Niaomingjian 3's first-day sales totaled 1.3 million units, a drop of more than 300,000 units from Jiangjinjiu. This was lower than the company's internal expectations, but the reasons were quickly analyzed:
Jiangjinjiu 3 took away a lot of sales.
After the release of Niao Ming Jian 3, the sales volume of Jiangjin Jiu 3 series mobile phones with reduced prices surged, especially in the online market. This resulted in the online sales of Niao Ming Jian 3 being much less than expected.
But there is also good news. Among the first-day sales of Birdsong Stream 3, the collector's edition accounted for a very high proportion, reaching 41%!
This has never appeared on ancient poetry mobile phones before, because the proportion of collectors' editions was usually between 20% and 25% before. After the Guisi version appeared, the proportion of collectors' editions was further reduced.
In other words, for Niaomingjian users, this portrait lens is very attractive, and it also shows that the positioning of the "image flagship" has become clearer.
However, after the first sale, the proportion of the Collector's Edition of Birdsong Stream 3 quickly dropped again, but it still maintained a share of more than 30%. The shipment ratio to the standard version was basically 1:2, which was already higher than expected.
.
The first sales of the Guisi version will be at the end of the month, because at the beginning of next month, that is, April 2, there will be a press conference for Linjiangxian, and two days later, on April 4, the Cold Food Festival, there will be a press conference for Sauvignon Blanc 3.
Wei Qingfan does not need to host these two press conferences, but the drafts of the press conferences still have to be handed over to him for final review.
Relatively speaking, Li Miaoyu is busier than him on these two products. She has just released the review video of the standard version and Guisi version of Niaomingjian 3, and will soon shoot the experience video of Sauvignon Blanc and Linjiangxian.
There are two types of Sauvignon Blanc, both using Gui1 processors, but there are three types of Linjiangxian, plus two Guci tablets, Miaomiao's work pressure is very high.
"Here it is!"
After the press conference, Li Miaoyu's evaluation was not over yet, so when the weather cleared up over the weekend, Wei Qingfan took them on vacation together. Naturally, he became her evaluation tool and was arranged to follow her behind and take photos of her.
It was already April, and the weather was a little warmer. She was wearing black casual pants, a white bottoming shirt, and a white and blue color-blocked jacket. She looked fresh and delicate. She walked to a winter jasmine, posing casually.
The graceful photo pose indicates that the tool maker is ready to work.
"Wait!"
Wei Qingfan held a shelf in his hand with four mobile phones sandwiched between them, including the Collector's Edition of Sauvignon Blanc, the Standard Edition, and the Collector's Edition of Linjiangxian and the Guisi Edition. He tried to hold it steady, and then took photos of her one by one.
"Hey hey hey..."
There was snickering from the side. Wei Qingfan glanced over and saw Jiang Qinghuai, who was also wearing casual spring clothes. Li Wanyun was holding up her mobile phone to take a picture of herself taking a picture of Li Miaoyu, while still snickering.
"Keep going."
Jiang Qinghuai smiled and waved his hand, indicating that he should work hard.
Li Wanyun also smiled and said: "Brother-in-law, come on~"
"Oh, don't worry about them."
Li Miaoyu rolled his eyes and said to Wei Qingfan, "We are here to work, don't let them interfere."
"Mom, look here~"
Not far away, Wang Shuhua was holding her grandson and sitting under a pavilion. Li Wanyi was taking pictures of them with her mobile phone, while shouting "Three, two, one... OK!"
Wang Shuhua stood up and shouted with a smile: "Wan Yun, come and take a picture of your sister."
"Why."
Li Wanyun agreed and walked over quickly.
Jiang Qinghuai walked up to Wei Qingfan, watched him take photos on four mobile phones one after another, and said with a smile: "Give it to me, you go take care of the senior sister."
"go Go."
Li Miaoyu also waved to him, "Otherwise, Wanwan shouldn't give me food when she goes back. I don't want to go hungry."
Wei Qingfan handed the phone to Jiang Qinghuai and said with a smile: "It's good to eat twice a day to lose weight."
"Why, do you think I'm fat?"
