscalculated in the most important and critical link.
That is head coach Gao Shen!
Florentino really didn't expect that Gao Shen would give up the opportunity to coach Real Madrid, which is full of superstars, and choose to go to Manchester City.
So what does Manchester City have?
There is no big-name star, only one Robinho who is getting worse and worse. He was barely able to gain a foothold in the first line, but now he has fallen to an unknown level.
But what about Real Madrid?
Ronaldo, Kaká, Benzema, Di Maria, Xabi Alonso…
The key is that there are still a group of his good friends here, as well as everything he is familiar with.
But he refused to come and went directly to Manchester City.
In Florentino's plan, if Gao Shen is willing to coach Real Madrid, the momentum of the second phase of Galacticos will completely overwhelm Barcelona, because Gao Shen just defeated Barcelona 4-0 in the Champions League final.
But Gao Shen didn't come, and the scene Florentino expected didn't happen.
Now, Florentino had the feeling that he had set up the stage, but the protagonist was no longer singing.
How could this make him happy?
Not to mention, can Pellegrini manage a Real Madrid full of superstars?
…
"We have spent 307 million euros this summer. The market response has been very enthusiastic, and the public attention is the highest in the world. I have taken the time to talk to the sponsors in the past few days, and they are basically satisfied.
, indicating that they can conduct a new round of negotiations on sponsorship fees."
CEO Jose Sanchez explains this summer's progress.
He was originally Real Madrid's head of marketing and sales and was promoted to CEO after Florentino returned to Real Madrid.
Yes, Florentino has carried out a new round of transformation of Real Madrid's management structure in a short period of time.
"After the contract with Biying expires, we will not renew it, which is very detrimental to our brand image." Florentino gave instructions. Biying is Real Madrid's current chest advertising sponsor.
Reputable bookmaker.
As a century-old wealthy family, it is simply a shame and humiliation to advertise for a gaming company on its own chest.
"Understood." Jose Sanchez nodded.
At the beginning, he was the one who negotiated this sponsorship, but in fact he was quite helpless.
Calderon and Mijatovic both wanted it, but there was nothing he could do.
In those years, the European football market was very sluggish, and even for Real Madrid, it was difficult to sell chest sponsorships.
In 2002, Real Madrid signed Ronaldo, but the advertisement on his chest was not sold. Who would dare to believe it?
In 2003, Beckham was signed, and Real Madrid's chest advertisement was sold to Samsung Electronics, but the other party was only willing to sign for three years.
In 2006, BenQ Electronics went bankrupt after only one year.
Therefore, in the general environment of 2007, not only Real Madrid chose to win, but many other wealthy teams chose to cooperate with bookmakers, which was also a kind of compromise.
But now it seems that Florentino is unwilling to compromise, for fear that Real Madrid's brand image will be affected.
"The overstaffing problem in the administrative department must be solved as soon as possible. Tell Calderon that I am showing mercy by not sending him and Mijatovic to prison. He had better let his people get out of here."
, otherwise, don’t blame me for being merciless." Florentino felt angry when he mentioned this ex.
What a waste!
The dignified chairman of Real Madrid was actually played like this by his subordinates. It was a real embarrassment to Real Madrid.
"Understood, I told them." Jose Sanchez can be said to be a veteran of three dynasties.
When the CEO of Real Madrid left, only Zidane, Valdano, Butragueno and general manager Manuel Redondo were left in the chairman's office. Everyone knows that these four people are the real boss of Fernando.
Lorentino's confidant.
"I heard that Gao Shen has been in Barcelona recently. What is he planning to do?" Florentino asked.
Valdano, Zidane and Butragueno looked at each other, obviously not very clear.
"I only know that he went to Valencia once," Zidane replied.
He often talks to Gao Shen on the phone, but there are some things he can't tell.
On the one hand, it was his own guess, and on the other hand, it was considered a private matter.
"Villa? David Silva? Or Juan Mata?" Florentino asked.
"I don't know." Zidane shook his head.
Florentino frowned, "I'm going to have a good talk with Llorente another day. It's been so many years, and our players have been to Valencia so much. Why don't they want to sell the players to us?"
Is he still going to watch Mendieta's tragedy happen again and again?"
The whole world knows that Real Madrid and Valencia are not mortal enemies, but Valencia is unwilling to sell their star player to Real Madrid.
The most famous is Mendieta from the beginning of the century.
