As of November 2011, Nokia was still the world's number one mobile phone manufacturer, and the Finnish giant also cooperated with Microsoft to continue their brilliant record in the field of smartphones.
Apple's iPhone has been pushed to 4S, and the sales volume of the previous generation has reached an astonishing nearly 40 million units. It is already a powerful force that cannot be underestimated in the field of smartphones.
Samsung from South Korea, relying on its Android system and the world's leading industrial chain advantages, has a vague tendency to catch up with Nokia.
These three giants are the kings of smartphones today!
At the same time, there are many mobile phone manufacturers in China, mainly copycat phones and OEM phones.
As a well-deserved leader in the domestic technology field, Huawei has been groping and looking for a way to break through and rise. The first thing is to know, what is a smartphone?
This cannot be explained clearly in one or two sentences, but it must be understood.
Not only in large domestic companies, but also in Internet forums, you can see discussions from netizens everywhere.
Apple has opened a door for the world, allowing us to discover what smartphones are like.
But this is a vague concept, belonging to Apple, and other companies and manufacturers must have their own explorations.
Operating system, Internet, touch operation...
There are iPhone phones, Nokia phones and Android phones. The biggest difference is the experience and ecology.
Besides that, is there anything else?
…
Mr. Yu is not only the president of Europe, but also the director of Huawei's strategy department. After a while, he is also preparing to return to China to take over the consumer business because he strongly feels that a new era is coming.
This is an opportunity!
Not only his, but also Huawei's.
What Gao Shen said actually boils down to four words: user experience.
There are several data analysis systems in the UK alone, and some of them sell data to external parties. For example, the live broadcast provider Sky Sports is also selling data. They acquired OPTA Data Company and packaged various data to sell to clubs.
But after the club gets their data, analysis is also a pain point.
Many software service providers sell one set of software to many companies, making it difficult to be targeted. This is obviously not possible for companies like Gaoshen and Leeds United that have higher requirements.
To put it simply, it is possible to do it, but it cannot be solved whether it is useful or not.
Gao Shen now hopes that Huawei can help them solve the problem of whether it is easy to use, not only the software system and data analysis, but also some hardware equipment.
So what can you get from Huawei?
The answer is, explore!
For giant companies like Huawei, exploring the future is very, very important.
Previously, in the Strategy Department, someone put forward an idea that Europe is about to enter the 4G era. In the future, is it possible for a mobile phone to become a smart terminal, using sensors, algorithms and big data to gain insight into and analyze human body information?
For example, you can check your heart rate and blood pressure at any time, and receive timely warnings if abnormalities occur.
If it can be realized, this will not only be a huge selling point, but also change the entire mobile phone industry.
An extension of this is exercise and health.
There was news in the industry that Google in the United States is researching a smart glasses and Apple is researching a smart watch. Naturally, Huawei also plans to invest in research and development in this area.
For a company at their level, this is just one of countless small projects that doesn't even attract attention, but they repeatedly invest in research and development for this possibility every year.
In the field of sports, Gao Shen and Leeds United are professionals!
Through this cooperation with Leeds United, Huawei can quickly accumulate enough professional data and test results to better understand the human body.
In fact, cooperation like this has always existed.
For example, Adidas invites many football players every year to help them test and improve their products. They even directly invested in an indoor training ground in Ajax in order to obtain more detailed data.
Therefore, when Leeds United proposed it, the British district was very interested and reported it immediately. The strategy department where Mr. Yu is located immediately decided to support it and planned to help Leeds United invest in related research.
Hardware and software, these are Huawei's strengths!
…
Gao Shen and Mr. Yu met and basically decided on their cooperation.
Huawei participated in this major project of Leeds United through sponsorship and promised that if Leeds United were promoted to the Premier League in the future, Huawei's sponsorship fee would be doubled.
This has undoubtedly demonstrated Huawei's sincerity in cooperating with Leeds United.
Gao Shen is not stingy and promises that in the future, Leeds United’s research results and experience in related fields can be shared with Huawei, and he will actively cooperate with Huawei in R&D and testing in related fields.
Not only that, Gao Shen also promised that all high-end flagship smartphones launched by Huawei in the future can be sent to him.
"When your high-end flagships are ready, I won't use Apple anymore and will switch to your Huawei ones."
This is really not profound.
Over the years, he has insisted on giving gifts to players every year. The ones he bought before were all Apple mobile phones and tablets, which have been spread in the media around the world, so that since then, Apple has sent him new mobile phones and electronic products every year.
.
At the advanced level, many things are paid by manufacturers to use them.
With the number of fans Gao Shen has on Twitter, just one tweet from him can cause a sensation.
Mr. Yu really didn't expect that Gao Shen would be so powerful.
At first, he thought Gao Shen wanted to endorse Leeds United, so he was willing to support Huawei. However, after he had an in-depth exchange with Gao Shen, he discovered that Gao Shen was also a lover of digital products.
