After attending the press conference, Gao Shen appeared in the cafe in the VIP area of San Siro.
Although the stadium does not belong to Inter Milan or AC Milan, some basic facilities are still there, but there is no way to achieve the same high degree of commercial development as some clubs with their own stadiums such as the Premier League and Real Madrid.
For Serie A teams, this income is also quite attractive, so they are trying every possible means.
Juventus took a different approach and engaged in a 99-year lease to renovate a brand new stadium; Naples also used a long-term lease to upgrade the existing Sao Paulo Stadium, which greatly increased the income of the two clubs.
In comparison, the Milan duo suffered greatly in this regard.
Angelo Moratti was sitting next to Gao Shen, and the two of them were facing the window.
It can be seen that in the night, Inter Milan fans are pouring out from all exits like a tide, but at this moment, they must be in a bad mood.
"You know? Inter Milan is really special to our family, especially to me and my father." Angelo Moratti spoke directly.
He didn't have a close relationship with Gao Shen, and he didn't speak clearly, but Gao Shen had an unusual aura about him.
The Moratti family is an out-and-out wealthy family in Italy. They started in the oil industry, have astonishing wealth, and have friends with all political and business celebrities.
For example, the little Moratti in front of Gao Shen, his wife, uh, no, should be called his ex-wife now, Roberta Armani, is the niece of Giorgio Armani, the founder of the famous suit brand Armani, and the most likely successor to the family in the future. heir.
They divorced in 2007.
The elder Moratti's brother, who is now the head of the Moratti family, is called Gianmarco Moratti. He has been married twice. The first time was with a reporter, and his current wife is a famous iron lady in Italian politics. , named Letizia Moratti, was once the chairman of the Italian National Radio and Television Company, the Minister of Education during Berlusconi’s administration, and also served as the mayor of Milan.
From this, it is not difficult to see the prominence of the Moratti family in Italy.
But wealthy families also have their own troubles.
As we all know, Massimo Moratti, the father of young Moratti, is obsessed with football and basically does not interfere in the family business. He concentrates on Inter Milan for decades. It can be said that he is very affectionate.
Gao Shen is a bit sinister and always harbors doubts in his heart.
For example, every time he thought about this, he couldn't help but wonder, is Massimo really not interested in the family business?
Or is it because he simply can't intervene?
In his previous life when he was working in a business, Gao Shen had seen many such examples.
The family business was passed down, and the elder brother took over. He was very capable and had all the power. The younger brother could only take orders and share money, but could not do anything. He was a happy prince.
So, at a certain point in time, Inter Milan, which had a close relationship with the family, had a problem.
Massimo saw the opportunity and wanted to stand alone.
In the face of a certain righteousness, and because the funds were not very large, the brother just let it go.
Gao Shen had seen many such examples in his previous life.
Some even have brothers secretly opening companies outside, poaching corners of their own companies in an open and honest manner, and benefiting from the public good for personal gain. The big boss knows about it, but turns a blind eye.
To put it bluntly, it's all human nature.
The wealthy families in Italy are not necessarily any cleaner than the wealthy families in China.
Although little Moratti's words at this time didn't make any sense, they made a lot of connections.
…
Coffee was delivered.
Italian espresso is very bitter, but Gao Shen likes it very much.
No matter in his previous life or in this life, whenever he drinks coffee, he only orders espresso or Americano.
As you drink it, you feel like you can taste the sweetness from the bitterness.
The question Angelo Moratti wants to ask Gao Shen is, where should Inter Milan go now?
Judging from the team's lineup structure, Inter Milan's problems are really serious.
The average age is relatively high, which has caused the team's overall competitive level to decline, and it has declined sharply. However, the team's annual salary is very high, resulting in the team's current financial pressure being considerable, but its performance cannot match it.
Gao Shen believes that Inter Milan should start its metabolism this summer, or even before.
"Actually, I think that Inter Milan's various problems ultimately lie with the management, especially the boss. It's just that it continues to amplify through the hierarchy, layer by layer."
Now that Gao Shen is here, he will definitely not hide it and say whatever comes to his mind.
Angelo Moratti was very good to him and wanted to invite him to coach Inter Milan several times.
"We all know that in European football or Serie A, every team has its own different positioning, and each positioning has different gameplay or rules."
Angelo Moratti nodded, of course he knew this.
In terms of success alone, some teams advocate high investment and high output, such as Real Madrid and Barcelona.
This is not only the advantage of membership, but more importantly, the club's business model.
