Chapter 375 Marketing is the fastest way to promote
He must have eaten something, and Ding Zhen felt quite energetic.
Maybe he was tired from walking, so he suddenly asked: "Can you ride a horse?"
"You're very skilled."
When we were chatting just now, Han Qi mentioned it, but before she had time to tell him about riding Pearl, Han Qi raised a little mare in Mongolia, which seemed to be not as strong as a stallion... Of course, in terms of appearance
The value should still be higher than the Jade Lion.
Hearing the loudspeaker in the distance announcing the horse racing championship, Ding Zhen said, "Shall we compete?"
Han Qi looked at the horses he brought with him and asked, "Use them?"
"Of course, it's your choice."
In this case, Han Qi was not polite, pointed at the white horse, and then asked: "We have ridden away, what will happen to the remaining horses?"
"I'll follow you, don't worry."
While he was talking, he had already mounted a horse. It was a brown horse, a little shorter than the white horse, but its leg muscles were not inferior to the white horse Pearl. These horses were all very beautiful, and they were all at the level of war horses in ancient times.
, which is the supercar among horses.
Han Qi was not polite anymore, got on his horse and said: "How to compare?"
Seeing Han Qi's skillful mounting action, Ding Zhen felt relieved and said, "You count, and when we get to one, we will be together." Then he pointed to the hill behind Litang and said, "It depends on who can run up the hill first.
.”
He didn't speak Mandarin well and struggled to speak, so the task of counting three, two, and one was given to Han Qi.
"Come on, three, two, one, let's go!"
The instructions for calling a horse are different in each region. Han Qi still called "Drive" according to his own habit, but he still used a whip to control Pearl.
Riding a horse is also a science, no different from driving a car, even more complicated.
But once you get familiar with horses, riding becomes easier.
Ding Zhen didn't need to give any instructions at all. He shook the reins, and the horse under him knew what to do. It started running as fast as a bullet. Han Qi, on the other hand, could only make the pearl go from scratch to something.
Slow down to top speed and start chasing the horse in front.
The few horses without people behind quickly followed.
Han Qi's excellent driving skills gradually showed up, and the distance between him and Ding Zhen became shorter and shorter.
There is a difference between these two horses.
It’s not that the white horse must be better than other horses. This cannot be explained from various aspects. The reason why Pearl is better than other horses is just because of people’s preference for white horses. This preference can always make white horses eat the best.
grass, the sweetest water.
Therefore, in White Horse Pearl's concept, he is the leader among these horses.
As the boss, how can you run behind your younger brother?
Everyone wanted to chase each other, so just halfway through the race, Han Qi and Ding Zhen were already walking side by side. Ding Zhen looked at Han Qi with only the belief in working hard.
If he read more books and read more news from the outside world, he would know that the outside of Litang is not a prairie, but a steel jungle. People who live in such a place have no basis for riding horses at all. He thought that there are people everywhere.
I'm raising horses.
So when I saw Han Qi catching up with me, I wasn't surprised. I just thought... I met a master.
Relying on his familiarity with Benzhu (brown horse), he was so far ahead at the beginning, and now he is caught up. Hasn't Han Qi lived on horseback since he was a child?
The final result of the game was naturally Han Qi’s victory.
He had stopped on the hillside, dismounted, and was taking pictures of Litang and the nearby grasslands with his camera.
It is winter now, and the grass is a little dry and yellow, which greatly affects the overall scenery of Litang. If it were spring or summer, the grass would sprout new leaves and the surroundings would be green. The scenery would still be very beautiful in comparison.
But it's not bad now.
After a while, Ding Zhen also arrived. Panting, he dismounted and said, "You are so fast!"
"It's okay." Han Qi said.
If it weren't for your poor Mandarin skills, I would have thought you were driving.
It had been almost an hour since I had been running all the way. Han Qi put away the camera and said: "Are you hungry? Come on, let's go get something to eat. I treat you as a thank you for letting me ride a horse for a while. It's been a long time.
Ride."
"Then I have to tell my dad first."
"It's up to you, go back first."
The two of them rode horses to the city at the foot of the mountain, and arrived in Litang after another half day.
Ding Zhen went home first, and Han Qi went to the restaurant Ding Zhen mentioned.
It's very ordinary, and the menu inside is mostly Sichuan cuisine.
A restaurant in a tourist attraction must have a large proportion of Sichuan cuisine on its menu. This cuisine is the most widely spread, the cheapest, and suitable for all ages.
According to the price of LSA horse riding, Han Qi would have to pay more than 1,000 yuan to ride for an hour.
