Why did he use Li Miaoyu to deliver the news in a roundabout way? Since Huang Sheng was paying attention, he naturally learned the news early, and no one else informed him. He was also waiting in the Luoshen Community, and basically learned the news immediately.
.
Even though he had previously guessed that the sales volume of Guci mobile phones would not be bad, this first sales data still shocked him.
Ten minutes... 70,000 units...
This is only ten minutes!
The press conference has only been held for a week now. It has become popular on the Internet, but its popularity among ordinary people is basically zero...
The market potential has not been developed even 1%!
If production keeps up, how many sales will this phone have?
He took a deep breath, then thought about it for a while, and dialed Wei Qingfan's phone number.
"Both - all -"
The phone rang a few times and then was connected. Wei Qingfan's voice came from the other side: "Hello, Uncle Huang~"
"..."
Huang Sheng choked at the title, and then said with a smile: "Mr. Wei, I didn't disturb you, did I?"
"No, no, that's too polite of you. Why would you bother me if you called me?"
Wei Qingfan spoke very enthusiastically and asked diligently: "Why did you remember to call me? Is it Sister Yuanyuan back?"
"..."
Huang Sheng secretly calmed down his emotions and said in a joking tone: "Why are you still thinking about my daughter?"
"That's right, I wish I could dig Sister Yuanyuan over..."
"Didn't you mention it to her?"
"No, I haven't made any achievements, so I'm talking empty talk. How can I be embarrassed?"
"Are you saying you haven't achieved anything yet?"
Huang Sheng got to the point and said with a smile: "I just heard someone say that the response of your ancient Ci mobile phone is amazing. Several units were sold in ten minutes... I was shocked!"
"Luck, luck... To be honest, I was also shocked."
Huang Sheng burst into laughter, "Mr. Wei, please stop being modest. A hero comes from a young age... What do you think? You don't have an appointment at noon? I'll treat you to dinner."
When we last met, Huang Sheng already knew that Wei Qingfan was making mobile phones, but he still maintained the attitude of an elder. On the one hand, there was an age gap, and on the other hand, he also had a sense of superiority as a channel dealer facing small brands.
Today, he is still a distributor, and Wei Qingfan is still a mobile phone manufacturer, but his status has been overturned with the popularity of Guci mobile phones, and he has to treat them as equals.
In addition, he is here to seek cooperation. If the other party has been relying on his status as a junior and turns around to act arrogantly, it will be a headache... Judging from his several contacts, the boy opposite him is definitely capable of doing such a thing.
Wei Qingfan smiled and said: "That's a bit unfortunate. I already have an appointment at noon. I'm really sorry. I'll treat you later when I'm free."
Huang Sheng didn't mind, and said with a smile: "Then let me tell you straight, you Guci mobile phone, do you really plan to only do it online?"
"I don't want to either, there's nothing I can do about it!"
Wei Qingfan sighed and began to complain, "The channel service is too expensive. Our small business has no profit to begin with... we really can't afford it."
Huang Sheng said angrily: "Don't complain to me here... How much goods do you still have in hand?"
"Gone!"
"All of them are gone?"
"I have a total of 100,000 units in stock, and now I have sold 80,000 units... I can't stop the goods now, right? One hundred thousand units are probably not enough to sell in the morning."
"First Evolution"
Wei Qingfan did not hide this, because the goods cannot be held in hand. Since online marketing requires hunger marketing, part of the goods must be given to channel dealers. Only by increasing the price can people intuitively feel the popularity of a mobile phone——
The latter needs market feedback to support it, which is a mutual feedback loop.
Huang Sheng said with a smile: "It's a good thing that there are fewer online products. Consumers can't buy it so it's popular."
Wei Qingfan said sternly: "I don't agree with this. What we want to do with Guci Mobile is to allow every consumer who wants to buy it to buy it at the original price."
"Are you still afraid that I will trick you?"
Seeing that he was still pretending, Huang Sheng said angrily, "Well, I'll go find you now and tell you face to face."