Through high investment, we introduce the best superstars and players, build the most competitive team, play the best games, attract the most fans, maximize our own commercial value, and then maximize the benefits of the club.
Business value and potential, thereby achieving the simultaneous advancement of performance and business.
Business success will bring huge benefits, and the increase in revenue can help the team introduce the best superstars. The best superstars can bring the best results to the team, and the results can further promote further business development.
success.
This is a logical closed loop!
When did people start to realize that this approach worked?
Florentino's Galacticos Issue 1!
Before the Galacticos, Manchester United was the most commercially successful club in the world. For this reason, it created superstar Beckham. After winning the Triple Crown in 1999, Manchester United achieved great success in terms of performance, but in terms of business
The level of appeal is not enough, especially after seeing the huge sensation caused by Florentino's introduction of Figo.
But soon, Manchester United failed in the introduction of superstars such as Veron. Instead, Real Madrid won the Champions League after introducing Zidane, truly realizing this cycle for the first time.
However, the first phase of Galaxy Battleship quickly exposed its problems and quickly fell into disuse.
Although it was just a flash in the pan, the excitement that the first phase of Galacticos brought to European football was amazing.
Then Barcelona also started to follow this path.
Perhaps many people haven't noticed that when Barcelona signed players in 2003, their first choice was Beckham, not Ronaldinho. It was only later that Beckham went to Real Madrid that Barcelona switched to
Manchester United snatched Ronaldinho from their hands.
In that year, no one believed that Ronaldinho could achieve what he did later.
Although, he is already a universally recognized genius.
Three years after 2000, Real Madrid continued to achieve success and breakthroughs in business, but gradually declined on the competitive level.
Barcelona's dream team has also achieved both commercial and competitive advancement. It can package Ronaldinho's appearance into a football magician that can be accepted by the whole world and become one of the players with the highest commercial value in the world.
This in itself is a huge success.
The Western Super League duo pattern was born from this.
In other words, these two giants are the only two giants in the history of European football that have achieved great success in both business and competition, proving the feasibility of high investment and high output.
In fact, Manchester City is also taking this path now.
The purpose of burning money like crazy now is to improve results as quickly as possible, and then use the results to stimulate business development, increase the club's income, and ultimately achieve dual success in business and competition.
But this model will also bring problems, that is, once the output is not ideal, the club's high investment will become high risks.
For example, the late phase of the first phase of Galaxy Battleship.
Another thing is that in Gao Shen's previous life, after Ferguson retired, Manchester United invested so much money every year, but the results showed little improvement.
In the years after Barcelona sent Neymar away, they also invested wildly and ended up with high debts.
There is also such a team in Serie A, and that is Juventus.
Taking Cristiano Ronaldo's transfer as a watershed, after the president transferred to Juventus, the old lady began to take the route of high investment and high output, hoping to enter the first group of European giants and compete with Real Madrid, Barcelona and Bayern.
The teams keep pace.
But unfortunately, the old woman failed to succeed.
In addition to the high-risk route of high input and high output, there is another medium-low risk gameplay.
That is the way teams like Atletico Madrid, Manchester United under Ferguson, Tottenham, Liverpool and Juventus before Ronaldo moved, or Dortmund, etc., they cannot bear the high risks brought by high investment, so
Just adopt a more cost-effective way to invest and build the team.
The disadvantage of this style of play is that they lack top superstars with commercial appeal, and their recruitment is often more prudent, resulting in the overall competitiveness of the team being slightly inferior to teams with high investment and high output.
Of course, when it comes to the actual competition, it is still difficult to say who will win and who will lose.
After all, in many cases, it doesn't mean you are guaranteed to win if you are superior in strength.
In European football, medium and low-risk gameplay is the mainstream. High-risk gameplay in which business and competition go hand in hand is more high-end, but the risk is also greater. Often only the few wealthy teams at the top of the food chain can afford it.
It can even be said that after Ferguson retired, Manchester United continued to invest wildly in order to maintain its status as the top giants. Otherwise, the Red Devils would have lost their status long ago.
Manchester City is now at a critical moment to forge their godhood and lay the foundation of a wealthy club.
And the so-called godhead is the Champions League!
In the past few years, Inter Milan has been just like Manchester City, Chelsea and other teams. They relied on the boss behind them to spend money like crazy. It may be said that it is limited by the Italian football environment and economic environment, or it may be said that it is run by Moratti.
Failure is okay.
All in all, it has never established a stable business model.
