“Isn’t the back-illuminated camera the most awesome?”
“Sounds awesome”
"I don't know how serious it is"
"Is it the one released by oppo last year?"
…
The vast majority of the audience at the scene and in the live broadcast room were confused when they heard this name. Many fans were also a little confused. Only some senior fans and media reporters had some impressions.
"Compared to back-illuminated sensors, stacked sensors use chips with signal processing circuits to replace the original back-illuminated image sensor's support substrate. They are smaller in area, have stronger performance, and have higher pixels..."
Wei Qingfan began to introduce the advantages of the stacked camera, and before everyone could fully digest it, he threw out the next selling point: "In order to obtain better photo effects, and to better meet the photo needs of our Niaomingjian mobile phone, we worked with Sony
United, we have exclusively customized a stacked sensor, and we named it imx166!"
Sony has been customizing sensors exclusively for Apple as early as the iPhone 4s, and the imx145 has been used from iPhone 4s to iPhone 6. However, starting from the iPhone 5s this fall, it has been changed from a back-illuminated sensor to a stack sensor.
"Damn it, can the camera sensor be customized?"
“Mr. Wei is awesome”
"No matter how good it is to take pictures, what's the use? If you don't take pictures, this session feels so boring."
“I don’t know how much it will cost”
“It’s easy to use”
“It’s nice to have money”
“It cost a lot of money”
There was another discussion at the scene and in the live broadcast room. Although I didn’t quite understand the use of stacked sensors and what the meaning of customization was, “exclusive customization” sounded very powerful.
"Our customized imx166 sensor has a 1/2.9-inch outsole and 1.22um large pixels..."
Wei Qingfan continued to introduce the customized sensor. Gu Shici has indeed spent a lot of money on this sensor. However, such a sensor needs to be polished for at least two or three years. After that, it will be distributed to mid-range products. There may be seven or eight models equipped with it at the front and rear.
The money will definitely not be lost.
He introduced the basic concepts, compared it with the 1/3.2-inch base of the IMX145 on the iPhone 5, and then said:
"In addition, we must have all had this experience. When taking pictures or videos, if we hold it with our hands and cannot hold it steadily, the photo will not be taken well. Sometimes if we take a snapshot, we may miss the moment forever.
"In order to solve this problem, we have equipped the entire series of Niaomingjian 2 mobile phones with optical image stabilization technology..."
What he introduced at this time were all updates to the standard version, mainly the stacked sensor, optical image stabilization, and f2.2 large aperture. These all ensure that Birdsong Stream 2 is ahead of its time in terms of hardware foundation.
“Hardware is the basis of experience, but it is not everything. In order to better launch the powerful camera hardware capabilities of Niaomingjian 2, we have joined forces with Leica to achieve two innovations in mobile imaging software...
"
After talking about hardware, Wei Qingfan started talking about software, "First, we need to define the requirements for mobile phone photography, that is, what kind of photos we want to take. We divided this requirement into three levels."
Picture descriptions and introductions appeared on the big screen, "They are clarity, beauty, and higher art... Taking a clear picture of what you want to shoot is the most basic requirement!"
“After taking a clear picture, we still need to make it nice and beautiful!
“After meeting the needs of good-looking and beautiful, we also want the photos we take to be as artistic as those taken by those photography masters.
“However, most ordinary people have never been exposed to photography, and do not have the time and energy. In the past, our smartphones could not solve this problem, but starting from today, our Niaomingjian mobile phone can do it!
"
Wei Qingfan raised his voice again, looking very confident and confident, and said with a smile: "This is the Leica color that we jointly launched with Leica for mobile photography, allowing you to take a photo and it will be a blockbuster!"
"Next, we have invited the CEO of Leica Group, Mr. Alfred Schopf, to introduce Leica colors to us!"
Alfred Schopf has been the CEO of the Leica Group since 2010 and resigned in 2015. His successor was Oliver Kaltner. Historically, it was Oliver Kaltner who attended Huawei's 2016 P9 launch conference.
The fundamental reason why mobile phone manufacturers and camera manufacturers co-branded is that it is too difficult to grasp colors. Apple stands on the shoulders of giants. Just like making processors, it has inherent advantages-it can recruit a large number of people locally and has
Experienced relevant practitioners.
If it really doesn't work, if you like a company and need its technology, you can directly acquire it.
It can be said that Apple's product and technical barriers are built with money. They are simple, crude, direct, and effective.
Domestic mobile phone manufacturers have no way to do this, because there are too few domestic relevant practitioners, as scarce as giant pandas, and it is too difficult and too slow to train them on their own, so they have to spend money to learn from camera manufacturers.
The most direct result of the joint name between Gushici Company and Leica in mobile phone photography is this set of Leica colors!
alfredschopf introduced the origin, effect and excellence of this set of colors. Wei Qingfan came on stage again, shook hands and thanked him, and continued his speech:
“In addition to Leica Colors, we also bring another innovation, which is Professional Mode!
"Most consumers may not know much about photography technology and need us to provide shooting solutions. We will continue to work hard and continue to optimize our solutions.