Wei Qingfan's tone sounded like he was talking nonsense, which made it clear that he meant not to leave anything behind. Huang Sheng had rich experience and immediately thought of the other party's possible worries - the popularity of Guci mobile phones was all over the Internet, and if there was a phone recording of hunger marketing,
, will directly cause a major blow to the reputation of Guci mobile phones.
This possibility is very low, but Wei Qingfan has just launched a war against all channel providers. The original friendship between the two parties is nothing in the face of interests. Obviously, there is no such thing as trust.
Wei Qingfan smiled and said: "I don't even know what you are talking about... I will go find you. You are an elder, so there is no reason for you to come to me."
"Stop talking nonsense with me. I'll be there in half an hour."
"Okay, then I will go downstairs and wait for you now."
Huang Sheng hung up the phone a little depressed and drove over. He didn't know when Wei Qingfan came down, but anyway, when he called him nearby, he was already waiting at the cafe.
Huang Sheng parked the car, and Wei Qingfan was waiting at the door. He went in and took a seat. He said straight to the point: "In this case, I don't want more. Give me 10,000 units of the goods you have in hand."
"It's really not that much."
Wei Qingfan sighed, "I just asked, there are only 15,000 units in stock, and there are still 20,000 units that can be shipped the day after tomorrow."
Huang Sheng said: "I am the first to come to you, right?"
Wei Qingfan smiled and said: "That's not true. Before you called me, Dixintong contacted me, but they didn't have my phone number and they contacted the marketing department."
Distributors have strong regional characteristics. Nationwide, Dixintong has gone earlier and further than Zhongfu. Huang Sheng did not expect that the other party would respond so quickly. He sighed and said: "Our friendship is better than Dixintong."
Deep, right?”
"That's for sure."
Wei Qingfan laughed and said, "You said so... So, I can only take out fifteen thousand units and give you eight thousand, okay?"
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Huang Sheng was silent for a while, sighed helplessly, and said: "Such a small amount of goods is not enough to fill your teeth... How to calculate the price?"
Wei Qingfan smiled and said: "The low allocation is 1900, the high allocation is 2000, the ratio is 4:1."
The cost difference between the 2G storage version and the 4G storage version is only 40 yuan, but the price difference is 300 yuan. However, in order to avoid being scolded for "not producing low-end versions" and ruining the reputation, there are not many high-end versions in stock, and they are sold offline.
many.
Huang Sheng took a breath and stared at him with both eyes, as if he wanted to pour coffee on his head if there was no coffee in front of him.
"Don't glare at me. My configuration and price are already close to the cost price...and that's without counting the labor cost."
Wei Qingfan had a bitter look on his face and explained helplessly, "When will the cost come down, when will I be able to lower the price?"
The waiter brought the coffee, and Wei Qingfan smiled and thanked him. Huang Sheng tried to calm his breathing and said, "I don't make any profit at this price."
"I don't have to make any money. The profit is meager... To be honest, I really don't plan to take the Guci brand offline. Firstly, you are the elder. Secondly, we will definitely have opportunities to cooperate in the future. Otherwise, I'm just a bastard."
Originally, we planned to put everything online.”
Wei Qingfan took a sip of coffee, and his expression became less bitter, "And, let me tell you the truth, even if you get the goods in 1999, you will still make money."
Huang Shengdao: "At your price, I really can only deliver it to the store for 1,999... Each mobile phone is less than 100 yuan, and there are 8,000 units in total. If it is a product of this scale, I don't even need to come here myself."
Wei Qingfan smiled and said: "The days are long, and there will be more goods in the future... In this way, I will pay you a minimum of 1880, just for good luck... I have already given you another 8 yuan."
"Get out of here!"
Huang Sheng looked like he had a toothache and was angry. There was real anger in it, and he also used it to express the unusual relationship between the two. He paused and said, "Let's not talk nonsense here.
It’s only 8,000 units, I can’t afford to lose face like this… 1,800!”
"1880! It can't go any lower!"
The cost of mobile phones is indeed high, as Wei Qingfan said, but the cost of materials, transportation, OEM, warehousing and all kinds of storage is close to 1,750.