This conversation was remarkable. He found that many of Gao Shen's ideas and understandings were very thorough and forward-looking.
For example, when talking about Huawei, Gao Shen mentioned that it wants to be a high-end brand and give up OEM and low-end business, especially to make flagship phones.
How to do it?
Make your own chips, master the core technology, and pay attention to user experience.
Doesn’t this look exactly like Gao Shen’s reforms to Leeds United?
It's just that one is on a mobile phone and the other is running a football club.
But Gao Shen's words simply spoke to Yu Dazui's heart. He really thought so and felt that it would be a big deal, so he was determined to take on consumer business.
The more they chatted, the more he felt that Gao Shen was unfathomable, and the more he regarded Gao Shen as his confidant.
In fact, how did he know that what Gao Shen said was because he had personally experienced and used it, so he only knew it.
Many of the pain points he has experienced, when spoken out in 2011, are very inspiring, especially for professionals with extremely keen sense of smell like Da Zui.
While chatting, we stayed for lunch and went to the cafeteria with Huawei employees. After lunch break, we continued chatting.
Yu Dazui is the kind of person who is particularly good at talking, but so is Gao Shen.
The two of them were chatting, especially bragging, which was incredible!
Many times, Su Qing almost died laughing on the sidelines. Finally, she couldn't stand it anymore, so she asked to visit the headquarters and quickly left, leaving the two bragging masters talking nonsense and business nonsense.
It was not until evening that Yu Dazui reluctantly shook hands with Gao Shen and said goodbye, saying that if he had the chance, he would go north to meet Gao Shen again and chat with him for three days and three nights.
Gao Shen is not empty, so he accepted the move.
…
"Mr. Yu seems to particularly appreciate Mr. Gao."
They were sent directly to the gate of the headquarters, and after putting Gao Shen, Su Qing and others into the car, the person in charge of the British area saw Yu Dazui's eyes still falling in the direction of the car and said with a smile.
"Young people like him are rare these days."
Yu Dazui praised, and at the same time turned around and called his colleagues back, "You here in the UK must actively cooperate with Leeds United's work. When the time comes, our headquarters will arrange colleagues to come over and take charge of this project. We must
We value this cooperation.”
"Did your proposal pass?"
Yu Dazui nodded, "Headquarters has already begun preparations. Once the time is right, the Institute of Sports Science will be established. Research and exploration of human health will never stop."
As he walked, Yu Dazui clicked his tongue twice again, and suddenly felt regretful, "Gao Shen is really a talent. I think he shouldn't be a football coach. He should come to our Huawei. I guarantee that he will join the strategy department."
.”
Everyone around was surprised.
How promising is this?
Join the Strategy Department as soon as you arrive?
However, the person in charge of the British area had a wry smile on his face, "Mr. Yu, it's better not to talk about this kind of thing."
"Why? I'm protecting him, why are you afraid that he won't be able to get in? If that doesn't work, just follow me!" Yu Dazui was quite heroic.
"No, Mr. Yu..." The person in charge of the British area was thinking about the words and carefully reminded: "He will not come."
"Why?" Yu Dazui was stunned.
The person in charge of the UK area was depressed and said, "Mr. Yu, you don't look like a fan at first glance. It's a shame that you were talking about football with Gao Shen just now."
Yu Dazui burst out laughing immediately, "I'm really not a football fan, but it's not awkward to talk."
Yes, yes, if you are not embarrassed, others will be.
"Mr. Gao really gave you face."
"Stop talking so much nonsense and talk quickly."
"My President Yu, he is now the only active head coach in world football who has won three Champions Leagues. He is the only one in the world. The whole European football world, no, the whole world football world, regards him as a favorite.
The cakes are being snatched."
Yu Dazui nodded and said, "I have seen this news, but I didn't pay attention to it, and I don't understand what it means. It turns out he is so popular."
"Yes, just now he said that in the future, we will send all the high-end flagship mobile phones to him. Do you think he is asking for them, but in fact? Nokia, Samsung, Motorola, so many brands are rushing to send them, but they don't need them.
.”
"Fuck!" Yu Dazui shouted directly, "I really owe him a favor!"
This situation is very common, and Yu Dazui knows it.
"Who says it's not?" The person in charge of the British area nodded, "Also, Mr. Yu, you said it would cost someone to join the Strategy Department, how much does it cost per year? It's hard work, exhausting work, and it's still a fraction of what it costs.
many."
"What do you mean?" Yu Dazui was shocked again.
"His annual salary last year was at least 30 million."
"Real or fake? RMB?"
"GBP!"
"Holy shit!" Yu Dazui was really shocked, "It turns out that being a football coach is so profitable. My dear, if I had known I should have learned this in the first place."
After a pause, Yu Dazui stopped again, turned around, and looked at everyone maliciously, "Don't leak a word to me about what I just said, do you understand?"
After saying that, he walked away muttering all the way.
Everyone behind me looked at me and I looked at you, and they all laughed helplessly.
