In addition to box office, the "Superman" series of movies also includes the development of comics, audio-visual products, toys and games, clothing and stationery, food, daily necessities, theme parks and other related peripheral products.
According to the latest public data in August 2007, less than a month after "Superman 2" was released, related peripherals have hit a record high, with global profits exceeding US$90 million, making it the envy of its peers as a money printing machine.
And this money printing machine hasn't stopped yet. With the global box office boom, it is heading in an even crazier direction...
"In addition to the box office, "Infernal Affairs" actually made so much money?"
"Yes... after these taxes are deducted, if you include the box office, the movie "Infernal Affairs" actually made more money than any previous movie. It's a pity."
"You can't take advantage of money..."
August 29th, early morning.
Huaxing Office.
When Zhou Yang saw the profits of "Infernal Affairs" other than the box office, he felt a bit unbelievable in his heart.
Xu Mei looked at Zhou Yang with his head lowered and felt extremely pity in her heart.
When she first came to Huaxing, she probably knew what her boss was thinking.
But as I stayed with this boss for a long time, I felt that this boss was becoming more and more unfamiliar and incomprehensible.
The warm light of the rising sun shines through the window.
After Zhou Yang read the information, he turned his head and looked out the window silently, his eyes flashed a bit deeply, as if he was thinking about something.
"Infernal Affairs" is not a big IP, and it cannot be monetized like "Superman".
But in fact, "Infernal Affairs" had already made a lot of money before filming started, and it was not other expenses, just the advertising fee for the film's placement.
Zhou Yang's most loyal number one fan, the founder of Baoli Technology, middle-aged Chinese entrepreneur Zhang Genshui, spent 20 million yuan on advertising for the movie and sponsored the "Baoli" military TTS privacy mobile phone.
Well, it is the mobile phone commonly used by the actors of "Infernal Affairs".
The Chinese suit brand "German" sponsored all the costumes of the movie actors, including the leather armor worn by Zhou Yang in the movie, and the complete suit worn by Liu Tianwang...
The Chinese civilian van brand, Wuling series also had a trademark in the movie...
In addition to these product placements, after the movie was halfway through filming, another group of advertisers came to the door through various "nepotism" relationships.
These relationships are not easy to refuse.
Some are Wang Jing's personal connections, some are Wang Shuai's, some are from Huang Jiacheng, and some are from Liu Tianwang. In short, these people always have a way to make "Infernal Affairs" implant their brand.
Zhou Yang uniformly handed over these advertising businesses to the company's Commerce Department to handle, and only set two requirements for the Commerce Department.
First, advertising cannot violate various consumer regulations and false propaganda.
Second, the placement of advertisements should not affect the look and feel of the entire movie, nor should there be any obvious sense of violation. The number of advertisements should be controlled within five items.
Apart from these requirements, Zhou Yang is only responsible for the final signature and review of contract terms.
"Mr. Zhou, what's our next movie?"
"How much money does the company currently have?" When Xu Mei asked this question, Zhou Yang suddenly lowered his head and looked at the "Spider-Man" script on the drawer, with a serious expression on his face.
"A few days ago, Director Zheng Jun and Director Zheng withdrew the company's investment of nearly 100 million yuan for the filming of "American Gangster History"... Prior to this, Director Feng spent 20 million yuan for "Jinyiwei 2"...
Without affecting the company's operations, we can currently use approximately 300 million yuan in liquidity..." Xu Mei carefully settled an account with Zhou Yang.
However, after settling the account, Xu Mei's cell phone rang.
Xu Mei picked up the phone and answered the call.
His expression was stunned at first, then gradually turned into disbelief, and finally surprise!
"Mr. Zhou, I think there will be another amount of money coming in soon, and this money is from the United States!"
"Which amount of money?" Zhou Yang was stunned when he saw Xu Mei's surprise.
"The stand-alone game of "Chainsaw" has been released in the United States and has become a hit. Now the HNB Game Company in the United States is asking us if there is a game agency in China to recommend..."
"Um?"
"Not only that, they also want to buy the game rights to the "Struggle" movie!"
……………………
"China, the box office of "Infernal Affairs" on the 28th was 40 million, and the box office of "Superman 2" was 39 million. The enthusiasm of the Chinese people is very high. We are completely at a disadvantage in terms of film schedule and box office performance!"
"Superman 2 still has an absolute advantage in Europe and the United States, but because of the money-spending publicity by Senators Olson and Christian, our "Superman 2" box office has been somewhat affected. "The Departed" has a box office of 9 million US dollars.
"Superman 2" US$14 million..."
"This madman!"
"Damn it!"
In the director's office.
James Lee's face became darker and darker as he listened to Keith's report.