Now it only costs two hundred to treat someone to a meal.
The tourist facilities here are good, but the prices haven't risen yet. The meat and vegetable ingredients are relatively cheap, and the roads here are not as difficult as those in Tibet. As long as transportation is convenient, the prices are not particularly high. Two hundred yuan is enough.
I've ordered five or six dishes.
Ding Zhen was particularly moved.
What a silly child.
After eating this meal, Han Qi almost had to prepare a plan to drive back to Chengdu tomorrow. He might stop midway, or he might drive directly to the finish line.
It depends on the situation. If you encounter nice scenery, it doesn't matter if you stay for another day or two. Just go home before New Year's Eve.
I returned to the B&B with a satisfied mood. When I walked into the courtyard, I saw an unknown person standing in the courtyard, chatting with the boss next to the goldfish pond.
Han Qi thought it was a new guest, so he greeted the owner of the B&B and prepared to go back.
"Han Qi?"
The person who spoke was not the boss, but the middle-aged man in a suit.
know me?
Han Qi heard him calling her name, so she turned back to look at him.
Yo? Old handsome guy.
He looks 60% like Wai Tsai and 40% like Fa Ge.
Han Qi nodded and said, "Hello, who are you?"
With a smile on his face, he came over and stretched out his hand towards Han Qi: "Hello, hello, my name is Ren Changqing, and I am the director of the Litang Tourism Bureau. I heard from my colleagues that you were walking towards us. I didn't expect that you were walking towards us.
I really can meet you in Litang."
This person's name is Han Chinese, but his tone of voice is probably that of a local.
Han Qi understood, but at the same time he was a little surprised and said, "How did you find me?"
"We had an event on the grassland before, and I saw a person who looked a lot like you, so after I came back, I asked around at the B&B and hotel in Litang. Only then did I know that you stayed here last night, so I came here specially.
See you."
"You are too polite. I remember there is a living room in the B&B. Let's sit in the living room."
The owner of the B&B said quickly: "I'll make tea for you."
The living room is on the first floor. It has air conditioning and a TV. Outside the window is the street of Litang. It is time for students to get out of school. It is still very lively outside the window and there is endless noise of play.
Han Qi and Ren Changqing sat on each side of the sofa. Han Qi asked: "Director Ren went to such trouble to find me. What's the matter?"
Ren Changqing blinked.
Isn't Han Qi from the mainland? How can he be so direct?
He was still looking for a topic to chat with Han Qi first. He wanted to enhance his relationship and find a common topic first, so that he could talk about serious matters.
But since Han Qi asked, he stopped pretending and said with a worried face:
"I hope Mr. Han Qi can help us. Litang is one of the poorest counties in Garze Prefecture. It is located on the Qinghai-Tibet Plateau. The sky is cold and the winter is very long. Most crops cannot be grown. We have 70,000 local residents here.
, I live a very poor life."
Han Qi nodded in agreement and said: "I will do my best to help you. Just like I went to Huili before, the number of tourists there has also increased a lot."
Ren Changqing sighed:
"I know Huili. It is one of the richest cities in Liangshan Prefecture. The only difficulty is Cliff Village, oh, it is Gaolu Village in your Weibo. Now the government has begun to pay attention to it, and it is not far away when I want to move here.
But it is different here. Most of the land cannot be cultivated or grazed, and the grassland is not big enough. People can only go out to dig Cordyceps in summer, but the quantity is not large, and the average monthly income is only a few hundred yuan."
"Average monthly income?"
"kindness."
The average monthly income in a county is only a few hundred, which is indeed a bit low.
There are rich people everywhere, and the income of the rich can raise the average income by a lot. For example, in Han Qi's hometown, when his father was the squad leader, the monthly income was only about 8,000 yuan, but the average income could reach 50,000 yuan.
There are a population of 70,000 here, but only a few hundred a month. This shows that most people do not earn a penny, and those who have income cannot raise the average salary no matter how hard they work.
Both of them had nothing to say. Ren Changqing said after a long time:
"I used to be in charge of Daocheng, and I watched the local tourism industry begin to rise. Now that I have come to Litang, I feel that the geographical environment here is not worse than Daocheng, or even better. It is the only place to enter Tibet.
, this city in the sky is more than 4,000 meters above sea level, and the scenery and culture are the same as those in Tibet, what a pity.”
Ren Changqing shook his head, and Han Qi guessed that he was trying to say that the people passing by were ignorant of Litang.