Valencia reached the Champions League finals twice that year, and Mendieta was unrivaled and could be called the top star in the world.
Florentino's Real Madrid is also determined to win Mendieta. The player has personally promised to join Real Madrid, but Valencia refuses to agree. In the end, they even preferred to sell Mendieta to Lazio in Serie A at a lower price.
Letting him join Real Madrid eventually led to Mendieta's rapid decline in Serie A, and a generation of superstars eventually became a tragedy.
Valencia's unwillingness to sell players to Real Madrid is not due to fear of Real Madrid's strength, but to the opposition of the fans.
In the 1990s, Real Madrid completely offended Valencia in order to lure Mijatovic from Valencia. Since then, Valencia has vowed not to sell its star to Real Madrid. From Mendieta to Wesson
Special, and now Villa and David Silva, the same is true.
However, it is interesting to say that central defender Albiol transferred from Valencia.
So, in the final analysis, you still have to be selective.
"It should be David Silva." Valdano speculated.
"What should I say?" Florentino's face softened slightly.
He actually pays more attention to David Villa.
This is the man who replaced Raul in the Spanish national team.
"According to the information we received, Manchester City launched an attack on Tottenham Hotspur midfielder Modric and even offered 50 million euros, but Tottenham Hotspur still refused to let go.
I have repeatedly stressed that Modric is not for sale."
Having said this, Valdano shook his head and sighed, "Modric is the core of Tottenham Hotspur's midfield. Redknapp even threatened to resign if the club sells Modric."
so……"
"The Premier League teams are really not short of money." Florentino laughed.
Fifty million euros to buy a midfielder who performed well in the Premier League but is not yet a superstar, and he is not selling it yet!
"David Silva doesn't need so much money at all. If we want it, we should take action quickly, just in case." Valdano reminded.
Florentino shook his head, "Didn't you hear what Sanchez just said? We have spent more than 300 million. What we need to do most now is to replace the redundant members of the team as soon as possible, such as Sneijder and Robben.
, Van der Vaart and a number of other players were sold to withdraw funds and free up salary space."
"At this time, we have no way of entering into David Silva's transfer."
Valdano looked at Zidane and nodded helplessly.
In fact, David Silva is really a very good midfielder, and more importantly, if Gao Shen can take a liking to him, then there is no difference.
But unfortunately, Real Madrid already has Kaka.
"Inform the players' agents and let them find the team themselves. According to our current funding gap, we must withdraw at least 100 million euros from the current group of players." Florentino's face was also a little solemn.
.
Spending money is great, but the pressure to withdraw funds is also very high.
Florentino feels a little bit crazy now. He has to complete the work of the past few seasons in one summer, but the amount of funds is also amazing, with more than 300 million invested, but Real Madrid simply does not have that much money.
Now the only option is to pay the player transfer fee in installments, obtain a part of the bank loan, and sell the existing players in the team to quickly recover part of the funds.
But the problem is, Real Madrid pays in installments when buying players, and the other party still has to pay in installments when buying players from Real Madrid. This is the same principle.
Therefore, Real Madrid's financial pressure is still very high.
This is actually obvious.
Let alone a club, even if it is a multinational company, if it spends more than 300 million euros at once, it will definitely break the bones. Therefore, Real Madrid's current capital chain is also quite tight.
Among these people, Robben is undoubtedly the most valuable.
Players such as Huntelaar, Sneijder, and Van der Vaart all cost around 15 million euros, but although Robben has declined compared to when he joined, he still costs at least 25 million euros.
This is Real Madrid's bottom line.
If it still doesn't work, then you can only sell youth training players, such as Xavi Garcia, Miguel Torres and others, and collect the funds as soon as possible after selling them.
No matter what, the capital chain must not be broken!
"Understood, I will start as soon as possible." Valdano nodded.
Just when the atmosphere in the office was getting a little tense, Zidane's phone suddenly rang.
Caller ID: Gao Shen.
Zidane suddenly laughed, flashed his phone screen at Florentino and Valdano, and immediately picked up the phone.
"Hey, Gao, I was talking about you to Florentino and Jorge...what did you say about you? Haha, we asked you if you were poaching Barcelona...really? Then I'll be fine, let Mei
The West has been dug away, so we can save our worries..."
"You want to poach our Real Madrid side? You are quite brave, okay, come here and I promise not to beat you to death!"
"What? Arrived in Madrid?"
When Zidane heard this, he looked at Florentino and Valdano, and he was a little confused.
