The most important point in opening a supermarket is location selection. The quality of the store location directly determines the size of the customer flow, and will ultimately affect the supermarket's sales and profits. Zheng Yinsuo learned from KFC's experience in opening a store next to McDonald's and selected the location for his own store.
The target was Singapore's largest Xinmin supermarket chain. Based on the results of the investigation, Zheng Yinsuo selected the 10 largest Xinmin supermarket stores and began to locate stores around these 10 stores.
1 Everything is being carried out in an orderly manner in a secretive state. After nearly three months of busy work, the opening preparations for the 10 stores have been completed. All the goods have been placed on the shelves, just waiting for Zheng Yinsuo to choose.
The arrival of that auspicious day.
On the first night of the opening of Xingdao Supermarket, an uninvited guest came to Zheng Yinsuo's home, and that was Li Shengrong, the owner of Xinmin Supermarket. Zheng Yinsuo had actually expected Li Shengrong's visit, but he didn't expect that he would arrive at this time.
Come to find yourself. Zheng Yinsuo knew that although he was secretly preparing for the opening of the supermarket, someone would definitely report the news to Li Shengrong for such a big matter.
"Hahaha, it turns out that Boss Li is here. Welcome." Zheng Yinsuo greeted Li Shengrong with a smile.
"Huh! Zheng Yinsuo, we have been business partners for many years. I never thought you would do this!" Li Shengrong's anger towards Zheng Yinsuo was all written on his face.
"Come on, come on, Boss Li, don't be angry, let's sit down and talk." Zheng Yinsuo politely asked Li Shengrong to sit down in the living room.
"What is there to talk about between us? You clearly want to go against me by doing this. I am here to tell you today that as long as your store dares to open, it will be closed down!" Li Shengrong first expressed his tough attitude.
"Boss Li, don't worry, in fact we can win-win."
"Win-win? I have never heard of a win-win situation between competitors."
"Boss Li, look at the relationship between McDonald's and KFC. Although they are competitors, they also complement each other. In a market, it is impossible for one company to dominate forever. Only when two companies are equally matched
Only when competitors reach a balance can they achieve long-term and sustainable development, just like Coca-Cola and Pepsi-Cola in the United States.
This theory was proposed by the American mathematical economist Hotelling in 1929. Why can’t we two be Singapore’s McDonald’s and KFC?”
"That's nonsense. Don't fool me with these foreign things. I only know that you opened a store next to my store just to steal my business." Li Shengrong couldn't listen to Zheng Yinsuo's words at all.
Seeing that Li Shengrong could not understand his theory, Zheng Yinsuo lowered his head and thought for a while, then came up with his well-thought-out plan.
"Boss Li, what do you think about our mutual shareholding?"
After Li Shengrong listened to Zheng Yinsuo's words, he looked at Zheng Yinsuo blankly for a long time and asked:
"What kind of cross-shareholding law?"
"I will transfer the shares of Sing Tao Supermarket 45 to you, and you will transfer the shares of Xinmin Supermarket 45 to me. In this way, the relationship between the two of us is obviously a competition, but in fact it becomes a cooperative relationship, which will be more conducive to occupying Singapore.
0 sales market.”
"Hahaha, bah!" After hearing Zheng Yinsuo's words, Li Shengrong stood up and laughed for a while, then spat on the floor of Zheng Yinsuo's living room.
"Your bullshit Xingdao Supermarket has not even opened yet, but you want to be on an equal footing with Xinmin Supermarket, which I have been running for decades. Why are you so confident? Let me tell you Zheng Yinsuo, I am not here to discuss cooperation with you at all today;
I’m here to warn you, if you want to die, just open as scheduled!”
After saying these words, Li Shengrong left the Zheng family without looking back.
Xingdao Supermarket still opened as scheduled. Zheng Yinsuo is also a veteran in the business world and will not disrupt his business plan just because of Li Shengrong's few words. At the beginning of its opening, Xingdao Supermarket launched a series of preferential activities, attracting a large number of Xinmin Supermarkets.
old customers. Similarly, Xinmin Supermarket has also launched stronger discounts in an attempt to win back those old fans of its own supermarket.
The business war between the two companies lasted for several months, and they gradually returned to the normal business model. The business volume of the two companies also gradually reached a balanced state. Although the business volume of Xinmin Supermarket dropped slightly compared with before,
But it will not affect its own survival. Although the newly opened Xingdao Supermarket cannot match Xinmin Supermarket in terms of business volume, it can basically obtain normal profits from the company's development. In the process of competition between the two, several companies have left.
However, their nearby small supermarkets could not withstand the diversion of customers and the reduction of profits, and they closed down one after another.
Half a year after Li Shengrong visited Zheng Yinsuo, Zheng Yinsuo took the initiative to visit Li's house, bringing gifts. Zheng Yinsuo waited in Li Shengrong's living room for a full two hours that day before Li Shengrong came out to meet him with sleepy eyes.
"Haha, Boss Li is very good at maintaining health. I haven't seen you for a few months and your complexion has improved a lot." Zheng Yinsuo was not angry because of the other party's neglect. Instead, he greeted Li Shengrong with great sincerity.
novel
"Humph, I wonder if Boss Zheng wants to sing in that drama when he comes to visit today?" Li Shengrong said coldly.