But Han Qi doesn't have much else to do. All he can do is introduce more about this place on Weibo and use more words to describe Litang in his travel notes. Other than that, there is nothing else he can do. No one can count on a twenty-year-old
What a high level of administrative knowledge the young people of next year have.
He also did not acquire any professional skills similar to those of an advertising expert.
Ren Changqing was so disappointed that he secretly looked at Han Qi and found that Han Qi also frowned deeply, looking worried about the future of Litang. He breathed a sigh of relief. It seemed that Han Qi was still a kind-hearted child.
So he said: "I also saw the news on the Internet. Mr. Han Qi is currently the tourism promotion ambassador of Tianfu, right? Can he also serve as the promotion ambassador of our Litang on a basic basis? Don't worry, we will follow the instructions
The endorsement fees of the A-list celebrities will be settled with you."
After hearing this, Han Qi thought it was feasible, but shook his head: "It's not allowed in the contract."
Han Qi was unable to sign the second tourist attraction promotion contract, and his current tourism and cultural promotion ambassador for Tianfu Province already covers the entire Tianfu Province, including Litang, which is located in Ganzi Prefecture, Tianfu. There is no need to sign the tourism promotion contract for Litang. The local area
Han Qi’s personal image can also be used to attract tourists.
Ren Changqing didn't expect this to happen, because Han Qi would definitely agree.
What's the point of using Han Qi's personal image? Being able to get Han Qi's second tourism endorsement and stand out in the Tianfu area is the future development path of Litang. Now the plan he had been thinking about all morning was ruined.
The activities he organized did not produce any results. When he thought about retiring from get out of class this year and leaving his political career, Ren Changqing felt like crying.
Han Qi suddenly thought of something and said, "Wait for me."
He went back to his room and took down the computer, connected it to his SLR, clicked, turned the computer screen to Ren Changqing, and asked, "What do you think of this person?"
"Ah? It's okay."
A Tibetan young man is smiling at the camera. He looks okay, but he is not handsome yet. Why is Han Qi showing this to him?
Han Qi said: "You know the Internet celebrity cities now, such as mountain cities."
The mountain city is the most successful point of marketing for tourist attractions. A few years ago, it was still unnoticed. Today, the number of tourists throughout the year can even exceed the number of tourists who go to Yanjing. This is something that many people have never imagined.
Ren Changqing nodded.
Han Qi said: "What you need now is not me, but a successful marketing campaign. I don't understand this very well. You need to hire professionals. I am not showing you this person's photo to recommend him, but to recommend him."
As long as this person is from Litang, anyone can do it, but it cannot be me."
Marketing Han Qi no longer works. Now many people know Han Qi. His labels are singer, painter, and traveler.
No matter how powerful the marketing is, it cannot connect him with Litang.
But if a Litang person with a slightly more handsome appearance can be marketed well enough, he can be labeled as Litang and attract the first batch of tourists to come and watch.
Girls can attract LSPs, boys can attract old aunts.
Just like the little fresh meat that is being hyped now.
Modern people are so idle that not all of them are working hard. Even if a hardworking little bee can only support one idle queen, there are hundreds of millions of queens in China. As long as they can attract
Even one thousand people coming to Litang is enough to turn Litang into another Daocheng.
The various attractions in Litang are not bad. If you get the first wave of bonuses from Internet celebrities, the tourists who go back will spontaneously write their own travel experiences... that is, post pictures of the nine-square grid in the circle of friends, and not post some photos during the trip.
Isn’t traveling in vain?
Han Qi thinks that this method of using Internet celebrities to drive tourists and gradually build an Internet celebrity tourist city should be suitable for Litang now.
Ren Changqing thought it was feasible, but he didn't know much about marketing.
"I have a phone number here." Han Qi said.
In the past, he was hacked by the entire Internet. Han Qi felt that it didn't matter if he was hacked abroad, but he had so many relatives and friends in China, it would be bad to be seen by others, so the studio hired a professional team to help Han Qi clean up the hack.
point.
Until now, many of Han Qi's topics are dominated by them.
Han Qi contacted them and told them about the situation in Litang.
After discussing with others, Ren Changqing was willing to pay three million to ask them to help promote Litang. The price was a bit low, but it was already the limit of what they could pay. If it was a little more, Ren Changqing might not be able to wait until the second half of the year and would need it immediately.
Being invited to tea.
The advertising company in Rongcheng thought about it and thought that Han Qi would soon update Litang's tourism Weibo on Weibo, which would make publicity a lot easier. So they accepted the task and immediately said they would find a car and go straight to Litang.
