"Sheep vs. Big Big Wolf" was finally removed from the shelves.
"Hangcheng Golden Eye" broadcast a news about a child imitating the animation plot and causing serious injuries. In the news, the parents broke down emotionally in front of the camera and complained in tears about "Sheep and Sheep vs. Big Big Wolf" and listed various vulgar and illegal things in this animation.
The plot immediately attracted widespread attention from society.
On the day the news ended, there were numerous boycotts in the forums of "Sheep vs. Big Big Wolf" and the calls for its removal were even more frequent. The producers realized that this matter had become a big deal, so they immediately appeared in front of the public media to apologize and compensate the parent.
Handling it with a very sincere attitude...
However, countless parents are obviously not satisfied with all this.
July 7th.
Relevant departments received nearly a thousand reporting letters against "Sheep and Sheep vs. Big Big Wolf". The letters contained sharp words and were full of criticism and condemnation of the animation.
In order to avoid further fermentation of public opinion and uncontrollable negative consequences, the relevant departments finally decided to review "Sheep and Sheep vs. Big Big Wolf" and remove it from the shelves.
However, the removal of "Sheep vs. Big Big Wolf" seems to be just a trigger, igniting parents' enthusiasm for reporting against China Animation...
After July 7th.
Relevant departments have received countless anonymous or real-name reporting letters involving fifteen Chinese animations such as "Bear Bear 2", "Blue Cat and White Rabbit", and "Sloppy Labyrinth".
Among them, the animation "Blue Cat and White Rabbit Man" has become the hardest hit area after "Sheep and Sheep vs. Big Big Wolf". It was directly characterized by reporters as a vulgar animation that carries controlled knives to induce people to fight, distorts values, is pornographic, and has a threatening plot.
It is even better than "Sheep and Sheep vs. Big Big Wolf". Even just looking at these complaint letters, I feel that this animation is too numerous to list!
"It must be dealt with seriously!"
Zhang Jianguo, the head of the television department, received instructions from his superiors.
After receiving the instruction, he immediately checked the content of the report and frowned slightly after reading it.
After Zhang Jianguo saw the content of some reports, although he vaguely felt that these reports were exaggerated, he realized that some similar problems did indeed exist.
He suddenly felt that the burden on his shoulders began to become heavier.
In order to avoid vicious incidents like "Sheep vs. Big Big Wolf" and to create a good childhood atmosphere for the children, Zhang Jianguo finally picked up his cell phone and made a call to An Xiao.
"Anke... organize your people and review these animations carefully during this period. If necessary... remove them from the shelves for the time being!"
"Zhang Chu, all animations on the report list must be removed from the shelves?"
"Take it off the shelves. By the way, I remember that some local TV stations just obtained the copyright of some old American animations? I would like to trouble you to review these animations carefully recently. If there are no problems, just approve them. I will give them to you."
Make a note..."
"Zhang Chu, do you think this is a premeditated cultural invasion?"
"This is to open the market and stimulate the market... if the cultural self-confidence is strong enough, it will not be invaded."
"I think we should promote the animation rating system."
"It's a bit difficult to implement now. It's just a transition period, and next year is the Olympics. Many things need to be implemented more steadily..."
"..."
In the office.
Zhang Jianguo heard a period of silence on An Xiao's phone and finally hung up.
Zhang Jianguo felt a vague sense of disappointment.
After hanging up the phone, Zhang Jianguo looked out the window silently and sighed slightly.
Open the market and stimulate the market, thereby producing better, more competitive works that promote positive energy.
This is the policy formulated by the old leader after he retired, and it is also true. At the same time, his superiors also think so.
But somehow, he felt vaguely uneasy.
It's as if there is an invisible hand controlling everything.
July 9th.
This day was a catastrophe for China Animation.
Overnight, fifteen animations, including "Blue Cat and White Rabbit", entered a state of emergency review.
During the emergency review period, major local stations stopped broadcasting these animations and replaced them with imported animations such as "Superman", "Transformers", and "American Heroes" from the United States.
Countless animation producers in China feel aggrieved. They feel that it is just an animation and it will not be like this. However, no matter how aggrieved they are, they have no choice but to watch these old American animations being broadcast on TV stations, while their own animations are
Through repeated reviews and self-examinations, I was completely scratched.
Various peripherals of "Sheep vs. Big Big Wolf" were stillborn.
The peripheral products of "Blue Cat and White Rabbit Man" were already pushed into a corner and lingering under the impact of "Panda Man", and now they are being implicated in being removed from the shelves amid waves of condemnation and lamentation.
But even so...
The criticism of the animation "Blue Cat and White Rabbit Man" on the Internet seems to have not stopped.
When some people vaguely heard some groundless content and felt that animations such as "Sheep vs. Big Big Wolf" and "Blue Cat and White Rabbit" might be broadcast on TV stations again after review, another wave of boycotts instantly arose on the Internet.
, there seems to be a tendency to demonize.
The Chinese comics that have survived do not feel lucky, but instead feel sad that the rabbit is dead and the fox is dead.
Turn on the TV and flip through the children's channels.
Obviously every TV station speaks Chinese, but the content they broadcast is all kinds of foreign animations.