If comprehensive costs are included, based on the current shipment volume, the company's comprehensive profit margin is still negative, and it will not start making profits until 400,000 units!
Wei Qingfan was willing to distribute the goods to distributors in the first batch. He simply learned Xiaomi’s lesson and established a good relationship with distributors from the beginning. He would rather make less money himself - Xiaomi mobile phones in his previous life were naturally profitable, and they were indeed not as good as Apple and Samsung.
Huawei, of course, has a price difference and has a bad relationship with its channel partners. The most important factor is not the low hardware profits, but the unwillingness to give up profits.
For example, if the Huawei Mate series and P series have a gross profit of 3,000 or higher, the ex-factory price to channel dealers can be 1,000 cheaper than the official price. However, Xiaomi has to swallow up the 1,000 gross profit itself and continue to use Internet thinking to develop Xiaomi offline.
House of Representatives refuses to share profits with channel dealers.
Of course, it is not necessarily that Xiaomi is unwilling to use suppliers, but that the product prices cannot be raised, the profits are lower, and the share that can be distributed is even lower. Suppliers and store staff are also more active in promoting products with higher profits - so
Only then can we hit the high end that happens every year.
The gross profit of a mobile phone priced at RMB 1,000 may be only RMB 100, the gross profit of a mobile phone priced at RMB 2,000 may be RMB 300, and the gross profit of a mobile phone priced at RMB 8,000 may exceed RMB 5,000!
That's why there is the term "brand premium", and that's why we have the confidence to share profits with channel vendors.
Xiaomi has failed to become a high-end brand, and it is also suffering from "fever" and "cost-effectiveness". As profits cannot increase, it is naturally even more reluctant to part with it.
However, how much manpower and material resources are needed to open Xiaomi Home to the scale of a third-party supplier? How much energy and manpower is needed to manage it?
This may not necessarily mean that Xiaomi’s model is lagging behind, but it may be that it is too advanced... But in short, in reality, there are only winners and losers, and there is only the theory of results. This is how Xiaomi succeeds and how it fails.
In the Internet thinking, it is to open up end-to-end and reject the middlemen to make the difference.
This is the starting point for Xiaomi to start a business. Wei Qingfan borrowed this idea, but he was not prepared to follow Xiaomi's path all the time. He wanted to jump to Huawei's path halfway.
Nowadays, the ancient poetry mobile phone that is going to be taken offline has not been made yet. If you want to maintain the relationship with the channel dealer first, you can only pick out a little bit of flesh from between your teeth and distribute it.
Huang Sheng and Huang Sheng finally discussed the delivery prices at 1870 and 1950. Huang Sheng was obviously angry. Wei Qingfan's own quotation for the low-end version was reduced by 10 yuan! 10 yuan!
This was definitely the biggest shame in his career, but in fact, Wei Qingfan didn't really have much meat left, because it was just a pot of lean bone soup.
"Fortunately, we can still sell it at a higher price..."
Huang Sheng secretly comforted himself, lest he be pissed to death by a little bastard when he was young and strong.
“It must be high-end!”
Wei Qingfan also secretly warned himself that when the ancient poetry mobile phone can be purchased for 5,000, 8,000 or even, he will use the profits to turn Huang Sheng into a dog...
"Oh shit!"
The two of them ended with the same two words in their hearts, but with warm and sincere smiles on their faces, they picked up their coffee cups and said, "I wish we can all get rich!"
“Get rich, get rich!”
Wei Qingfan currently does not have much funds in his account and requires full payment. This is also one of the major reasons why Huang Sheng regards it as a shame. Fortunately, the quantity of this batch of goods is not large, and Huang Sheng does not have much pressure on his side, so he immediately goes back to make arrangements.
Payment and delivery.
Wei Qingfan returned to the company and first paid attention to online public opinion. At this time, the low-end version on the official website was out of stock, and there were only more than 1,000 units of the high-end version left.
Clear them all before leaving get off work.
Wei Qingfan subsequently released new news on the Luoshen Forum: All 100,000 units in stock have been sold out!