Assistant director Keith took the information and reported the box office data of "Superman 2" and "Infernal Affairs" while cursing.
He wanted to twist Zhou Yang's head off and slap him twice.
"The advertising fee for "Infernal Affairs" in China was close to more than 100 million yuan. Even excluding investment, he still earned 50 million yuan!"
When the material was read to the second half, Keith stared at the profit table of "Infernal Affairs", his face became extremely ugly, and his blood pressure almost rose.
Before that.
Giese has never taken China's Huaxing Company seriously.
The scale of this company is too small and there are too few artists. Except for Zhou Yang, the mainstay, the other artists are basically small roles in the Chinese entertainment industry and are not worth mentioning.
Let alone a Hollywood production company, China Star is a small production company even compared to Chinese entertainment companies.
Such a company simply cannot afford to make waves.
However……
When the box office was really in front of Keith, and when he saw Zhou Yang fighting "Superman 2" with an almost life-or-death attitude, Keith realized that there are advantages to small companies.
Its operating costs are low!
Even if all the box office income is donated, the 50 million advertising fee income is enough for this small company to make a lot of money!
It seems to be fighting for its life, but in fact it has not suffered any losses at all. Instead, it has gone into battle lightly, using various public opinions in China to do both charity and damn reputation!
The investment in "Superman 2" is too large. It is impossible for it to donate money like "Infernal Affairs", let alone use other box office funds. Even the bulk of the publicity expenses are not decided by James Lee. He is just a
Directors are not investors, and they have to listen to the company's arrangements for any expenditures.
Therefore, facing the menacing "Infernal Affairs" and "The Departed", they have no choice at all...
[Killing "Superman 2" under the horse is a new milestone in the history of Chinese film!]
[Towards 700 million! Hollywood blockbusters are no longer the rulers of Chinese movies!]
[The era of Hollywood blockbusters is over, and a new era has emerged!]
【……】
Surpassing the box office of "Superman 2" for two consecutive days is enough to make the media in the Chinese film industry go crazy!
Major Weibo, self-media, and social circles are all talking about "Infernal Affairs".
Keith and James Lee felt their heads hurt and were so angry that they didn't know what to say.
Shameless and despicable...
But there is no doubt that Keith and James Lee have seen the most terrible marketing in their directorial careers.
In the office.
The two were silent for a long time, and then looked at each other again.
"This is really a difficult opponent!" James Lee finally said with emotion.
"Mr. James, what should we do next?"
"You should rest first. I'm going to talk to the company's senior management to see if there are any other ways to bring back the box office in China..."
"good."
Keith nodded, put down the materials and left the office.
After leaving the office, he got on the bus home. During the journey, he could not recover from the marketing of "Infernal Affairs" for a long time.
Although James Lee meant to contact the DV company to see if there was a solution, Keith knew that these efforts would be in vain.
Even at the top of the company, I have a headache when encountering such a thing...
The Chinese side is completely Zhou Yang's territory. It seems that this guy has a deep background and may not be able to move if he tries hard.
On the American side, Olsen's support rate is getting stronger and stronger, and his reputation is getting more and more amazing. If the DV company wants to produce "The Departed", it must consider the attitude of the black people in the United States.
They are almost bound.
If it's not done right, I'm afraid there will be a big mess. After all, the conflict between Lao America and the United States is becoming increasingly serious...
Half an hour later, his car parked at the villa.
"Where's Karen?"
"Miss Karen took Jerry out..."
"oh."
In the villa.
Keith looked at the empty villa, frowned slightly, and asked the housekeeper who was pruning things outside the courtyard.
At this time in the past...
His wife Karen and son Jerry would be waiting for him to have lunch here, but today there was no one there.
After receiving the butler's reply, Keith nodded, sat on the chair and read the newspaper.
Not long after he sat down, he vaguely heard a burst of excited sounds coming from outside the house.
The door was opened...
After Jerry said hello to him, he rushed upstairs in a hurry and said he would have lunch upstairs.
"What's up with him?"
"I finally grabbed a game, and I'm very happy now..." My wife, Karen, glanced tenderly at Jerry who rushed upstairs, wiped his sweat and said, "The queue time is too long..."
"Oh, what game?"
""Saw"..."
"What?"
""Chainsaw", this game was released a few days ago, and the sales volume is amazing... I have experienced it, and the first-person experience is indeed very strong..."
"..."
Keith frowned.
Then, without speaking, he walked upstairs.
Upstairs, his son Jerry was turning on his computer and clicked on the interface of the "Saw" game. He walked forward and happened to see the words "Zhou Yang", the consultant.
He stayed nearby, and when he saw his son immersed in the game scene, he suddenly had a bad premonition.
In the past, old American movies were adapted into games and imported to China, and they made money by relying on various IP peripherals...