Li Miao glared at him with a loud voice, and then stretched out a finger, "I've only gained a pound. I'm sorry for all the meat I eat every day. You still dislike me?"
Wei Qingfan turned around and said, "When have I ever disliked you? Aren't you just calling me nonsense?"
"You dare to say that I'm calling you nonsense?"
Li Miao came over with a loud voice and slapped him on the butt. Then she calmed down and found a place to take pictures again.
Wei Qingfan came over and took pictures with Li Wanyi and her son, and then with her mother. Then she smiled and said, "Go back and bring dad to the side. Then our family will be complete."
Li Wanyi couldn't help laughing and said: "What do you mean by 'this part of the family'? If you can't speak, don't speak."
"Brother-in-law means, sister, your family here is complete."
Li Wanyun very considerately explained to her brother-in-law, "To make him complete, Miaomiao and Qingqing need to be added to his own integrity."
"Okay, okay, it's outside."
When Wang Shuhua saw that they all spoke freely, she let out a slight irritation and picked up her grandson. Wei Qingfan said, "Let me hug him for a while."
The little guy is already 20 pounds, chubby, and quite heavy to hold. Wei Qingfan was afraid that his mother would be tired, so he carried his son for a walk. The little guy also liked being held by his father, maybe because he has more muscles.
It's strong, not as soft as mom's, and it can also ride on dad's shoulders.
However, he was too young, and Wei Qingfan did not dare to let go even if he was riding on his neck, so he would often just let him experience it before picking him up.
After playing around for a while, when it was almost noon, the family came to the restaurant and chose a semi-open booth facing the window and sitting down by the water.
Wei Qingfan and Li Wanyi took care of their son, Jiang Qinghuai accompanied Wang Shuhua to order food, and Li Wanyun accompanied Li Miaoyu to look at the photos they had just taken.
"Wow, so many people send you private messages again?"
Li Miaoyu was probably posting on Weibo. Li Wanyun saw her private message interface and was a little surprised and said, "I'm so envious. I'm going to review it too."
Li Miaoyu smiled and said, "Okay, I can teach you."
"Forget it, I'm just talking."
This chapter is not over yet, please click on the next page to continue reading! Li Wanyun was not interested and read private messages with her for a while. Then she saw that many people were asking how to choose between Sauvignon Blanc and Linjiang Xian, and she couldn't help but curiously asked:
"I also want to know, what is the difference between Linjiang Xian and Sauvignon Blanc?"
"Then you asked the right person."
Li Miaoyu suddenly became energetic and explained to her seriously, "I found out after careful analysis for a long time that although the prices of these two series are similar, their target groups are completely different. All the knife skills are centered around the target users."
of."
“But I think everyone says this year’s Linjiangxian Collector’s Edition is worth buying more than Sauvignon Blanc?”
Although Li Wanyun is not interested in digital, she is interested in her brother-in-law's career. When she is bored, she will always go online to search for content related to ancient poetry. Sometimes she even directly searches for comments about Wei Qingfan. When she sees someone saying bad things,
Just go and maintain it, and you will look like a "network defender".
"This is what the user group of Linjiangxian said. The target users of Sauvignon Blanc rarely express their opinions online."
Li Miaoyu said in a tone of "I have seen through it all", "Think about it, the people who point out Jiangshan on the Internet all day long must be digital enthusiasts. The more these people praise Lin Jiangxian, the more they criticize Sauvignon Blanc.
The more it shows that the strategy of Gu Shi Ci Company is successful, the knife skills are very accurate, and these target users like Linjiang Xian very much, and they may be full of a sense of superiority in terms of IQ when they buy it."
This is true, the knife skills are true, and the differentiation for different users is also true. After the launch of Sauvignon Blanc 3 the day before yesterday, it is even more true that there was a lot of criticism on the Internet.
There are three versions of this generation of Linjiang Xian 3. The Guisi version starts at 1999, the standard version, which only differs from the Guisi version in terms of processor, starts at 2299, and the Collector's Edition starts at 2799.
Both the standard edition and the collector's edition are 300 yuan more expensive than the previous generation.