"However, there are also some consumers who know how to take pictures and have their own ideas and needs. We have opened up Niaomingjian's powerful hardware to these consumers. Through the professional mode, they can choose different camera parameters..."
The demonstration was conducted on a large screen, but most of the audience was not interested in it, and they could not even understand the professional mode interface.
Wei Qingfan also understood this, so after a brief introduction, he continued: "What I just mentioned is what the standard version of Birdsong Stream 2 has. The photo effects of our Standard Edition 2 are already better than those of our peers!"
Birdsong Stream 2 and iPhone 5 appeared on the big screen behind me. Comparing the photo effects of Samsung Note in different photo scenes, it is obviously clearer and better-looking, especially in this era when mobile phone photos are still "mediocre".
The German color impact and stunning feeling of Leica colors are too great.
This directly amplifies the hardware advantages that the original Gushi mobile phone could not fully utilize by several times.
"Oh oh oh!"
"Hua Hua Hua"
The scene once again erupted into cheers and applause. Some people screamed excitedly, and several foreign media in the front row also applauded excitedly. They were amazed and excited by the photo-taking effect.
Most of them don't understand Chinese, and only a few of them were photographed because they understand Chinese. The ancient poems specially arranged one-to-one translation. After several interactions, they became more familiar with each other, and they were like friends.
Introduction and discussion.
"We also have a collector's edition."
After introducing the standard version's lead, Wei Qingfan smiled slightly and began to introduce the collector's edition with better camera effects, "Our standard version's camera is already very good, and it is far ahead of the most powerful flagship phones in the industry!
"However, we are not satisfied with this. Based on the standard version, we have made an even better collector's edition!"
An introduction to the parameters of the Collector’s Edition camera appeared on the big screen, “Before us, some colleagues have adopted dual cameras, but they went in the wrong direction.
"When it comes to taking pictures with a mobile phone, the biggest limitation is the size. The thickness, size and structure of the mobile phone all severely limit the hardware of the mobile phone camera. In order to obtain a greater amount of light, we have added a single lens to the Birdsong Stream Collector's Edition.
Black and white camera.
“This black and white camera also has 12 million ultra-high pixels and is also equipped with our customized imx166 sensor. But because it is a black and white camera, the amount of light entering is 300% higher than that of the main camera!
"With this black-and-white camera, we can take clearer photos in dark light environments, and then through our self-developed multi-image fusion imaging technology, we can get clearer color photos..."
Color black and white is Huawei's research and development direction in the early stages of imaging exploration. P9, p10, and p20pro are all equipped with black and white cameras. After mate20 and p30, the black and white cameras were canceled. However, the accumulated technology has not been wasted. In addition to being used in other fields,
It was also used on p50pro after Tiandao Punishment was tightened.
Relying on the excellent performance of the black and white camera, the p50pro uses more backward hardware, and the photos taken are even better than the hardware, and the algorithm is better than the p60pro - with Huawei's knife skills, through software updates, it can continuously cut and chop.
It won’t go down (as of 2023.6, many scenes are still far ahead).
Wei Qingfan’s main reason for installing a black-and-white camera is because he doesn’t want the camera to be protruding, or he wants Apple to take the lead and then follow. When there is no way to use an oversized bottom, naturally the black-and-white camera is more useful.
Multi-camera fusion imaging technology will be widely used in the field of mobile phone photography until 2023.
"Because of the addition of the black and white camera, the photo effect of our Birdsong Stream 2 Collector's Edition is more powerful than the standard version, let alone compared with its peers. You can take a look at the comparison chart..."
Comparison pictures with iPhone 5 and Samsung note 2 in various scenes appeared on the big screen, and the gap was visible at a glance.
"During the day, our standard edition is ahead of them, and our collector's edition is way ahead!"
When Wei Qingfan said these words at the press conference, he really felt proud and proud, "In a dark light environment, our advantage is even greater!"
"Hua Hua Hua"
"Oh oh oh"
The atmosphere at the scene was even more lively, because the contrast on the big screen was too obvious, especially in dark light environments. Samsung Note2 was no longer viewable, iPhone5 was also rubbish, and the photos of Birdsong Stream 2 Collector's Edition were clearly ahead, with a huge advantage.
.
This is a real beating!
From hardware to software, from experience to finished film, it’s all-round success!
Not only was Wei Qingfan high-spirited when he spoke, but the fans and viewers at the scene and before the live broadcast also had a sense of pride. This was defeating two of the most powerful international brands in the smartphone industry!
That a domestic mobile phone manufacturer can achieve such an achievement naturally makes everyone proud.
"With the black and white camera, we have also developed more different photo modes, such as large aperture... With two cameras, we can achieve a blur effect close to that of a SLR camera, which is very natural...
"With the two cameras, we can also focus faster. Even on complex scenes and long-distance scenes that our peers have been unable to focus on, we can still focus accurately..."
The large screen continues to display principle explanations and scene demonstrations, and continues to be far ahead of its peers. It hangs iPhone 5 and Samsung note 2 on it and plays it repeatedly.