"Boss Li, how is the supermarket business lately?"
"Okay? With your Xingdao Supermarket here to cause trouble, can our business be good?" Li Shengrong said angrily.
"Boss Li, I know that your store's business has declined, but it is not too serious. Although our business in Xingdao is not better than yours, we can still maintain the momentum of development."
"Are you saying this to challenge me?"
"No, no, Boss Li, you misunderstood. Think about it, the combined business volume of our two supermarkets is greater than the business volume of your previous one?"
"What if I get older?" Li Shengrong asked.
"If Boss Li had agreed to cooperate with me, would our profits have been higher than they are now?"
"Humph, you still want to talk about cooperation with me? Let me tell you, there is no way! Even if my Xinmin Supermarket closes, it is impossible to cooperate with you." Li Shengrong still couldn't let go of his disgust for Zheng Yinsuo.
"Boss Li, you also know that my goal is not to open only these 10 supermarkets." Zheng Yinsuo planned to make his plan clear to Li Shengrong to avoid greater conflicts with Li Shengrong in the future.
"Hey, if you have the ability, just do it. Let's see who among us can have the last laugh." Li Shengrong seemed confident enough to deal with Zheng Yinsuo.
"Actually, the real purpose of my visit this time is to tell Boss Li that we can actually coexist, and there is no need to make the relationship too tense."
"Don't fantasize about coexistence. Stealing my business will definitely not end well." Li Shengrong glared at Zheng Yinsuo and said.
Zheng Yinsuo never saw Li Shengrong again. After coming out of Li's Mansion, he immediately started the next store opening plan. He began to rent stores near other 20 Xinmin supermarkets, decorate them, recruit employees, and organize supply. He planned to open stores in
Three months later, the opening ceremony of the second batch of 20 Sing Tao Supermarket stores was held.
The night before the second opening ceremony, Zheng Yinsuo sat in his living room for a long time, until late at night. He did not wait for Li Shengrong, who came to ask questions, but instead he waited for an uninvited guest.
The magnificent European-style clock in the living room rang twelve times. After the buzzing sound of the sound piece disappeared, Zheng Yinsuo stood up and was about to go upstairs to sleep. At this time, the closed living room door squeaked, and a man in black
A short man wearing black pants and a black mask walked in.
"Boss Zheng, haven't you slept yet?" The masked man in black walked up to Zheng Yinsuo openly.
"Who are you? How did you get in?" Zheng Yinsuo didn't feel scared at this time.
"It doesn't matter who I am, what matters is who you are." The man in black seemed to want to play a trick on Zheng Yinsuo.
"I am Zheng Yinsuo, what do you want to do?" Zheng Yinsuo raised his voice, trying to alert his family to come out.
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The man in black suddenly took out a gun from behind, pointed the black muzzle at Zheng Yinsuo, then chuckled twice and said:
"Hey, don't be so loud, otherwise you will die faster."
Seeing the man in black pulling out a gun, Zheng Yinsuo immediately became frightened and quickly changed his tone.
"Hero, don't shoot. I will agree to whatever you ask for."
"Haha, what a pity. My request is to take your life. If you don't let me shoot, do you want to kill yourself?" Hei Yi slowly raised his gun and pointed it at Zheng Yinsuo's chest.
"No, no, good man, don't kill me. I can give you money. I'll give you all my money. Please don't kill me." Zheng Yinsuo's body had begun to tremble at this moment.
"That's impossible. Others have already given me money. We do business with integrity. If we take other people's money, we have to avoid disasters for them." The man in black took another step forward and slowly adjusted the muzzle of his gun.
To the location of Zheng Yinsuo’s heart.
"You, you, were you hired by someone to kill me?"
"You are very smart. You are worthy of being a big boss. You will know everything at 1 o'clock. However, these are of no use. You will see God soon."
"Wait a minute, can you tell me who hired you?"
reader body
"Haha, it doesn't matter if I tell you. You are going to die soon anyway. However, I really don't know who hired me."
"Then why did he kill me?"
"We never ask why when we kill people, we only ask how much we pay. You must know what you have done and who you have offended, so why bother asking me again."
"Ah, you, do you really want to kill me?" Zheng Yinsuo was too nervous to stand at this time. He took a few steps back and sat on a chair.
"Okay, you've said enough. If you hadn't been in such a good mood when I met you, you would have turned into a corpse at this time."
At this time, huge fear occupied Zheng Yinsuo's heart. He wanted to shout but could no longer make a sound. Just when he was about to close his eyes and wait for death, a thought suddenly popped up in Zheng Yinsuo's mind. He trembled and said to Hei
Clothes Killer said:
"Wait, wait a minute, can you, let me see your face?"
"Hahaha!" The man in black laughed softly. After hesitating for a moment, he took off the mask on his face and said:
"You can read it if you want. Do you really think that human images will remain on the retinas of the deceased? You must have read too many novels."
The moment the murderer pulled off his mask, Zheng Yinsuo saw a dark-skinned face. The man had a very pointed chin, big eyes but small black eyeballs. There was a long line on the bridge of his nose and right cheek.
long scars.
"Hey, see clearly."
The man in black let out a ferocious laugh, giving people an extremely terrifying look. Then Zheng Yinsuo heard a muffled sound, and then he didn't know anything.