Naturally, the price increase will be criticized, but after the Sauvignon Blanc press conference, everyone discovered that both versions of Sauvignon Blanc 3 are equipped with Taibai Gui 1 processor, and the Collector's Edition is priced at 2799 like Linjiang Xian 3!
The same price, the same fingerprint recognition, but one processor is the latest Snapdragon 801, and the other is the self-developed Taibai Gui 1. So naturally, the Sauvignon Blanc 3 has become an IQ identification machine in the online digital circle.
.
"Is not it?"
Li Wanyun blinked. She was not interested in digital itself, but she was still very interested in the products made by her brother-in-law and often read reviews on the Internet.
Including the evaluation of my brother-in-law himself, I would praise him when he was praised, and I would scold him when he was scolded. He had a strong sense of "sharing weal and woe".
"Of course not!"
Li Miaoyu explained, "The two products are aimed at different users, you see!"
She opened her phone and found the contents of her memo, "Look, the collector's editions of Linjiang Xian and Sauvignon Blanc have 5.23-inch 1080 resolution screens, fingerprint recognition, and the price is 2,799, right?
"
"Um."
"Then you looked at Linjiangxian's advantage, which is the processor, Snapdragon 801...isn't it gone?"
"Um……"
Li Wanyun tilted her head and thought for a moment, "It seems so. The advantage of Linjiangxian is the processor."
“Look at Sauvignon Blanc again.”
Li Miaoyu gestured to her to look at the notes he had made, "The rear has dual cameras. Many people now know that the Gushi phone has dual cameras, and only the very expensive Gushi phones have dual cameras. Are they recognizable?"
"Although Changdian's secondary camera is just a depth-of-field camera, the main camera is better than Xiandian's. Although they are both 12 million pixels, Changdian has the custom-made IMX188 sensor on Birdsong Stream.
No...
"Also, Changdian has a portrait mode, and the front camera is also 12 million pixels. Xiandian does not have it, even fast charging. Changdian has 10w, and Xiandian only has 5w for normal charging...
"
Li Miaoyu analyzed the treasures one by one, and then summarized the class, "If you want fingerprint identification, you have to pay more, at least about 2,700, which is Guijiu, Guiniao, or Xiandian or Changdian.
"On this basis, if you want Snapdragon processor, you can't have fast charging and taking pictures. If you want taking pictures and fast charging, you can't have Snapdragon processor. If you want both, you can only add more money and choose Jiangjin Wine and Bird Song Stream."
Standard Edition.”
Li Miaoyu took a sip of water, "In short, there is no change in the current positioning of the Linjiangxian series, which is to sell flagship processors! But compared with other mobile phones, it has the ecosystem of the Luoshen system and fingerprint recognition..."
"Why do you look like a teacher?"
Li Wanyun hit her lightly, but she cooperated, and asked again: "Then the price of Linjiangxian standard version has increased, how can it compete with Xiaomi 4 and Meizu MX4?"
"They have to wait until at least July or August to release it. By then, Linjiang Xiandu has been on sale for almost half a year, and the price can be reduced. There is also a Guisi version to choose from, which is cheaper."
"It seems to make sense."
Li Wanyun turned around and asked Wei Qingfan, "Brother-in-law, is Miaomiao right?"
"right!"
Wei Qingfan nodded, then raised his head again, "Why aren't you serving food yet?"
"Coming~"
Jiang Qinghuai pursed his lips as the waiter walked towards him. Li Miaoyu put down his mobile phone and picked up his chopsticks, as if he was ready to fight at any time. However, he did not forget to finish what he said: "Moreover, the prices of components in the mobile phone industry have been decreasing all the time.
Yes, if Linjiangxian is released first, it will certainly suffer a loss, so it’s time to raise the price.”
"You are a typical person who talks from the perspective of a manufacturer, and your butt is crooked."
Li Wanyi lifted her son up who was about to crawl on the ground again, and said in a funny voice, "The biggest reason for the price increase is that even if the price increases, it can still be sold and there are people buying it. Otherwise, it would have been released at this time two years ago.
Why don’t you dare to raise the price?”
"To put it more informally,"
Jiang Qinghuai smiled and added, "The leek field is ripe and ready to be harvested."