……………………
"Is China Animation finished?"
"I can't say it all, but as far as Lizhong Ke is concerned, there is indeed a gap between China Animation and other animations, let alone R animations. I have watched the animations imported by the children's channel, and they are indeed better than "Sheep vs. Big Big Wolf"
It should be excellent, educational and entertaining, and the production should be really good..."
“But don’t you realize that they are exporting their own values?”
"How many years have passed since the reform, opening up, and opening up? Why do you still have this idea? Foreign animation is indeed excellent. Is it so difficult to admit that the other party is good? We can only blame our own Chinese animation for its sluggishness and backward technology.
And they just want to rely on some violence and vulgarity to attract the attention of the audience, instead of taking the right path..."
"..."
Some people feel sorry for it, some people condemn it, and some people feel sad.
This sad feeling is not limited to TV or the Internet, it is also reflected in reality.
Since the launch of "Pandaman", all major shopping malls and toy stores have sold various peripheral products of "Pandaman", and the sales volume of each peripheral product is not bad.
The peripheral products in the domestic area are very embarrassing. It seems that although some are still firmly on the shelves, no one cares about them at all.
Xu Mei walked around with her classmates and felt empty when she saw her classmates criticizing domestic animation.
Her best friend's name is Zhao Yan. She studied in Lao America in the past years and recently returned to China. She is currently engaged in foreign trade and animation peripheral operations. Recently, relying on her previous connections in Lao America, she accepted a batch of "Transformation" projects.
We have a big copyright list and are getting ready to run it properly.
Xu Mei came to see her this time. In addition to reminiscing with old classmates she hadn't seen for a long time, Xu Mei also wanted to talk to her about matters surrounding the copyright of "That Rabbit That Year".
She was very aware of the abilities of her old classmate, and she even vaguely hoped that the peripherals of the animation "That Year of the Rabbit" could be sold overseas.
but……
After getting in touch with him for a while, she found that this old classmate seemed to be very Westernized.
He admires Western culture and speaks English from time to time. In his words and deeds, he looks down upon Chinese animation and is filled with a vague sense of disdain.
After visiting the surrounding markets, when she came to the villa of her old classmate Zhao Yan and sat down to drink tea, Xu Mei inexplicably felt that there was a deep sense of estrangement between her and her old classmate.
"One episode of the animation "That Year of the Rabbit" only lasts less than eight minutes?"
"Um……"
"Xu Mei, in fact, I rarely accept domestic animation anymore. Domestic animation is a thankless job...but I still have to give you face, old classmate. Let's sign a C-level copyright peripheral operation contract."
"C-level? C-level is not the lowest level..."
"C-level is not the lowest level. Many American animations are C-level. In fact, it depends on the market response first. An 8-minute animation is destined not to be shown on TV and can only be broadcast on the Internet. But domestic animation on the Internet
What state it is, I believe you should know..."
"..."
Xu Mei listened to Zhao Yan elegantly smoking a lady's cigarette, crossing her legs, and followed her to analyze the current situation of domestic animation.
She doesn't have the same sense of discrimination towards "That Year of the Rabbit" as shown in some TV series or novels. Instead, every word she says is well-founded, uncovering the pain points of domestic animation one by one, and arriving at a very cruel reality.
…
But Xu Mei sounded very uncomfortable.
After listening for a long time, she heard Zhao Yan sigh: "Actually, I don't want to do Chinese animation anymore... Because I am an old classmate, that's why I considered taking this job..."
Smoke curled up in the room.
The contract was placed next to Xu Mei.
It seems like a favor, like a witness of friendship, more like a kind of charity...
Xu Mei glanced at the contract and felt extremely uncomfortable.
This was completely different from what she had imagined.
"Forget it...actually, I just want to cooperate with you, just like I did when I was a student..."
"How many years ago did this happen? Xu Mei...we are looking at interests, not wishful feelings. I hope you can understand..."
"Um……"
Xu Mei nodded.
Then the two stopped talking about the contract, and instead talked about some interesting things about their past student days.
Although both parties are laughing...
But the feeling of separation is getting stronger and stronger.
After chatting for a while, Xu Mei finally got up and left.
"Xu Mei...I'm sorry, I can't help you."
"..."
……………………
July 10th.
After resting at home for nearly a week, Zhou Yang's high fever subsided, but some complications from the cold began to appear.
Sore throat, cough, headache...
The overall state of the person is not depressed, but it is also far from before.
He received a call from Xu Mei.
Xu Mei chatted with him about the situation surrounding the copyright of "That Rabbit".
Zhou Yang didn't care.
Just when Zhou Yang was about to leave the room and go for a walk, his phone rang.
"Hello?"
"Hey, Xiao Zhou, I heard that you have a cartoon to be broadcast tomorrow?"
"Ah? Brother Zhang, yes, what's wrong?"
"I heard that if the animation sells well, there will be some peripheral products, right?"
"yes."
"Haha, it just so happens that I met a little brother who opened a toy store some time ago. I am very compatible with him. Now I have just taken over my own company and I am confused. Could you please help me..."
"ah?"
"I brought someone here. He wants to talk to you about some surrounding issues. I don't know much about this..."